article thumbnail

6 Public Relations Tips For Brands In 2018

ImPRessions - Crenshaw Communications

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. The post 6 Public Relations Tips For Brands In 2018 appeared first on Crenshaw Communications.

Publicity 256
article thumbnail

What Lies Ahead for Public Relations in 2018?

PRSay

In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. Tools to measure and evaluate public relations might continue their march away from simplistic and output-based methods toward more valuable outcome-based measures. the blink-and-you-miss-it nature of Snapchat). Wright, Ph.D.,

Publicity 167
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Trends That Will Shape PR in 2018

ImPRessions - Crenshaw Communications

What can PR professionals expect in 2018? Get ready for more of the same in 2018. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. Earned media has kept its place as a highly sought-after outcome of a good public relations campaign. Brand advocacy will grow.

Trends 185
article thumbnail

Tech Trends Media Didn’t Care About In 2018

ImPRessions - Crenshaw Communications

With that in mind, here are a few of the most notable tech trends that went away or simply became less important in 2018, based on story volume or media interest. IoT didn’t go away in 2018. Crowdfunding in tech is here to stay, but as a publicity angle, it’s long over. Internet of Things. Crowdfunding. Am I wrong?

Trends 186
article thumbnail

Guest Post: 4 #PR Trends to Look Out for in 2018

Deirdre Breakenridge

With this year almost over, it’s time to make some predications for what 2018 will look like for the PR industry. In addition, 87% of PR executives believe the term “public relations” will no longer describe what they do within the next five years. In 2018, we will see the rise of more storytelling. Growth of Digital Content.

Trends 0
article thumbnail

Top Public Relations Trends in 2018: Introduction

Shift Communications

What’s ahead for the public relations profession amidst a world of disruption? The 2018 PR Mega-Trends. cta] The post Top Public Relations Trends in 2018: Introduction appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. The Big Picture. Part 1: Earned Media. Christopher S.

Trends 161
article thumbnail

Public relations calendar for 2018

Stephen Waddington

A calendar of the key international events in public relations in 2018. It was crowdsourced as part of my public relations in 2018 project. 22 to 24 April – World Public Relations Forum , Global Alliance, Oslo. 5 to 7 July – A World in Crisis, the role of public relations, BledCom , Bled.