Stephen Waddington

DECEMBER 10, 2018

It heard evidence for more than eight months exploring the media's relationship with the public, politicians and the police. A second part of the inquiry was to be delayed until after a criminal prosecution against the News of the World for phone tapping but was dropped in March 2018.

Education 60

Education Ethics Journalism Media 60

PRSay

JANUARY 29, 2018

And 70 years ago, Boston University, my alma mater (full disclosure), offered the world’s first degrees in public relations. Yet as we look at 2018 — and the years to come — there is much that remains to be done. We have set standards for our discipline and developed and shared knowledge and best practices. We have come far together.

Survey 134

Survey Ethics Leadership Financial 134

Sword and the Script

JUNE 30, 2021

That’s according to the 2021 JOTW Strategic Communications Survey – by Ned’s Job of the Week , an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology. Communications technology. Michelle Garrett , PR consultant, Garrett Public Relations. Blog: Code of PR Ethics?

Survey 120

Survey Communications Ethics Measurement 120

Stephen Waddington

NOVEMBER 30, 2017

I’m keen to start a conversation about the application of artificial intelligence (AI) in media and public relations. Content creation, media relations and planning were cited as the top three skills in public relations by practitioners in the CIPR State of the Profession survey for 2017. It’s an important issue.

Publicity 86

Publicity Ethics Survey Google 86

Stephen Waddington

MAY 14, 2018

Voice assistants are a nascent form of technology made possible by advances in speech recognition, high speed internet connections, and raw computing power. Number crunchers at analyst house Canalsys predict sales of 56 million worldwide in 2018 , up from 33 million in 2017. It needs to replicate human speech in so far as is possible.

Publicity 84

Publicity Marketing Google Radio 84

Stephen Waddington

AUGUST 13, 2019

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. UK businesses have an opportunity to lead by example and take an ethical approach to the adoption of artificial intelligence (AI) according to the CBI. It is set to transform how we live and work.

Internal 84

Internal International Ethics Communications 84

Stephen Waddington

SEPTEMBER 20, 2018

Public relations exhibits many of the qualities associated with a profession but is very much a work in progress. It’s hoped that this project will provide insights from other professionals that can be applied to public relations. The call for material will remain open for the remainder of 2018.

Ethics 60

Ethics Technology Analysis Tools 60

Stephen Waddington

OCTOBER 4, 2018

Crowdsourced tool database Technology is enabling us to work smarter and more efficiently. Benchmarking PR skills versus tools Jean Valin led a group of researchers that explored the impact of tools in on a competency framework for public relations defined by the Global Alliance. These are important areas to be explored in the future.

Ethics 90

Ethics Tools Groups Government 90

Sword and the Script

SEPTEMBER 7, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Yet Gina Nowicki penned a piece that estimates the pricing of PR technology tools for Prowly. Vuelio itself acquired ResponseSource – a ProfNet or HARO style tool – in 2018 for £5.5 Now with the variants, it’s like déjà vu.

Software 89

Software Print Tools SEO 89

Sword and the Script

OCTOBER 4, 2022

The PR technology space can be in some respects, divided into Davids and Goliaths. On one side, we have giants, which are backed by PE firms, holding companies, and in a couple of cases have access to the liquidity of public markets. Here’s one more: Vocus was one of the earliest technology companies in the PR tech space.

Technology 81

Technology Company Analytics Writing 81

Stephen Waddington

JULY 11, 2018

I was honoured to address the CIPR's 2018 graduation ceremony in London tonight. It’s an issue at the heart of the future of PR and public discourse. It was high on the agenda of this year’s BledCom , the international public relations research symposium. We’ll also fail to understand its impact of media and public discourse.

Analysis 60

Analysis Ethics Technology Crisis Management 60

Deirdre Breakenridge

JULY 22, 2019

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. In August of 2018, 99 Firms reported that Instagram supports approximately 100 million images and videos each day.

Social Media 177

Social Media Media Interviews Instagram 177

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. It’s an important piece of work.

Analysis 60

Analysis Technology Tools Exercises 60

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. The Role of Technology on the Legal Market. for demand to come back, technology innovation accelerated. There are many aspects of legal services that are delivered or augmented with technology.

Agency 93

Agency Trends Marketing Survey 93

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. Sentiment analysis.

Case Study 117

Case Study Software Data Web 117

Waxing UnLyrical

JANUARY 26, 2020

With the ability to create fake news and deepfakes, we will likely see these same technologies applied to attack companies to depress their stock price and help fill the pockets of some unscrupulous short sellers. We are going to continue to see Instagram influencers use the technology to blur the lines between fantasy and reality.

Ethics 23

Ethics Technology Financial Banking 23

Sword and the Script

FEBRUARY 6, 2018

This sort of thing happens every day and on a massive scale and we can see it in the 2018 Edelman Trust Barometer , which says this year will be a “battle for truth.”. Other readers liked these related posts: The Future of Marketing Looks More like Public Relations. For Heaven’s sake, don’t buy Bitcoin.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Beyond PR

JUNE 14, 2018

In 2015 his firm, Argyle Public Relations, rebranded to “Argyle Public Relationships” — a subtle but significant shift in emphasizing how he and his team are not only fluent in digital channels but in connecting with media and other stakeholders in a way that delivers results for clients. Getting Back to PR Fundamentals.

Pitching 45

Pitching Content Marketing Ethics Course 45

Sword and the Script

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. ” ~ Megan Paquin , APR, CPRC, Managing Director, Paquin Public Relations 10. Audiences know the difference. AI loss of luster “Two-fold: AI fatigue is real.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Michelle Garrett , Public Relations Consultant and Writer, Garrett Public Relations. My own predictions are listed at the very bottom.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

MAY 26, 2020

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. Answered: yes , brands should take a stand) “Because you automatically alienate 50% of the general public.”

Survey 119

Survey Measurement Public Affairs Storytelling 119

Critical Mention

AUGUST 26, 2018

We recently had the opportunity to speak to the 2018 PRSA National Chairman, Anthony W. Q: What are your initiatives for PRSA for 2018-2019? meaning diversity, advocacy, technology and ethics. We have the highest satisfaction scores among members for our support of the Code of Ethics and that’s where we need to stay.

Interviews 79

Interviews Ethics Conference Leadership 79

Deirdre Breakenridge

JUNE 27, 2018

Pay attention to ethics. While the Facebook data breaches continue to grab headlines, technology plays a big and valuable role in these changing times for marketers. Throughout its history, digital technology has always been a catalyst for companies to reach their customers. study conducted by SYZYGY.

Marketing 164

Marketing Ethics Local Technology 164

Sword and the Script

APRIL 27, 2019

When “asked journalists if the public lost or gained trust in the media over the last year, 63% feel the public lost trust. I’ll leave the ethical implications of this trend in journalism to the media critics and ombudsmen – but will note it’s introducing new ethical considerations for PR pros. Atmospherics of trust.

Survey 91

Survey Journalism Study Pitching 91

Sword and the Script

DECEMBER 22, 2020

Public relations statistics from 2020. Public Relations Statistics from 2020. The median public relations salary in the U.S. Source: 2020 Public Relations Salary Survey ). Source: Code of PR Ethics? ). Annual spending on media intelligence solutions for public relations professionals increased 7.2%

Survey 176

Survey Marketing B2B Study 176

Communications Conversations

JULY 23, 2019

. “In her three-year tenure at Renewal by Andersen as a social media specialist, Katie Zess has pushed our public relations efforts to the frontlines. Amanda sees the picture, and understands how critical social media is today to marketing, public relations and human relations. ” – Heather Olson. “Nerland Co.

Transportation 122

Transportation Social Media Corporate Agency 122

PRSay

FEBRUARY 12, 2021

“My idea of ethical behavior is treating people like you want to be treated,” Craig Newmark said. 4 guest for the “PRSA Storytellers Series: Leading With Ethics — A View From the Top,” a live webinar hosted by the PRSA Board of Ethics and Professional Standards. Greg Beaubien is a frequent contributor to PRSA publications.

Ethics 172

Ethics Communications Nonprofit Journalism 172

Stephen Waddington

NOVEMBER 21, 2018

Here's my analysis of the opportunities and challenges that public relations faces in the next 12 months. There's no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. Society is demanding that companies, both public and private, serve a social purpose.

Publicity 120

Publicity Analysis Measurement Tools 120

Stephen Waddington

JULY 30, 2019

There’s no public record of the ads created as part of the Vote Leave campaign. In July 2018 it found that Vote Leave exceeded its spending limit of £7 million by almost £500,000. In its report the DCMS Committee recommended that social media platforms be subject to a code of ethics and external regulation. This is not a drill.

Facebook 91

Facebook Ethics Data Sports 91

Stephen Waddington

NOVEMBER 5, 2017

It’ll celebrate the 70 th anniversary of the NHS in 2018, and lessons for communicators. An upcoming discussion between two senior public relations practitioners spotlights the issue of ethics in public relations. It’s a stunning location, and a great place to think, write, and eat. discussion. Here’s how to change that.

Ethics 0

Ethics Social Media Advertising Advertising 0

Stephen Waddington

DECEMBER 15, 2021

We look forward to eight of the biggest issues for public relations in 2022. Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. You’ll find eight short essays with links to further reading, so that you can check our work.

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 11, 2018

Creativity over productivity: The volume of noise in the digital realm is beyond bearable and the public relations professionals that stand a chance must ditch their multi-pitch phone and email productivity for remarkable, creative campaigns on behalf of the brands they represent. “I 15) Ethics in PR revisited.

Social Media 91

Social Media Marketing Media Creativity 91

Stephen Waddington

NOVEMBER 19, 2017

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. This is an article and deck about the outlook for public relations and social media in 2018. I’ve also included a call to action that may be helpful in your planning for 2018.

Publicity 164

Publicity Ethics Data Community 164

NewsWhip

FEBRUARY 26, 2021

Earlier in the pandemic there was an initial rise in public trust but the bubble has burst. We arrived in 2018 at a very stunning finding, which is the first time that we then looked at the concerns, and rising concerns, about fake news. So it has both the competence and the ethics implied in that question. Read transcript.

Brand 78

Brand Branding Media Government 78