5W PR

OCTOBER 18, 2018

This has provided massive opportunities for data and measurement at scale, but has also brought privacy and regulation to the forefront. When GDPR regulations (data protection law across 28 EU countries) came into effect in back in May 2018, it sent the advertising world into a frenzy. Transparency Post GDPR.

Advertising 89

Advertising Advertising B2B Creativity 89

Stephen Waddington

JUNE 2, 2018

Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet Trends report for 2018. Internet Trends Report 2018 from Kleiner Perkins Caufield & Byers I’ve worked my way through the 300 page report this weekend. It plans to hire 10,000 moderators in 2018.

Report 92

Report Trends Retail Marketing 92

Stephen Waddington

NOVEMBER 27, 2020

This healthcare-focused edition follows #FuturePRoof Three: The NHS at 70 with lessons for the wider PR community, published in 2018. He used the organisation’s 216-strong membership to share stories and intelligence with the public via the media. Patient care and privacy needed to be balanced with public health.

Healthcare 131

Healthcare Privacy Print Community 131

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. ’s CEO Aaron Levie has been speaking out on issues of trust in tech and privacy regulations in the last few months, taking a strong point of view in reaction to the reputation struggles of big tech.

Brand 196

Brand Branding Reddit B2B 196

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

Lauren joined Business Insider as a Senior advertising reporter in 2018, coming off a four-year stint at Adweek. After stints at MarketingLand, AdAge and Adweek, Tim joined Digiday in 2018 and has become a go-to advertising reporter. Sahil is a very funny and smart guy, so you’re sure to love his tweets. Jason Lynch | @jasonlynch.

Twitter 177

Twitter Advertising Advertising Report 177

Stephen Waddington

JUNE 23, 2019

4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018. The conversation about user privacy is growing louder. Platforms are attempting to get ahead of the issue by improving privacy management. Extreme views polarise public discourse.

Report 81

Report YouTube Privacy Web 81

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. The media has been aggressively criticized by the president, and public trust in the press hovers at 41%, according to Gallup. The Winners. Mainstream media.

Airlines 180

Airlines Reputation Journalism Crisis 180

Stephen Waddington

AUGUST 13, 2019

In the public relations sector AI is transforming media and workflow. In 2018 AI companies raised almost twice the investment of counterparts in France and Germany. The Council brings together academia, industry and public sector. An AI Council and Centre for Data Ethics and Innovation have also been established.

Internal 84

Internal International Ethics Communications 84

Solo PR Pro

JULY 3, 2019

2018 saw a decline in smartphone shipments. Privacy and overuse are causing Internet and social media users to actively consider their usage. Privacy Concerns and Their Impact on Advertising. hours in 2018 (slide 41 ). technology, wearables, and on-demand content are all on the rise. There are currently 3.8

Report 45

Report Privacy Pinterest Retail 45

Stephen Waddington

DECEMBER 10, 2018

It heard evidence for more than eight months exploring the media's relationship with the public, politicians and the police. A second part of the inquiry was to be delayed until after a criminal prosecution against the News of the World for phone tapping but was dropped in March 2018.

Education 60

Education Ethics Journalism Media 60

Practical Law Construction

APRIL 20, 2022

The government estimates that there will be a need for around 300,000 public charging points (as a minimum) by 2030 (although the Competition and Markets Authority (CMA) report suggests forecasts of between 280,000 – 480,000 public charging points will be required). Key new measures to increase chargepoint roll out.

Government 52

Government Mobile Data Local 52

PR in High Definition

SEPTEMBER 25, 2017

Facilitated by Firefly CEO Claire Walker, our team of experts included Simon Morrissey, Head of Data and Privacy at law firm Lewis Silkin, Nicholas Dunn-McAfee, Head of Policy and Research at the PRCA and Simon Loopuit, CEO and founder of trust-hub. Therefore it needs to be a marketer’s number one priority between now and May 2018.

Marketing 69

Marketing Data Privacy Policies 69

Sword and the Script

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. ” ~ Megan Paquin , APR, CPRC, Managing Director, Paquin Public Relations 10. Audiences know the difference. AI loss of luster “Two-fold: AI fatigue is real.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Michelle Garrett , Public Relations Consultant and Writer, Garrett Public Relations. My own predictions are listed at the very bottom.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 10, 2019

This may be complementary product or service vendors, editors at niche publications, bloggers, or others. Microenterprises increasingly rely on public relations. 11) Privacy regs bring back the basics. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Deirdre Breakenridge

JUNE 27, 2018

While the Facebook data breaches continue to grab headlines, technology plays a big and valuable role in these changing times for marketers. Throughout its history, digital technology has always been a catalyst for companies to reach their customers. Pay attention to ethics. It allows businesses to scale personalized interactions.

Marketing 164

Marketing Ethics Local Technology 164

Sword and the Script

DECEMBER 11, 2018

Creativity over productivity: The volume of noise in the digital realm is beyond bearable and the public relations professionals that stand a chance must ditch their multi-pitch phone and email productivity for remarkable, creative campaigns on behalf of the brands they represent. “I Chawla | Adfactors Public Relations | India.

Social Media 91

Social Media Marketing Media Creativity 91