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Trends That Will Shape PR in 2018

ImPRessions - Crenshaw Communications

What can PR professionals expect in 2018? Get ready for more of the same in 2018. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. Earned media has kept its place as a highly sought-after outcome of a good public relations campaign. Brand advocacy will grow.

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Humans still needed in AI-assisted public relations

Wadds Inc.

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. The public relations profession is slowly adopting artificial intelligence (AI) tools which have the potential to work smarter and more effectively.

Publicity 126
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PR Goal-Setting For 2018

ImPRessions - Crenshaw Communications

Where is your company in its public relations planning for 2018? It’s best to begin by looking at the big picture to see where PR fits in the overall marketing scheme of things and then take a look at the following steps to help put together a successful 2018 PR plan. How To Plan PR in 2018. How To Plan PR in 2018.

Exercises 136
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The Boldest PR Moves of 2018

ImPRessions - Crenshaw Communications

The first half of 2018 has seen some remarkable corporate PR maneuvers. In many cases, well-known companies have come up with creative ways to take a stand or respond to a public challenge. The boldest PR moves of 2018 — so far. If publicity was the goal, then WeWork certainly accomplished it.

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Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018

Onclusive

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. AirPR: How do you see PR & content marketing evolving in 2018?

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Why Communicators Should Expect a Year of Disruption in 2018

PRSay

Our firm has conducted a number of studies in this area in collaboration with Dr. Bruce Berger at The Plank Center for Leadership in Public Relations at the University of Alabama. In 2018, I won’t be surprised to see even more of a willingness to consider outside-the-box candidates from different fields or industries.

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The Importance of Recognizing Black History in Public Relations

PRSay

But what about black history in public relations? I am so thankful to the Museum of Public Relations , and to its co-founders Shelly and Barry Spector for the work they have done to compile stories and historical references that highlight the champions of yesteryear. What does society lose from this gap in leadership diversity?

Publicity 218