ImPRessions - Crenshaw Communications

AUGUST 20, 2019

The recent move by the Business Roundtable to redefine corporate priorities by emphasizing value beyond shareholder profits is the latest indicator that corporate reputation’s importance is on the rise. corporate boardrooms. corporate boardrooms. Could this mean a sea change in corporate governance?

Corporate 203

Corporate Reputation Employee Government 203

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. e) Championing a customer-centric corporate culture. 13) Storytelling the hottest trend in PR in 2018. also see why ?).

Survey 104

Survey Marketing B2B Content Marketing 104

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. Guest Post by Scott Kaminski.

Survey 74

Survey Industry Communications Corporate 74

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. However, there has been a decline in this number by about 70% in 2020.

Marketing 106

Marketing Newspapers Print Local 106

Sword and the Script

MARCH 6, 2018

If you’re looking for a new public relations gig, then understanding current salary bands is important information for negotiating an offer. The same applies to a corporation looking to add PR help in-house, or alternatively, doing a cost-benefit analysis of bringing on outside help from an agency. 1) Median PR salaries remain flat.

Survey 116

Survey Agency Report Corporate 116

PRSay

AUGUST 19, 2021

When I was hired to chair the Department of Strategic Communication — affectionately known as SCOM — at Morgan in 2018, our founding dean DeWayne Wickham insisted that our department be more aligned to our professional society to ensure that our students would be connected to the most up-to-date industry practices.

Meeting 196

Meeting Education Ethics Leadership 196

PRSay

OCTOBER 20, 2020

You’ve long been a DE&I proponent, chairing PRSA’s D&I Committee in 2018. Our leadership, at every level of the Society, must define what DE&I success looks like for the industry and continue the focus and the discussion on how we steadily improve. Best leadership advice you’ve ever received?

Meeting 78

Meeting Leadership Corporate Local 78

Doctor Spin

DECEMBER 30, 2023

This blog post highlights the importance of separating recognition from rewards from feedback in communicative leadership, providing a framework with rules for effective implementation. Here we go: Communicative Leadership is Critical In leadership, the way messages are conveyed is just as important as the messages themselves.

Leadership 52

Leadership Internal International Employee 52

PRSay

JANUARY 29, 2018

Great counseling firms were founded and legendary corporate communications departments were born. And 70 years ago, Boston University, my alma mater (full disclosure), offered the world’s first degrees in public relations. Yet as we look at 2018 — and the years to come — there is much that remains to be done.

Survey 134

Survey Ethics Leadership Financial 134

Sword and the Script

MAY 29, 2018

As such, the 2018 JOTW Communications Survey , which was conducted in partnership with Ned’s Job of the Week , also included an open-ended question at the end of the survey. 3) “Thought leadership can’t be outsourced. 9) “That reporters don’t write corporate profiles, they cover NEWS.”. It needs to be authentic.”.

Corporate 74

Corporate Communications Survey Employee 74

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. It has held this title since 2018 in the World Happiness Report. Nordic Business Forum is one of – if not the – largest business and leadership events in Europe.

Radio 64

Radio Pinterest Television Government 64

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2018

The good news is that CEO “thought leadership” is easier to achieve in periods of rapid social and technology change. In fact, now may be an opportune time to take a new approach to personal branding for corporate leaders. How should a CEO convey leadership? PR and corporate comms people have known this for years.

Technology 165

Technology Leadership Privacy Trends 165

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Michelle Garrett , PR consultant, Garrett Public Relations. Blog: Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder.

Survey 132

Survey Communications Measurement Internal 132

PRSay

FEBRUARY 21, 2018

From Chloe Kim’s spectacular, gold medal performance in half-pipe snowboarding to Nathan Chen’s unprecedented five quads in figure skating, the 2018 Winter Olympics in Pyeongchang has offered exciting escapist entertainment and world-class competition for all. Dean Essner is the editorial assistant for PRSA’s publications.

Sports 94

Sports Communications Viral Fashion 94

PRSay

OCTOBER 8, 2018

Judith Harrison was blunt with her assessment on the state of diversity and inclusion in public relations, calling it dire. PR industry, including agency and corporate professionals, is roughly 81 percent white,” she said. John Elsasser is the publications director at PRSA. And how far behind is the PR industry?

Conference 128

Conference Education Leadership Travel 128

Onclusive

DECEMBER 17, 2018

San Francisco, December 18, 2018 – AirPR ( www.airpr.com ), the data science company for communication and public relations, today announced the closing of its Series C financing of 8 million dollars. Andy Cunningham , Board of Directors at AirPR and former Head of Corporate Communication at Apple. About AirPR.

Analytics 150

Analytics Data Big Data Technology 150

Agility PR Solutions

JANUARY 6, 2019

New rankings from Black Enterprise, in partnership with the Executive Leadership Council, presents the corporations that have committed to take action so that African American stakeholders can reap the benefits of inclusion. The […].

Company 65

Company Enterprise Corporate Leadership 65

Solo PR Pro

APRIL 23, 2019

Whether you represent a non-profit or corporate client, there is an excellent opportunity for positive public relations in strategic sponsorships. The Philadelphia Public Relations Association (PPRA) recently gathered a panel of corporate decisionmakers to share what works, what doesn’t, and why they value this kind of partnership.

Community 45

Community Publicity Construction Television 45

PRSay

MAY 25, 2021

Many are also taking a stand against racism and communicating their message of diversity to the public. And it is crucial that we communicate to corporate leaders how DE&I affects the bottom line. These practices also help the public believe and trust our messages.

Training 192

Training Policies Study Community 192

PRSay

APRIL 15, 2021

In the era of accountability, CEOs must back their public proclamations with measurable performance. ” — Dave Samson, Global Vice Chairman, Corporate Affairs, Edelman . ” — Laura Peterson, Public Elations Manager, North America, Ben & Jerry’s. Follow your gut.”

Company 189

Company Employee Internal International 189

PRSay

FEBRUARY 5, 2018

Executives seek to amplify their own voices through “thought leadership.”. Find the 2018 Trust Barometer here.). Blythe Campbell, APR, has been a ghostwriter for eight different CEOs and their leadership teams over a 30-year career in public relations and marketing. The session is free for PRSA members.

Communications 149

Communications Employee Leadership Writing 149

PRSay

OCTOBER 24, 2018

Human communication is global and instant, and leaders must now master public relations as the essential management skill by which they can achieve goals quickly, efficiently and consistently. The importance of public relations as a management ability is illustrated by the case of Mitsubishi Motors. How did Ghosn achieve this feat?

Ethics 264

Ethics Automotive Technology Conference 264

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. There are some PR tactics that can help.

Brand 196

Brand Branding Reddit B2B 196

Reputation Us

OCTOBER 4, 2021

Because most everything seems political: from the economy and the climate; to sociocultural and public health considerations. Identify issues most likely to align with, or impact, your business strategy and corporate culture. As a result, employees are now more vocal about corporate responsibility. THREE Actions to Take NOW.

Reputation 78

Reputation Crisis Management Employee Government 78

Reputation Us

OCTOBER 4, 2021

Because most everything seems political: from the economy and the climate; to sociocultural and public health considerations. Identify issues most likely to align with, or impact, your business strategy and corporate culture. As a result, employees are now more vocal about corporate responsibility. THREE Actions to Take NOW.

Reputation 78

Reputation Crisis Management Employee Government 78

PRSay

MAY 24, 2021

Over the next decade, Todd predicted, his profession will slowly move beyond the public scorn and skepticism toward the news media that has grown amid the country’s current political divide. High demand for quality journalism and renewed public trust also bodes well for the profession of public relations.

Nonprofit 174

Nonprofit Local Journalism Newspapers 174

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”.

Technology 130

Technology Study Communications Survey 130

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. It’s rather obvious that counting campaign impressions doesn’t help clients show their bosses how public relations helps achieve the organization’s goals. Maybe it’s their boss, for instance.

Measurement 145

Measurement Pharmaceuticals Nonprofit Leadership 145

PRSay

AUGUST 6, 2019

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years. Brands can’t simply pander to us.

Television 158

Television Instagram Consumer Newspapers 158

Sword and the Script

DECEMBER 21, 2021

Public relations is HOT right now. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. Scott Kaminski , Senior Marketing Manager, Häfele America Co. . PR grows more in demand.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

PRSay

NOVEMBER 19, 2018

Ira Glass, host of Chicago Public Media’s “This American Life”. Copyright © 2018 Ann Wylie. Would you like to learn Ann’s full system for engaging readers with corporate storytelling? “Narrative is basically a sequence of events. Something happens, then something else, then something else. Luckily. .

Storytelling 149

Storytelling Case Study Writing Banking 149

PRSay

FEBRUARY 28, 2018

What was reinforced for me was that Diversity and Inclusion is a professional imperative for public relations, a profession that must strategically engage all stakeholders to achieve successful outcomes — or become irrelevant. Anthony D’Angelo, APR, Fellow PRSA, is the 2018 chair of PRSA. OK, PRSA: Let’s dance.

Travel 121

Travel Conference Leadership Corporate 121

Shift Communications

MAY 21, 2018

So far in 2018, 101.9 Through its own newsroom , Facebook issued 31 corporate and 24 product announcements. Tech giants and behemoth corporations drive a high volume of the media’s stories. There are plenty of creative ways to drive coverage – like newsjacking and bold thought leadership – but news makes news.

How To 68

How To Pitching Report Interviews 68

Stephen Waddington

SEPTEMBER 13, 2019

Membership value, mental health, support for practitioners in regions and nations, and public sector public relations have emerged as issues. Both candidates have focused on three broad themes: leadership in practice, training/education and CIPR membership. The polls close on Monday, 16 September at 5pm.

Transportation 60

Transportation Groups Training Twitter 60

Beyond PR

FEBRUARY 27, 2018

If reaching your audience through industry influencers is on your to-do list for 2018, realize that there are different types of influencers, and you likely will benefit from including variety in your influencer marketing strategy. Joe Yonan (@JoeYonan) February 20, 2018. Corporate Executives Can Create Thought Leadership.

Consumer 65

Consumer Corporate Employee Social Media 65

PRSay

DECEMBER 2, 2020

When two of Boeing’s new 737 MAX passenger jets crashed within five months of each other in late 2018 and early 2019, killing a total of 346 people in Ethiopia and Indonesia, the company faced the worst crisis in its 100-year history. Greg Beaubien is a frequent contributor to PRSA publications.

Crisis Management 107

Crisis Management Crisis Crisis Communications Airlines 107