PRSay

AUGUST 19, 2021

Current job title : Professor and Chair of The Department of Strategic Communication in the School of Global Journalism & Communication at Morgan State University. must earn the Accreditation in Public Relations before tenure and must be active in PRSA. Board nominee position : Director-at-Large.

Meeting 196

Meeting Education Ethics Leadership 196

ImPRessions - Crenshaw Communications

MAY 22, 2018

If the big-name media feature is the show horse, then trade publication coverage is the less glamorous workhorse of PR. Those hours, of course, include studying trade journals, reviews, and analyst reports. Real estate company buyers are more likely to be paging through these journals than Wired. You get the best of both worlds.

Pitching 168

Pitching Real Estate B2B Journalism 168

Communications Conversations

JUNE 14, 2018

My big question: Do these wire services still have a place in the 2018 communicator’s toolbox? Relationships still matter, even with the changing face of journalism, and at the same time, companies are their own publishers, providing content directly to the audiences they want to reach. Maybe it’s a combo of both.

Communications 83

Communications Public Affairs B2C B2B 83

Sword and the Script

MARCH 6, 2018

If you’re looking for a new public relations gig, then understanding current salary bands is important information for negotiating an offer. The 2018 survey was based on responses of 1,053 communications professionals and here’s how the numbers stack up. The PR Opportunity for Brands as Publishers Tinker with Journalism.

Survey 116

Survey Agency Report Corporate 116

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 1) A still skeptical public. based reporters said, “the public has lost trust in journalists.”. 4) Emphasis on professional journalism. Where I had something to add, I inserted commentary denoted by italics.

Survey 102

Survey Report Media B2B 102

PRSay

JANUARY 11, 2020

Under their leadership, the agency became a global powerhouse with 2,500 employees in 50 offices. In early 2018, Burson-Marsteller merged with Cohn & Wolfe, creating Burson Cohn & Wolfe. John Elsasser is the publications director at PRSA. He started Burson-Marsteller in 1953 with Bill Marsteller.

Newspapers 142

Newspapers Interviews Agency Leadership 142

Deirdre Breakenridge

JULY 22, 2019

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. In August of 2018, 99 Firms reported that Instagram supports approximately 100 million images and videos each day.

Social Media 177

Social Media Media Interviews Instagram 177

PRSay

SEPTEMBER 4, 2018

Thanks to BEPS’ leadership, September will bring a variety of Ethics Month resources including webinars, blog posts, articles and Twitter chats. ET – Twitter Chat, “Preparing Students for Ethical Careers in Journalism and Public Relations” #EthicsMonth. Anthony D’Angelo, APR, Fellow PRSA, is the 2018 chair of PRSA.

Ethics 123

Ethics Twitter Conference Journalism 123

Bianchi Biz Blog

APRIL 19, 2021

In 2018, I co-authored a project on the nation’s pedestrian safety crisis. How long have you been in journalism and how did you get started? My journalism career actually started in high school in Saline, Michigan, when I joined the school paper and concurrently began working for the community weekly.

Report 84

Report Meeting Automotive Media 84

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Public relations is HOT right now. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. PR grows more in demand.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PRSay

APRIL 15, 2021

In the era of accountability, CEOs must back their public proclamations with measurable performance. ” — Laura Peterson, Public Elations Manager, North America, Ben & Jerry’s. If you’ve never made any type of public statement before, then you’ll need to explain why now. Follow your gut.”

Company 189

Company Employee Internal International 189

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. That’s an increase from 68% in 2019 and 51% in 2018. Once you get marked as spam, that’s it.

Media Relations 113

Media Relations Media Survey Pitching 113

Barokas

SEPTEMBER 12, 2018

Since 1958, my dad kept a journal of all the people he worked with on the supplier side and the buyer side. Imagine my bio: with over 59 years of experience in tech PR, Howie has secured coverage in every publication that no longer exists. Morgan Barokas (September 20, 1934 – August 17, 2018). A note from Karli Overmier, CEO.

Agency 138

Agency Hotels Healthcare Enterprise 138

PRSay

FEBRUARY 20, 2019

However, in the months leading up to the eclipse, Duke Energy learned that the public’s awareness of it was limited. The communications work that ensued made Duke Energy’s World of Energy center a Silver Anvil finalist in 2018. Dean Essner is the editorial assistant for PRSA’s publications.

Energy 102

Energy Case Study Education Guidelines 102

Sword and the Script

FEBRUARY 6, 2018

I study organizational persuasion for a living and I knew this was not bona fide journalism. Some clever guy with a political bent bought a domain and polished up a site to look like journalism. There is something wrong with perpetuating erroneous information and dressing it up to look like journalism.

Content Marketing 69

Content Marketing Marketing Journalism Financial 69

Bianchi Biz Blog

FEBRUARY 22, 2021

Years ago, I was the editor of Professional Distributor , a publication which provides mobile tool and equipment dealers who sell to repair shops business insights and trends. How long have you been in journalism and how did you get started? Describe the craziest or most fun story you have written.

Groups 55

Groups Meeting Transportation Media 55

Sword and the Script

DECEMBER 30, 2017

In turn, that led to an editor from a PR trade publication contacting me and asking to publish it. 3) The Future of Marketing Looks More like Public Relations. 5) Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report. 4) The PR Opportunity for Brands as Publishers Tinker with Journalism.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Beyond PR

SEPTEMBER 29, 2017

This creates a ripe opportunity for communicators who manage earned media programs to secure better budgets in 2018. As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic along with inaccurate conversion metrics driven by bots. “It’s time to grow up.

Media 57

Media Advertising Advertising Measurement 57

Communications Conversations

JUNE 8, 2017

Bank employees and up to three additional guests to tour the facility, have photos taken on the field and experience the new stadium before many others from the general public could. Our chairman Richard Davis was instrumental in securing the bid for the 2018 Super Bowl and we are thrilled to be a part of it. Bank Stadium).

Banking 113

Banking Sports Financial Corporate 113

PRSay

JUNE 5, 2018

Do you have any public speaking tips for PR pros? But I would say to anybody who’s not used to doing public speaking: If they get nervous, then it’s nothing to be worried about. What advice would you share with the graduating class of 2018? Amy Jacques is managing editor of publications for PRSA. It opens doors.

Radio 90

Radio Writing Energy Journalism 90

Communications Conversations

MARCH 6, 2018

Any projects coming up in 2018 that you’re particularly excited for at Cargill? Those of us who got in early are now in leadership positions, and there was just not that much of a pipeline filling in behind us for a few years. They’re used to pressure and being in the public eye. OK, I may be exaggerating a little.

Social Media 102

Social Media Media Corporate Resources 102

Beyond PR

MAY 10, 2018

In the 2018 Cision State of the Media Report , journalists were asked whether having movements like #MeToo and #TimesUp play out in media before cases go to a court of law help or hurt the perception of journalism. And yet, brands and journalists still aren’t quite sure how to make media monitoring a part of their DNA. The response?

Media 45

Media Trends Journalism Technology 45

Critical Mention

JANUARY 3, 2019

From going to prison to becoming the CEO of Front-Line Bribery LLC, you’ve completely turned your life around and recently cited as Thompson Reuters Top 50 social influencers in Risk, Compliance and Regtech in 2018. How did you accomplish this incredible journey of what you have referred to as “shame to change”? Until next time!

Interviews 105

Interviews Ethics Government Internal 105

Sword and the Script

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. ” ~ Megan Paquin , APR, CPRC, Managing Director, Paquin Public Relations 10. ” ~ Megan Paquin , APR, CPRC, Managing Director, Paquin Public Relations 10.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Michelle Garrett , Public Relations Consultant and Writer, Garrett Public Relations. More show and less tell.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

MAY 26, 2020

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. Answered: yes , brands should take a stand) “Because you automatically alienate 50% of the general public.”

Survey 121

Survey Measurement Public Affairs Storytelling 121

Sword and the Script

MARCH 10, 2019

This year’s survey polled 223 communications and public relations (PR) professionals. Respondents cited reporter turnover, veteran reporters being replaced with junior ones, and “in-your-face-journalism” as contributing causes. 1) Storytelling, analytics and thought leadership are the top PR tactics and trends.

Survey 99

Survey Media Relations Corporate Communications 99

Sword and the Script

JANUARY 15, 2019

The online trade publication Digiday runs an anonymous confessional series for marketers. Recently, however, the column took aim at public relations agencies — Confessions of a PR person. There several studies on it like this one from Forrester that the Wall Street Journal reported. This is called leverage.

Agency 79

Agency Leadership Corporate Training 79

Sword and the Script

JANUARY 23, 2018

While he later promoted to creative director, among other marketing leadership roles, he says an appearance in AdAge was his first big break. One publication or blog you read regularly is… (other than Forbes, of course) there way too many to name. Forbes: 5 Places Where Sales and Marketing Can Collaborate In 2018.

Marketing 69

Marketing Content Marketing Sports B2C 69

Sword and the Script

APRIL 13, 2019

This reflects the findings of my own primary research study – Should Brands Take a Public Stand on Politics? which I conducted in October 2018 after observing some highly reported calls for brands to get political. 36% said leadership appetite for making investments when a return is not immediately obvious.

Study 116

Study Survey Infographics B2B 116

Sword and the Script

DECEMBER 24, 2019

Most people find independent journalism and earned media to be the most credible source of information. A study that included both a focus group and a survey which found: 67% of the focus group participants and 48% of the survey panel indicated journalism was the most credible source of information; and. Okay, millennial.

Marketing 78

Marketing Publicity Survey Study 78

Deirdre Breakenridge

JANUARY 3, 2018

What are your goals for 2018 and what tools, skills and roadmap will get you there? The four books that made me go Hmmm and will make you do the same in 2018 are: The Opposable Mind by Roger Martin, The Agony of Decision by Hello Fred Garcia, The Power of Habit by Charles Duhigg and The Miracle Morning by Hal Elrod. A = Affirmations.

Crisis 0

Crisis Journalism Hotels Case Study 0

PRSay

MAY 3, 2019

With radio, things go and then they get pulled and it’s on to the next single and an artist’s shelf-life gets cut down,” her manager Danny Rukasin told the Journal. She writes, “[The] song, released in December 2018, arrived at the perfect time. Dean Essner is the editorial assistant for PRSA’s publications.

Radio 60

Radio Marketing Video Writing 60

Landis PR

MARCH 13, 2023

Photo courtesy of Pixabay In honor of the 2023 Academy Awards, the Landis team couldn’t resist picking our favorite movies about journalism to be nominated for or win an Oscar. The New York Times wrote, “what’s scary is how Howard’s rage taps into an age of anger and confusion — the mid-1970s in the show, but also of 2018.

Journalism 52

Journalism Film Ethics Television 52

PRSay

FEBRUARY 12, 2021

In 2016, he founded Craig Newmark Philanthropies, which supports organizations that advocate for trustworthy journalism, voter protection, women in technology, and military veterans and their families. In February 2019, he donated $10 million to Columbia Journalism School, to launch a new center for journalism ethics and security.

Ethics 172

Ethics Communications Nonprofit Journalism 172

Contently - Strategy

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. I said, ‘What do you want to get out of what we do?’

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111