Doctor Spin

DECEMBER 30, 2023

This blog post highlights the importance of separating recognition from rewards from feedback in communicative leadership, providing a framework with rules for effective implementation. Here we go: Communicative Leadership is Critical In leadership, the way messages are conveyed is just as important as the messages themselves.

Leadership 52

Leadership Internal International Employee 52

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For anyone who works in public relations, content still reigns supreme. Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . Here are the chief ones. .

Advertising 334

Advertising Advertising B2B SEO 334

PRSay

MAY 24, 2021

24, Chuck Todd of NBC’s “Meet the Press” shared his insights on the state of journalism and its future. Over the next decade, Todd predicted, his profession will slowly move beyond the public scorn and skepticism toward the news media that has grown amid the country’s current political divide. Opportunities for independent journalism.

Nonprofit 176

Nonprofit Local Journalism Newspapers 176

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. 13) Storytelling the hottest trend in PR in 2018. Read more: New Study: Should Brands Take a Public Stand on Politics? also see why ?).

Survey 104

Survey Marketing B2B Content Marketing 104

PRSay

AUGUST 19, 2021

Current job title : Professor and Chair of The Department of Strategic Communication in the School of Global Journalism & Communication at Morgan State University. must earn the Accreditation in Public Relations before tenure and must be active in PRSA. Board nominee position : Director-at-Large.

Meeting 197

Meeting Education Ethics Leadership 197

Stephen Waddington

DECEMBER 15, 2021

We look forward to eight of the biggest issues for public relations in 2022. Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. You’ll find eight short essays with links to further reading, so that you can check our work.

Publicity 128

Publicity Government Guidelines Facebook 128

PRSay

FEBRUARY 12, 2021

In 2016, he founded Craig Newmark Philanthropies, which supports organizations that advocate for trustworthy journalism, voter protection, women in technology, and military veterans and their families. In February 2019, he donated $10 million to Columbia Journalism School, to launch a new center for journalism ethics and security.

Ethics 174

Ethics Communications Nonprofit Journalism 174

ImPRessions - Crenshaw Communications

MAY 22, 2018

If the big-name media feature is the show horse, then trade publication coverage is the less glamorous workhorse of PR. Those hours, of course, include studying trade journals, reviews, and analyst reports. Real estate company buyers are more likely to be paging through these journals than Wired. You get the best of both worlds.

Pitching 168

Pitching Real Estate B2B Journalism 168

Communications Conversations

JUNE 14, 2018

My big question: Do these wire services still have a place in the 2018 communicator’s toolbox? Relationships still matter, even with the changing face of journalism, and at the same time, companies are their own publishers, providing content directly to the audiences they want to reach. Maybe it’s a combo of both.

Communications 83

Communications Public Affairs B2C B2B 83

Sword and the Script

MARCH 6, 2018

If you’re looking for a new public relations gig, then understanding current salary bands is important information for negotiating an offer. The 2018 survey was based on responses of 1,053 communications professionals and here’s how the numbers stack up. The PR Opportunity for Brands as Publishers Tinker with Journalism.

Survey 119

Survey Agency Report Corporate 119

Sword and the Script

MAY 26, 2020

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. Answered: yes , brands should take a stand) “Because you automatically alienate 50% of the general public.”

Survey 124

Survey Measurement Public Affairs Storytelling 124

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 1) A still skeptical public. based reporters said, “the public has lost trust in journalists.”. 4) Emphasis on professional journalism. Where I had something to add, I inserted commentary denoted by italics.

Survey 104

Survey Report Media B2B 104

Sword and the Script

DECEMBER 24, 2019

Most people find independent journalism and earned media to be the most credible source of information. A study that included both a focus group and a survey which found: 67% of the focus group participants and 48% of the survey panel indicated journalism was the most credible source of information; and. Okay, millennial.

Marketing 78

Marketing Publicity Survey Study 78

PRSay

JANUARY 11, 2020

Under their leadership, the agency became a global powerhouse with 2,500 employees in 50 offices. In early 2018, Burson-Marsteller merged with Cohn & Wolfe, creating Burson Cohn & Wolfe. John Elsasser is the publications director at PRSA. He started Burson-Marsteller in 1953 with Bill Marsteller.

Newspapers 142

Newspapers Interviews Agency Leadership 142

Deirdre Breakenridge

JULY 22, 2019

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. In August of 2018, 99 Firms reported that Instagram supports approximately 100 million images and videos each day.

Social Media 177

Social Media Media Interviews Instagram 177

Mark My Words

JUNE 20, 2019

All publicity is good publicity. The public forget the specifics but remember the emotion. Less, he refuses to even be embarrassed, and has nullified the most effective weapon that the press and the public once held over errant political careers – shame. August 2018: Compares Muslim women to ‘letterboxes’.

Brand 68

Brand Branding Journalism Leadership 68

PRSay

SEPTEMBER 4, 2018

Thanks to BEPS’ leadership, September will bring a variety of Ethics Month resources including webinars, blog posts, articles and Twitter chats. ET – Twitter Chat, “Preparing Students for Ethical Careers in Journalism and Public Relations” #EthicsMonth. Anthony D’Angelo, APR, Fellow PRSA, is the 2018 chair of PRSA.

Ethics 124

Ethics Twitter Conference Journalism 124

Bianchi Biz Blog

APRIL 19, 2021

In 2018, I co-authored a project on the nation’s pedestrian safety crisis. How long have you been in journalism and how did you get started? My journalism career actually started in high school in Saline, Michigan, when I joined the school paper and concurrently began working for the community weekly.

Report 85

Report Meeting Automotive Media 85

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Public relations is HOT right now. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. PR grows more in demand.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Michelle Garrett , Public Relations Consultant and Writer, Garrett Public Relations. More show and less tell.

Marketing 198

Marketing Content Marketing Data Social Media 198

PRSay

APRIL 15, 2021

In the era of accountability, CEOs must back their public proclamations with measurable performance. ” — Laura Peterson, Public Elations Manager, North America, Ben & Jerry’s. If you’ve never made any type of public statement before, then you’ll need to explain why now. Follow your gut.”

Company 190

Company Employee Internal International 190

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

Sword and the Script

MARCH 10, 2019

This year’s survey polled 223 communications and public relations (PR) professionals. Respondents cited reporter turnover, veteran reporters being replaced with junior ones, and “in-your-face-journalism” as contributing causes. 1) Storytelling, analytics and thought leadership are the top PR tactics and trends.

Survey 105

Survey Media Relations Corporate Communications 105

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. That’s an increase from 68% in 2019 and 51% in 2018. Once you get marked as spam, that’s it.

Media Relations 113

Media Relations Media Survey Pitching 113

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115

Barokas

SEPTEMBER 12, 2018

Since 1958, my dad kept a journal of all the people he worked with on the supplier side and the buyer side. Imagine my bio: with over 59 years of experience in tech PR, Howie has secured coverage in every publication that no longer exists. Morgan Barokas (September 20, 1934 – August 17, 2018). A note from Karli Overmier, CEO.

Agency 138

Agency Hotels Healthcare Enterprise 138

Sword and the Script

JANUARY 15, 2019

The online trade publication Digiday runs an anonymous confessional series for marketers. Recently, however, the column took aim at public relations agencies — Confessions of a PR person. There several studies on it like this one from Forrester that the Wall Street Journal reported. This is called leverage.

Agency 78

Agency Leadership Corporate Training 78

PRSay

FEBRUARY 20, 2019

However, in the months leading up to the eclipse, Duke Energy learned that the public’s awareness of it was limited. The communications work that ensued made Duke Energy’s World of Energy center a Silver Anvil finalist in 2018. Dean Essner is the editorial assistant for PRSA’s publications.

Energy 103

Energy Case Study Education Guidelines 103

Sword and the Script

FEBRUARY 6, 2018

I study organizational persuasion for a living and I knew this was not bona fide journalism. Some clever guy with a political bent bought a domain and polished up a site to look like journalism. There is something wrong with perpetuating erroneous information and dressing it up to look like journalism.

Content Marketing 70

Content Marketing Marketing Journalism Financial 70

Bianchi Biz Blog

FEBRUARY 22, 2021

Years ago, I was the editor of Professional Distributor , a publication which provides mobile tool and equipment dealers who sell to repair shops business insights and trends. How long have you been in journalism and how did you get started? Describe the craziest or most fun story you have written.

Groups 55

Groups Meeting Transportation Media 55

Sword and the Script

APRIL 13, 2019

This reflects the findings of my own primary research study – Should Brands Take a Public Stand on Politics? which I conducted in October 2018 after observing some highly reported calls for brands to get political. 36% said leadership appetite for making investments when a return is not immediately obvious.

Study 120

Study Survey Infographics B2B 120

Flatiron Communications

NOVEMBER 28, 2018

Rather than come clean quickly with the facts as they knew them when they knew them, The Times alleges that Facebook’s leadership purposely misled the public (and its own board) in an effort to downplay the depth of the Russian breach of its global social influence platform. Sarah Frier (@sarahfrier) November 26, 2018.

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44

PRSay

MAY 3, 2019

With radio, things go and then they get pulled and it’s on to the next single and an artist’s shelf-life gets cut down,” her manager Danny Rukasin told the Journal. She writes, “[The] song, released in December 2018, arrived at the perfect time. Dean Essner is the editorial assistant for PRSA’s publications.

Radio 60

Radio Marketing Video Writing 60

Sword and the Script

DECEMBER 30, 2017

In turn, that led to an editor from a PR trade publication contacting me and asking to publish it. 3) The Future of Marketing Looks More like Public Relations. 5) Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report. 4) The PR Opportunity for Brands as Publishers Tinker with Journalism.

Blogging 74

Blogging B2B Content Marketing Trade Shows 74

Beyond PR

SEPTEMBER 29, 2017

This creates a ripe opportunity for communicators who manage earned media programs to secure better budgets in 2018. As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic along with inaccurate conversion metrics driven by bots. “It’s time to grow up.

Media 57

Media Advertising Advertising Measurement 57

Sword and the Script

JANUARY 23, 2018

While he later promoted to creative director, among other marketing leadership roles, he says an appearance in AdAge was his first big break. One publication or blog you read regularly is… (other than Forbes, of course) there way too many to name. Forbes: 5 Places Where Sales and Marketing Can Collaborate In 2018.

Marketing 71

Marketing Content Marketing Sports B2C 71

Communications Conversations

JUNE 8, 2017

Bank employees and up to three additional guests to tour the facility, have photos taken on the field and experience the new stadium before many others from the general public could. Our chairman Richard Davis was instrumental in securing the bid for the 2018 Super Bowl and we are thrilled to be a part of it. Bank Stadium).

Banking 113

Banking Sports Financial Corporate 113