Landis PR

DECEMBER 20, 2021

Social media users passed the 3.5 So what are some of the benefits of social media for business? From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Photo courtesy of Pexels.

Social Media 52

Social Media Brand Branding Customer Service 52

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? Frank Strong: It’s a question of whether or not your customers and prospects are on social media. What comes after social media?

How To 159

How To Facebook Social Media Advertising 159

The Proactive Report

JUNE 17, 2020

Key findings: Journalism matters again – there has been a sharp uptick in the use of TV and digital news due to the pandemic. Sadly, this renewed interest in the media has not brought more revenue and a further drive towards digital subscriptions is expected. PR Takeaways: There is a growing interest in the news. 626 676 6419.

Instagram 165

Instagram Groups Social Media Journalism 165

Communications Conversations

MARCH 6, 2018

And, a social media thought leader here in the Twin Cities. As Sue builds out her social media team at Cargill, I thought it would be interesting to sit down with her and talk about her path to her current role, her thoughts on former journalists as social media professionals and her favorite North Shore hot spots.

Social Media 102

Social Media Media Corporate Resources 102

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . Think sponsored tweets, boosted Facebook posts, sponsored pins and much more. . Here are the chief ones. .

Advertising 334

Advertising Advertising B2B SEO 334

Critical Mention

OCTOBER 25, 2021

Greg, who never quite understands what is going on in any situation, agrees to help without comprehending what exactly is involved; he is essentially trying to manually keep track of the reaction to Kendall’s press conference across all of the internet and social media until a more formal solution is available. Until next time!

Media 162

Media Fashion Television Radio 162

Communications Conversations

SEPTEMBER 10, 2020

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I really appreciated my time in radio and print journalism. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. I did– and it is epic! ).

Radio 167

Radio Journalism Interviews Energy 167

Stephen Waddington

MAY 4, 2019

Facebook is building a private version of the internet. Facebook’s big play at its F8 developer conference this year was privacy. CEO Mark Zuckerberg admitted in a keynote speech that it’s an area where the social media firm has a lousy reputation. The warning signs are clear for Facebook. It’s a point well made.

Privacy 72

Privacy Web Facebook Film 72

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Growth of independent journalism. “We We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Social media breakup.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Waxing UnLyrical

JULY 2, 2018

Mercy Bae-coup (@MercyC) June 14, 2018. Danielle Heiny (@DanielleHeiny) June 14, 2018. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR. Greg Rokisky (@GregRokisky) June 14, 2018. Poonam Sharma (@poonam_s) June 14, 2018.

Measurement 40

Measurement Nonprofit Education Social Media 40

MaccaPR

MARCH 30, 2017

They're all part of social media campaigns from the Mall of America and the Minnesota Super Bowl Host Committee. Erin Vande Steeg , Social Media Senior Communications Strategist for the Mall of America. Facebook event for a Pokémon GO Meetup that reached 202,000 timelines and resulted in 2,800 attendees to the mall.

Social Media 48

Social Media Media Tourism System 48

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

After the election, most mainstream news organizations got busy reminding us why they’re needed with a renewed commitment to quality journalism. Best of all, journalism organizations like ProPublica and The Center For Public Integrity are enjoying unprecedented support. 2017 also brought a reckoning of sorts for Facebook.

Airlines 180

Airlines Reputation Journalism Crisis 180

NewsWhip

SEPTEMBER 5, 2019

The way social media and stores are behaving, you’d think it was Halloween next week. It’s already looking like this will be the most engaged year for most of these holidays, as we’re gearing up for an entire season of promotional content, and numbers have skyrocketed since 2018. Engagements to Halloween content in 2018.

Web 116

Web Data Trends Brand 116

5W PR

FEBRUARY 11, 2019

Here are some of the major challenges that marketers had to deal with in 2018: The role of influencers. Marketing professionals are used to working with journalists, who have a certain code of conduct and are bound by journalism ethics to investigate and tell the truth. In 2018, marketing professionals had to work with influencers.

Marketing 68

Marketing Policies Privacy Education 68

Cision

SEPTEMBER 28, 2017

This has resulted in it receiving a backseat to paid media in most corporate budgets. Sometimes, it feels like paid media budgets are invincible. Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. percent in 2017, hitting $83 billion.”

Media 230

Media Measurement Advertising Advertising 230

Critical Mention

JUNE 10, 2020

As a result, it’s important to be tracking online news , print, social media and broadcast sources constantly to see which journalists and influencers are most trusted and widely-read in a given subject area. . Social Media is an invaluable Resource for Pitching. Eric Lebowitz.

Media 104

Media Pitching Trends Resources 104

NewsWhip

JULY 21, 2020

People paid more attention to news from mainstream sites and less attention to Iffy sites, at least if the URLs that were most shared on Facebook and Twitter provide any indication. Another partner, NewsGuard, provides the site ratings, with Media Bias/Fact Check ratings used for sites that are not rated by NewsGuard. on February 18.

System 78

System Facebook Twitter Software 78

Communications Conversations

OCTOBER 12, 2018

The University of Massachusetts Dartmouth Center for Marketing Research recently released its annual report showcasing how many Fortune 500 companies are using social media channels. Another trend at play here: The shift in social media marketing from two-way discussions to one-way broadcasting.

Corporate 74

Corporate Blogging Social Media Facebook 74

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. She always improves my work.

Government 103

Government Education Print Ethics 103

Sword and the Script

APRIL 12, 2022

“So, I sold my agency and went all in with Propel to invent the public relations management (PRM) category – which has significantly gained steam in the industry since we launched the first PRM in 2018.”. The company says it has “150 business and agency customers, including Real Chemistry, Textron, Insurify and many other unicorns.”

Software 89

Software Pitching Measurement Enterprise 89

NewsWhip

NOVEMBER 17, 2021

Thunberg is credited with starting the Fridays For Future climate action protests in the summer of 2018 as a teenager. Business Insider’s piece on Thunberg becoming a world-renowned activist in the span of a year generated more than 750k Facebook likes, shares, and comments, combined with Twitter influencer shares.

Transportation 88

Transportation Conference Policies Reddit 88

Karen Freberg

DECEMBER 30, 2019

Many programs would look at me and say – we do not get this “social media interest” or they couldn’t “place” me into a specific category. For years, I had people say I would never get a job teaching social media, that social media was a fad, and you can’t get tenure through teaching research.

Social Media 56

Social Media Conference Travel Internal 56

Sword and the Script

FEBRUARY 6, 2018

To prove otherwise, she pulled out her phone, opened up Facebook, scrolled to find the article and then handed me the phone. I study organizational persuasion for a living and I knew this was not bona fide journalism. Some clever guy with a political bent bought a domain and polished up a site to look like journalism.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Critical Mention

FEBRUARY 6, 2020

During the vetting process, ask potential providers to show you how to track TV, radio, online news, licensed print and social media in one tool—the proof is in the pudding. Ask other PR and communications professionals you know about which media monitoring companies have a reputation for providing great service. Eric Lebowitz.

How To 106

How To Media Radio Print 106

Maxim Behar

AUGUST 4, 2022

Maxim: On that day, a very important day, anything Mr. Petkov and Lena Borislavova do, would electrify the social media and society. You mentioned quality journalism and media here, but we often forget that there are more than 4 billion journalists in the world right now, and we all own media.

Ethics 52

Ethics Newspapers Government Television 52

Stephen Waddington

JANUARY 12, 2019

Headlines from the Reuters Institute future of news report If you work in or around the media you must read the Reuters future of news report, or at least read the summary on my blog. A Facebook backlash, robot journalism, audio and slow news, are all among news trends spotlighted in the report.

Case Study 62

Case Study B2B Healthcare Energy 62

Solo PR Pro

JANUARY 7, 2019

We hope that 2018 was a good year for you, both personally and professionally. Social listening deepens that monitoring to include mentions of companies, brands, and keywords online and across social media platforms. Panera, Ticketfly, Facebook, we could go on listing the companies who faced data breaches in 2018.

Trends 45

Trends Google Crisis Management Data 45

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Media and journalism. Social Media Week. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

5W PR

MARCH 12, 2018

Thus began the #rethinkbeautiful campaign – a multi-level campaign combining social media influencers, marketing and advertising videos and visuals, consumer activations and traditional media to both consumer and trade. The social influencer program achieved more than 410,000 video views, 2,600 likes/ reactions and 2,309 shares.

Video 68

Video Mobile Consumer Advertising 68

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). Get Social – Nearly every journalist I know is active in social media, especially on Twitter. Best of luck in 2018, because it often comes down to just that.

Pitching 43

Pitching Journalism Tools Agency 43

Beyond PR

SEPTEMBER 29, 2017

This has resulted in it receiving a backseat to paid media in most corporate budgets. Sometimes, it feels like paid media budgets are invincible. Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. percent in 2017, hitting $83 billion.”

Media 57

Media Advertising Advertising Measurement 57

Critical Mention

JANUARY 3, 2018

Have you given much thought to how you’ll improve your work life in 2018? Why do many PR majors graduate with a degree in Journalism? To get better at what we do, we need to understand how areas like content marketing and social media fit into PR. But what about professional resolutions? Cheers to a successful year!

Measurement 119

Measurement Content Marketing Writing Infographics 119

PR 20/20

OCTOBER 24, 2017

Scripps School of Journalism at Ohio University. Think of it this way: If you nail down a cost-effective prize, it will be much less than how much you would spend to boost a post on social media. Promoting content on social media via paid ads is a good way to capture fresh eyes and in turn, receive more subscribers.

Blogging 42

Blogging SEO Pinterest LinkedIn 42

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. 16) Social media fragments into niche communities. The social media landscape will never be more unified than it is now.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Stephen Waddington

MARCH 15, 2021

It started as these things often do as a discussion on social media. Four inspiring speakers led conversations on race, talent, PR dashboards and the dark side of social media. Start a blog and manage proactive social media around it. Manage the social media for a sports team you are part of.

Google 119

Google Data Government Social Media 119