PRSay

JANUARY 3, 2018

For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Television Measurement 167

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 156

Social Media Trends Media Instagram 156

The Proactive Report

JUNE 20, 2018

Social issues play a larger role in content. A changing relationship with Facebook. The post 10 Content Trends to Watch in 2018 appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Diversification and expansion of content teams. Concerns about legislation and data.

Trends 149

Trends Small Business Content Marketing Training 149

Flack's Revenge

FEBRUARY 6, 2018

I had to smile when I read that Facebook’s reducing news content in the newsfeed. Just recall the headlines: May 2016 – Facebook is accused of liberal bias in the feed. Just recall the headlines: May 2016 – Facebook is accused of liberal bias in the feed. March 2017 – Facebook launches new AI tool to fight fake news.

Facebook 120

Facebook Journalism Local Google 120

NewsWhip

MARCH 20, 2018

Patrick’s Day revelries over, Easter is the next big holiday for social media. The post Top Easter Social Media Trends for Pinterest, Facebook, & Instagram appeared first on NewsWhip. With consumers ready to celebrate spring and the St. In our latest report, we take a look at how content […].

Pinterest 79

Pinterest Instagram Social Media Facebook 79

NewsWhip

MAY 22, 2018

In our latest report, we look at influencer tactics on the web, Facebook, Pinterest, Instagram, and YouTube. Today, influencer marketing campaigns have become much more prevalent, niche, and accessible, due to transformations in social media. The post The 2018 guide to influencer marketing appeared first on NewsWhip.

Pinterest 92

Pinterest Marketing Instagram YouTube 92

Solo PR Pro

AUGUST 21, 2018

That’s why we were eager to dig in to see what the Pew Research Center’s latest survey – Social Media Use in 2018 – will reveal. Here are some key takeaways: Most Popular: Facebook vs. YouTube. Despite concerns over privacy and legitimacy of news sources, Facebook leads the social sharing pack with 68% of U.S.

Social Media 46

Social Media YouTube Media Pinterest 46

Shift Communications

DECEMBER 4, 2017

The 2018 PR Mega-Trends. Part 1: Earned Media. Society and social media have created hyper-focused segmentation of the audience. Part 5: Social Media. Branded Organic Social Media Becomes Meaningless. With that, let’s look quickly at the trends we’ll be investigating in this series.

Trends 161

Trends Publicity SEO Advertising 161

Cision

JANUARY 2, 2018

It’s 2018: Do you know where your marketing campaigns are focused? Chances are the answer is Facebook. Facebook has gained a reputation for being a marketing shortcut of sorts; its ads have an average click-through rate of.9 Why Paid Media Goes Wrong. 9 percent , no matter the industry.

Facebook 0

Facebook Marketing Journalism Creativity 0

Communications Conversations

JULY 2, 2019

But, it continues to be a topic of discussion–mostly because not every brand has the budget of Walmart and can continue to sink hundreds of thousands of dollars each year into social media advertising. But, I still can’t help but get a bit twitchy when I see studies like the one recently offered by Social Media Examiner.

Social Media 123

Social Media Marketing Media LinkedIn 123

Cision

JANUARY 17, 2018

Ingram, who worked for years at GigaOM and more recently at Fortune , said that doesn’t mean you should hound them constantly through e-mail, or begin staking them on Facebook or Twitter. “I I wouldn’t advise reaching out via social media unless you have already established a friendly relationship through other means,” he said.

Pitching 215

Pitching Journalism Construction Writing 215

Agility PR Solutions

OCTOBER 24, 2018

Although Facebook has historically been (and continues to be) the dominant social channel, social media users had a tendency to use YouTube and Instagram more in 2018 compared to 2017, according to a new survey from business news and how-to website The Manifest.

YouTube 92

YouTube Instagram Facebook Survey 92

Critical Mention

MARCH 15, 2019

In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers. Make your Facebook page mobile-friendly.

Mobile 109

Mobile Social Media Marketing Media 109

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? Frank Strong: It’s a question of whether or not your customers and prospects are on social media. What comes after social media?

How To 159

How To Facebook Social Media Advertising 159

The Resolution Blog

SEPTEMBER 25, 2018

Now led by Shel Holtz, the show analyses the week’s news in digital and social media for communications professionals. from tools to use, to Facebook for business, local SEO, GDPR and using data to create data-driven personas. For Immediate Release (FIR) Originally started in 2005 these guys know what they are talking about.

Google 120

Google SEO Local Data 120

Stephen Waddington

JUNE 2, 2018

Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet Trends report for 2018. Internet usage, voice innovation, the impact of search and social on the marketing funnel, the modernisation of retail, and the future of work are all highlights from the report.

Report 92

Report Trends Retail Marketing 92

Landis PR

DECEMBER 20, 2021

Social media users passed the 3.5 So what are some of the benefits of social media for business? From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Photo courtesy of Pexels.

Social Media 52

Social Media Brand Branding Customer Service 52

Communications Conversations

AUGUST 23, 2018

Facebook is reporting flat growth, and certain reports say page engagement is down by as much as 50 percent. Some are saying, as this CNBC report claims , that we’ve hit “peak social media” (get ready for a complete over-use of that term over the next six months!). Facebook now has 2.23 BILLION users.

Social Media 88

Social Media Trends Communications Instagram 88

Shift Communications

FEBRUARY 1, 2018

Facebook, the largest social network and the largest product ever made for the human race intentionally, released its 4Q 2017 earnings report. Let’s see what the social media juggernaut had to say. 97% of Facebook’s user base uses a mobile device to access the service at least part of the time: We see that 1.5

Facebook 92

Facebook Mobile Advertising Advertising 92

Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like.

Ethics 73

Ethics Social Media Trends Viral 73

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

Karen Freberg

OCTOBER 13, 2019

One of the areas that is gaining of course a lot of focus in the social media space is the area of certifications and additional training. Incorporating social media certifications is a constant element in all social media classes – but the question always is – which one(s) do you assign?

Social Media 72

Social Media Media Pinterest Education 72

Karen Freberg

MAY 11, 2020

I do wish there were more resources and educational features (like what Facebook has done with their Educators Portal) to be able to embed into content that is being covered in our classes. HubSpot Social Media Certification (update). Two years in social media is a lot! Facebook Blueprint Educators Portal.

Education 59

Education Social Media Media Resources 59

Prohibition

JANUARY 24, 2020

Social media advances at an incredibly rapid rate. Prohibition’s social media trends in more detail. More people than ever are going to be cutting back on their social media usage so it’s really important to make sure your brand presence adds value and is meaningful and positive. Digital Detox.

Social Media 62

Social Media Trends Media Instagram 62

Karen Freberg

DECEMBER 18, 2019

This was especially the case as I ventured in teaching social media earlier in the decade (amazing!). 2020 is going to mark my seventh year teaching social media (8th total) at the University of Louisville. I am actually going to use my social media book for my class. You may be thinking – Karen!

Social Media 52

Social Media Media Video Course 52

5W PR

JANUARY 22, 2018

By: Lauren F, Social Media Specialist. How Instagram is shaping 2018 social media trends for brands. It’s no surprise that with record growth, everyone from AdWeek to Forbes is calling the Facebook-owned feature a top digital trend for 2018. Feature That Will Shape 2018. User Base.

Instagram 68

Instagram Social Media Media Retail 68

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 61

Social Media Trends Media Instagram 61

Communications Conversations

MARCH 6, 2018

And, a social media thought leader here in the Twin Cities. As Sue builds out her social media team at Cargill, I thought it would be interesting to sit down with her and talk about her path to her current role, her thoughts on former journalists as social media professionals and her favorite North Shore hot spots.

Social Media 102

Social Media Media Corporate Resources 102

Norton's Notes

JUNE 20, 2018

I have been pretty busy during these last few months speaking at various social media conferences and events discussing a lot of different topics but the big one has been the latest social trends. Video – is it really the future and saviour of social? Facebook Live (now brand incentives have stopped).

Social Media 28

Social Media Trends Media Case Study 28

Agility PR Solutions

AUGUST 1, 2018

Facebook, LinkedIn, and Twitter have the least satisfied users in social media, according to the latest data from the 2018 E-Business Report, recently released by the American Customer Satisfaction Index (ACSI). Customer satisfaction with social media as a whole falls 1.4

Social Media 60

Social Media Media LinkedIn Facebook 60

Communications Conversations

NOVEMBER 20, 2018

My original idea for this post was to feature 4-5 non-profits that executed exceedingly creative social media marketing campaigns during Give to the Max Day. Although social media has really shifted to paid media in recent years, many non-profits are still committed to using it to drum up organic support for their organizations.

Social Media 88

Social Media Creativity Marketing Media 88

Prohibition

JANUARY 24, 2020

Social media advances at an incredibly rapid rate. Prohibition’s social media trends in more detail. More people than ever are going to be cutting back on their social media usage so it’s really important to make sure your brand presence adds value and is meaningful and positive. Digital Detox.

Social Media 62

Social Media Trends Media Instagram 62

Communications Conversations

NOVEMBER 9, 2018

The theory: Brands no longer need to post 20 times a week to drive results in social media marketing. A few brands were leading the way (Target, at the time, was the example I liked to use), but most were still playing by 2012 rules (volume > quality) and posting 20-30 times a month on Facebook.

Facebook 74

Facebook Brand Branding Social Media 74

Communications Conversations

JULY 6, 2018

Instagram made the announcement a couple weeks ago , and since then it’s been a very hot topic of conversation among marketers, communicators and social media creators and influencers. However, the big question on marketer’s minds is this: How does IGTV fit into my already busy social media mix?

Social Media 87

Social Media Instagram Media Video 87

Communications Conversations

APRIL 2, 2018

Remember, social media marketing is still a relatively new discipline. So, many companies are still (even in 2018) relatively new to the social media metrics game. Second, there’s a significant skills and understanding gap among CMOs and other senior-level marketers when it comes to social media marketing.

Social Media 84

Social Media Media Report Video 84

Communications Conversations

MARCH 12, 2018

There’s been an awful lot of hand-wringing about Facebook lately. Edison Research released a report last week claiming Facebook usage was down–for the first time ever–from 67% to 62%. What’s more, Facebook usage among the coveted 12-34 segment was down from 79% in 2017 to 67% in 2018. The result?

Facebook 68

Facebook Instagram LinkedIn Energy 68

Shift Communications

FEBRUARY 12, 2018

Late last week and over the weekend, Facebook brand managers started noticing something: post reach/viewability dropped like a rock. In a statement to the various marketing publications, Facebook announced that it was changing how its measurement algorithm calculated post views to match how it calculates ad views. Facebook Metrics YTD.

Facebook 68

Facebook B2C B2B Software 68