PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? Define your client(s).

Measurement 144

Measurement Pharmaceuticals Nonprofit Leadership 144

The Resolution Blog

DECEMBER 29, 2017

It’s new year and we want 2018 PR campaigns to be award winners. If you really want 2018 an award winning year you need to invest a little time in PR analysis. Here’s an example; 2018 activity? 2017 Metric to take forward to 2018? What elements should be added to the 2018 strategy? It’s likely to be social shares.

Google 120

Google Analysis Comparison Data 120

Waxing UnLyrical

JUNE 5, 2018

measurePR March 2018. Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. – Measurement & analytics. Even if your management team is not interested in #measurement at this time, do it! measurePR April 2018.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. 13) Storytelling the hottest trend in PR in 2018. Talk to Us !

Survey 104

Survey Marketing B2B Content Marketing 104

Stephen Waddington

FEBRUARY 4, 2019

Almost six million people listen to a podcast each week in the UK according to Ofcom’s Communications Market Report 2018. million in 2018. Unique downloads provide a measure of how many people downloaded a podcast but it’s not that useful if you want to know how many people have opened and actually listened to your podcast.

Measurement 90

Measurement Analytics Comparison Data 90

Waxing UnLyrical

JUNE 4, 2019

The sky’s the limit when it comes to creativity in the travel and tourism industry! Back in August 2018, we had three incredible industry guests, who shared how they uniquely measure PR and marketing. SuiteBreak.com (@SuiteBreak) August 16, 2018. SuiteBreak.com (@SuiteBreak) August 16, 2018. Measuring impact.

Tourism 45

Tourism Travel Mobile Nonprofit 45

PRSay

OCTOBER 12, 2018

The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. Crunching numbers (data and measurement) was a hot topic as well. On creativity: “Recognize the importance of marketing partnerships. What’s on the mind of PR professionals these days?

Conference 109

Conference Internal International Storytelling 109

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. The content you should be creating 2018 plans are underway and creatives are about to be brought to life. But inspired by preeminent statistician, George Box, Orin also outlines why asking the correct questions in measurement and evaluation is key.

Tools 136

Tools Publicity SEO Measurement 136

Waxing UnLyrical

MAY 24, 2018

It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Are you one of them?

Creativity 96

Creativity Storytelling LinkedIn System 96

Waxing UnLyrical

MAY 15, 2018

Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. .” – open survey comment regarding the state of social media. Measurement is always tricky and always has been.

Survey 74

Survey Industry Communications Corporate 74

Contently - Strategy

DECEMBER 12, 2018

Creativity strikes back. Brand purpose has been percolating in the most inner circles of marketing buzzspeak for years now, but in 2018, it really took over. The post State of Content Marketing 2019: Creativity Strikes Back appeared first on Contently. And in 2019, we’re going to see that become true.

Content Marketing 111

Content Marketing Creativity Marketing Travel 111

Waxing UnLyrical

JUNE 14, 2018

As you review your career options in 2018 to apply for a new job, here are a few helpful tips to help you get started. We recommend you build a case by calculating how your efforts have earned the measurable company revenue increases. Image: Alexis Brown via Unsplash, Creative Commons CC0. Work Smarter, Not Harder.

Print 71

Print Resources Technology Interviews 71

Onclusive

SEPTEMBER 23, 2019

However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Requirements.

Software 150

Software Analytics Data Technology 150

PRSay

FEBRUARY 1, 2018

This includes defining, measuring, communicating and living D&I. They will embrace diversity as more than race, gender and lifestyle to include all aspects that make their employees and customers unique, opening up the creative process and free exchange of ideas.” ” –Angela K.

Employee 113

Employee Corporate Agency Reputation 113

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. Mercy Bae-coup (@MercyC) June 14, 2018. Danielle Heiny (@DanielleHeiny) June 14, 2018. Greg Rokisky (@GregRokisky) June 14, 2018.

Measurement 40

Measurement Nonprofit Education Social Media 40

Deirdre Breakenridge

JANUARY 25, 2018

PR professionals are known for their strong writing skills and creative storytelling. There’s a lot to learn when it comes to content, from strategy and creation best practices to the publishing tools and the content measurement. On Thursday, February 15, 2018, at 12:00 p.m. Q7: Talk about content creation best practices.

Twitter 157

Twitter Storytelling Community Writing 157

Onclusive

OCTOBER 29, 2018

Norton LifeLock CMO Ty Shay will deliver a keynote presentation at the 2018 Growth PR Conference, hosted by AirPR on October 30th at San Francisco’s Bluxome Street Winery. He describes the major differences with Performance Storytelling from traditional marketing strategies: “Performance Storytelling integrates both analytics and creativity.

Storytelling 30

Storytelling Analytics Creativity Conference 30

Stern + Associates

JULY 18, 2023

He offers decision makers a roadmap to restructuring the right way, especially since companies will still need people with creative, interpersonal and problem-solving skills to work alongside AI. Not doing so can lead to negative socio-economic outcomes and increased inequality.

Technology 76

Technology Measurement Government Policies 76

Wildfire

AUGUST 1, 2018

While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. PR has a reputation of being beastly to measure. Tom Fishburne (@tomfishburne) August 5, 2018.

Measurement 49

Measurement Analytics Google Agency 49

The Hoffman Agency

MARCH 21, 2018

In the case of our Beijing office located in the prestigious China World Building, our creative space planning finally ran out of options after we had to put a desk in our lobby area. We also want an environment that reflects a creative mindset and gives off warmth. I know this is intangible and tough to measure, but it’s there.

Real Estate 53

Real Estate Enterprise Energy Mobile 53

Deirdre Breakenridge

JULY 3, 2018

Be sure to check out Karen’s new book, Social Media for Strategic Communication: Creative Strategies and Research-Based Applications , which will be published by SAGE in August 2018. How do you measure impact to demonstrate that you were strategic in your communications planning? PRStudChat. PRStudChat. PRStudChat.

Social Media 150

Social Media Communications Media Community 150

Cision

JANUARY 2, 2018

It’s 2018: Do you know where your marketing campaigns are focused? And it’s killing your ability to be creative with your campaigns. This type of approach is reminiscent of marketing days gone by, but it isn’t representative of what works best in 2018. Staying Creative With Content.

Facebook 0

Facebook Marketing Journalism Creativity 0

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

Points North Group, which measures influencer marketing, estimates that midlevel influencers—those with 50,000 to 100,000 followers—may have as a fake follower rate as high as 20%. And how does a brand afford the fees and measurement costs associated with a broad international campaign? Influence requires relevance.

Fashion 180

Fashion Instagram Measurement YouTube 180

Stephen Waddington

OCTOBER 3, 2019

Growth in 2018 was five percent for the second consecutive year according to the data that we’ve collected at The Holmes Report. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences that are not represented on your team. within agencies, although this is down from 21% in 2018.

Interviews 115

Interviews Agency Industry Measurement 115

The Proactive Report

DECEMBER 9, 2017

What to Measure. “Every business should be thinking more creatively about what can be measured,” says Lieb. If you are interested in increasing your earned media to drive business demand in 2018 and need a team of experts who can get and measure results, call 888 243 3470.

Case Study 100

Case Study Media Study Measurement 100

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

Is your PR plan ready for the stretch run to the end of 2018? The PR team must continue to perform at a high level and generate measurable outcomes for the fourth quarter. That may mean flawless execution and robust reporting, but it can also mean it’s time to get creative with fresh thinking and add-ons for Q4 initiatives.

Retail 136

Retail Creativity Leadership Agency 136

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. 2018: 20 Insightful PR and Marketing Predictions for 2018.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PR in High Definition

AUGUST 29, 2017

September is looming, and that means it’s back to school and time to get planning for 2018. So, it’s never too early to get your 2018 communications plan sorted. So, it’s never too early to get your 2018 communications plan sorted. What does ‘effective’ communications mean to you and how can you measure it?

Writing 48

Writing Measurement Creativity Communications 48

ImPRessions - Crenshaw Communications

MAY 4, 2018

But it’s time to add, update, and amplify for the 2018 season. Develop opinions on the topics that concern communicators, like measuring outcomes or reputation management in the digital age. This year’s graduates are entering the job market at a time of low unemployment and high demand for smart, industry-focused PR talent.

How To 189

How To Nonprofit Interviews Privacy 189

Sword and the Script

SEPTEMBER 11, 2018

That was the opening to the August 2018 Monthly Scripts email newsletter and a fitting opening when one steps back and looks over the 10 articles out of a couple hundred that made the cut. 5) Feedback and measurement. Now, we can measure web traffic acquisition and behavior with accuracy. creative ideas and execute them?

Software 98

Software Comparison Measurement Content Marketing 98

Stephen Waddington

OCTOBER 3, 2019

Growth in the agency market in 2018 was five percent for the second consecutive year according to the data that we’ve collected at The Holmes Report. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences that are not represented on your team. within agencies, although this is down from 21% in 2018.

Interviews 60

Interviews Agency Industry Measurement 60

Wildfire

JUNE 18, 2018

Today, the Wildfire office is festooned with orange balloons to celebrate our latest award win: the most effective B2B PR campaign , as presented at the AMEC Awards 2018 in Barcelona last week. The six-month PR campaign generated measurable results right through the sales funnel, from awareness all the way to action.

B2B 40

B2B Survey Creativity Measurement 40

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. And between 2017 and 2018, the number of survey respondents that said they would invest in tech jumped from 8% to 23%. We are excited about attending ourselves! Internationally Renowned Marketing Expert.

Conference 66

Conference Crisis Management Survey Big Data 66

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science. Progress is slow.

Government 103

Government Education Print Ethics 103

Barokas

AUGUST 1, 2019

The challenge of implementing an effective content strategy, and then maintaining resources to consistently create, distribute, measure and repurpose content, often leads to de-prioritization of content projects.

B2B 60

B2B Survey Case Study Enterprise 60

Communications Conversations

JULY 26, 2018

Many don’t have the people to analyze the reports many of these social media measurement tools kick out. What would I do if I was running a social team in 2018? I’d over-index on hiring two kinds of people: Creative, problem-solvers and analytical people. ” A good creative mind will be every bit as good.

Technology 84

Technology Social Media Tools Trends 84

Sword and the Script

JANUARY 31, 2023

” As a side note, Marlin also owns a majority stake in Talkwalker which it acquired in 2018. Propel’s PR management, monitoring and measurement tool, PRM3, has capabilities including online, social and broadcast monitoring. If you enjoyed this post, you might also like: PR measurement. PR measurement.

Software 78

Software Case Study Technology Tools 78