Waxing UnLyrical

MAY 24, 2018

It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Are you one of them?

Creativity 96

Creativity Storytelling LinkedIn System 96

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. The 2018 JOTW Communications Survey from Frank Strong. The survey was conducted in February 2018 and 155 respondents completed the questionnaire. Click To Tweet.

Survey 74

Survey Trends Communications Storytelling 74

Onclusive

SEPTEMBER 23, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Requirements.

Software 150

Software Analytics Data Technology 150

PRSay

FEBRUARY 1, 2018

“An increasing focus on diversity, equity and inclusion — bringing these concepts to life in our corporate cultures, embedding them in our work and embodying them in our responses to challenging, fast-moving events that can impact corporate reputation, brand image, employee engagement, stakeholder trust and marketing outcomes.

Employee 113

Employee Corporate Agency Reputation 113

Waxing UnLyrical

JUNE 14, 2018

The difference between a person that climbs the corporate ladder and one that remains stagnant is the choice to plan for in the New Year. As you review your career options in 2018 to apply for a new job, here are a few helpful tips to help you get started. Image: Alexis Brown via Unsplash, Creative Commons CC0.

Print 71

Print Resources Technology Interviews 71

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

Still, companies are dragging their feet in this aspect of corporate communications. One of the reasons for the corporate reticence may be the overabundance of tech comms tool choices. According to the 2018 State of the Sector on Internal Communication report, 67% of employers plan to up the usage of mobile apps in the next year.

Internal 147

Internal International Employee Mobile 147

Sword and the Script

JANUARY 1, 2019

This blog published about 60 new posts in 2018. And so here’s the annual look at the most read, least read, and posts I recommend reading, that were published on Sword and the Script in 2018. The 7 Most Read Posts in 2018. Here are the posts readers read the most in 2018 – as measured by readers clicks.

Content Marketing 60

Content Marketing Survey B2B Google 60

ImPRessions - Crenshaw Communications

MAY 4, 2018

But it’s time to add, update, and amplify for the 2018 season. Unlike those entering the workforce on the heels of the recession, today’s PR hopefuls are likely to be welcomed by top agencies and corporations. They may even face multiple job offers. They may even face multiple job offers. Consider a PR agency.

How To 189

How To Nonprofit Interviews Privacy 189

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Marketing turns to creative to stand out from the clutter .

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 24, 2019

Blogs, including independent and corporate blogs, can be credible. Registration forms are a measurable source of potential sales prospect; 44% of B2B marketing organizations say they gate content and of those “close to two-thirds (62%)…cited earning qualified leads as their reason for doing so.”. Advertising is a distant third.

Marketing 78

Marketing Publicity Survey Study 78

Stephen Waddington

OCTOBER 3, 2019

Growth in 2018 was five percent for the second consecutive year according to the data that we’ve collected at The Holmes Report. Purpose may be the latest incarnation of corporate responsibility but it’s here to stay. within agencies, although this is down from 21% in 2018. Our estimated value of the total industry is $15.5

Interviews 115

Interviews Agency Industry Measurement 115

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

SEPTEMBER 11, 2018

That was the opening to the August 2018 Monthly Scripts email newsletter and a fitting opening when one steps back and looks over the 10 articles out of a couple hundred that made the cut. Make the Uninteresting Interesting to Find Great Corporate Stories [UML]. 5) Feedback and measurement. creative ideas and execute them?

Software 98

Software Comparison Measurement Content Marketing 98

Stephen Waddington

DECEMBER 5, 2018

Trust in the media The 2018 Edelman Trust Barometer (opens as a PDF) puts the trust between the public and media at 41% worldwide. In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900.

Media Relations 115

Media Relations Media Print Newspapers 115

Communications Conversations

JULY 23, 2019

But, you just can’t have an event recognizing the best of our industry and completely exclude the people in corporate, non-profit and solo settings. who work for corporations or non-profits or are solo practitioners that I believe deserve the spotlight (some nominated by me; others nominated by friends).

Transportation 122

Transportation Social Media Corporate Agency 122

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Stephen Waddington

OCTOBER 3, 2019

Growth in the agency market in 2018 was five percent for the second consecutive year according to the data that we’ve collected at The Holmes Report. Purpose may be the latest incarnation of corporate responsibility but it’s here to stay. within agencies, although this is down from 21% in 2018. billion dollars.

Interviews 60

Interviews Agency Industry Measurement 60

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Stressed corporate teams can hire extra PR and marketing muscle to supplement themselves, often without committing to long-term benefits and employment packages. Creative employee communications. Marketing predictions. Time to focus on blocking and tackling. Value of transparency.

Marketing 174

Marketing Employee Content Marketing Training 174

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 8) Creativity over productivity. PR teams will be measured by inputted organic brand conversion lift and Google Trends.

Social Media 96

Social Media Marketing Media Creativity 96

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science. Progress is slow.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 30, 2017

Our new owners immediately began to eliminate redundancies, as they say in corporate M&A. The measure of “best” in this case is unique page views. Whatever reservations or prejudices corporations seem to have about blogs and blogging, that is melting. 4) B2B Blog Metrics: 4 Effective Categories to Measure Success.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.” In 2018, the most recent edition, there were nearly 7,000. Then the economy changed.

Agency 97

Agency Trends Marketing Survey 97

Stephen Waddington

DECEMBER 15, 2021

Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. Education and workplace practices are critical to change according to the Creative Industries Policy & Evidence Centre. The network effect and friction are strong.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

JANUARY 31, 2023

” As a side note, Marlin also owns a majority stake in Talkwalker which it acquired in 2018. Propel’s PR management, monitoring and measurement tool, PRM3, has capabilities including online, social and broadcast monitoring. West will be “the corporate umbrella brand” that owns a half dozen or so business units and product lines.

Software 78

Software Case Study Technology Tools 78

wiredPRworks

FEBRUARY 12, 2018

This powerful session includes a PR primer, tips on where to find and how to reach key influencers, tools to take your message to the top, and ways to measure PR performance with marketing goals. About the presenter: Barbara Rozgonyi , Creative Visionary. What We'll Cover: Personality: Make the Most of Who You Are.

Case Study 40

Case Study Conference Reputation Small Business 40

Sword and the Script

JULY 2, 2019

The report compares the volume of articles, characters per article and the publication tier for which they were written – from Q4 2018 to Q1 2019 – to draw several conclusions. TrendKite finished 2018 with $25 million in revenue and 144% CAGR growth over the last four years. new research from staffing firm The Creative Group shows.

Trends 60

Trends Media Report Technology 60

Stephen Waddington

FEBRUARY 12, 2019

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. Much corporate marketing and public relations remains focused on the organisation rather than the intended public. The global population of the world is 7.7 billion people. billion are connected by mobile phone.

Publicity 79

Publicity Community Pinterest Reputation 79

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Continued consolidation of media outlets.

Writing 198

Writing Communications Marketing B2B 198