B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Handpicked Related Content.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

PRSay

MAY 15, 2024

For more articles on crisis management, please check out the May 2024 issue of Strategies & Tactics. Critical audiences today expect transparency from brands and those with whom they do business. There is no question that getting in front of a negative announcement by owning the message remains a key strategy.

Crisis 67

Crisis Crisis Management Crisis Communications Journalism 67

Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. And what can you do if your brand is affected by this activity? Read on for our tips to keep your brand’s content above board.

Social Media 126

Social Media Ethics Trends Viral 126

Stern + Associates

APRIL 17, 2023

Creating short-form video content can be a powerful tool for executive visibility because it enables leaders to showcase their thought leadership in a concise and engaging manner – all while lifting the veil on the mysterious and lesser-known nature of the executive. Are you looking to increase brand awareness?

Video 89

Video YouTube Instagram Strategy 89

Barokas

AUGUST 22, 2019

It’s also the foundation for customer service, which in turn shapes the company’s brand and communications strategies. When your company’s culture, customer service and communications strategy are all aligned – it can help your business maintain a healthy reputation and even lead to brand loyalty. The result?

Customer Service 84

Customer Service Company Strategy Communications 84

Stern + Associates

JULY 25, 2023

Chairman of Abercrombie & Fitch and senior advisor to Blackstone, Travis previously served as CEO of two iconic brands: Dunkin’ Brands and Papa John’s. To his leadership methodology, rather than a strictly sales-focused background, Travis brings a positive, people-focused management ethos from his human resources background.

Communications 62

Communications Retail Sports Leadership 62

PRSay

OCTOBER 12, 2018

When you don’t have dollars, then you should be setting up brand partnerships. When you take one community that loves one brand and another community that loves another brand, and create unique experiences that both communities can celebrate, that’s the holy grail.” — Jonathan Mildenhall , CEO, TwentyFirstCenturyBrand.

Conference 110

Conference Internal International Storytelling 110

PRSay

AUGUST 19, 2021

When I was hired to chair the Department of Strategic Communication — affectionately known as SCOM — at Morgan in 2018, our founding dean DeWayne Wickham insisted that our department be more aligned to our professional society to ensure that our students would be connected to the most up-to-date industry practices. He joined PRSA in 1994.

Meeting 196

Meeting Education Ethics Leadership 196

Contently - Strategy

SEPTEMBER 10, 2020

In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations. It’s huge for us and plays a key role in our marketing strategy. I agree with that so much.

Brand 118

Brand Branding Marketing Facebook 118

Bianchi Biz Blog

FEBRUARY 1, 2024

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 106

Marketing Newspapers Print Local 106

PRSay

AUGUST 17, 2023

Assess these nine factors to decide if your brand or organization should lean in or out of Threads. Your brand will need an existing Instagram account to sign up, as Threads is closely tied to its sibling app. Brands can transfer their profile, accounts followed and content preferences at the click of a button.

Pharmaceuticals 147

Pharmaceuticals Twitter Instagram Social Media 147

Onclusive

DECEMBER 17, 2018

San Francisco, December 18, 2018 – AirPR ( www.airpr.com ), the data science company for communication and public relations, today announced the closing of its Series C financing of 8 million dollars. The solution leverages artificial intelligence to recommend similar authors based on common attributes and characteristics.

Analytics 150

Analytics Data Big Data Technology 150

Landis PR

APRIL 29, 2024

It has held this title since 2018 in the World Happiness Report. Nordic Business Forum is one of – if not the – largest business and leadership events in Europe. For the original blog, please visit here. Many factors that contribute to this success are also very relevant for the business environment. At the heart is trust.

Radio 64

Radio Pinterest Television Government 64

PRSay

MARCH 28, 2018

At public and private institutions, communicators should regularly assess their own institutional brands and value. We’ll also talk extensively about social media and collaborations across campus and beyond, including strategies that work best for various social media platforms and how to leverage partnerships on and off campus.

Education 94

Education Policies Social Media Crisis 94

Cision

SEPTEMBER 28, 2017

.” But in the run-up to this year’s AdWeek in New York, it seems CMO and brand patience has started to wane. The trend creates a ripe opportunity for communicators who manage earned media programs to secure better investments in 2018. You’re going to see where [brands] look more to earned media. It’s time for action.”

Media 230

Media Measurement Advertising Advertising 230

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. . ~ Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

JUNE 8, 2019

Forrester’s Jay Pattisall discusses the ‘sea of sameness’ effect that brands now face in a recent article entitled ‘ Is Your Brand Desperate to Differentiate ?’”. Read the complete article: The State of Marketing Leadership 2018 ; Full report: How to Drive a Successful Marketing Strategy in 2018 (reg.

Creativity 80

Creativity Technology Marketing Web 80

Communications Conversations

MARCH 29, 2019

To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R. Johnson Leadership Academy Fellow through the African American Leadership Forum. She was also a nominee for AdFed’s 32 under 32 in 2018.

Social Media 128

Social Media Agriculture Marketing Media 128

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. Video marketing is a primary example: a whopping 85% of companies regard video as part of their marketing strategy. We are excited about attending ourselves! 7 as the first Keynote Speaker. Reich / Monday, Oct.

Conference 66

Conference Crisis Management Survey Big Data 66

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. ” As Contently’s head of content strategy, I spend most of my time as a content therapist, traveling around the country to help prospects and clients work through their biggest marketing challenges. The brand purpose craze.

Content Marketing 111

Content Marketing Creativity Marketing Travel 111

Sword and the Script

FEBRUARY 2, 2019

The publication cites a study by Unruly : “Last year Unruly determined that brand recall of Super Bowl 51 ads was actually 15% lower than the US average. However, data from Super Bowl 52 [download page] revealed that brand recall was on the rise, as 78% of viewers were able to correctly identify the brands behind the ads.

Advertising 88

Advertising Advertising B2C Retail 88

PR 20/20

NOVEMBER 30, 2022

The more involved the partiers are in the entire strategy process, the easier it is to align needs, goals, expectations and priorities.”. At Ready North, we utilize a comprehensive marketing audit of 40+ questions that zero in on talent, tech, strategy, and performance. The time is now to transform your marketing program.

Marketing 52

Marketing Technology Internal International 52

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. According to a survey of business buyers (Source: Salesforce , 2018): 72% of buyers expect vendors to personalize engagements to their needs. Source: Edelman , 2018). Source: Edelman , 2018). Take a stand.

Marketing 52

Marketing Storytelling Technology Community 52

Reputation Us

JUNE 23, 2019

Already in 2019, corporate crises appear to be increasing and getting nastier than 2018. Develop Strong Organizational Brand Culture. Hands-on training with key staff and leadership to ensure that they are prepared to act appropriately before, during and after a crisis. This year may be worse. Remember To Be Human. Be Prepared.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

PRSay

MARCH 27, 2018

At public and private institutions, communicators should regularly assess their own institutional brands and value. We’ll also talk extensively about social media and collaborations across campus and beyond, including strategies that work best for various social media platforms and how to leverage partnerships on and off campus.

Education 60

Education Policies Social Media Crisis 60

PRSay

APRIL 15, 2021

And that means being mindful of current events and offering an opinion of what the company and its leadership feels is ‘right’ or appropriate. Among the questions companies need to ask: • Is the issue aligned with our strategy, mission and values? Follow your gut.” The answer depends on the issue and the organization.

Company 189

Company Employee Internal International 189

Sword and the Script

SEPTEMBER 25, 2018

Interestingly, the top three “skills” marketing leaders look for in new hires are: a) creativity – 25%; b) natural leadership ability – 21%; and. The full report in PDF format is available without registration: The CMO Survey Highlights and Insights August 2018. c) marketing technology ( martech ) platform experience – 18%.

Survey 88

Survey Marketing Exercises Study 88

Solo PR Pro

AUGUST 31, 2021

Over the last decade since opening up shop, Meredith has moved her headquarters to New York, partnered with several large agencies and had the opportunity to work on major campaigns for brands like Toyota, Coca-Cola and the National Black MBA Association as well as some startups in the real estate and tech spaces.

Meeting 98

Meeting Real Estate Energy Agency 98

Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. Employee Brand Engagement. Targeted Ads.

Social Media 62

Social Media Trends Media How To 62

Barokas

SEPTEMBER 12, 2018

I told my dad that by the time Barokas PR turns 20 years old (Sept 28, 2018), I’d like to know that I could hop on my Harley and leave for a month or two, or three (you see where this is going) and know that everything will be great; clients will be happy, staff will be happy, we’ll continue to grow, and all will be right with the world.

Agency 138

Agency Hotels Healthcare Enterprise 138

Sword and the Script

FEBRUARY 2, 2019

The publication cites a study by Unruly : “Last year Unruly determined that brand recall of Super Bowl 51 ads was actually 15% lower than the US average. However, data from Super Bowl 52 [download page] revealed that brand recall was on the rise, as 78% of viewers were able to correctly identify the brands behind the ads.

Advertising 60

Advertising Advertising B2C Retail 60

Solo PR Pro

SEPTEMBER 25, 2018

Content marketing supports your efforts to: Create and amplify brand awareness. Demonstrate thought leadership. To successfully create and manage a content marketing program for clients, you will need all key stakeholders to be on board with the strategy. Join now to lock in 2018 rates! Build trust.

Content Marketing 62

Content Marketing Marketing Measurement Resources 62

PRSay

JUNE 13, 2019

Brightstone is one of approximately 750 active venture-capital firms in the United States which completed a combined total of 8,948 deals in 2018, investing more than $130.9 Why the brand matters. He’s a frequent contributor to Strategies & Tactics. Visit his blog at stephendupont.co.

Enterprise 140

Enterprise Pitching Company Employee 140

Stephen Waddington

DECEMBER 30, 2019

This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. Offices are predominantly structured around masculine way of working and doing things and around masculine behavioural and leadership patterns.

Government 103

Government Education Print Ethics 103

Beyond PR

FEBRUARY 27, 2018

If reaching your audience through industry influencers is on your to-do list for 2018, realize that there are different types of influencers, and you likely will benefit from including variety in your influencer marketing strategy. Each influencer type requires a different strategy to leverage, so keep that in mind.

Consumer 65

Consumer Corporate Employee Social Media 65

Reputation Us

OCTOBER 4, 2021

Identify issues most likely to align with, or impact, your business strategy and corporate culture. Moreover, many believe government is not doing enough to address societal problems, and they are increasingly looking to companies for leadership. Engage Your Constituents. Work environments are societal microcosms.

Reputation 78

Reputation Crisis Management Employee Government 78

Reputation Us

OCTOBER 4, 2021

Identify issues most likely to align with, or impact, your business strategy and corporate culture. Moreover, many believe government is not doing enough to address societal problems, and they are increasingly looking to companies for leadership. Engage Your Constituents. Work environments are societal microcosms.

Reputation 78

Reputation Crisis Management Employee Government 78