PR in High Definition

DECEMBER 13, 2017

3D printed cupcake anyone? So, here are four more seemingly-ludicrous trends that will be quite normal activity by 2027, and how these trends can these be woven into your 2018 campaign. Uber came under fire after an employee blog went viral, detailing a culture of sexism. Yes please. (Yes Yes please. I want this now).

Trends 59

Trends How To Retail Google 59

Onclusive

DECEMBER 22, 2017

I was a print journalist for a dozen years, then made the leap into digital in the late 90s. AirPR: How do you see PR & content marketing evolving in 2018? How have you seen it evolve? Jon: “It’s all about storytelling and I’ve been telling stories in one way or another my entire life.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Sword and the Script

SEPTEMBER 1, 2020

million in a Series C venture funding round in May 2018, according to Crunchbase. SocialChorus claims “50% year-over-year growth in both 2018 and 2019” and that growth “has accelerated in 2020.” million for the full year in 2018 , the last full year report the company published as a public company. SocialChorus last raised $12.5

Internal 147

Internal International Tools Software 147

Stephen Waddington

NOVEMBER 27, 2020

This healthcare-focused edition follows #FuturePRoof Three: The NHS at 70 with lessons for the wider PR community, published in 2018. FuturePRoof Five: The impact of COVID-19 on NHS comms is published at cost in print via Blurb priced £15.99 It’s the fifth book in the #FuturePRoof series curated and edited by my wife Sarah Waddington.

Healthcare 131

Healthcare Privacy Print Community 131

PRSay

MAY 9, 2023

Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs. In 2018, she founded PR-it , a global collective of independent health care communications, PR and creative experts, curated into virtual flash teams to deliver projects.

Measurement 84

Measurement Marketing Pharmaceuticals Social Media 84

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. At the same time, the ability to print fast and cheaply bought about a concurrent revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

SEPTEMBER 7, 2021

Vuelio itself acquired ResponseSource – a ProfNet or HARO style tool – in 2018 for £5.5 Print circulation drops again. History of blogging. This year marks the 27th anniversary of the first blog…” ( Burrelles ). * * *. Beyond Bylines ). Have an interesting announcement from a PR technology vendor?

Software 88

Software Print Tools SEO 88

Communications Conversations

JANUARY 11, 2018

And just 25 minutes on print media. And remind me again how important that hit in USA Today print edition is again. So, we know people are spending FAR more time on digital media (and video) than they are on print. Blog posts. Think about that for a minute. E-newsletters. White papers. Longer-form text-based content.

Consumer 104

Consumer Print Reddit Video 104

Sword and the Script

OCTOBER 5, 2021

Originally known as West Corporation , the company entered the PR tech space when it acquired a $335 million PR tech business from Nasdaq , which included the press release distribution service GlobeNewswire in 2018. Muck Rack adds print monitoring through LexisNexis. Muck Rack added print media to its monitoring package.

Software 152

Software Tools Print Technology 152

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Phyllis Weiss , president, Weiss Communications, Inc.

Print 58

Print Financial Journalism Healthcare 58

ZudePR

MARCH 22, 2018

I’d been business blogging since early 2014, and diligently sending out helpful stuff to my email list subscribers since early 2015. (I My blogging had become more ambitious and I’d written a few unconventional influencer posts that had gone down well. This blog post showed me another way. H: What about the print quality?

Writing 83

Writing Google Blogging Exercises 83

Shift Communications

SEPTEMBER 18, 2017

Let’s take the organic traffic from my personal blog as an example. Suppose I extract five years’ data from my blog of traffic from search: This traffic data tells me when my audience is searching for topics of interest that my blog answers. This is what my 2018 looks like: What do we see above? What Would PR Do?

Analytics 132

Analytics Data-Driven PR Data Software 132

5W PR

JANUARY 8, 2019

If 2018 taught us anything, it was to toss the template. 2018 was the year of scroll-stopping Instagram ads with products that seemed too good to be true. The post How Beauty Brands Will Win in 2019 appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. Telling a specific, transparent brand story.

Brand 74

Brand Branding Instagram Fashion 74

Sword and the Script

APRIL 12, 2022

In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. In addition, it will soon “enable journalists and influencers to discover sources, manage their stories, and measure reach and sentiment of their published work.”.

Software 88

Software Pitching Measurement Enterprise 88

Stephen Waddington

DECEMBER 6, 2017

It will reinforce the CIPR’s theme for 2018 of public relations as a management discipline under the leadership of President Sarah Hall. Platinum will be available on Amazon Kindle and in print in Q3 2018. If you enjoyed this blog post you may like to receive future posts as they are published, via email.

Print 0

Print Community Leadership Creativity 0

Barokas

AUGUST 1, 2019

The article featured a number of major companies in tech, financial services and travel that have launched media initiatives ranging from podcasts, books, print magazines and talk shows. Understanding that the competition for reader attention is fiercer than ever, these companies are turning to content to connect with audiences.

B2B 60

B2B Survey Case Study Enterprise 60

Mindful Marketing

FEBRUARY 8, 2019

.” The FDA, which regulates food labeling, continues to allow food manufacturers to print “whole grain” on the front of their packages without any absolute or relative reference information , i.e., how many grams of whole grain the product contains or how much whole grain there is relative to refined flour. ” x 4.5”)

Print 80

Print Consumer Exercises Groups 80

Mindful Marketing

SEPTEMBER 19, 2020

Jason, who wrote a guest blog for Mindful Marketing about a smart cane and who was my coauthor on a CommPRO article titled, “How Serving Blind Consumers Creates Competitive Advantage,” is completely blind. ” Subscribe to Mindful Matters blog. Learn more about the Mindful Matrix.

Corporate 102

Corporate Consumer Employee Print 102

Stephen Waddington

JUNE 21, 2018

The original promise of the internet was that mainstream media would be disintermediated and the public would have access to a huge variety of blogs and websites. Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. Print has ceded to digital in all but a few niches.

Social Media 73

Social Media Print Study Advertising 73

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Data, storytelling and blogging of grow in importance.

Survey 174

Survey Marketing B2B Study 174

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. Larry Fink, CEO, BlackRock, used his annual letters to business leaders in 2018 and 2019 to call companies to account on their societal impact.

Government 103

Government Education Print Ethics 103

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. Download the 2018 Global State of the Media Report. Many of those images show up in magazines, newspapers and blogs, she says. Use Multimedia to Tell a Better Story.

Infographics 54

Infographics Print Video Real Estate 54

Critical Mention

JANUARY 30, 2019

Marketing and PR professionals invest time and money on increasing brand awareness across a variety of media channels including television, radio, social media, online news and licensed print. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. Robust analytics and reporting. Until next time! Critical Mention.

How To 60

How To Media Analytics Television 60

5W PR

MAY 16, 2017

without seeing an array of products displayed in rose gold, copper, matte black, jewel tones, speckled prints, or Pantone’s color of the year, Greenery. On the décor and design front, food and plants are having a moment, from pineapple-shaped barware and decorative objects, to cacti-printed dishware, unique prints popped up all over the show.

Internal 68

Internal International Print Skype 68

Sword and the Script

JANUARY 20, 2018

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” Earned Media Poised for New Prominence in 2018 [UML]. The second example comes from Cole Sandau who wrote an excellent piece for the Optera blog titled B2B Use Cases in AR/VR.

Case Study 97

Case Study B2B Study Marketing 97

Sword and the Script

JANUARY 9, 2018

Several studies suggest businesses plan to invest in public relations in 2018. 3) Surgically weave it into blog posts. This is easy fodder to write a blog post on the same topic from a different angle and yet also weave in the story you worked so hard to earn. How to Generate Media Referenceable B2B Customers with a Blog.

Media 95

Media B2B Groups Conference 95

Critical Mention

JANUARY 30, 2019

Marketing and PR professionals invest time and money on increasing brand awareness across a variety of media channels including television, radio, social media, online news and licensed print. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. Please feel free to reach out today. Until next time! Eric Lebowitz.

Media 60

Media Marketing Analytics Television 60

Sword and the Script

SEPTEMBER 19, 2017

By this, I mean a frequently updated blog. It’s true that the more you blog, the more clients you get. Further, an encyclopedic blog will mean that your attorneys rank high in online searches. Online content is king (referring to a blog). The Stevens Firm Family Law Center in South Carolina has a nice blog.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Presspage

JULY 25, 2018

As a Pulitzer Prize-winning former colleague once put it to me, Do organizations think we’ll just print a press release verbatim? This revised article has been published before on PRdaily.com on July 9, 2018. Not only does this slow down interested journalists, but they might drop the story altogether in frustration.

Wikipedia 103

Wikipedia Writing Video Report 103

Sword and the Script

JANUARY 31, 2023

” As a side note, Marlin also owns a majority stake in Talkwalker which it acquired in 2018. Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” What does it do?

Software 78

Software Case Study Technology Tools 78

MaccaPR

MAY 23, 2018

I had the privilege of attending the 2018 PR Bootcamp: Media Relations Conference hosted by New Product Events in New York City, where we heard editors and producers of major consumer-facing publications and television shows reveal how PR professionals should (and should never) approach them with stories. Consider the Medium.

Pitching 82

Pitching Print Journalism Local 82

Prohibition

MARCH 16, 2020

A few things… you all told me what you love/want to see more of on my blog and Instagram and it left me SO inspired!! A post shared by JULIA…OR JULES (@juliadalbert) on Nov 20, 2018 at 4:17pm PST. Full review on the blog v soon ? View this post on Instagram. It’s finally bloody Friday! Paige Eliza (_paigeeliza).

Fashion 62

Fashion Instagram Travel Trends 62

Prohibition

MARCH 16, 2020

Sorry I’ve been a little quiet this week, it’s been a busy one A few things… you all told me what you love/want to see more of on my blog and Instagram and it left me SO inspired!! A post shared by JULIA…OR JULES (@juliadalbert) on Nov 20, 2018 at 4:17pm PST. View this post on Instagram. It’s finally bloody Friday!

Fashion 62

Fashion Instagram Travel Trends 62

PR in High Definition

DECEMBER 13, 2017

Though still in beta, it enables users to ‘pocket’ articles they like throughout the day and then print off all the news and features at the end of the day to read at their leisure in their own home. Social giants have also already cottoned on to this growing need. However, it is also having a serious impact on businesses across every sector.

Print 48

Print Consumer Conference Video 48

PR in High Definition

FEBRUARY 18, 2019

The story was hard to miss at the end of 2018. Firefly’s own research among consumers revealed that print and online media reviews influence 28% of people, YouTube and other influencers affect 11% of people, but way out in front are reviews in retail outlets, like Amazon, at a staggering 61%.

Engineering 67

Engineering Reputation Social Media SEO 67

Beyond PR

DECEMBER 21, 2017

As we get ready to enter 2018, if you want to get results from your content marketing efforts, you want to avoid the following mistakes. Download Our Free Content Marketing Calendar Template To Start Planning For 2018. The good news is that it is not too late to start preparing your content marketing strategy for 2018.

Content Marketing 75

Content Marketing Marketing SEO Engineering 75

ZudePR

MAY 22, 2018

Eg, Monday May 21st 2018. Use for names of bands (check whether the “the” is capped), blogs, books and plays. Mark them when you print off your document, then run a ctrl f and sub in alternatives. If you’re telling someone: “My dad went to the shop to get some milk…”, it’s lower-case “d”. Month, day, year, in that order.

Writing 95

Writing Google Comparison Government 95