Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report
Sword and the Script
OCTOBER 24, 2017
That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. Analysis: B2B marketing must develop its market. By contrast, another company that struggles to show a return on individual marketing campaigns has experienced year-over-year revenue growth of 650% percent. 34% say 1 to 3 months.
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