5W PR

JANUARY 8, 2019

If 2018 taught us anything, it was to toss the template. The space got crowded and loud, but heading into 2019, consumer interest in new product discovery is at an all-time high, paving new roads for strong, smart campaigns to succeed. Activating for media and consumers differently, but simultaneously.

Brand 74

Brand Branding Instagram Fashion 74

Mindful Marketing

SEPTEMBER 19, 2020

Two years ago I wrote about Starbuck’s innovative efforts to serve deaf consumers through a specially-designed store in Washington, D.C. Its mission is to make a life-sustaining service safely available to a group of consumers who are consistently underserved.

Corporate 102

Corporate Consumer Employee Print 102

Barokas

AUGUST 1, 2019

The article featured a number of major companies in tech, financial services and travel that have launched media initiatives ranging from podcasts, books, print magazines and talk shows. Understanding that the competition for reader attention is fiercer than ever, these companies are turning to content to connect with audiences.

B2B 60

B2B Survey Case Study Enterprise 60

Stephen Waddington

JUNE 21, 2018

The original promise of the internet was that mainstream media would be disintermediated and the public would have access to a huge variety of blogs and websites. Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. Print has ceded to digital in all but a few niches.

Social Media 73

Social Media Print Study Advertising 73

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. These devices have provided the means for consumers to connect to the internet wherever and whenever. She always improves my work.

Government 103

Government Education Print Ethics 103

5W PR

MAY 16, 2017

Trendspotting at IHHS 2017 – here’s what to look for heading your way: SMART PRODUCTS: “Smart” products are getting event smarter…From garbage cans that open from voice commands to WiFi enabled grills and sous vide machines, housewares manufacturers are innovating with the tech-savvy consumer in mind. And now for the deep dive….Trendspotting

Internal 68

Internal International Print Skype 68

PR in High Definition

DECEMBER 13, 2017

Though still in beta, it enables users to ‘pocket’ articles they like throughout the day and then print off all the news and features at the end of the day to read at their leisure in their own home. Immediacy is losing its appeal and we don’t always want to be the ‘always-on’ consumer’, continually gobbling up but not processing content.

Print 48

Print Consumer Conference Video 48

Sword and the Script

SEPTEMBER 19, 2017

By this, I mean a frequently updated blog. It’s true that the more you blog, the more clients you get. This is because all clients – corporations and consumers – will check your site to see if you can show a depth of experience. Further, an encyclopedic blog will mean that your attorneys rank high in online searches.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Sword and the Script

JANUARY 31, 2023

” As a side note, Marlin also owns a majority stake in Talkwalker which it acquired in 2018. In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. There are several that pitch generative AI to marketers for creating blog posts.

Software 78

Software Case Study Technology Tools 78

PR in High Definition

FEBRUARY 18, 2019

The story was hard to miss at the end of 2018. That’s a simplified breakdown of the process that consumers and businesses go through when they want to learn more about a product or service they might purchase and the company they’re purchasing from. Sound familiar? The evolution of reviews. Virtual assistants and voice search.

Engineering 67

Engineering Reputation Social Media SEO 67

Communications Conversations

JANUARY 11, 2018

And just 25 minutes on print media. And remind me again how important that hit in USA Today print edition is again. So, we know people are spending FAR more time on digital media (and video) than they are on print. Blog posts. Think about that for a minute. E-newsletters. White papers. Longer-form text-based content.

Consumer 104

Consumer Print Reddit Video 104

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Data, storytelling and blogging of grow in importance.

Survey 176

Survey Marketing B2B Study 176

Mindful Marketing

FEBRUARY 8, 2019

.” The FDA, which regulates food labeling, continues to allow food manufacturers to print “whole grain” on the front of their packages without any absolute or relative reference information , i.e., how many grams of whole grain the product contains or how much whole grain there is relative to refined flour. ” x 4.5”)

Print 80

Print Consumer Exercises Groups 80

MaccaPR

MAY 23, 2018

I had the privilege of attending the 2018 PR Bootcamp: Media Relations Conference hosted by New Product Events in New York City, where we heard editors and producers of major consumer-facing publications and television shows reveal how PR professionals should (and should never) approach them with stories. Consider the Medium.

Pitching 82

Pitching Print Journalism Local 82

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. Consumers, meanwhile, want financial guidance; they’re just not sure who to get it from.

Financial 111

Financial Industry Report Insurance 111

ZudePR

DECEMBER 30, 2016

You must turn down time-consuming commitments. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Hot off the printed press. Speak, write, blog, tweet, make videos — whatever. But I did consume a lot of news, particularly the Saturday Guardian.

Writing 84

Writing Google Meeting Airlines 84

Sword and the Script

DECEMBER 12, 2017

Fittingly, I asked a whole bunch of folks for predictions to include in a blog post here (if you want to be invited next year, you can sign up here ). Here we go…20 insightful PR and marketing predictions for 2018 follows below. In 2018 it will become even more about the customer experience. 1) Pay to play gains prominence.

Marketing 102

Marketing Content Marketing Crisis Management Data 102

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. At the same time, the ability to print fast and cheaply bought about a concurrent revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

Buzzstream

NOVEMBER 10, 2020

This is time consuming, while doing all of the aforementioned tasks. You can also print your pitch out and mark it with a pen as you read through and spot errors – trust me, there’s often at least one. . That was in 2018 and it still isn’t up to this day, heartbreakingly. Online, my stories were 12 lines long.

Pitching 164

Pitching Writing Digital PR How To 164