Four Ways to Stay Curious & Creative in Our Digital World

PR Expanded

A Guest Post By Abby Bacardi, American University Student, PR Expanded Blog Post Winner. The role of technology in our digital age is more apparent than ever. So, how do you stay creative when you are inundated with so many different platforms to promote your ideas? As a millennial who has grown up surrounded by technology, I have felt how its presence can damper our individuality. Creative Guest Post PR 2.0

How voice technology could transform PR and marketing

PR Daily

Alexa, will technology change the public relations industry? “It’s This isn’t new technology, of course, but it has only recently become reliable enough to reach a tipping point in consumer adoption. After all, it’s the easiest form of human narrative, and now that technology has caught up with creativity, the sky’s the limit. So far, smart speakers are severely limited when it comes to ads, which means the typical PR mindset of collaboration and creativity can lead.

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What Consumers Think About Travel Technology

Cision

Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. To help travel providers better understand what technologies consumers are using and what they think of them, Cision aggregated thousands of English-language news stories and social media posts from key forums, news sites, blogs and social networks that appeared between November 2014 and May 2015. One key trend is wearable technology.

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5 Tips to Get in Your #Creative #PR Groove

PR Expanded

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. At the time, I was not intimately involved in the brainstorming, creative design and the development of innovative marketing concepts at my firm. We shared ideas, concepts and I was able to watch how creative ideas came to life.

4 Creative PR Ideas for Crisis Communications

Sword and the Script

Constraint breeds creativity. It was an awkward presentation through and through, but at one critical moment, Mr. Wilde noted the new Chevy Colorado, “…offers class-winning and -leading, um, you know, technology and stuff.” Today, corporations that put the time into cultivating corporate blogs , have an effective outlet for managing with crisis communications and added an option to the crisis toolkit. Related Content: Art or Science: Creative Marketing and PR.

Impact of Technology on PR

Critical Mention

The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. In the end, technology is at the heart of most organizations. To maintain a competitive edge companies need to effectively use technology that makes sense for their specific needs. We have insights into not only how technology is impacting the PR industry, but how to roll with the changes.

3 Creative Ways Public Relations can Partner with Human Resources and Recruiting to Attract Talent

Sword and the Script

To that end, here are a few creative PR ideas to help the recruiting shop out. Another approach is to invite local leaders from government and associations like the local chamber or technology association. It’s worth putting a little paid spend to boost links to announcements, invitations and blog posts with targeted social media advertisements. 2) Think creatively: guerilla recruiting tactics. Thinking Creatively about Recruiting Events.

Creative PR: 4 Idea Generation Techniques

Shift Communications

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. For example, I blog frequently on my personal blog about how World of Warcraft’s concepts apply to marketing. Vice President, Marketing Technology.

Yossarian: Getting creative with AI

PR in High Definition

We may slightly dismiss AI’s own knack for creativity, but there’s now one AI tool that is helping us to get our creative juices flowing again. The post Yossarian: Getting creative with AI appeared first on Firefly Communications. Blog PR tools Technology creative creativity support tool yossarianFinding that those group brainstorms are starting to lose their fizzle?

Yossarian: Getting creative with AI

PR in High Definition

We may slightly dismiss AI’s own knack for creativity, but there’s now one AI tool that is helping us to get our creative juices flowing again. The post Yossarian: Getting creative with AI appeared first on Firefly Communications. Blog PR tools Technology creative creativity support tool yossarianFinding that those group brainstorms are starting to lose their fizzle?

The Beginner’s Guide to Blogging 10/10: Bulk Blog Topics Generation

Shift Communications

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks to help make blogging easier. Beginner's Guide to Blogging Series: Part 1: Blog Core Values. Bulk Blog Topic Generation.

How PR pros must adapt to new technologies

PR Daily

Industry practitioners looking to advance must be fluent with the latest technology, from social media to data and analytics. Most center around the adoption of the latest technology, whether that involves social media, video and analytics, or it concerns data collection, artificial intelligence and augmented and virtual reality. When it comes to disruptive technology—and how it affects PR roles—McLaughlin takes a firm stance: Adapt, or risk being replaced. “I

Creative PR: 4 Idea Generation Techniques

Shift Communications

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. For example, I blog frequently on my personal blog about how World of Warcraft’s concepts apply to marketing. Vice President, Marketing Technology.

The Craft of Creative Writing

Barokas

The Craft of Creative Writing. For 2017, my super awesome Secret Santa, Michelle, gave me a book by Dani Shapiro, titled, “Still Writing – The Perils and Pleasures of a Creative Life.” While some might view control as a positive thing as it can drive efficiency, it can have the opposite effect on creativity. I loved this chapter as it reminded me that loosening the reins on what should be (aka the way it’s always been done) can lead to new levels of creativity.

The Beginner’s Guide to Blogging 9/10: In Media Res

Shift Communications

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks to help make blogging easier. Beginner's Guide to Blogging Series: Part 1: Blog Core Values.

Quality Photography Isn’t Just for Big Budget Campaigns

PR Expanded

A Guest Post By Emma MacKenzie, American University Graduate Student & PR Expanded Blog Contest Winner. Creative Guest Post PR 2.0 Technology Social media American University Emma MacKenzie Photography PR CampaignsHigh-quality images are key to most marketing and communications campaigns, but it can be expensive to hire photographers. How can a small organization with limited resources produce quality images?

Join #PRStudChat on Feb. 16th for a Discussion on #Creative #Content to Excite Your Community

PR Expanded

Content marketing has become an important part of your communication program, and your storytelling requires a strategic and creative approach. ET, the #PRStudChat community will gather to discuss Creative Content to Excite your Community. A Little More About PRStudChat … It began with a simple question asked by Angela Hernandez , then President of PRSSA at Central Michigan University (CMU). “Is PR Right for me?” A follow up blog post by PR 2.0

How to Tackle Social Media for Your Business Even When Technology is Not Your Strong Suit

ReimaginePR

So with the help of today’s article, I’ll show you how to use social media even when technology is not your strong suit. If you’re not about embracing your inner creative child, Instagram may be a bit tricky for you to get the hang of. Blog Social Media Advertising award winning PR Brand Story brand storytelling buyer persona social media social media marketing social media promotionIf you think you can keep your business out of the social media scene, think again.

13 memorable taglines to fire up your creativity

PR Daily

Creativity of phrasing. Here are 13 standouts to get your creative juices flowing: 1. It has managed to pack emotion, creativity and clarity into a two-word teaser, which suits this travel site that promises cheaper travel. This simple tagline distills Casper’s brand promise—"to use science, technology and innovation to provide you the best night’s sleep”—into a catchy, pithy phrase. A version of this post first ran on Column Five’s blog.

4 ways to get the most out of your communication technology

PR Daily

The technology that transforms our personal lives eventually finds its way into the workplace. In today’s mobile, mixed-media reality, we depend on internal blogs, community forums, and social media. Truly great employee communication still requires creativity and a human touch. Technology should be used to humanize and scale our communication, not to automate it. With the rise of technology like AI, the temptation to automate employee communication is high.

The Beginner’s Guide to Blogging 10/10: Bulk Blog Topics Generation

Shift Communications

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks to help make blogging easier. Bulk Blog Topic Generation. We’ve reached the end of our blogging for beginners journey.

The Beginner’s Guide to Blogging 10/10: Bulk Blog Topics Generation

Shift Communications

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks to help make blogging easier. Bulk Blog Topic Generation. We’ve reached the end of our blogging for beginners journey.

How technology’s 'Hummingbird Effect' evolves PR strategies

PR Daily

Today’s Technology Innovations. For instance, Johnson explained that Thomas Edison’s “greatest achievement many have been the way he figured out how to make teams creative: assembling diverse skills in a work environment that valued experimentation and accepted failure, incentivizing the group with financial rewards that were aligned with the overall success of the organization, and building on ideas that originated elsewhere.”.

4 methods to jolt communications creativity

PR Daily

Where do you turn when the creative muse is nowhere to be found? In 1926, psychologist Graham Wallas outlined the basic creative process in four general stages: 1. Preparation: loading up your mind to be creative. Let’s look at four idea generating techniques that can spark fresh concepts and make your creativity flourish: 1. For example, I write frequently on my personal blog about how World of Warcraft’s concepts apply to marketing. Shift Communications blog.

Trend: The over-investment in social media tools and technology

Communications Conversations

I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. In a recent guest post on Mark Schaefer’s blog, the author tried to make the case for why more marketers should be budgeting for social analytics software. Brands don’t need to be purchasing more technology–they need to be purchasing less.

The 1st Winner of the PR Expanded Student Video Contest is …

PR Expanded

The question quickly became, “should it be another blog post contest?” Wei’s academic studies are in journalism, consumer technology, and resource economics; he is passionate about the intersections of the fields. book Creative Media Relations PR 2.0

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Performance Storytelling: Integrating Analytics and Creativity

Onclusive

The conference will cover how to take advantage of the latest technology and metrics to accurately attribute the ROI of your communications and marketing efforts. He describes the major differences with Performance Storytelling from traditional marketing strategies: “Performance Storytelling integrates both analytics and creativity. It forms accountability by demanding that the creative team deliver business results.”.

Triple 7s: The Best, Worst and Most Loved Blog Posts in 2017

Sword and the Script

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogsblogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us. Not long after that I started this blog and began writing. The word “blog” and “blogging” really doesn’t do justice to the process.

Viva Creativity in Las Vegas: A social media professor’s experience at EDUMax and Adobe MAX

Karen Freberg

This conference captured not only attention, but my creative soul, and that is a first. This is my third Creative Campus event by Adobe, but my second MAX. However, I was invited as a Creative Campus Thought Leader, one honor I will truly treasure. I was approached by several professionals who knew I would be in attendance and introduced themselves and thanked me for the blog post I wrote last year about my experience at Adobe MAX and EDUMax.

The Top Public Relations and Marketing Blog Posts on Sword and the Script for 2019

Sword and the Script

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. If you haven’t already, consider subscribing to these blog posts by email or RSS. 3) Study Reveals Gaps Between the CEO and PR in Communications Goals, Issues and Technology. 6) How Long Should a Blog Post be in 2019?

Two Creative PR Stunts that Turned a Press Release Upside Down

Sword and the Script

It’s one of two creative press releases examples that recently crossed my radar and I’m sharing here in this post. There are a lot of technology vendors out there pitching better collaboration. A Creative Press Release for B2B Tech. wrote Siftrock in a press release about being included as one of the nearly 7,000 other logos on the marketing technology landscape infographic. Or do so, knowing you might overlook a good creative idea.

How to Generate Media Referenceable B2B Customers with a Blog

Sword and the Script

Usually, speaking to other prospects about a solution, or talking with a technology analyst that won’t name names in a report, is manageable. A simple way to do this is to request an interview for a corporate blog. The operative phrases here is interview for a blog post – not a media interview. Is your PR agency bringing creative ideas to the table? The post How to Generate Media Referenceable B2B Customers with a Blog appeared first on Sword and the Script.

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Creating ?Ungoogleable? learning experiences in and out of the classroom: Reflections from Adobe?s Creative Campus in Lehi

Karen Freberg

I was greeted in Lehi for the Creative Campus event with hugs because of the professional relationships I have been able to make over the past few years. In many ways, I felt I was coming to my creativity home! What is Creative Campus? I had the chance to attend a few years ago in 2016 ( Adobe Creative Campus 2016 Recap ), and I was able to attend the event again this year. What were some of the lessons I learned during Creative Campus?

How DOES Mobile Change The Brandscape?

Shift Communications

Agile Marketing Analytics Blogging Brand Content Marketing Creative Data Data-Driven PR Email marketing Events Facebook Future of Marketing Learning Marketing Marketing Technology Media Mobile Public Relations Social Media Strategy Technology Twitter brandscape mobileToday, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different.

Storytelling, Public Relations and Technology – Showing our Families the Ropes

The Hoffman Agency

Following the lead of other companies such as LinkedIn , we decided to host Bring Your Family to Work Day so each of our team members could bring one or two family members to our office in Vancouver, Washington, for a little taste of our world: storytelling, PR, technology … and a happy hour, of course. Move to cloud; serverless environments; technology as a differentiator and business model; internet of things.” – Steve Markey, father of Account Coordinator Mollie Markey.

Our Customers are Shaping the Future of Media Monitoring – Here’s How

Onclusive

Technology is an increasingly important part of running a business today. The right technology stack is crucial across almost all aspects of operations. However, choosing that technology is not always easy. Blogs

EUPRERA reflections on the importance of creativity, social media education, and networking

Karen Freberg

Creative innovation in education is essential. We have to be able to not only help teach creativity, but we also have to be creative as well when we are approaching each of our duties and responsibilities as professionals and educators. I know I have tried to think outside of the box when it comes to my social media class, and we are seeing the call for creativity and embracing it throughout our research, teaching, and professional practices.

The 2021 Content Marketing Checklist

Contently - Strategy

Creative Talent. Do you have the right creative talent at your disposal to create content that’ll truly stand out? Are you able to go beyond blog posts and create for the channels and formats your audience craves the most? Technology.

Effectively Engage and Build Your Community Through Podcasting

PR Expanded

A Guest Post by Christy Maguire, Graduate Student at American University, PR Expanded Blog Contest Winner. Have customers mentioned your podcast on social media, in blog posts, or through referrals? Basecamp, a project management software company, encourages feedback by making each show a separate blog page with a comments section. Some constituencies may not be familiar with podcasting, so teach them how to use the technology. Be Creative.

Our Most-Shared Marketing Blog Posts from 2018

PR 20/20

For a little inspiration, we pulled PR 20/20’s most-shared blog posts from 2018. 4 Tips to Unleash Your Inner Content Creative Genius. In this post, we featured four tips to get your creativity flowing. A few ideas include pitching target influencers, mapping out related blog content and utilizing gated content in the sales cycle. Save time on manual tasks and strengthen your marketing toolbox with AI-powered technology.