PRSay

JANUARY 9, 2018

If you think 2017 was a year of change in public relations, then brace yourself for 2018. I expect we’ll see the following in 2018: Integration acceleration: It’s now a must that strategic planning, creative, analytics and digital are fully integrated in client teams. This shift will accelerate in 2018.

Measurement 104

Measurement Creativity Analytics Groups 104

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

Smart public relations can help put a new brand on the map or burnish the image of an older one. So, in the spirit of forging ahead into 2018, we offer a look at some brands poised to find their way into consumer hearts and minds this year. Brands to watch in 2018. Bulletin experiential retail stores for women. Not anymore!

Brand 136

Brand Branding Retail Comparison 136

Institute for Public Relations

FEBRUARY 3, 2023

IPR is featuring some of the many Black pioneers who have had an impact on the field of public relations in celebration of Black History Month. After graduating in … Continue reading Barbara Gardner Proctor (1932-2018) → Barbara Gardner Proctor was born on Nov. 30, 1932, in Black Mountain, N.C.

Publicity 52

Publicity Advertising Advertising Blogging 52

Shift Communications

JANUARY 8, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. Soon advertising may be the only way to reach some select audiences. Two companies own the majority of digital advertising. AI-Powered Personalization of Advertising. More Paywalls Go Up.

Video 96

Video Trends Media Advertising 96

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. GDPR stands to impact advertising companies most of all. Public relations campaigns make take on more awareness building as advertising rebuilds.

Publicity 163

Publicity Marketing Privacy Advertising 163

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. It’s a case study of how SEO hugely increased traffic to the publication and how content strategy led this. All publicity is good publicity or is it? Online advertising has changed. What do you guys think?

Tools 136

Tools Publicity SEO Measurement 136

5W PR

JULY 17, 2018

Here’s how groups can define their brand in 2018. Conducting a quick google search and using social media listening tools can allow companies to find out what people are saying about their organization, and whether public perception fits with their image goals. Begin with an Online Audit. Establish a Vision.

Brand 97

Brand Branding Social Media Advertising 97

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. The publication cites a study by Unruly : “Last year Unruly determined that brand recall of Super Bowl 51 ads was actually 15% lower than the US average. 2017’s Super Bowl ads took a turn for the serious but 2018’s were back to showing humor.

Advertising 85

Advertising Advertising B2C Retail 85

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For anyone who works in public relations, content still reigns supreme. Sponsored content is often confused with native advertising , but it’s actually a subset of it. The key difference is that native advertising looks more like a traditional ad and sponsored content is more like editorial. Greater reach .

Advertising 334

Advertising Advertising B2B SEO 334

Stephen Waddington

AUGUST 16, 2017

This is list of 2018 undergraduate public relations degree courses as AS- and A-Level results are published. AS students will start to draw up a list of university courses for consideration for a place in 2018. AS students will start to draw up a list of university courses for consideration for a place in 2018.

Course 112

Course Publicity Journalism Advertising 112

Stephen Waddington

JUNE 2, 2018

Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet Trends report for 2018. Internet Trends Report 2018 from Kleiner Perkins Caufield & Byers I’ve worked my way through the 300 page report this weekend. . #5 It plans to hire 10,000 moderators in 2018.

Report 92

Report Trends Retail Marketing 92

Sword and the Script

DECEMBER 16, 2017

If there’s one theme that plagued digital advertising throughout 2017, it was controversy. It’s against that backdrop that we begin to see multiple data points showing renewed interests in e arned media – a traditional staple of the public relations discipline. 1) Advertisers looking to invest in PR.

B2B 84

B2B Media Survey Advertising 84

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. The publication cites a study by Unruly : “Last year Unruly determined that brand recall of Super Bowl 51 ads was actually 15% lower than the US average. 2017’s Super Bowl ads took a turn for the serious but 2018’s were back to showing humor.

Advertising 60

Advertising Advertising B2C Retail 60

Agility PR Solutions

JULY 2, 2018

According to the results of the new 2018 World Cup Ad Performance Study from online experience firm Instart, more than two-thirds (70 percent) of Americans and Brits watching the World Cup are doing so live, with the Brits (81 percent) watching more live matches than the Americans (60 percent)—and they are all being impacted by […].

Advertising 71

Advertising Advertising Study Trends 71

Agility PR Solutions

OCTOBER 7, 2018

When Amazon ran a 90-second ad for Alexa during the 2018 Super Bowl for an estimated 81.2 Other advertisers such as Disney, Pepsi, and Tide paid an average of $5 million per 30 seconds of air time. Altogether, advertisers have spent a total of $5.4 million viewers, it cost approximately $14.9 billion on Super Bowl […].

Company 74

Company Publicity Advertising Advertising 74

Waxing UnLyrical

JUNE 4, 2019

Back in August 2018, we had three incredible industry guests, who shared how they uniquely measure PR and marketing. JD Lasica is an author, entrepreneur, public speaker and new media pioneer. SuiteBreak.com (@SuiteBreak) August 16, 2018. SuiteBreak.com (@SuiteBreak) August 16, 2018. JD Lasica (@jdlasica) August 16, 2018.

Tourism 45

Tourism Travel Mobile Nonprofit 45

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%).

Survey 103

Survey Marketing B2B Content Marketing 103

Agility PR Solutions

AUGUST 6, 2018

New research from performance advertising software firm Nanigans examines retail marketing leaders’ attitudes about their roles. The survey of 100 digital advertising decision-makers—including CMOs at some of the largest online retailers in the U.S—found

Retail 60

Retail Marketing Software Advertising 60

5W PR

JANUARY 25, 2018

Vice President of Technology, Nikki Parker, and Director of Consumer Technology, Amanda Kelley, were on the ground – walking the equivalent of a full marathon in two days, meeting with hundreds of companies to unearth the top trends for 2018. Trends to Watch in 2018. AI/Machine Learning. When tech met education.

Fashion 60

Fashion Technology Trends Education 60

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

It’s valuable currency for advertisers when it comes to targeting. This stands for the General Data Protection Regulation, rolled out in 2018 to monitor and govern the way in which consumer data is collected, processed, and stored. PII stands for personally identifiable information and can mean name, email, phone number, or more.

Privacy 182

Privacy Advertising Advertising Google 182

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

This is by no means a complete list of advertising journalists; they’re among those that are very active, often posting interesting and engaging updates about industry news. Lauren joined Business Insider as a Senior advertising reporter in 2018, coming off a four-year stint at Adweek. Lara O’Reilly | @larakiara.

Twitter 177

Twitter Advertising Advertising Report 177

NewsWhip

FEBRUARY 2, 2021

We have a useful test case here in Budweiser, a legacy brand that has been a perennial Super Bowl advertiser since 1983, when parent company Anheuser-Busch spent all of its allotted time introducing Bud Light. . This has turned out to be a hugely successful move in terms of capturing the public interest. . Benedict Nicholson.

Publicity 60

Publicity Media Advertising Advertising 60

Ronn Torossian

NOVEMBER 11, 2019

The term “brand purpose” was designated by the Association of National Advertisers as the Marketing Word of the Year in 2018. With so much focus on the idea of purpose and engaging in core principles that help make the world a better place, many businesses are working on finding their own purpose and using that […].

Advertising 150

Advertising Advertising Brand Branding 150

Stephen Waddington

OCTOBER 21, 2019

A new #FuturePRoof project aims to give public relations a voice in the fast growing market of influencer marketing. FuturePRoof has published a guide that addresses the need for influencer marketing governance in public relations. It aims to give public relations a voice around the critical area of governance for influencer marketing.

Government 60

Government Publicity Marketing Advertising 60

Sword and the Script

MARCH 6, 2018

If you’re looking for a new public relations gig, then understanding current salary bands is important information for negotiating an offer. The 2018 survey was based on responses of 1,053 communications professionals and here’s how the numbers stack up. In public relations, women earn a median of $88,000 and men earn $123,000.

Survey 113

Survey Agency Report Corporate 113

Deirdre Breakenridge

DECEMBER 5, 2017

Page Society in preparation for the book, “ Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job.”. She teaches courses in public relations and advertising. She teaches courses in public relations and advertising. Her research interests include public relations management and ethics.

Internal 208

Internal International Ethics Journalism 208

Sword and the Script

APRIL 28, 2020

click any image for hire resolution) Related: 45+ Places to Find Communications and Public Relations Jobs 1. Here are my takes on previous year salary surveys by PRWeek : What do Public Relations Salary Ranges Look Like in 2019? The 2018 PR Salary Survey; Are You Earning What you are Worth? The median PR salary grows.

Survey 94

Survey Publicity Agency Data 94

Communications Conversations

APRIL 8, 2015

The post outlined the success the New York Times brand studio (T Brand Studio) is having with their custom advertising content (referred to as “paid posts”). We’ve seen differing stats on the “effectiveness” of native advertising. And, we’ve seen many different formats for native advertising.

Advertising 60

Advertising Advertising Trends Storytelling 60

Onclusive

JANUARY 20, 2020

Perhaps, for instance, an executive was badly misquoted in an article or a particular publication or journalist is widely known to favor a competitor. They will also have experience trafficking advertising — especially targeting media, which is an element of amplifying earned media. Secondly, don’t overthink it.

Marketing 195

Marketing How To Measurement Advertising 195

Flack's Revenge

JANUARY 10, 2019

Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel. What Will It Take for Advertisers to Back Away From Facebook? Social media 2018 put the spotlight on data, video, Stories ( Marketing Land).

How To 159

How To Facebook Social Media Advertising 159

PRSay

JANUARY 29, 2021

In 2017, Lofgren and her husband, Matt, endowed The Diane Gage Lofgren Endowed Scholarship for Journalism at San Diego State University (SDSU), benefiting students in the School of Journalism and Media Studies, which includes majors in advertising, journalism, media studies and public relations. Arrangements are pending.

Healthcare 78

Healthcare Journalism Study Advertising 78

PRSay

AUGUST 17, 2023

Paid options Although Threads is ad-free, Meta has big plans to incorporate paid options soon as more advertisers distance themselves from Twitter. With Morningstar analysts already predicting that Threads advertising revenue could range between $2-3 billion annually, marketers are unlikely to have to wait long for paid options.

Pharmaceuticals 141

Pharmaceuticals Twitter Instagram Social Media 141

PRSay

MAY 24, 2021

Over the next decade, Todd predicted, his profession will slowly move beyond the public scorn and skepticism toward the news media that has grown amid the country’s current political divide. At the same time, however, the advertising revenue that local news organizations have long counted on has continued to drop.

Nonprofit 163

Nonprofit Local Journalism Newspapers 163

PRSay

FEBRUARY 21, 2018

From Chloe Kim’s spectacular, gold medal performance in half-pipe snowboarding to Nathan Chen’s unprecedented five quads in figure skating, the 2018 Winter Olympics in Pyeongchang has offered exciting escapist entertainment and world-class competition for all. Dean Essner is the editorial assistant for PRSA’s publications.

Sports 74

Sports Communications Viral Fashion 74

PRSay

FEBRUARY 27, 2018

From Chloe Kim’s spectacular, gold medal performance in half-pipe snowboarding to Nathan Chen’s unprecedented five quads in figure skating, the 2018 Winter Olympics in Pyeongchang has offered exciting escapist entertainment and world-class competition for all. Dean Essner is the editorial assistant for PRSA’s publications.

Sports 72

Sports Communications Viral Fashion 72

Stephen Waddington

JUNE 29, 2021

Our COVID-19 UK Public Relations report has kickstarted a series of industry conversations about what drives innovation in communication and professional services. According to HM Revenue & Customers £5.3bn of R&D tax relief support was claimed for the financial year 2018-19. It is an incentive aimed at promoting innovation.

Agency 171

Agency Enterprise Software Financial 171

PRSay

MAY 9, 2023

Public relations has always been a challenge to measure. However, now that public relations is overlapping with marketing, you’d think demonstrating a return on investment (ROI) would be getting easier. It’s unlikely that any amount of paid advertising would have built the same value for the brand. What is EMV anyway?

Measurement 84

Measurement Marketing Pharmaceuticals Social Media 84