Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. 2017’s Super Bowl ads took a turn for the serious but 2018’s were back to showing humor. Is it worth it?

Advertising 60

Advertising Advertising B2C Retail 60

PRSay

NOVEMBER 19, 2018

Ira Glass, host of Chicago Public Media’s “This American Life”. A participant in one of my storytelling workshops once shared this advice: “If you’re writing about seeing a snake at a picnic, for gosh sake, start with the snake. Copyright © 2018 Ann Wylie. Master the Art of Storytelling. The day the bank called your loan.

Storytelling 149

Storytelling Case Study Writing Banking 149

Communications Conversations

APRIL 8, 2015

The post outlined the success the New York Times brand studio (T Brand Studio) is having with their custom advertising content (referred to as “paid posts”). We’ve seen differing stats on the “effectiveness” of native advertising. And, we’ve seen many different formats for native advertising.

Advertising 60

Advertising Advertising Trends Storytelling 60

B2B PR Sense

JANUARY 5, 2018

Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? There are a number of myths about public relations. The truth comes down to misinformation.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . Public relations is HOT right now. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

MAY 29, 2018

As such, the 2018 JOTW Communications Survey , which was conducted in partnership with Ned’s Job of the Week , also included an open-ended question at the end of the survey. It’s not just about content, or search, or conferences, or advertising, or a webinar. Our Industry, Your Answers: Breaking Down the 2018 JOTW Comms Survey.

Corporate 74

Corporate Communications Survey Employee 74

Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). 4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018. . #4

Report 81

Report YouTube Privacy Web 81

The Resolution Blog

OCTOBER 15, 2019

But in an incredibly public display of rejection, Little Rock Regional Chamber, the company in charge of the city’s economic growth, admitted “it’s not you, it’s us” in a one-page ad disguised as a tongue-in-cheek breakup letter with the ecommerce giant. GDPR Wars Location: Europe The brand: PathFactory Back in 2018, GDPR was everywhere.

B2B 120

B2B B2C Facebook Storytelling 120

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group.

Instagram 158

Instagram Publicity How To Social Media 158

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Here are my nominations for the best, most skillful, or just plain luckiest PR moves of 2018. Eventually the media and the public move on.

Fashion 255

Fashion Reputation Social Media Brand 255

Sword and the Script

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Michelle Garrett , Public Relations Consultant and Writer, Garrett Public Relations. More show and less tell.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. The 2018 JOTW Communications Survey from Frank Strong. The survey was conducted in February 2018 and 155 respondents completed the questionnaire. The Data Story on the Hottest PR Trends.

Survey 71

Survey Trends Communications Storytelling 71

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. A public-facing CEO. Some CEOs opt for video to control sensitive communications like a public apology. It’s pure storytelling. WebpageFX predicts that by next year, 90% of online content will be video.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. This may be complementary product or service vendors, editors at niche publications, bloggers, or others. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Stephen Waddington

NOVEMBER 27, 2018

An international public relations report suggests that the industry it set to see growth worldwide but that measurement remains a work in progress. There’s good news in the 2018 edition for growth, investment, integration and digital but improving measurement is critical to unlocking budgets and talent. #1

Report 85

Report Analysis Financial Reputation 85

Sword and the Script

MARCH 10, 2019

This year’s survey polled 223 communications and public relations (PR) professionals. My hypothesis is that PR agencies – and its siblings in marketing and advertising – are entering the early stages of a similar trend. 1) Storytelling, analytics and thought leadership are the top PR tactics and trends. content marketing (64%).

Survey 98

Survey Media Relations Corporate Communications 98

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. Additionally, an organization may be seeking advocacy of a position or cause, like this current campaign aimed at increasing public education and awareness of mental health issues. Match tactics to goals.

Measurement 120

Measurement Study Data Agency 120

Stephen Waddington

JANUARY 9, 2019

It’s based on insight gained from working with clients to generate measurable returns during 2018. Advertising and public relations help generate demand at the top of the funnel. You can download a copy here. In the meantime, here’s a summary. Trust must be at the heart of any relationship.

B2B 60

B2B Report Case Study Infographics 60

PR 20/20

FEBRUARY 6, 2020

Walking your dog, working out, taking public transportation, folding laundry—what do these activities all have in common? He’s specialized in customer relationship management, marketing automation and sales support systems, and his work has been cited in some of the world’s most prominent publications. It’s the golden age of podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

Sword and the Script

DECEMBER 12, 2017

Here we go…20 insightful PR and marketing predictions for 2018 follows below. My prediction for 2018 is continued investment in both AI tools and competencies and, in parallel, the data needed to leverage them.”. – In 2018 it will become even more about the customer experience. 1) Pay to play gains prominence.

Marketing 102

Marketing Content Marketing Crisis Management Data 102

ImPRessions - Crenshaw Communications

FEBRUARY 24, 2020

Watching him implode on stage, I couldn’t help but think of what we in public relations try to do for our clients. One of the best examples of storytelling is by footwear company TOMS. Bloomberg has dramatically increased his visibility in Super Tuesday states with a $400 million advertising blitz, but that will only get him so far.

Advertising 156

Advertising Advertising Interviews Examples 156

ImPRessions - Crenshaw Communications

FEBRUARY 25, 2020

Watching him implode on stage, I couldn’t help but think of what we in public relations try to do for our clients. One of the best examples of storytelling is by footwear company TOMS. Bloomberg has dramatically increased his visibility in Super Tuesday states with a $400 million advertising blitz, but that will only get him so far.

Advertising 156

Advertising Advertising Interviews Examples 156

Stephen Waddington

DECEMBER 15, 2021

We look forward to eight of the biggest issues for public relations in 2022. Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. You’ll find eight short essays with links to further reading, so that you can check our work.

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115

Mark My Words

JANUARY 14, 2021

Prince Harry and Meghan Markle have featured their 19-month-old son Archie in their first Spotify podcast and got him to say his first four words in public – wishing people a ‘Happy New Year’ in his American accent and saying it was ‘fun’ to speak into a microphone.

Privacy 60

Privacy Healthcare Instagram Banking 60

Sword and the Script

DECEMBER 11, 2018

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. Also see PR and Storytelling; Off Script No. Chawla | Adfactors Public Relations | India.

Social Media 91

Social Media Marketing Media Creativity 91

Stephen Waddington

NOVEMBER 19, 2017

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. This is an article and deck about the outlook for public relations and social media in 2018. I’ve also included a call to action that may be helpful in your planning for 2018.

Publicity 164

Publicity Ethics Data Community 164

Sword and the Script

DECEMBER 15, 2020

Michelle Garrett | Garrett Public Relations. Podcasts are great for the delivery of credible information and analysis, and storytelling. One area likely to see such permanent change is the events space, and how organizations use events for marketing and publicity. Brand-to-brand collaboration. Luciana Lima | Vila Galé Hotels.

Marketing 168

Marketing Employee Content Marketing Training 168

Cision

APRIL 5, 2017

On March 29 th , top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations for communications and public relations practitioners. Rallies against Kellogg’s after it pulled its advertising from Breitbart. We’ve never seen an institution with such soft power.

Report 225

Report Media Advertising Advertising 225