Cision

NOVEMBER 15, 2016

When tech expert Katie Linendoll dishes on her favorite trends in technology, people pay attention. And that’s just one PR trend for 2017. If your bosses or clients can combine their industry with trending topics like data, analytics, artificial intelligence and/or virtual reality, their thought leadership will boom in 2017.

Trends 120

Trends Leadership Small Business Analytics 120

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. What’s next?

B2B 120

B2B Customer Service Software Technology 120

Stephen Waddington

JULY 6, 2022

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations. In the UK the public relations market employs 99,900 people and contributes £16.7

Publicity 167

Publicity Ethics Training Education 167

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Like nearly any other marketing or strategic discipline, public relations has changed in recent years. According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. billion over the next five years.

Trends 124

Trends SEO Leadership Print 124

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. A look at the year in review offers some clues as to what 2017 year has in store. Video goes vertical. Mo’ mobile!

Trends 120

Trends Mobile Video Film 120

PRSay

DECEMBER 27, 2017

We have weathered storms ( quite literally ), invested in technology and brought new professional development programming opportunities to our members through two certificate programs that were overwhelmingly sought after and received rave reviews. It was the first year for our operational goals to be tightly aligned with our strategic plan.

Leadership 132

Leadership Government Conference Energy 132

PR in High Definition

JANUARY 17, 2017

Technology isn’t all drones, swarm intelligence and hype – and even the worlds of virtual reality (despite the ready availability of headsets), 3D printing and the IoT are a reasonably long way from ubiquitous adoption across the UK. So, which sectors do we think will rise to red-hot levels of heated fame in 2017? Email,” he replied.

Technology 48

Technology Automotive Retail Banking 48

Shift Communications

MAY 22, 2017

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Christopher Penn (@cspenn) May 17, 2017. Legacy publications find themselves more under the gun every day, with declining subscribers and decreasing advertising revenues. Christopher Penn (@cspenn) May 17, 2017. Airbnb has no rooms.

Publicity 166

Publicity Analytics Data Advertising 166

Shift Communications

DECEMBER 4, 2017

As we wind down 2017, our gaze inevitably turns to the horizon. What’s ahead for the public relations profession amidst a world of disruption? Thanks to technologies like cloud computing, ubiquitous Internet access, mobile devices, and machine learning, the pace of change will only increase. Vice President, Marketing Technology.

Trends 161

Trends Publicity SEO Advertising 161

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. Creating such community in 2017 is now of the highest significance as journalism returns to its roots.

SEO 120

SEO Creativity Mobile Journalism 120

Presspage

MARCH 2, 2017

With PR and marketing being redefined while technology is changing faster than ever, it’s essential for communication professionals to keep learning. What we have learned is that most people in public relations are not yet satisfied with their real-time PR efforts, and feel that they can do a much better job.

Crisis Communications 60

Crisis Communications Crisis Trends Technology 60

Stephen Waddington

AUGUST 3, 2017

It should be part of your marketing, media or public relations planning toolkit. The Ofcom Communication Report 2017 tells the story of changing media consumption and behaviours in the UK. The proportion of households with fixed telephony (82%) and mobile telephony (96%) remained relatively stable in 2017. #2 3 Box set Britain.

Report 100

Report Communications Analysis Television 100

Deirdre Breakenridge

JANUARY 30, 2017

But with all the craziness comes absolute wide-eyed wonder at just how lucky we are… that we actually live in a world where technology allows us to live and work from basically anywhere, as long as we can get Internet connectivity. And being connected is the first step to becoming a Social PR Superhero. They were: Integration. Influencers.

Measurement 150

Measurement Instagram Twitter Training 150

Shift Communications

OCTOBER 27, 2017

Based on our own research, the variance is not significant; for 2017, we’ve adjusted Twitter’s data by 0.6% Their focus on data sales in Q2 and Q3 has not caused a strategic change in the data they make available to the public. Vice President, Marketing Technology. downwards on average. Christopher S.

Twitter 87

Twitter Social Media Media Analysis 87

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. Three question areas in particular – about goals, issues and technology – stood out to me. 3) PR Technology is about Customer Experience. 1) A Difference in Communications Goals.

Technology 128

Technology Study Communications Survey 128

Sword and the Script

MARCH 7, 2017

Those are some of the conclusions drawn from the annual PRWeek 2017 Salary Survey which suggests salaries for skilled PR pros remain strong. While most of the benchmarks by industry were consistent with last year’s survey, it does appear technology took a big jump. Technology: $124,500. Government/public service: $80,000.

Survey 73

Survey Corporate Comparison Financial 73

Barokas

NOVEMBER 28, 2017

The rapid rate at which information is flows via social is probably why 2017 had some of the most epic PR fails of all time. No brand is safe anymore; it doesn’t matter if you’re a 10-person startup or a billion-dollar corporation, everyone can learn a lesson or two of what not to do in a public relations fiasco. – Aubrey.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

Shift Communications

NOVEMBER 2, 2017

Facebook, the largest social network and arguably the largest product ever made for the human race intentionally, released its 3Q 2017 earnings. Facebook’s cessation of reporting mobile-specific users in 1Q 2017 may have been simply because the statistic is meaningless. Vice President, Marketing Technology. User Growth.

Facebook 87

Facebook Social Media Mobile Media 87

Shift Communications

NOVEMBER 8, 2017

Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its third earnings call since its initial public offering (IPO) recently, and the little ghost is struggling. Vice President, Marketing Technology. Let’s see what the company had to report. User Growth. Christopher S.

Instagram 84

Instagram Facebook Social Media Advertising 84

PRSay

OCTOBER 24, 2018

Human communication is global and instant, and leaders must now master public relations as the essential management skill by which they can achieve goals quickly, efficiently and consistently. The importance of public relations as a management ability is illustrated by the case of Mitsubishi Motors. How did Ghosn achieve this feat?

Ethics 264

Ethics Automotive Technology Conference 264

Shift Communications

MAY 11, 2017

Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its first earnings call since its initial public offering (IPO). Vice President, Marketing Technology. cta] The post State of Social Q1 2017: Snapchat Reveals Little, Saturated Already? User Growth. Christopher S.

Advertising 97

Advertising Advertising Facebook Social Media 97

Shift Communications

AUGUST 7, 2017

On a quarter-over-quarter basis, Twitter showed a mild 3% improvement over Q1: However, if we examine Twitter’s data through the same lens of seasonality, we see that 2017 has not been a banner year: Its average revenue per user is still well below the gold standard benchmark of $2/user. Vice President, Marketing Technology.

Twitter 92

Twitter Social Media Media Conference 92

Shift Communications

FEBRUARY 7, 2018

Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its fourth quarter earnings call and its first annual call since its initial public offering (IPO) recently. Vice President, Marketing Technology. Let’s see what the company had to report. User Growth. Christopher S.

B2C 74

B2C Web Advertising Advertising 74

5W PR

MAY 16, 2017

After scouring all corners of McCormick place, one thing was clear – technology and design reigned supreme during this year’s product showcase. SMEG blends technology and style to create some of the most innovative, yet quirky, appliances on the market. And now for the deep dive….Trendspotting

Internal 68

Internal International Print Skype 68

Deirdre Breakenridge

SEPTEMBER 26, 2016

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. Many of these findings support and add to what you reported in your book, “ Social Media and Public Relations: Eight Practices for the PR Professional. – Marlene Neill.

Publicity 150

Publicity Policies Social Media Study 150

Shift Communications

MAY 4, 2017

The largest social network in the world – and to some people, the entire Internet – released its Q1 2017 earnings. Vice President, Marketing Technology. What’s new with the 800 pound gorilla in social media? User Growth. Only time will tell; one data point doesn’t make a trend. Christopher S.

Facebook 107

Facebook Video Mobile Advertising 107

Beyond PR

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. There were also a lot of big changes here at Cision, including a complete rebrand , celebrating our 150-year heritage by going public and launching new technology that makes PR measurement possible. Take a look at some of the posts Cision readers loved.

Communications 64

Communications Marketing Radio Airlines 64

Shift Communications

FEBRUARY 1, 2018

Facebook, the largest social network and the largest product ever made for the human race intentionally, released its 4Q 2017 earnings report. Vice President, Marketing Technology. Let’s see what the social media juggernaut had to say. User Growth. Mobile Users. No one will see it, and it will drive no business results.

Facebook 92

Facebook Mobile Advertising Advertising 92

PRSay

DECEMBER 21, 2017

The warmth of the holiday season reminds us that for some PRSA leaders, public relations is a family affair. Burson’s daughter and Edelsburg’s mother, Monita Buchwald, went into finance but disliked it and soon transitioned into public relations, a move influenced by Elias’ background. PR connections. based communications firm.

Publicity 151

Publicity Radio Technology Sports 151

Wadds Inc.

JULY 6, 2022

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations. In the UK the public relations market employs 99,900 people and contributes £16.7

Publicity 72

Publicity Ethics Training Education 72

HMA Public Relations

NOVEMBER 1, 2017

Last week I attended the PRSA Phoenix State of PR 2017 + Annual Meeting luncheon and it was great! The luncheon included a great panel that reviewed trends in technology, communications, ethics and more. The post State of PR 2017 with PRSA Phoenix appeared first on HMA Public Relations.

Ethics 40

Ethics Meeting Trends Technology 40

Deirdre Breakenridge

FEBRUARY 6, 2017

A Guest Post by Julien Perocheau, The Museum of Public Relations and Spector & Associates. This event, sponsored in partnership with National Black Public Relations Society, will bring together professionals, students, and professors to celebrate the lives of prominent black public relations pioneers. Edward Bernays.

Publicity 150

Publicity Education Community Writing 150

The Stalwart Blog

DECEMBER 5, 2016

I got really excited when I heard one of my favorite media moguls was launching a new digital publication called "The Outline" taking direct aim at the magazine as we know it. . What digital storytellers do you think will crush it in 2017? Joshua, I am rooting for you! .

Storytelling 60

Storytelling Journalism Print Mobile 60

PRSay

NOVEMBER 16, 2016

Dear Member, Change has become the new normal for public relations and communications professionals, and developments continue to emerge. Mobile technology is transforming how businesses communicate. Mobile technology is transforming how businesses communicate. Jane Dvorak, APR, Fellow PRSA, chair of the Society for 2017.

Privacy 60

Privacy Ethics Mobile Big Data 60

Shift Communications

MAY 1, 2017

Twitter, the microblogging service that Wall Street loves to hate, has surprised analysts and marketers alike with its Q1 2017 results. Vice President, Marketing Technology. Let’s see what took everyone by surprise. Audience Growth. Twitter’s audience growth reversed course, showing almost 3% quarter-over-quarter growth.

Twitter 84

Twitter Mobile Conference Analytics 84

Sword and the Script

DECEMBER 10, 2016

Businesses will increase investments in marketing for the third year in a row according to the Gartner CMO Spend Survey for 2016- 2017. of revenue will be allocated to marketing budgets to drive growth in 2017. If you enjoyed this post, you might also like: Why Content Marketing and Public Relations Need Each Other .

Marketing 60

Marketing Survey B2B Study 60

Shift Communications

FEBRUARY 9, 2018

Vice President, Marketing Technology. cta] The post State of Social Q4 2017: Twitter Becomes Profitable appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Twitter should remain a part of your digital marketing mix if major events, news, and conferences are part of your marketing mix as well.

Twitter 74

Twitter Conference Advertising Advertising 74