Cision

JANUARY 5, 2017

Did you, like me, spend the holidays thinking about what you’d like to accomplish in 2017? Luckily, the PESO model makes it easy to define an effective plan, and ensure your content will produce measurable results. What are the measurable, time-bound goals you need to accomplish through your efforts? SMARTER goals. PESO tactics.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Business Wire

MARCH 7, 2017

This section covers working with influencers, measuring your success, and maintaining the best communications for your brand. Measuring the success of your influencer program As we noted earlier, it is key to establish the goals of your influencer program well before you launch. But don’t just measure the success of your program.

Marketing 156

Marketing Guidelines Measurement Analytics 156

Flatiron Communications

JANUARY 11, 2018

2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors? I’d even venture to say that the majority of their clients still measure their agencies’ value by the number and quality of these media “hits” and the audience impressions (and ad equivalencies!) they produce.

Pitching 43

Pitching Journalism Tools Agency 43

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

And being a best-selling author can’t hurt when pitching bylines or features to the media. Video publishing platform Wipster’s CEO Rollo Wenlock launched a daring use of video when he began “The Daily WIP” video blog series in 2017 with the intention of making 100 video in 100 days.

Case Study 178

Case Study SEO Film Video 178

Shift Communications

JANUARY 12, 2018

It’s hard to believe that 2017 has come and gone. With editorial staffs evolving and new brands popping up every day, the media have a constant barrage of news, trends and pitches coming their way, let’s remind ourselves about the relationship aspect of media relations while the rest of the world attempts autonomy.

Consumer 83

Consumer B2C Viral Fashion 83

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. 2017: One Prediction Each for PR, Content Marketing and Social Media. PR grows more in demand.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

APRIL 11, 2017

By a measure of their own assessment , “journalists perceive they are now struggling to maintain the public’s trust.” That’s according to the 2017 State of the Media Report by Cision , which surveyed some 1,500 journalists in the U.S. The Cision report says the findings align with the 2017 Edelman Trust Barometer.

Report 72

Report Media Survey Pitching 72

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. Notice in this example, its place is above the blog posts you might have published earlier: 6) Measure: dashboards and visualization. 4) Publish: multi-option distribution and publishing.

Software 117

Software Tools Publicity System 117

Sword and the Script

NOVEMBER 11, 2017

The complete report, which was conducted by Bizible , is available with registration: 2017 State of Pipeline Marketing Report. Also see: Marketing Budgets, Planning and Benchmarks for 2017 [UML]. If a publisher is looking at pageviews and bounce rates, they are definitely measuring it all wrong.”.

Study 65

Study Marketing B2B Apparel 65

Mora Communications

NOVEMBER 2, 2017

Create targets that you can measure. . Use your business goal roadmap to clarify your campaign’s direction, pitches and press releases. Establishing yourself as an expert in your field. Set timelines. Be clear, specific and targeted. Include not only what you want to achieve, but why and by when. Be realistic.

Brand 66

Brand Branding Product Launch Google 66

PRSay

DECEMBER 15, 2017

Emphasize projects where you had a measurable impact on your organization. If you’re feeling up to it, then maybe even consider pitching a story to an online publication or website. © Stephen Dupont, 2017. Regardless of whether that includes you, it is important to keep your résumé up-to-date. Be grateful.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Stephen Waddington

OCTOBER 20, 2017

You’ve two weeks to pitch. Ten days in and we’ve had almost 20 pitches for the CIPR’s anniversary project, covering a wide variety of topics. All pitches will be reviewed on merit and in the wider context of the book. History and members are informing the CIPR’s 70th anniversary project. Work in progress.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

Stephen Waddington

OCTOBER 3, 2019

Like many agency types making their way in the industry I pitched her stories. The top ten agencies in the world bounced back after less than one per cent growth in 2017 to 4.9% What’s your reading on the industry’s ability to measure its success? We first met when Maja was features editor at PRWeek in the late nineties.

Interviews 115

Interviews Agency Industry Measurement 115

Sword and the Script

SEPTEMBER 3, 2019

PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. The tool also breaks down the pitching activity of each team member, including metrics for open, response and coverage rates.”. Testing features – A/B testing – to assist in seeing which pitches are performing.

Analytics 70

Analytics Report Technology Pitching 70

Sword and the Script

NOVEMBER 18, 2017

Don’t forget to include them as attachment or links in related news releases, pitches or other media materials. It’s not a perfect measure, but it’s a solid educated guess. Tech.co: Why You Need to Rethink Your Infographics Strategy in 2017. You need PR, content marketing and social media all working on the same play.

Infographics 70

Infographics Data Case Study Content Marketing 70

Sword and the Script

MARCH 18, 2017

Citing a survey of 1,000 consumers from Sprout Social , she wrote: “PR and marketing pros can get wrapped up in social media ‘likes,’ views, shares and retweets, instead of measuring the true effect their efforts have on boosting their respective organizations’ bottom lines.”. Good value for money. Meets customer needs.

Corporate 65

Corporate Reputation Brand Branding 65

Stephen Waddington

OCTOBER 3, 2019

Like many agency types making their way in the industry I pitched her stories. The top ten agencies in the world bounced back after less than one per cent growth in 2017 to 4.9% What’s your reading on the industry’s ability to measure its success? We first met when Maja was features editor at PRWeek in the late nineties.

Interviews 60

Interviews Agency Industry Measurement 60

Barokas

JANUARY 19, 2018

While brands should still develop relationships with influencers who have a big page followings, they should take pitches a step further to comply with Facebook’s new algorithm. The first major change occurred in March 2017, when Instagram announced that it would no longer display posts in chronological order. Use Appropriate Hashtags.

Instagram 84

Instagram Facebook How To Travel 84

Sword and the Script

OCTOBER 24, 2017

The report noted in observation: “Fifty-eight percent of respondents cited engagement as a big challenge, compared to 35 percent in our 2017 survey. These are the metrics B2B lead gen measure. Here are the lead generation metrics the survey says B2B marketers are measuring: 52% say cost of conversion. 25% say cost of new leads.

B2B 64

B2B Report Marketing Survey 64

ImPRessions - Crenshaw Communications

MAY 3, 2017

We are big fans of webinars such as those offered by Cision and PR News on topics ranging from Craft a Crisis Plan for High-Speed News Cycles to Breaking Down the State of the Media in 2017. The content is varied and meaningful, you can participate on your own time and they’re usually free. Next, where do you get pop culture news?

Writing 149

Writing Education Pinterest Creativity 149

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges. Then you'll create content that isn't all about pitching or landing the sale.”.

Marketing 87

Marketing Resources Technology Internal 87

Sword and the Script

MAY 14, 2019

3) Measuring the influence of coverage. You can view this measure in a couple of different ways – and the charts allow for you to drill down and take a look at the underlying coverage. In theory, this concept could definitively end the debate over PR measurement , at least from a marketing perspective. Sentiment analysis.

Case Study 118

Case Study Software Data Web 118

Sword and the Script

NOVEMBER 5, 2019

SocialChorus has rolled out a new analytics tool for measuring the impact of internal communications. Only two other companies that I’m aware of are currently able to measure earned media in this way. Generally, I’m pretty optimistic about these new tools for PR measurement. Fjord- All-In-One from Meltwater on Vimeo.

Internal 64

Internal International Data Media 64

PR 20/20

AUGUST 17, 2017

Here’s a collection of 15 quick wins and campaign ideas from my presentation at JumpStart’s Startup Scaleup August 2017 event. Activate investors, partners, and peers with an elevator pitch, prospect offer and incentive. Measure which verticals are performing best and where you can see the most potential for growth.

Marketing 49

Marketing eBook Case Study Comparison 49

Stephen Waddington

MAY 5, 2019

Tailored pitches have always been the key to success in media relations. Adding SEO and social data to pitches adds huge value for time pressed journalists. Views are the most common measure of success for publishers. Use insight about a publication and its audience as part of your pitch. #3 Here are the headlines. #1

SEO 60

SEO Media Relations Pitching Report 60

Prohibition

AUGUST 21, 2019

In fact, in 2017 one in every five videos uploaded to Facebook was a live broadcast. Facebook Live is designed to create engagement and works best as a two-way conversation, rather than a one-way sales pitch. Since its introduction in 2016, Facebook Live has become an important marketing tool for brands globally.

Facebook 70

Facebook Film Video Mobile 70

Sword and the Script

AUGUST 13, 2019

It included email (iContact), press releases (PRWeb), media relations (HARO), and social media (North Social and Engine 140), bundled in what was pitched as an easy-to-use and all-in-one product. WooPitch (@WooPitch) March 30, 2017. 7) March 27, 2017 : Bulletin Intelligence. 8) June 13, 2017: L’Argus de la Presse.

Technology 12

Technology Software Company Marketing 12

Cision

SEPTEMBER 5, 2017

According to the 2017 State of Inbound report, 63 percent of marketers feel that generating traffic and leads remains the biggest challenge in their work. However, your goals must be specific, measurable, attainable, realistic, and time-bound (SMART). Learn to Measure Success. However, measuring this is not an easy task.

Strategy 244

Strategy How To Media Measurement 244

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Audiences know the difference.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

DECEMBER 26, 2017

Marketing measurement statistics. And here we go…here are the benchmarks from 2017. The median salary for PR professionals was $91,000 in 2017, which is a small drop compared to the median salary reported in 2016 survey of $92,125. The venerable email pitch. “92% 92% of journalists and influencers prefer email pitches.”.

Content Marketing 126

Content Marketing SEO Social Media Marketing 126

Cision

OCTOBER 16, 2017

Bob Evans , who I used to work with at Oracle and highly respect, brought up some good points on Twitter this week about the issues he recently encountered with PR professionals flooding his inbox with irrelevant pitches. Bob Evans (@bobevansIT) October 11, 2017. Take the Time to Pitch With Integrity and Thoughtfulness.

Media 149

Media Pitching Data Technology 149

Sword and the Script

APRIL 27, 2019

65% of journalists said audience metrics have changed the way they evaluate stories”; additionally, “43% of journalists globally reported their organization’s primary measure of success for their content is readership or viewers.”. A deluge of pitches. “75% 2017: 3 PR Takeaways from the (2017) State of the Media Report by Cision.

Survey 96

Survey Journalism Study Pitching 96

Sword and the Script

DECEMBER 20, 2022

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them. 2017: One Prediction Each for PR, Content Marketing and Social Media. Greg Galant , CEO and cofounder, Muck Rack.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

AUGUST 6, 2019

OnePitch is a new startup in PR tech that has been running a free beta program since September 2017. OnePitch has set out to be a pitch broker between PR pros and reporters. PR pros can submit pitches to OnePitch through an online template that includes required fields and character limits.

Marketing 64

Marketing Pitching Corporate Tools 64

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

OCTOBER 31, 2017

In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. If someone trusts you enough to subscribe don’t abuse it by immediately sending a sales pitch. Certainly, referral traffic can be measured, but the biggest value is in search. Engine 4: Measure, iterate, and improve over time.

Engineering 63

Engineering Content Marketing Marketing Analytics 63

PR 20/20

OCTOBER 31, 2017

After all, as the old proverb goes: “What gets measured gets managed.”. We expect a similar sentiment in 2017 as it’s still a primary challenge for many enterprises. When pitching the idea to top executives, showcase how NLG could improve internal reporting to stakeholders, and highlight the potential to reduce headcount.

Enterprise 57

Enterprise Tools Strategy Marketing 57