Sword and the Script

MAY 1, 2018

No matter what vertical market you are in, there is no shortage of competition. There are 200 cybersecurity startups that received VC funding in 2017; that’s in addition to the 300 that received $3.1 Competition has advantages in buyer choice and market validation. This speaks to the age-old idea of integrated marketing.

B2B 62

B2B Marketing Survey Study 62

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS. Keep it short and sweet.

Infographics 72

Infographics Brand Branding Video 72

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Influencer marketing is messy How we do it 9. In 2019 it has published papers on disinformation and influencer marketing. She always improves my work.

Government 103

Government Education Print Ethics 103

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. We wanted to understand and apply AI ourselves, and figured other marketers might be curious too. And how do you get marketers to explore AI and take action?

Case Study 42

Case Study Storytelling Study Engineering 42

Bianchi Biz Blog

NOVEMBER 2, 2020

It focuses on new technologies and concepts aimed at making mobility more sustainable. The goal is to combine coverage of vehicle autonomy, connectivity, electrification, and mobility service technology with supporting infrastructure concepts that make transportation ecosystems that are safer, cleaner, and more socially equitable.

Meeting 56

Meeting Mobile Automotive Transportation 56

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 188

Marketing Content Marketing Data Social Media 188

Beyond PR

MARCH 6, 2018

Now imagine what that number would be if it were not for the 600+ million devices that are equipped with ad-blocking technology. The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. 100, 500, maybe 1,000? Unfortunately not.

Strategy 67

Strategy How To B2C Content Marketing 67

Scott Public Relations

AUGUST 16, 2019

The duration of power outages nearly doubled in 2017 compared to 2016, and hurricanes including Maria and Florence disabled energy grids for months. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Energy 40

Scott Public Relations

AUGUST 16, 2019

The duration of power outages nearly doubled in 2017 compared to 2016, and hurricanes including Maria and Florence disabled energy grids for months. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Energy 40

Scott Public Relations

MAY 13, 2019

Here’s a bit more perspective on that truth: in 2017, 39,773 Americans were killed by gun violence. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. 1,637 children were killed by guns in 2016.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

MAY 13, 2019

Here’s a bit more perspective on that truth: in 2017, 39,773 Americans were killed by gun violence. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. 1,637 children were killed by guns in 2016.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Presspage

AUGUST 15, 2017

thought leadership. The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break.

Technology 115

Technology Big Data Video Data 115

ZudePR

MARCH 22, 2018

In 2014, I spent the entire year obsessed with SEO and digital marketing. I’d been business blogging since early 2014, and diligently sending out helpful stuff to my email list subscribers since early 2015. (I My blogging had become more ambitious and I’d written a few unconventional influencer posts that had gone down well.

Writing 83

Writing Google Blogging Exercises 83

ImPRessions - Crenshaw Communications

APRIL 19, 2017

Steve Tappin puts it well when he explains that the rise of social media represents not just a technological shift, but a cultural one, for business leaders. Mastering digital technology is the easy part. When used well, social media blends direct communication with customers and employees, thought leadership, and brand-building.

Leadership 157

Leadership Social Media LinkedIn Twitter 157

Doctor Spin

DECEMBER 7, 2023

Educational Leadership, 55, 8–13. Please support my blog by sharing it with other PR- and communication professionals. Doctor Spin | The PR Blog. In a business context, it can refer to companies that adapt to changing market conditions and are more likely to succeed. Doctor Spin | The PR Blog. 6 Silfwer, J.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Sword and the Script

FEBRUARY 21, 2017

What’s old is new again in sales and marketing, according to Ted Seward. The hype over trends like account based marketing is in many ways just a return to good marketing fundamentals: research, data, sales alignment and ROI. What has changed the most about marketing over the course of your career? In a word, data.

Marketing 64

Marketing System Data Tools 64

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Yet it can yield real insights for inclusion in a thought leadership program for key executives. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Cision

JUNE 1, 2017

Our goal is to help every communicator get there through professional development, partnerships, and forward-thinking approaches, such as the way Cision looks at influencer marketing. Read lots and lots and lots of blogs and books. It’s certainly not easy to stay focused on this vision, but everything we do goes to it.

Sports 245

Sports Agency Industry Creativity 245

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. It’s something of a readout on the year in PR and marketing. 1) The average blog post is 1,236 words. 1) The average blog post is 1,236 words. How long is the average blog post? Click To Tweet.

Marketing 78

Marketing Publicity Survey Study 78

Beyond PR

JUNE 1, 2017

Our goal is to help every communicator get there through professional development, partnerships, and forward-thinking approaches, such as the way Cision looks at influencer marketing. Read lots and lots and lots of blogs and books. It’s certainly not easy to stay focused on this vision, but everything we do goes to it.

Sports 81

Sports Agency Industry Creativity 81

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. Yet if marketing gets the content and PR functions involved, these groups can help drive far better results – before, during and after – a webinar.

B2B 60

B2B Infographics Interviews eBook 60

PRSay

OCTOBER 17, 2019

As technology advances and “smart” devices become commonplace in our homes and offices, Alphas will also leave the longest trail of data ever collected about a generation. Through technologies from social media to sensors, manufacturers and tech companies will be able to see how Alphas interact with their brands. Marketing to Alphas.

Groups 138

Groups Mobile Real Estate Skype 138

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Blog Posts.

Infographics 235

Infographics Case Study Content Marketing Video 235

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 190

Financial Reddit Advertising Advertising 190

Stephen Waddington

JULY 10, 2017

This is a summary of a speech I gave at the CIPR 2017 Graduation Ceremony. Welcome to Ketchum and thank you for the invitation to host the 2017 CIPR Graduation Ceremony. Every aspect of an organisation is becoming social, from customer service to marketing; and from product development to sales. It’s that control thing again.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Blog Posts.

Infographics 72

Infographics Case Study Video Survey 72

Stephen Waddington

NOVEMBER 19, 2017

I’ve also published a blog of key international events in the public relations calendar as part of the project. Finally big thanks to my partner Sarah Hall who has edited almost every word that you’ve read on my blog for the past two years. Twitter is the largest ever market research exercise that no one ever commissioned.

Publicity 164

Publicity Ethics Community Data 164