Sword and the Script

MAY 17, 2022

Forrester conducted a “buyer’s survey” in the years 2017, 2019 and 2021. B2B buyers require more interactions from sales and marketing. If B2B vendors all look and sound the same in marketing, it makes sense that buyers need to talk to sales to understand the difference. Below are three points that stood out in the paper.

B2B 111

B2B Study Survey Comparison 111

Sword and the Script

DECEMBER 30, 2017

It forced me to learn new skills in digital, it’s made me a better writer, I’ve met interesting people through writing that I’d have never met otherwise, and it’s enabled me to refine a skill that I believe is going very important to marketing over the next few years: audience development. The 7 Best Performing Blog Posts in 2017.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

PRSay

NOVEMBER 16, 2016

Mobile technology is transforming how businesses communicate. The lines are blurring among the disciplines of public relations, marketing, IT and customer service, and the need increases to create more collaborative teams and hybrid professionals. Jane Dvorak, APR, Fellow PRSA, chair of the Society for 2017.

Privacy 60

Privacy Ethics Mobile Big Data 60

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. Mainstream marketers are gradually losing their reluctance to advocate for politically and socially charged issues in their paid content and corporate social responsibility positions. Here are some we’ve noticed.

Trends 185

Trends Storytelling Corporate Leadership 185

PR 20/20

NOVEMBER 30, 2022

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program. Some roles to consider on your marketing dream team : Content writer.

Marketing 52

Marketing Technology Internal International 52

PRSay

JANUARY 17, 2019

percent uptick from 2017’s 1,160. The report also found the 425 CEO changes in the fourth-quarter of 2018 to be the highest ever on record, a strong increase from 2017’s fourth-quarter departures of 294. Boards are anticipating a changing environment and putting leadership in place who are capable of succeeding in it.”.

Study 84

Study Ethics Leadership Technology 84

Stephen Waddington

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. In the UK the public relations market employs 99,900 people and contributes £16.7 To communicate effectively across a full range of platforms and technologies.

Publicity 167

Publicity Ethics Training Education 167

Cision

MARCH 20, 2017

Cision has big ideas on the future of earned media technology; we’ve been moving fast, and we’re ready to move faster. Most notably you’ll see us expanding features of the Cision Communications Cloud ™ technology platform such as big data, measurement and Cision ID solutions. You can read the full release for all the details.

Technology 227

Technology Data Big Data Measurement 227

PRSay

MAY 7, 2021

Fast forward a few years to 2017 and I had the chance to do just that — serving first as a senior counselor to PRSA Chair Jane Dvorak, APR, Fellow PRSA, and later as a director-at-large. (At Similarly, those in leadership need people that will challenge them (positively) and provide strategic counsel. Photo by albert chau, 2017 ].

Education 96

Education Technology Policies Leadership 96

PRSay

OCTOBER 24, 2018

By the end of 2015, the automaker had introduced popular new products and finally seemed to have recovered customer and market trust. By July 2017, a little more than a year after that transaction, the Renault-Nissan group had become the largest global car manufacturer, ahead of Toyota and Volkswagen. to $3.97) per share.

Ethics 223

Ethics Automotive Technology Conference 223

Victorious PR

JUNE 23, 2023

Establishing Trust and Credibility in a Skeptical Market The cryptocurrency industry is no stranger to skepticism and cautious investors. Captivating Audiences in a Crowded Crypto Landscape The crypto market has witnessed a tremendous influx of projects, creating an increasingly crowded and competitive landscape.

Leadership 52

Leadership Community Industry Journalism 52

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Statistics about content marketing. The C-Suite views the top marketer as a publicly facing agent of trust. of revenue in marketing.

Survey 103

Survey Marketing B2B Content Marketing 103

PRSay

OCTOBER 30, 2020

In 2017 , she earned her Accreditation in Public Relations. that provides businesses with marketing and other services while seeking to create inclusive, integrated work environments for talented professionals who are blind or have low vision. How has the technology you use for work evolved? several times a week.

Software 180

Software Nonprofit Technology Education 180

Cision

SEPTEMBER 28, 2017

percent in 2017, hitting $83 billion.” While marketers knew paid media programs had problems, it took some key industry leaders to push for more accountability. For years, many marketers didn’t know how to ask the right questions, or in some cases might have felt embarrassed to ask. Understand the Problems in Paid Media.

Media 230

Media Measurement Advertising Advertising 230

Stern + Associates

SEPTEMBER 22, 2022

A renowned expert on leadership and dialogue, Hult International Business School Professor Megan Reitz teaches leaders that having a psychologically safe culture requires them to notice their own habits and be mindful of the signals they’re sending which may be deliberately or inadvertently silencing others.

Employee 62

Employee Leadership Exercises Mobile 62

Shift Communications

SEPTEMBER 21, 2017

Public sentiment toward technology vendors is undergoing a significant shift. The shift reflects a growing skepticism in the claims technology providers make about their products and services. How Is The Market Changing? We’re also seeing increased investment and market crowding. The Consequences For B2B Security Vendors.

B2B 60

B2B Leadership Crisis Communications Technology 60

Sword and the Script

FEBRUARY 4, 2017

It’s far too easy to say that B2B technology is dull. Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. Even in B2B technology, marketers will find better success focusing on story in which the prospect sees themselves.

Storytelling 60

Storytelling Creativity B2B Film 60

Critical Mention

SEPTEMBER 9, 2018

The conference’s theme, communications convergence, is especially appropriate this year as technology continues to advance. Video marketing is a primary example: a whopping 85% of companies regard video as part of their marketing strategy. Internationally Renowned Marketing Expert. Millennial Marketing Expert.

Conference 66

Conference Crisis Management Survey Big Data 66

Wadds Inc.

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. In the UK the public relations market employs 99,900 people and contributes £16.7 To communicate effectively across a full range of platforms and technologies.

Publicity 72

Publicity Ethics Training Education 72

Sword and the Script

MAY 1, 2018

No matter what vertical market you are in, there is no shortage of competition. There are 200 cybersecurity startups that received VC funding in 2017; that’s in addition to the 300 that received $3.1 Competition has advantages in buyer choice and market validation. This speaks to the age-old idea of integrated marketing.

B2B 62

B2B Marketing Survey Study 62

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS. Keep it short and sweet.

Infographics 72

Infographics Brand Branding Video 72

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Influencer marketing is messy How we do it 9. In 2019 it has published papers on disinformation and influencer marketing. She always improves my work.

Government 103

Government Education Print Ethics 103

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. If these statements are true, then why does paid and owned media get a lion’s share of the marketing budget? Seventy-two percent of marketers rate creating more engaging content as their biggest challenge. Marketing Data. Well, that may not be the case much longer.

Data 144

Data How To Storytelling Analytics 144

Bianchi Biz Blog

NOVEMBER 2, 2020

It focuses on new technologies and concepts aimed at making mobility more sustainable. The goal is to combine coverage of vehicle autonomy, connectivity, electrification, and mobility service technology with supporting infrastructure concepts that make transportation ecosystems that are safer, cleaner, and more socially equitable.

Meeting 57

Meeting Automotive Mobile Transportation 57

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. A Guest Post by Simon Locke, Founder & CEO, CommunicationsMatch TM. Let me say that again.

Agency 223

Agency Survey SEO Social Media 223

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

Reputation Us

APRIL 17, 2019

Jennifer Holzapfel-Hanson is a marketing communications writer and editor with more than 20 years of experience working across a variety of industries, with a core background in financial services. Before joining ReputationUs, Hanson was a writer and independent consultant with LT Public Relations before it was acquired in 2017.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Cision

DECEMBER 16, 2016

2017 will be another defining moment for POLITICO to dominate coverage of politics and policy, and continue to be the most indispensable source of journalism in Washington. I’m also excited about the next generation of POLITICO leadership running the company as we enter our second decade.

Policies 120

Policies Ethics Journalism Leadership 120

Mindful Marketing

FEBRUARY 16, 2017

The group will discuss how PR pros can show tangible results for their efforts using meaningful data and helpful technologies. The panel will be monitored by John Federico , Co-Founder of Eventhero. This is sure to be a very informative, hands-on event. We hope to see you in Austin March 8! More details and a full schedule are here.

Meeting 50

Meeting How To Analytics Measurement 50

PR Conversations

FEBRUARY 28, 2018

Analysis based on interviews with 40 CEOS highlights that “CEOs frequently return to the idea that communication directors urgently needed to enhance their core leadership skills. Source: VMA Group Report: Beyond Communications (2017) (italics added). Source: VMA Group Report: Inside Insight (2017). To return to the “why bother?”

Training 65

Training Ethics Data Analysis 65

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. We wanted to understand and apply AI ourselves, and figured other marketers might be curious too. And how do you get marketers to explore AI and take action?

Case Study 42

Case Study Storytelling Study Engineering 42

Beyond PR

SEPTEMBER 29, 2017

percent in 2017, hitting $83 billion.” While marketers knew paid media programs had problems, it took some key industry leaders to push for more accountability. For years, many marketers didn’t know how to ask the right questions or in some cases might have felt embarrassed to ask. Understand the Problems with Paid Media.

Media 57

Media Advertising Advertising Measurement 57

Scott Public Relations

AUGUST 16, 2019

The duration of power outages nearly doubled in 2017 compared to 2016, and hurricanes including Maria and Florence disabled energy grids for months. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Energy 40

Beyond PR

MARCH 6, 2018

Now imagine what that number would be if it were not for the 600+ million devices that are equipped with ad-blocking technology. The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. 100, 500, maybe 1,000? Unfortunately not.

Strategy 67

Strategy How To B2C Content Marketing 67

Scott Public Relations

AUGUST 16, 2019

The duration of power outages nearly doubled in 2017 compared to 2016, and hurricanes including Maria and Florence disabled energy grids for months. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Energy 40

Scott Public Relations

MAY 13, 2019

Here’s a bit more perspective on that truth: in 2017, 39,773 Americans were killed by gun violence. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. 1,637 children were killed by guns in 2016.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40