Cision

JANUARY 5, 2017

Did you, like me, spend the holidays thinking about what you’d like to accomplish in 2017? Luckily, the PESO model makes it easy to define an effective plan, and ensure your content will produce measurable results. What are the measurable, time-bound goals you need to accomplish through your efforts? SMARTER goals. PESO tactics.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Cision

JANUARY 3, 2018

In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. The solution?

Measurement 225

Measurement Tools eBook Analytics 225

Sword and the Script

NOVEMBER 23, 2019

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees. B2B content marketers serve an average of four audiences.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

PR 20/20

NOVEMBER 15, 2016

Developing a credible, consistent presence on social media may seem like a daunting task for small or mid-sized businesses. Social media is a communication cornerstone for more than one generation. billion have social media accounts. To be successful on social media doesn’t require an entire team.

Small Business 40

Small Business Social Media Media Employee 40

Stephen Waddington

DECEMBER 30, 2019

PR is a social science. There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media.

Government 103

Government Education Print Ethics 103

Shift Communications

JANUARY 12, 2018

It’s hard to believe that 2017 has come and gone. We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success. Now we turn to the new year and think about impending industry evolutions and how to get ahead of them.

Consumer 83

Consumer B2C Viral Fashion 83

Sword and the Script

DECEMBER 4, 2018

C-level executives at companies with at least 5,000 employees used their personal email 51% of the time, with business emails used the remaining 49%.”. Importantly, people define “media” as both content and the platforms – search and social media – on which they are distributed. 9) The purpose of marketing metrics.

Survey 104

Survey Marketing B2B Content Marketing 104

Beyond PR

JANUARY 4, 2018

In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. The solution?

Measurement 75

Measurement Tools Journalism Content Marketing 75

PR 20/20

NOVEMBER 30, 2022

Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover. Invest in technologies that offer training to help employees onboard seamlessly.

Marketing 52

Marketing Technology Internal International 52

PR 20/20

DECEMBER 29, 2016

Developing a credible, consistent presence on social media may seem like a daunting task for small or mid-sized businesses. Social media is a communication keystone for more than one generation. billion have social media accounts. The likelihood that your audiences are on social media has never been higher.

Small Business 51

Small Business Social Media Employee Tools 51

MaccaPR

JUNE 21, 2017

These paid arrangements can take almost all aspects of original content production out of the hands of your brand, and lead to high levels of brand exposure to new audiences, delivery of authentic brand message, and bring new traffic to your website and social media channels. Another measurement of these videos’ success?

Video 54

Video Brand Branding Fashion 54

Communications Conversations

AUGUST 28, 2017

If you live in the Twin Cities, chances are, by now you’ve probably heard 2017 is the Mall of America’s 25th birthday. Tim: I’m the primary editor of the blog, but we have a number of employees that contribute articles to the blog on a regular basis. How do you measure results? How often do you measure/share?

Blogging 87

Blogging Handbook Sports Internal 87

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. What is the ROI of social? HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges. Why do we need a blog? What if we get sued? Who will own this?

Marketing 87

Marketing Resources Technology Internal 87

Sword and the Script

NOVEMBER 5, 2019

Well, if you use Talkwalker for social listening, this is a way to evaluate social data against customer data, for example. It compares email data with social media data for Coca-Cola. “It’s SocialChorus has rolled out a new analytics tool for measuring the impact of internal communications.

Internal 63

Internal International Data Media 63

Solo PR Pro

SEPTEMBER 8, 2015

Lundell illustrated why networking is so important by introducing Denielle Ricci, an employee who first introduced herself by asking to be her intern. Just a few months ago, the social media team launched Universal’s Social Media Engagement Center. Solo PR: How do you measure its success? .

Real Estate 40

Real Estate YouTube Tourism Social Media 40

Stephen Waddington

MAY 8, 2018

In each instance they use integrated communications to reach their audiences and are measured, evaluated and developed to secure the best possible outcomes. It's a move that was intended to build relationships with local media but has led to a shortfall in skills. Its credibility come from the human face of its employees.

Communications 63

Communications Healthcare Print Community 63

Stephen Waddington

MAY 2, 2019

A guest post by Seth Bridges, the founder and Head of Product and Marketing at Rival IQ , a social media analytics software company in Seattle, Washington. Overall, we found that social media engagement for brands across all industries remains highest on Instagram, with Facebook and Twitter following much further behind.

Social Media 70

Social Media Industry Report Nonprofit 70

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 192

Writing Communications Marketing B2B 192

Stuart Bruce

JULY 23, 2017

.” Call me a cynic (I am a grumpy old cynic), but it doesn’t bode well when a report starts “Social media is still a relatively new marketing channel”. Those of us using Usenet, email discussion lists and bulletin boards in the early 90s for PR and marketing can confirm they were both social and media.

Social Media 68

Social Media Media Customer Service Corporate 68

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. Marketing measurement statistics. And here we go…here are the benchmarks from 2017. State of Media ). Social Media Marketing Statistics. 17) Social media spending grows. .

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

PR Conversations

OCTOBER 11, 2018

Effectiveness in PR/communications practice usually involves thinking about evaluation and measurement metrics. My other thought relates to whether and how we could – or should – measure happiness. Similarly within organisations, thousands of employers support employee volunteering and other community projects.

Communications 104

Communications Community Measurement Study 104

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

The Conference Board reported that while 90% of executives understand the importance of employee engagement, fewer than 50% understand how to address this issue. In 2017 McKinsey found that only 17% of companies report investing in some form internal communications technology. Employee-generated content.

Internal 147

Internal International Employee Mobile 147

Sword and the Script

AUGUST 13, 2019

It included email (iContact), press releases (PRWeb), media relations (HARO), and social media (North Social and Engine 140), bundled in what was pitched as an easy-to-use and all-in-one product. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics.

Technology 12

Technology Software Company Marketing 12

Norton's Notes

NOVEMBER 22, 2016

However, before that I was discussing the digital landscape with a potential employee, and they expressed their thoughts to me that blogging was now dead. It quickly became a fundamental element of the interactivity of the social web. Yet to proclaim 2017 as the death of blogging is naïve, and it’s important to understand why.

Blogging 28

Blogging Marketing Web Twitter 28

The Proactive Report

FEBRUARY 2, 2017

The 2017 Edelman Trust Barometer has some interesting data for PR practitioners. Trust in business, government, NGOs and the media all declined this year. Trust in media is now at an all time low. The measure of trust between the well-informed public and the general population is getting further apart. Building Trust.

System 100

System Training Engineering Employee 100

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. Executives can reach out to shareholders or investors through video, as Nestle shows in this message from a 2017 investor seminar.

Video 149

Video Case Study Agriculture B2B 149

Prohibition

DECEMBER 17, 2021

It is the art of managing crises and communicating with relevant parties in a company such as customers, employees, the public, investors or the press. In today’s social media-driven world, a good crisis management strategy is more important than ever. Crisis communication is an important part of any business.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

MaccaPR

NOVEMBER 30, 2017

Compared to how you measure traditional advertising, with experiential marketing we measure buzz, impact, engagement and conversations generated by a campaign. The success metrics a marketer should measure depend upon what your brand is and how it’s currently perceived,” adds Pappas. How to Measure an Event Campaign.

Marketing 76

Marketing Consumer Measurement Viral 76

Maxim Behar

JANUARY 24, 2022

They are the masters of words and visions and in the modern world, wisdom comes from social media content. Today, we provide the full range of public communications services – public, governmental and media relations, social media management, event and conventions, graphic design, web creations, and project management.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Sword and the Script

APRIL 27, 2019

65% of journalists said audience metrics have changed the way they evaluate stories”; additionally, “43% of journalists globally reported their organization’s primary measure of success for their content is readership or viewers.”. Full report: 2019 Global State of the Media Report by Cision (reg. Volume of work.

Survey 91

Survey Journalism Study Pitching 91

Sword and the Script

AUGUST 6, 2019

OnePitch is a new startup in PR tech that has been running a free beta program since September 2017. TrendKite has become the primary technology for the Cision media monitoring capability. Falcon.io, which is probably more familiar to European readers, was acquired and integrated for social media listening and engagement.

Marketing 63

Marketing Pitching Corporate Tools 63

Maxim Behar

MAY 28, 2023

We have some 6-7 million Bulgarians who have media, social media in their hands and all the creativity has been exported there. And this is the only criterion by which we select the employees in our company. it's completely different. Never in history have these elements of communication existed. Nothing more.

Education 52

Education Meeting Course Creativity 52

Sword and the Script

DECEMBER 24, 2019

Another survey of reporters by Ogilvy had similar findings: “Twitter is the social media platform that most often informs reporters’ coverage, ranked first by an average of 48% of reporters worldwide compared to 29% of those who cited Facebook or Instagram.”. Employee engagement surveys: 36%. Employee engagement surveys: 36%.

Marketing 78

Marketing Publicity Survey Study 78

Presspage

MARCH 10, 2021

Miami Airport: emergency communications and fact-checking In September 2017, Hurricane Irma hit the east coast of the United States. The category 5 hurricane caused widespread damage and dramatically disrupted communications, making people turn to social media for information. This video is not from Miami International Airport.

Crisis Communications 78

Crisis Communications Examples Crisis Communications 78

Presspage

MARCH 10, 2021

Miami Airport: emergency communications and fact-checking In September 2017, Hurricane Irma hit the east coast of the United States. The category 5 hurricane caused widespread damage and dramatically disrupted communications, making people turn to social media for information. This video is not from Miami International Airport.

Crisis Communications 78

Crisis Communications Examples Crisis Communications 78

MaccaPR

MARCH 2, 2017

To satisfy the info hunger of those ravenous students, I curated this list of the most vital sources on social media strategy, video marketing and online communication: Best Social Media Blogs. The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them) ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48