The Proactive Report

MAY 1, 2017

At the PR News Measurement conference last week in Washington DC I was disappointed to discover that 70 percent of the attendees surveyed prior to the event had not heard of the Barcelona Principles. Katie Paine got the same result in an informal survey of attendees at the 2017 PRSA Northeast District Conference, PRXNE.

Measurement 133

Measurement Analytics Survey Google 133

The Proactive Report

SEPTEMBER 25, 2017

September is Measurement Month. The Barcelona Principles of Measurement for PR clearly indicate that we need new PR measurement tactics to show results. Just recognize that most media now gets found and consumed either on search engines or social platforms. now get news from social media.

Measurement 100

Measurement Analytics Social Media Google 100

Stuart Bruce

JULY 23, 2017

” Call me a cynic (I am a grumpy old cynic), but it doesn’t bode well when… Continue Reading → The post The State of Social Media in 2017 appeared first on STUART BRUCE. “Relying on reach to identify influencers is like releasing a flock of seagulls hoping some will get lucky and s**t on the crowd below.”

Social Media 60

Social Media Media Crisis Communications Corporate 60

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017. If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

The Proactive Report

MARCH 30, 2018

Two-thirds of the CMOs polled in the 2017 Marketing Performance Management Benchmark study said the pressure to measure value, impact, and contribution is growing. That might describe how PR pros feel about analytics and measurement too. But it is a fact of life now, there’s just no avoiding it anymore. Register now.

Measurement 113

Measurement Analytics Mobile Enterprise 113

The Proactive Report

MAY 1, 2017

If you, like many other PR folk, are still a bit in the dark about how to set goals for a PR campaign, what to measure and how to track success, we;ve created a new PR Measurement Dashboard in Google Analytics. You can download and use the PR Measurement Dashboard. A workbook to help you figure out what to measure.

Course 100

Course Measurement Analytics Google 100

Cision

DECEMBER 12, 2016

There is one very obvious reason why social media and influencer marketing do not make up the majority of a brand’s communications or advertising budget. We’re having a hard time selling the higher-ups on social media. Social media has massive power. They go where they can obviously measure success.

Social Media 120

Social Media Media Measurement Advertising 120

The Proactive Report

SEPTEMBER 21, 2017

September is AMEC’s Global Measurement Month with many events around the world focused on PR measurement. Advertising Equivalency Values, where you measure the value of your media coverage by calculating how much an equivalent advertisement would cost.) Why is measuring AVE’s a waste of time? REGISTER NOW.

Measurement 113

Measurement Analytics Course Advertising 113

Katie Paine's Measurement Blog

MAY 4, 2017

IABC’s Communications World asked me to opine on what the best social media metrics were for 2017. The post How to Decide Which Social Media Metrics to Measure appeared first on Paine Publishing. Check out my answers here: How much did you enjoy this post?

Social Media 45

Social Media Measurement How To Media 45

wiredPRworks

APRIL 3, 2017

And, every month we give them a social media news round-up of what’s news right now. Here are 21 social media news stories to start April 2017 with. Facebook Social Media News April 2017. Google Plus Social Media News April 2017. LinkedIn Social Media News April 2017.

Social Media 49

Social Media Pinterest Media Instagram 49

Solo PR Pro

JANUARY 12, 2017

Top independent communication and social media professionals shared thought leadership, tips, and advice in response to questions on the topic of social media ( learn how to join us here ). The questions discussed included: Social is all grown up. How should we view #socialmedia in 2017? smchat #solopr.

Social Media 40

Social Media Strategy Media Leadership 40

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. PR people may also develop guidelines for interacting with the media or even social media.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 127

Leadership B2B Study Survey 127

Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? In 2017, the tsunami of content will only increase. Dark Social and Influence. Few, if any, influencer campaigns measure the impact of the influencer or even something as straightforward as intent to purchase among the influencer’s audience.

Trends 83

Trends Publicity Analytics Software 83

Deirdre Breakenridge

JANUARY 30, 2017

Not too long ago, I shared the three areas of focus I think all Social PR Superheroes need to zero in on in 2017. So measurement and outcomes are what we should be focusing on, regardless of the “buckets” into which our work falls. They were: Integration. Show me the money!”

Measurement 150

Measurement Instagram Twitter Training 150

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media.

Training 370

Training Media Training Reputation Crisis Communications 370

Reputation Us

MARCH 20, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. In this third part of the series, we consider the value of social media influencers on your reputation.

Reputation 78

Reputation Journalism Financial Corporate 78

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 3 Ways to Maintain Control of Your Corporate Social Media. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Prepare in advance.

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Social Media Conference Media Corporate 88

Beyond PR

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. How Successful Journalists Use Social Media. Top 10 U.S. Radio Stations.

Communications 64

Communications Marketing Radio Airlines 64

Shift Communications

MAY 11, 2017

Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its first earnings call since its initial public offering (IPO). Currently, advertisers still need to cross hurdles to advertise, and measurement is still far below what other social platforms offer. User Growth.

Advertising 97

Advertising Advertising Facebook Social Media 97

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. The 7 Best Performing Blog Posts in 2017. The measure of “best” in this case is unique page views. What is clearer was the sort of topics that attracted readers in 2017.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Waxing UnLyrical

JUNE 21, 2017

Ellen Graves , Social Media Strategist, and. Here’s some of what we talked about: On the existence of a perfect PR measurement strategy: A2: No ONE perfect strategy. There’s no such thing as perfect research, so there’s no such thing as perfect PR measurement IMO #measurepr. What worked?? Magazine, and.

Agriculture 73

Agriculture Measurement Banking Resources 73

Sword and the Script

DECEMBER 20, 2016

Here are my predictions for PR , content marketing and social media ; one each. 1) Predictions for PR in 2017. In 2017, PR professionals will be increasingly viewed as strategic business advisors championing integrated communications across the silos of digital marketing, PR and social media.

Content Marketing 60

Content Marketing Social Media Marketing Media 60

Solo PR Pro

MAY 14, 2019

This post first appeared on Solo PR Pro in July 2017. Measuring results begins with the discovery process where you identify the problems they are trying to solve and agree on how you will track the solutions you propose. What you measure and report on will vary depending on the client, but there are guidelines that will apply to all.

Measurement 52

Measurement Analytics Google Guidelines 52

Shift Communications

FEBRUARY 7, 2018

Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its fourth quarter earnings call and its first annual call since its initial public offering (IPO) recently. Let’s see what the company had to report. User Growth. Christopher S. Vice President, Marketing Technology.

B2C 74

B2C Web Advertising Advertising 74

Mindful Marketing

JANUARY 26, 2017

PR measurement has long been an outcast in marketing dashboards. Over the years, companies have almost created coping mechanisms for accepting weak PR reporting – either not measuring PR at all or relying on basic awareness metrics, like percentage increase of coverage and sentiment. By Seedepth. We hope so!

Measurement 25

Measurement Marketing Journalism Tools 25

Sword and the Script

JANUARY 21, 2017

The way I see it there are two key challenges with measurement in marketing – and both are human. The second problem is that the things marketing wants to definitively measure tend to be asymmetric and intangible. As units of measure, metrics are intended to be indications – stepping stones of some larger direction.

Social Media 60

Social Media Crisis Marketing Media 60

Katie Paine's Measurement Blog

MAY 4, 2017

Each year I try to organize the most important and present them to you in The Measurement Advisor. See, for instance, “6 New Ideas About Social Media That I Learned at IPRRC 2017” and “Public Relations Research […]. The post The 3 Coolest things I learned at IPRRC 2017 appeared first on Paine Publishing.

Conference 40

Conference Internal International Measurement 40

Agility PR Solutions

OCTOBER 22, 2020

Cross-cultural knowledge and insights provider EthniFacts recently released findings from their syndicated 2020 PICAT (Personality and Intercultural Affinity) study, a bi-annual national survey of American consumers that measures attitudes and behaviors through a cultural lens.

Consumer 94

Consumer Brand Branding Survey 94

Solo PR Pro

JANUARY 3, 2017

Measurement is crucial to public relations, social media, and communication consultants. As Peter Drucker said, “you can’t manage what you don’t measure.” ” In a profession that is often misunderstood and sometimes undervalued, it is more important than ever to be able to measure what we do.

Measurement 40

Measurement Social Media Publicity Communications 40

Sword and the Script

JANUARY 10, 2017

The company published its findings in an impressive 60-page report called the 2017 State of the Blogging Industry. A Simple Measure of Marketing Many Businesses Miss. The following benchmarks that stood our for me include: Measuring the success of a blog post. Search and social as sources of traffic.

Survey 60

Survey Blogging Corporate Analytics 60

Stephen Waddington

DECEMBER 17, 2020

These include value, measurement, gender, BAME diversity and the reputation of the industry itself. A trip in 2017 led to a call from Ralph Tench at Leeds Beckett University in 2017 to join the team on Exploring PR. There’s a series of perennial issues in public relations. We’ve published the fifth edition of the book this week.

Case Study 201

Case Study Conference Exercises Print 201

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Iterative PR Measurement. Check out our list of the best PR conferences to attend in 2017.

Media Training 397

Media Training Crisis Communications Conference Training 397

Cision

SEPTEMBER 25, 2017

You see it in blog posts and on social media — journalists frustrated with generic, relevant pages and irrelevant material. The Cision 2017 Global Social Journalism Study provides some fascinating insights into how journalists view PR professionals and the PR profession. Journalists get frustrated with PR Professionals.

Journalism 258

Journalism Social Media Study Comparison 258

Stephen Waddington

JULY 28, 2020

Each has grown through acquisition from an original proposition of a database and media monitoring solution. Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. Kantar Media, itself owned by WPP, acquired Precise in 2014. But this too is also changing.

Tools 135

Tools Software Enterprise Measurement 135

Shift Communications

DECEMBER 4, 2017

As we wind down 2017, our gaze inevitably turns to the horizon. Disruption happens to industries measured in weeks and months rather than years or epochs. Society and social media have created hyper-focused segmentation of the audience. Part 5: Social Media. Branded Organic Social Media Becomes Meaningless.

Trends 161

Trends Publicity SEO Advertising 161

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. The Media Relies on Visual Storytelling. As consumers gravitate towards multimedia content — multimedia is also the driving force behind the content the media publishes.

How To 282

How To Storytelling B2C Measurement 282