Sword and the Script

MARCH 7, 2017

Those are some of the conclusions drawn from the annual PRWeek 2017 Salary Survey which suggests salaries for skilled PR pros remain strong. Median Corporate and Agency PR Salary . The median salary at PR agencies rose from $84,500 last year, while the median corporate salary dipped slightly to $126,000 from $130,000.

Survey 73

Survey Corporate Comparison Financial 73

Waxing UnLyrical

SEPTEMBER 29, 2017

Here’s some of what we talked about: On changes to the PR measurement field: A2: Biggest changes in insights have been in big data, data visualisation and increased awareness of measurement #amecmm #measurepr. Hi, A2 how about AVE’s (someone had to say it)… going down! Asked for the math…crickets!

Measurement 65

Measurement Data Big Data Banking 65

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. In fact, the 2017 U.S. Reputation’s soaring value is good news for PR and corporate communications professionals.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Corporate Communications As companies grow, corporate communications become more important.

Training 195

Training Media Training Reputation Crisis Communications 195

Waxing UnLyrical

SEPTEMBER 5, 2017

Here’s some of what we talked about: On the perfect measurement program: A2 I think the most important thing is to do it from the beginning. Johna Burke , Executive Vice President of BurrellesLuce, AMEC North America chair, 2017 AMEC lifetime fellowship award recipient, and member of the PR News Hall of Fame, and.

Measurement 83

Measurement Strategy Banking Travel 83

Waxing UnLyrical

JANUARY 3, 2017

” A lot has been said, and written, and commented on, about what a crap year 2016 was, and how relieved people would be to say “buh-bye” to it (including me). Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Training 70

Training Banking Twitter Education 70

Sword and the Script

DECEMBER 30, 2017

I had been gone for a total of about 18 months. Our new owners immediately began to eliminate redundancies, as they say in corporate M&A. One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. And it’s about time.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Communications Conversations

OCTOBER 12, 2018

The report shares some interesting data about corporate blogging. Namely, that it is UP more than 11 percent since 2017 among the Fortune 500 companies. Here’s what the study’s authors had to say: “Corporate blogs are steadily becoming more prevalent on company websites. 53% now have corporate blogs.”

Corporate 74

Corporate Blogging Social Media Facebook 74

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Corporate Communications. As companies grow, corporate communications become more important. PR is always evolving. Messaging & Positioning.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Forty-four percent of 210 CEOs surveyed said their most important communication goal for 2019 was to sell the company’s products and services, and 60% said they were unlikely to speak out about any social issue. It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

Sword and the Script

JANUARY 10, 2017

If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. The company published its findings in an impressive 60-page report called the 2017 State of the Blogging Industry. I found clear lessons for corporate blogging , which I’ve weaved into the summary of the study below.

Survey 60

Survey Blogging Corporate Analytics 60

Waxing UnLyrical

AUGUST 15, 2017

Here’s some of what we talked about: On whether a perfect content strategy exists: A2: No! In August we talked about ways to bring measurement in right at the beginning of your campaign before actually going out to implement your strategy. In July, #measurePR discussed how major media outlets measure their content initiatives.

Measurement 75

Measurement Media Banking Community 75

Communications Conversations

MARCH 7, 2017

Make no mistake about it: Edelman’s Trust Barometer is a fantastic resource each year. In fact, I could make a pretty good case that not only should the report not scare the pants off you–it should make you feel pretty darn good about your work. What about in times of crisis? But yet–there it is.

Financial 80

Financial Employee Corporate Education 80

PRSay

FEBRUARY 15, 2022

Through the museum, one can learn more about Moss Hyles Kendrix (1917-1989), a PR pioneer who became the first African American to get a large company (Coca-Cola) as a national account. Or one can learn more about Barbara C. Lez Cunningham ­— senior vice president, communications and corporate marketing, Bristol Myers Squibb.

Communications 180

Communications Sports Corporate Government 180

Sword and the Script

MARCH 18, 2017

News and coverage can contribute to a corporate reputation, but it’s rarely the catalyst. This is where corporate leaders get confused about PR. PR isn’t an event, it’s a process that unfolds over time and contributes to a corporate reputation. That’s the value of a reputation. If not, give our services a try.

Corporate 65

Corporate Reputation Brand Branding 65

Waxing UnLyrical

JUNE 21, 2017

Here’s some of what we talked about: On the existence of a perfect PR measurement strategy: A2: No ONE perfect strategy. But we’re back in July with a really cool duo of high profile editors from major media outlets, who’ll be “talking” about how they measure the success of their content initiatives.

Agriculture 73

Agriculture Measurement Banking Resources 73

Communications Conversations

JUNE 27, 2016

But, as I look at this deal, I have a number of thoughts–and can think of a number of ways this deal will impact us as corporate communicators: No sudden moves for at least six months. That means more features and tools for us, as corporate communicators, to take advantage of. Think more 2017 than 2016. Off the shelf.

LinkedIn 84

LinkedIn Corporate Communications Employee 84

Solo PR Pro

APRIL 4, 2017

In a time when fake news and alternative facts are often the headline, it will come as no surprise that the Cision 2017 State of the Media report highlights the role of trust in media. We live in an age when there is declining trust in corporate leaders and the media. Cision State of the Media.

Report 41

Report Media Pitching Resources 41

Onclusive

AUGUST 22, 2017

Instituting a PRTech tool that can help with media monitoring is vital for today’s PR pros who want to be able to quickly draw insights about what’s working and fold those findings back into their workflow. Corporate Communications. Corporate communications regularly involves interaction with senior leaders and HR departments. .

Media Training 397

Media Training Crisis Communications Conference Training 397

wiredPRworks

DECEMBER 22, 2016

What will be big in B2B marketing trends in 2017? SnapApp asked 73 top marketers to: List 3 trends B2B marketers can leverage to break through the noise in 2017? Who can you hand your brand to in 2017? Silos get busted in 2017. Influential speakers become corporate spokespersons. Top 10 B2B Marketing Trends.

B2B 40

B2B Trends Marketing Customer Service 40

Doctor Spin

FEBRUARY 15, 2024

Have you ever wondered why public relations professionals often talk about communications (with an ‑s) instead of communication (without an ‑s)? PR Resource: Corporate Cringe Spin Academy | Online PR Courses Corporate Cringe (Examples) Many corporate texts are written in poor taste. 2 Rivera, K. 2024, January 2).

Communications 52

Communications eBook System Corporate 52

Sword and the Script

JANUARY 9, 2024

There was no announcement that I’m aware of, but a quick search shows some chatter about it on Twitter and Reddit , among other virtual watercoolers. This is because many of the queries aren’t from bona fide journalists, but from corporate bloggers. This view was echoed in some of the remarks about the rebranding on Reddit.

Brand 151

Brand Branding Reddit Pitching 151

PRSay

OCTOBER 24, 2018

Mitsubishi’s history of scandals suggested an unethical corporate culture. By July 2017, a little more than a year after that transaction, the Renault-Nissan group had become the largest global car manufacturer, ahead of Toyota and Volkswagen.

Ethics 261

Ethics Automotive Technology Conference 261

ImPRessions - Crenshaw Communications

APRIL 10, 2018

As the face of the corporation, many CEOs are naturally charismatic. A study of video corporate apologies conducted by researchers Leanne ten Brinke and Gabrielle S. He was forced to resign about a month after the scandal broke. Scandal: 2017 Epic data breach . Scandal: 2017: Ticketed passenger dragged off plane.

Interviews 170

Interviews Media Training Training Video 170

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. Again, it’s all about PR Expanded. Content and social media capabilities followed close behind.

Agency 223

Agency Survey SEO Social Media 223

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. Corporate CEOs rallied to aid those affected by the administration’s suddenly announced travel ban. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small.

Trends 185

Trends Storytelling Corporate Leadership 185

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

It can be easy for a corporate PR team to neglect a critical aspect of business communications — internal PR. In certain cases, high-profile companies take it for granted that employees are corporate cheerleaders, or they may leave the responsibility for employee engagement to HR. 8 reasons to invest in internal PR.

Internal 136

Internal International Communications Employee 136

Cision

APRIL 10, 2017

So you’ve heard about the customer experience, and the user experience but what about the Public Relations experience? Here is how it pans out in the marketing world: Stephen Kennedy from Dominos shared how his organization has made customer loyalty a corporate priority opposed to a marketing program.

Brand 223

Brand Branding Pitching Conference 223

Stern + Associates

OCTOBER 17, 2023

Quantum technologies are about to shift the paradigm of the entire computing world, ushering in a new era of communication and possibility. Quantum will have a big role in bringing about the future of computing, networking, and sensing. Why – and how – should leaders prepare for a quantum reality, today? That’s simply not the case.”

Technology 120

Technology System Government Groups 120

Cision

DECEMBER 13, 2017

In addition to being transparent about the products themselves, companies are expected to be transparent in their values and the way they do business. Traditionally, companies disclose product details but hide them in the “about us” or “corporate information” pages of their respective sites.

Brand 208

Brand Branding Consumer Transportation 208

Stephen Waddington

NOVEMBER 1, 2021

Like previous corporate booms it’s characterised by a rush of talent with varying levels of credentials, seeking to capitalise on the demand for professional services. The result is b t statements from business about people and purpose, while failing to make the difficult changes needed to make their organisations sustainable.

Government 131

Government System Crisis Corporate 131

Sword and the Script

MARCH 6, 2018

The same applies to a corporation looking to add PR help in-house, or alternatively, doing a cost-benefit analysis of bringing on outside help from an agency. I’ve reviewed this salary survey and others , for many years including detailed looks at the 2016 and 2017 results. In 2017 PRWeek reported the 2017 median as $91k.

Survey 116

Survey Agency Report Corporate 116

Mindful Marketing

JANUARY 26, 2017

Will 2017 be the year that impactful PR measurement goes mainstream? Here’s what a few top Boston tech marketing pros think: Bobbie Carlton, founder of Carlton PR & Marketing , Innovation Nights and Innovation Women says that “2017 is the year that companies will finally realize that PR activity is measurable. We hope so!

Measurement 25

Measurement Marketing Journalism Tools 25

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Recently, PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising departments that shows a type of “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes. Jack in the Box’s #MeToo Misstep.

Corporate 149

Corporate Viral Community Crisis 149

Cision

DECEMBER 6, 2017

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. Digital Storytelling: The Future of PR. It’s no secret, the measurement of PR needs a change.

How To 223

How To Marketing Storytelling Measurement 223

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 8–10: Breaking Misconceptions About Communicating With Rural Americans. Communicators need to learn more about the work and entertainment habits of rural Americans. Prepare in advance.

Social Media 117

Social Media Conference Media Corporate 117

Sword and the Script

SEPTEMBER 5, 2023

Corp comm departments are chronically underfunded and lower on the corporate priorities list. At that time, Norwegian Krone equaled about $1.80 If the name is familiar, it’s because he was the Chair and CEO of Cision until 2017. The cross-sell and upsell of new tools is harder than most expect. However, it’s currently worth.94

Software 167

Software Marketing Leadership B2B 167