Sword and the Script

DECEMBER 16, 2017

If there’s one theme that plagued digital advertising throughout 2017, it was controversy. 1) Advertisers looking to invest in PR. In May 2017, the Association of National Advertisers (ANA) surveyed 100 of its members and found most plan to increase their investment in PR. Give our services a try. Talk to Us !

B2B 84

B2B Media Survey Advertising 84

PRSay

JUNE 9, 2021

Publicis Health acted solely as an advertising agency. Our role was limited to implementing Purdue’s advertising plan and buying media space. In a statement, the agency said: “We proudly support organizations fighting the opioid epidemic in Massachusetts and across the country. All of our work was completely lawful.

Crisis 164

Crisis Ethics Publicity Marketing 164

Mindful Marketing

JANUARY 26, 2017

Will 2017 be the year that impactful PR measurement goes mainstream? Here’s what a few top Boston tech marketing pros think: Bobbie Carlton, founder of Carlton PR & Marketing , Innovation Nights and Innovation Women says that “2017 is the year that companies will finally realize that PR activity is measurable. We hope so!

Measurement 25

Measurement Marketing Journalism Tools 25

Cision

SEPTEMBER 28, 2017

This has resulted in it receiving a backseat to paid media in most corporate budgets. percent in 2017, hitting $83 billion.” The result was an all-boats-rise in the advertising market. Sometimes, it feels like paid media budgets are invincible. “It’s time to grow up. It’s time for action.”

Media 230

Media Measurement Advertising Advertising 230

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Recently, PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising departments that shows a type of “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes. Jack in the Box’s #MeToo Misstep.

Corporate 149

Corporate Viral Community Crisis 149

Sword and the Script

MARCH 6, 2018

The same applies to a corporation looking to add PR help in-house, or alternatively, doing a cost-benefit analysis of bringing on outside help from an agency. I’ve reviewed this salary survey and others , for many years including detailed looks at the 2016 and 2017 results. In 2017 PRWeek reported the 2017 median as $91k.

Survey 113

Survey Agency Report Corporate 113

Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. Real corporate social responsibility is behaving in a social responsible way.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

The Proactive Report

FEBRUARY 24, 2017

It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. Business Insider and its two sister publications attracted more than 6 million video views on Twitter in January 2017, a significant increase from the 1 million number six months ago. It could just mean corporate raiding.

Twitter 235

Twitter Customer Service Web Facebook 235

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 3 Ways to Maintain Control of Your Corporate Social Media. Corporate leaders need to guide their workers on how they should (and should not) represent their brand their online. Prepare in advance.

Social Media 89

Social Media Conference Media Corporate 89

Cision

MARCH 20, 2017

We expect the transaction to be completed by the second quarter of 2017, subject to approval by Capitol’s stockholders and other customary closing conditions.

Technology 227

Technology Data Big Data Measurement 227

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Boggs was also a broadcast buyer for the national advertising agency Hal Riney & Partners. Casey is ReputationUs’s founder and president.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Communications Conversations

FEBRUARY 2, 2017

Fast forward to 2017. A few key milestones contributed: Facebook moved from a social media platform to a paid advertising platform when it went public a few years ago. Ever since, follower counts on Facebook are completely irrelevant since paid advertising allows you to target content to anyone, anywhere with the right dollar amounts.

Instagram 60

Instagram Advertising Advertising Facebook 60

Shift Communications

JANUARY 29, 2018

Major corporations in the Fortune 500. Our timeframe of data was from December 1, 2017 to January 27, 2018. Major Corporations. Corporations: 0.05%. Corporations: 5 out of every 10,000 followers engages with content. Musicians / public personalities. News publishers. Musicians: 0.10%. Publishers: 0.03%.

Facebook 110

Facebook Corporate Social Media Data 110

Sword and the Script

DECEMBER 21, 2021

I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. 2017: One Prediction Each for PR, Content Marketing and Social Media. Fast-vertising.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Deirdre Breakenridge

DECEMBER 12, 2017

As of third quarter 2017, Twitter averaged 330 million monthly active users, which means a lot of content. It took a year, but I joined a full-service advertising and public relations agency. Wendy is a 30-year veteran of corporate, agency, consulting, and small business ownership. I started my career at General Electric.

Twitter 208

Twitter Software Retail Agency 208

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. Each corporate PRCA member will be expected to engage with a local school each year. It’s an issue that is quickly rising up the corporate agenda. It’s a theme that Topi? billion in 2019.

Government 103

Government Education Print Ethics 103

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. HPRA provides year-round programs, professional development seminars and networking among other services. .

Automotive 245

Automotive Resources Strategy Consumer 245

Communications Conversations

NOVEMBER 26, 2018

The reason people are trusted more than advertising is that there is no financial stake in the outcome.” “The reason people are trusted more than advertising is that there is no financial stake in the outcome.” What you’re left with comes off as canned corporate speak that looks flimsy at best.

Employee 79

Employee Software Financial LinkedIn 79

Sword and the Script

DECEMBER 4, 2018

e) Championing a customer-centric corporate culture. On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%). This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016.

Survey 103

Survey Marketing B2B Content Marketing 103

Mark My Words

JUNE 27, 2016

asked a bemused Dave Grohl to an audience of star struck advertising folk. Ultimately, process has out-manoeuvred originality (so- start planning for 2017 next week!). Stoned execs still wearing their corporate branding diminishes the integrity of their employer. “What is this festival anyway?” Excess knows few limitations.

Creativity 68

Creativity Advertising Advertising Corporate 68

Melissa Agnes

NOVEMBER 26, 2014

CASL also imposes personal liability on directors and officers of corporations that violate its requirements. In addition, beginning in July 2017, anyone may commence a civil action for violations of CASL, raising the very real possibility of a whole new slew of class actions. CASL’s Other Requirements Are Also Relatively Unique.

Policies 195

Policies Crisis Software Examples 195

PRSay

OCTOBER 9, 2017

The author and think tank facilitator spoke on “Igniting Brilliance in Your Leadership” as part of Monday morning’s General Session at the PRSA 2017 International Conference in Boston. “As We need to flip the corporate ladder on its side and just invest in people, with each rung as a different project.”. Newhouse School.

Conference 99

Conference Leadership Meeting Energy 99

Sword and the Script

DECEMBER 31, 2016

6) Survey says PR Best Positioned to Manage Corporate Social Media. Even if you pay for advertising space or promotion, business communications today is a loop. This is one of my predictions for 2017. * * *. I’ll continue to work hard at this to make it worth your while in 2017 as well. This post explains why.

Blogging 103

Blogging Content Marketing B2B Social Media 103

Stephen Waddington

OCTOBER 10, 2018

Back in 2017, there were 301 groups and 279 pages in and around Braintree. Content posted to the corporate page can work well. The alternative is to spend money through Facebook advertising. Where in September 2017 there was 579 groups and pages 12-months on this has soared to 1,037. It is the world’s Parish pump, too.

Local 60

Local Facebook Media Government 60

Stephen Waddington

OCTOBER 10, 2018

Back in 2017, there were 301 groups and 279 pages in and around Braintree. Content posted to the corporate page can work well. The alternative is to spend money through Facebook advertising. Where in September 2017 there was 579 groups and pages 12-months on this has soared to 1,037. It is the world’s Parish pump, too.

Local 60

Local Facebook Media Government 60

Mindful Marketing

JANUARY 31, 2017

News outlets have been struggling for years to balance advertising, sponsored and editorial content. We interviewed a few PR leaders in Boston to get their takes on journalism and changes we might see in 2017. Hopefully, we’ll see a shift to more thoughtful, long-form, investigative writing in 2017.” It may be irreversible.

Journalism 50

Journalism Report Enterprise Interviews 50

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.”

Agency 92

Agency Trends Marketing Survey 92

Sword and the Script

AUGUST 28, 2018

Now we can add IDG to the list, which was acquired by China Oceanwide Consortium in January 2017 (and laid off many editorial positions shortly after that). Some are pursuing premium subscriptions while others move toward native advertising – and standing up content studios to provide services. Build an Audience; Build a Voice.

Technology 66

Technology Advertising Advertising Community 66

Beyond PR

FEBRUARY 27, 2018

Recently, Cision’s 2017 Global Comms Report: Challenges and Trends looked at the different types of influencers that marketing professionals work with in order to reach consumers. Corporate Executives Can Create Thought Leadership. Each influencer type requires a different strategy to leverage, so keep that in mind.

Consumer 65

Consumer Corporate Employee Social Media 65

PR Conversations

FEBRUARY 28, 2018

Source: VMA Group Report: Beyond Communications (2017) (italics added). Source: VMA Group Report: Inside Insight (2017). Source: VMA Group Report: Inside Insight (2017). In addition to this data, in the 2016-17 reporting year (ending in February 2017) 2227 CIPR members completed a CPD record (22 percent of members).

Training 65

Training Ethics Data Analysis 65

Melissa Agnes

NOVEMBER 26, 2014

CASL also imposes personal liability on directors and officers of corporations that violate its requirements. In addition, beginning in July 2017, anyone may commence a civil action for violations of CASL, raising the very real possibility of a whole new slew of class actions. CASL’s Other Requirements Are Also Relatively Unique.

Policies 100

Policies Crisis Management Crisis Software 100

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.)

Marketing 87

Marketing Resources Technology Internal 87

Beyond PR

SEPTEMBER 29, 2017

This has resulted in it receiving a backseat to paid media in most corporate budgets. percent in 2017, hitting $83 billion.” ” But in the run up to this year’s Advertising Week conference in New York, it seems CMO patience has started to wane. percent in 2017, hitting $83 billion.” Far from it.

Media 57

Media Advertising Advertising Measurement 57

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

With the year dwindling down, it’s time to start looking ahead to 2017. Public Relations Skills and Competencies Will Need to Expand Both Vertically and Horizontally in 2017. Yet public relations is not scaleable in the way that digital advertising and direct marketing are. Here are five predictions for the coming year.

Real Estate 120

Real Estate Technology Data Agency 120

Sword and the Script

NOVEMBER 23, 2019

Of that segment of respondents, 72% use paid social media channels; 66% use sponsorships; 61% use pay-per-click advertising. GoToMeeting analyzed 250,000 webinars held in 2017 – so the data is a little older – to produce this report. Most marketers used paid media to fuel owned media. The metrics content marketers track.

Content Marketing 136

Content Marketing Study Blogging Marketing 136

Sword and the Script

SEPTEMBER 19, 2017

This is because all clients – corporations and consumers – will check your site to see if you can show a depth of experience. See Review Marketing Becomes Top Priority for 2017 ). – print advertising. – pay per click advertising. By this, I mean a frequently updated blog. I would cut: – Social media.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Prohibition

JANUARY 23, 2023

As the channel continues to grow, the number of videos created each day by Instagram users has quadrupled since 2017. With that said, for brands using multiple social channels, Instagram should be considered the primary tool for optimising videos.

Video 62

Video Social Media Instagram Media 62