Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. But again, with the deluge of content being produced every day, being remarkable will be a baseline requirement. Social media breakup. Slow decline of social media.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Barokas

JANUARY 19, 2018

With over 2 billion users on Facebook and over 800 million users on Instagram, these two social networking sites have far surpassed their original intentions to connect family and friends. Here is what you can expect from Facebook and Instagram’s new algorithms and how you can increase your content’s visibility: Facebook.

Instagram 84

Instagram Facebook How To Travel 84

Sword and the Script

JANUARY 10, 2017

Marketing ranked sixth, which I’d have guessed would have ranked higher. The company published its findings in an impressive 60-page report called the 2017 State of the Blogging Industry. A Simple Measure of Marketing Many Businesses Miss. Content Marketing: Don’t Make Home Improvements to Rental Property.

Survey 60

Survey Blogging Corporate Analytics 60

MaccaPR

APRIL 20, 2016

That place is Social Media Marketing World. I can attest that everything there is to know about social media can be learned within the walls of the San Diego Convention Center, where the conference took place this week over the course of two days with 100+ sessions. Let’s dive in!

Social Media 48

Social Media Trends Media Facebook 48

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. This post, however, is aimed to put visual content on the pedestal. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling B2C Measurement 282

Sword and the Script

JUNE 10, 2017

An old video interview with Jeff Bezos, which has recently resurfaced on the social media , is a reminder that underscores just how visionary he really was. Bezos could see in 1997 Amazon would be selling anything you could buy at a Walmart in 2017. It’s also why Walmart should have looked at buying Yahoo in 2017.

Trends 85

Trends Marketing Mobile Web 85

Sword and the Script

DECEMBER 31, 2016

Improvements included: A thoughtful weekly roundup called Unscripted Marketing ; A re-invigorated Q&A series called Off Script ; and. Over the course of 2016, I published some 84 posts, on PR , marketing and social media. 3) The Facebook Frozen Frog and Fodder for Content Marketing.

Blogging 104

Blogging Content Marketing B2B Social Media 104

Presspage

OCTOBER 6, 2017

Angelo Harms, Digital Marketing Manager at Curacao Tourist Board: “When I started in my current role, we felt like we needed to transition our marketing efforts more towards what the trend is nowadays: digital and inbound marketing.” You just copy-paste your text into a release in the newsroom.”

Tourism 122

Tourism SEO Storytelling Social Media 122

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

2017 PR Takeaways. This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. If you don’t believe that video is the predominant medium for communicating today – check out just these five stats: 82% of Twitter users watch video content on Twitter.

YouTube 136

YouTube Training Video Survey 136

Cision

JANUARY 10, 2017

Not only does content marketing drive three times as many leads as traditional marketing, but it also costs more than 60 percent less. How does your brand’s 2017 strategy look? Before you give content final approval, take another look at what visuals you’re including, especially for blog posts and social media.

Strategy 120

Strategy How To Content Marketing Mobile 120

Stephen Waddington

MAY 9, 2017

Fake news, social media speculation, the Croatian Public Relations Association conference and support for students, are all among the topics discussed on the latest #FuturePRoof podcast. Fake news has become a catch all term for any ethical issue that impacts the media or public relations. Here’s what you’ll learn.

Ethics 108

Ethics Conference Advertising Advertising 108

Sword and the Script

DECEMBER 24, 2016

Facebook knows how to finish the year with class. For the last several, the social network has provided users with a “year in review” and variations like it sort. AMA: Gartner’s CMO spend survey shows marketing budgets on the rise in 2017. Contently: Why Cisco is hiring over 200 content marketers.

Twitter 60

Twitter How To B2B Analytics 60

Cision

JUNE 26, 2017

It’s no secret that Instagram has one of the highest engagement rates of any social media platform. What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers. A great read for marketing pros interested in video.

Instagram 109

Instagram How To Mobile Community 109

Critical Mention

JANUARY 9, 2019

We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! Marketing’s funnel is changing. The current marketing funnel is made up of mass email and social media blasts, accepting anyone and everyone that comes through. And forget about Facebook altogether.

Trends 108

Trends Marketing Mobile YouTube 108

wiredPRworks

FEBRUARY 8, 2017

Follow the conversation online via the #MACE17 hashtag, @MPIPotomac on twitter, MPI Potomac on Facebook , MPI Potomac on Instagram , and MPI Potomac on LinkedIn. Brian Stevens , 2017 MPI Board Chair. at Social Media Week Berlin in 2013. How do YOU see the future of digital marketing and social media?

Marketing 40

Marketing Conference Meeting Social Media 40

Communications Conversations

JANUARY 13, 2017

So basically, I’m building on the work I’ve been leading in social media for the company over the last four years, but now shifting my focus to solely be digital, including taking on the role of editor of Blue Cross’ new corporate blog ( www.blog.bluecrossmn.com ). We have to be human with our social media followers.

Insurance 60

Insurance Insurance Social Media Corporate 60

Sword and the Script

NOVEMBER 1, 2016

She doesn’t have a Facebook page or Snapchat account. Such traditional marketing examples – the influence of young people on consumer sales – demonstrates that influence in the sense of marketing is highly contextual and therefore difficult to universally define. Does your agency eat, breath and sleep content marketing?

Marketing 60

Marketing Study Survey Content Marketing 60

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). 2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors? When PR Turned to the Dark Side ”).

Pitching 43

Pitching Journalism Tools Agency 43

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

Cision

APRIL 18, 2016

A lot of the buzz after Facebook’s recent F8 Conference focused on Messenger “bots,” sensationalizing that feature to the point that you might be under the impression that Facebook’s artificial intelligence is sophisticated enough to carry on natural conversations with you (spoiler alert: they’re not).

Facebook 0

Facebook Mobile Analytics Advertising 0

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

Prohibition

MAY 8, 2018

Social media is one of many tools organisations can use to promote their brand, build relationships with audiences and enhance brand reputation. Consequently, the roles of social media and public relations have become increasingly synonymous over the past decade. Astonishingly, Facebook alone boasts over 2.1

Social Media 54

Social Media Media Fashion Instagram 54

Prohibition

MAY 8, 2018

Social media is one of many tools organisations can use to promote their brand, build relationships with audiences and enhance brand reputation. Consequently, the roles of social media and public relations have become increasingly synonymous over the past decade. Astonishingly, Facebook alone boasts over 2.1

Social Media 48

Social Media Media Fashion Instagram 48

Beyond PR

DECEMBER 13, 2016

According to a recent research report by the Content Marketing Institute , Sixty-two percent of B2B marketers say their organization’s overall approach to content marketing has been much more successful now versus last year. As we approach 2017, are you adequately preparing your content to drive more results?

Content Marketing 40

Content Marketing Trends B2B Analytics 40

PR 20/20

MARCH 7, 2017

We’re in the thick of a new year, and like many professionals, marketers are searching for the next top trends to drive results in 2017. This and every year, we search for ways to break through the clutter to ensure our content reaches the right audience at the right time. 55% want to create more visual content.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Sword and the Script

JANUARY 1, 2019

This was flat with the $91,000 median originally reported in 2017 and the $92,125 originally reported in 2016. 2) 12 Things You Should do to Amplify a Media Mention Once You’ve Earned It. This is another good piece from the Unscripted Marketing series focused on creativity. 7) This is How the Sorry State of Media Relations Ends.

Content Marketing 60

Content Marketing Survey B2B Google 60

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Cision

MARCH 30, 2017

Collections is a pretty awesome new feature for a social network that appears to be second only to its parent network in usage ( according to Pew Internet at least), and that boasts engagement metrics either superior to or slightly lower than Facebook , depending on who you believe.

Instagram 120

Instagram How To Video Examples 120

Communications Conversations

OCTOBER 16, 2017

What advice would you give to the 25-year-old who’s considering starting his or her own shop in 2017? You’re one of the few agency owners/presidents in town that I see showing up in social media circles consistently (namely, Twitter and LinkedIn). Why do you continue to invest your time in social media?

Agency 113

Agency SEO Social Media Pinterest 113

PR 20/20

OCTOBER 5, 2017

It may sound counterintuitive, but it’s possible when you start by creating content that educates or instructs and doesn’t merely promote. According to the 2017 B2B Content Marketing Trends , 85% of B2B marketers contribute their organization’s overall growth to higher quality, more efficient content creation.

Marketing 45

Marketing Engineering Resources Consumer 45

Sword and the Script

DECEMBER 13, 2016

Share your post liberally on social media. There are several ways to do this without giving the webinar content away. Any social media community manager worth their paycheck should already have a list of Twitter hashtags to use. 7) Have graphics for social media prepared. Use this sparingly.

B2B 60

B2B Infographics Interviews eBook 60

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. Facebook uses facial recognition to recommended who to tag in your photos. Draft social media updates. Write data-driven content. Curate content.

Marketing 53

Marketing Software eBook Technology 53

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.

Marketing 78

Marketing Publicity Survey Study 78

Cision

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

Infographics 266

Infographics Brand Branding Video 266

MaccaPR

MARCH 2, 2017

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? Buffer Blog – Produced by the social media firm Buffer, this blog is especially strong on advice for success with YouTube and Instagram.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads.

Infographics 235

Infographics Case Study Content Marketing Video 235