ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. 2017 was like a charmed year for the digital commerce giant. Mainstream media. For the MSM, 2017 was filled with ups and downs. The Winners.

Airlines 180

Airlines Reputation Journalism Crisis 180

Shift Communications

FEBRUARY 1, 2018

Facebook, the largest social network and the largest product ever made for the human race intentionally, released its 4Q 2017 earnings report. Let’s see what the social media juggernaut had to say. As we’ve stated in the past, a Facebook strategy is a mobile strategy and vice-versa. User Growth.

Facebook 92

Facebook Mobile Advertising Advertising 92

Shift Communications

MAY 4, 2017

The largest social network in the world – and to some people, the entire Internet – released its Q1 2017 earnings. What’s new with the 800 pound gorilla in social media? Facebook’s overall growth remained above 4% quarter-over-quarter in Q1, which it has sustained over the past 3 quarters.

Facebook 107

Facebook Video Mobile Advertising 107

Cision

OCTOBER 3, 2017

Cision recently published the 2017 Global Social Journalism Study , which introduced a spectrum of Social Archetypes for journalists. These archetypes group journalists by their common behaviors and beliefs about social media. These journalists are bearish about social media.

Social Media 202

Social Media How To Media Journalism 202

Flack's Revenge

FEBRUARY 6, 2018

I had to smile when I read that Facebook’s reducing news content in the newsfeed. Just recall the headlines: May 2016 – Facebook is accused of liberal bias in the feed. Just recall the headlines: May 2016 – Facebook is accused of liberal bias in the feed. March 2017 – Facebook launches new AI tool to fight fake news.

Facebook 120

Facebook Journalism Local Google 120

ImPRessions - Crenshaw Communications

AUGUST 1, 2018

Conducted by the MIT Media Lab, it was unprecedented in scope, analyzing 126,000 distinct “rumor cascades” that spread on Twitter from 2006 to 2017. We might assume that spreaders of false news are more active than others on social media. So far, Facebook has struggled in its response to the crisis.

Social Media 220

Social Media Viral Study Media 220

Business Wire

MARCH 22, 2017

By Vilan Trub, Business Wire The following is Part II of Business Wire's article providing insight into the top social media trends for 2017. Every organization has issues and every social media manager needs to know these issues and public perceptions before creating their social program. had to offer.

Social Media 150

Social Media Trends LinkedIn Media 150

Cision

MARCH 31, 2017

When I arrived at Social Media Marketing World (SMMW) last Wednesday, I was excited to learn how to generate more leads via social media. You’re in PR, communications, social media or any other marketing function. Cision (@Cision) March 24, 2017. Pun shamelessly intended.).

Customer Service 280

Customer Service Social Media Marketing Media 280

Prohibition

JANUARY 23, 2023

With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites. This will support your brand ‘s content strategy for creating and optimising social posting moving forwards. Instead, focus on using ‘trending’ audio.

Video 62

Video Social Media Instagram Media 62

PRSay

MARCH 9, 2017

As employees ran for safety, one stopped to take a photo of the fireball, then sat in his Ford F150 and created a Facebook page. Social media is your competition. By then, eyewitnesses on Twitter, Facebook, Instagram and other sites have been telling their version of your story. Who is winning that competition?

Crisis Communications 159

Crisis Communications Social Media Crisis Communications 159

wiredPRworks

APRIL 3, 2017

And, every month we give them a social media news round-up of what’s news right now. Here are 21 social media news stories to start April 2017 with. Facebook Social Media News April 2017. Facebook Branded Content Updates. More via Facebook. More via Facebook.

Social Media 49

Social Media Pinterest Media Instagram 49

Agility PR Solutions

OCTOBER 24, 2018

Although Facebook has historically been (and continues to be) the dominant social channel, social media users had a tendency to use YouTube and Instagram more in 2018 compared to 2017, according to a new survey from business news and how-to website The Manifest.

YouTube 90

YouTube Instagram Facebook Survey 90

Cision

MAY 2, 2017

It’s the same thing with social media and PR. Social Media = Peanut Butter. Think of social media as the peanut butter. It’s the foundation of marketing in 2017. As a business owner, you must be on social media. billion active social media users in the world. PR = Jelly.

Social Media 167

Social Media Media Local Pitching 167

PRSay

APRIL 25, 2018

When word got out in mid-March that Facebook exposed raw data on up to 87 million accounts to political consulting firm Cambridge Analytics, many people voiced their discontent. Even Apple’s Tim Cook weighed in, saying he had no advice for Facebook CEO Mark Zuckerberg because he “wouldn’t be in that situation.”

Facebook 135

Facebook Privacy Data Survey 135

Communications Conversations

OCTOBER 8, 2021

Facebook and Instagram were down for six hours on Monday, and we all lost our minds. Based on Monday’s event, and the laundry list of PR debacles Facebook is facing, my advice would be to ask yourself the following questions as soon as possible: 1: Are you relying on Facebook too much in your social media marketing plans?

Energy 68

Energy Facebook Reddit Pinterest 68

Stephen Waddington

AUGUST 3, 2017

It should be part of your marketing, media or public relations planning toolkit. The Ofcom Communication Report 2017 tells the story of changing media consumption and behaviours in the UK. The proportion of households with fixed telephony (82%) and mobile telephony (96%) remained relatively stable in 2017. #2

Report 100

Report Communications Analysis Television 100

Shift Communications

NOVEMBER 8, 2017

Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its third earnings call since its initial public offering (IPO) recently, and the little ghost is struggling. ARPU) and Facebook ($4.90), Snapchat is leaving lots of money on the table. User Growth. Christopher S.

Instagram 84

Instagram Facebook Social Media Advertising 84

Shift Communications

MAY 11, 2017

Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its first earnings call since its initial public offering (IPO). This is the same growth rate as more mature social networks like Facebook, raising the question of whether Snapchat is already saturated or not.

Advertising 97

Advertising Advertising Facebook Social Media 97

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. Creating such community in 2017 is now of the highest significance as journalism returns to its roots.

Creativity 120

Creativity SEO Mobile Journalism 120

Waxing UnLyrical

MAY 10, 2017

#measurePR pic.twitter.com/XqP6zgpQTi. — @Serena (@Serena) April 13, 2017. Keosha (@Keosha) April 13, 2017. The next question went right to the heart of the specialized worlds of investor relations (IR) and financial comms. . — @Serena (@Serena) April 13, 2017. Keosha (@Keosha) April 13, 2017. IR has a business focus.

Financial 88

Financial Measurement Communications Agriculture 88

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. However, according to Pew Research Center , 65 percent of people who earn less than $30,000 are Facebook users. “If 3 Ways to Maintain Control of Your Corporate Social Media. During the Oct.

Social Media 101

Social Media Conference Media Corporate 101

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

Shift Communications

MAY 1, 2017

Twitter, the microblogging service that Wall Street loves to hate, has surprised analysts and marketers alike with its Q1 2017 results. Its influence on social media analytics is still second to none. Because of its open data and analytics, Twitter is still a rich source for qualitative social media data.

Twitter 84

Twitter Mobile Conference Analytics 84

Communications Conversations

NOVEMBER 9, 2017

We’re constantly told that social media is now a pay-for-play environment. That’s the reality of social media marketing in 2017. In the last couple weeks, I’ve noticed a few stories in my feeds talking about an earned and organic social media comeback. Facebook Live video.

Social Media 83

Social Media Media Instagram LinkedIn 83

Deirdre Breakenridge

JANUARY 30, 2017

And being connected is the first step to becoming a Social PR Superhero. Not too long ago, I shared the three areas of focus I think all Social PR Superheroes need to zero in on in 2017. Plus, you’ll have an opportunity to win some #amazeballs books, challenges in a very cool Facebook Group, and much more.

Measurement 150

Measurement Twitter Instagram Training 150

Sword and the Script

DECEMBER 20, 2016

Here are my predictions for PR , content marketing and social media ; one each. 1) Predictions for PR in 2017. In 2017, PR professionals will be increasingly viewed as strategic business advisors championing integrated communications across the silos of digital marketing, PR and social media.

Content Marketing 60

Content Marketing Social Media Marketing Media 60

Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? In 2017, the tsunami of content will only increase. Our goal is public relations professionals can no longer be to simply try to reach everyone through the media en masse. Dark Social and Influence. Let’s see if we’re ready for them.

Trends 83

Trends Publicity Analytics Software 83

Cision

SEPTEMBER 14, 2017

Although sometimes applied pejoratively, the validity of news shared on social media is a concern for nearly everyone. A recent Pew survey found that only 11 percent of Americans completely trust the news that they read on social media. Social Media is Speedy, And This Causes a Problem. The PR Playbook.

Journalism 309

Journalism Study Social Media Resources 309

Stephen Waddington

OCTOBER 10, 2018

Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. Exploring a community In September last year I set about counting the Facebook groups and pages in Braintree.

Local 60

Local Facebook Media Government 60

Stephen Waddington

OCTOBER 10, 2018

Local Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. Exploring a community In September last year I set about counting the Facebook groups and pages in Braintree.

Local 60

Local Facebook Media Government 60

Shift Communications

FEBRUARY 7, 2018

Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its fourth quarter earnings call and its first annual call since its initial public offering (IPO) recently. per user: While this is a reach from Facebook’s record-breaking $6 ARPU, it’s still a strong showing.

B2C 74

B2C Web Advertising Advertising 74

Beyond PR

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. If you have an event or celebrity to promote in a major media market radio may be the way to go. Top 10 U.S.

Communications 64

Communications Marketing Radio Airlines 64

PRSay

AUGUST 2, 2017

Don’t forget to follow @PRSADiversity and use #PRSADiversity in your August social media posts. Conduct a Facebook Live event in your Chapter, District or Section tied to a D&I theme. Join the PRSA Diversity & Inclusion Committee’s Twitter Chat on Aug. 24 at 3 pm ET. To access the toolkit, click here.

Community 111

Community Facebook Twitter Social Media 111

Shift Communications

FEBRUARY 9, 2018

By becoming profitable, Twitter has the opportunity – as long as the trend continues – to be a solid alternative to the overwhelming dominance of Facebook. cta] The post State of Social Q4 2017: Twitter Becomes Profitable appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Twitter 74

Twitter Conference Advertising Advertising 74

5W PR

JANUARY 22, 2018

By: Lauren F, Social Media Specialist. How Instagram is shaping 2018 social media trends for brands. It’s no surprise that with record growth, everyone from AdWeek to Forbes is calling the Facebook-owned feature a top digital trend for 2018. that sent all other social media platforms directly to second place?

Instagram 68

Instagram Social Media Media Retail 68

Cision

SEPTEMBER 25, 2017

You see it in blog posts and on social media — journalists frustrated with generic, relevant pages and irrelevant material. The Cision 2017 Global Social Journalism Study provides some fascinating insights into how journalists view PR professionals and the PR profession. Journalists get frustrated with PR Professionals.

Journalism 258

Journalism Social Media Study Comparison 258

Communications Conversations

MARCH 12, 2018

There’s been an awful lot of hand-wringing about Facebook lately. Edison Research released a report last week claiming Facebook usage was down–for the first time ever–from 67% to 62%. What’s more, Facebook usage among the coveted 12-34 segment was down from 79% in 2017 to 67% in 2018. The result?

Facebook 68

Facebook Instagram LinkedIn Energy 68