Sword and the Script

JANUARY 10, 2017

The company published its findings in an impressive 60-page report called the 2017 State of the Blogging Industry. I found clear lessons for corporate blogging , which I’ve weaved into the summary of the study below. Don’t miss these posts: B2B Customers Want Thought Leadership. Lackluster Consistency and Frequency.

Survey 60

Survey Blogging Corporate Analytics 60

Stern + Associates

OCTOBER 17, 2023

Principal Investigator at the Narang Lab at UCLA who was named an MIT Tech Review Top Innovator and to the Forbes 2017 “30 Under 30” list, Narang leads an interdisciplinary group that connects different branches of the physical sciences to uncover groundbreaking discoveries that will fundamentally alter the future of technology.

Technology 120

Technology System Government Groups 120

PRSay

MAY 24, 2021

Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said.

Nonprofit 174

Nonprofit Local Journalism Newspapers 174

PRSay

OCTOBER 24, 2018

Mitsubishi’s history of scandals suggested an unethical corporate culture. By July 2017, a little more than a year after that transaction, the Renault-Nissan group had become the largest global car manufacturer, ahead of Toyota and Volkswagen.

Ethics 264

Ethics Automotive Technology Conference 264

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 8–10: Breaking Misconceptions About Communicating With Rural Americans. 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.” Meet people where they are.

Social Media 119

Social Media Conference Media Corporate 119

Cision

SEPTEMBER 28, 2017

This has resulted in it receiving a backseat to paid media in most corporate budgets. percent in 2017, hitting $83 billion.” Earned media appears across a variety of channels and outlets, including social media, journalistic outlets, and online communities. Sometimes, it feels like paid media budgets are invincible.

Media 230

Media Measurement Advertising Advertising 230

Communications Conversations

MARCH 29, 2019

To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R. Johnson Leadership Academy Fellow through the African American Leadership Forum. Jordan has a true passion for communication and sports!

Social Media 128

Social Media Agriculture Marketing Media 128

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

Government 103

Government Education Print Ethics 103

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Before joining ReputationUs, Hanson was a writer and independent consultant with LT Public Relations before it was acquired in 2017.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Solo PR Pro

JUNE 8, 2021

Along the way, Nicole took on both full-time and consulting positions in community health, digital media and education where she has learned a lot, made plenty of mistakes and ultimately come to understand what is most valuable to her as a PR professional. In 2017, Nicole launched Nicole Lauren Consulting as a solo PR pro.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

Critical Mention

JANUARY 3, 2019

I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. was returned in January 2017—making it a ten-year process through the US and UK criminal justice systems. And my passport, along with other civil rights (voting, jury duty, etc.)

Interviews 105

Interviews Ethics Government Internal 105

Barokas

DECEMBER 20, 2017

To close out 2017, we’re looking back at some of the most thoughtful insights these association professionals have shared: On creating content for members, by members: Meena Dayak, American Public Power Association. Those are key to leadership success. When we find out about cool stuff they’re doing, we share it. Read, read, read.

Construction 68

Construction Healthcare Leadership Local 68

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. The 2021 Customer Success Leadership Study found that 55% of SaaS companies put renewal ownership under the customer success teams. You’ll find my own prognostication at the very bottom.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Waxing UnLyrical

FEBRUARY 13, 2017

You may know, or know of, Corina Manea , chief community officer at Arment Dietrich, and who leads student relations for Spin Sucks. Access to my private Social PR Virtuoso community , where we brainstorm, make incredible personal and business connections, and ALSO do monthly live group calls.

Course 67

Course Training Banking Community 67

PR 20/20

OCTOBER 10, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Event Sponsors and Attendees: To take the community to the next level, we launched a global event in 2019: the Marketing AI Conference —or MAICON for short.

Case Study 42

Case Study Storytelling Study Engineering 42

Beyond PR

SEPTEMBER 29, 2017

This has resulted in it receiving a backseat to paid media in most corporate budgets. percent in 2017, hitting $83 billion.” Earned media appears across a variety of channels and outlets, including social media, journalistic outlets, and online communities. Sometimes, it feels like paid media budgets are invincible.

Media 57

Media Advertising Advertising Measurement 57

Communications Conversations

JANUARY 13, 2017

So basically, I’m building on the work I’ve been leading in social media for the company over the last four years, but now shifting my focus to solely be digital, including taking on the role of editor of Blue Cross’ new corporate blog ( www.blog.bluecrossmn.com ). This was especially true when I made the shift to corporate health care.

Insurance 60

Insurance Insurance Social Media Corporate 60

Communications Conversations

FEBRUARY 6, 2018

That work ended a couple years ago, but I knew I wanted to stay closely connected with Heidi so I invited her to be a part of a corporate communicator mastermind group I manage. What were your keys to success in moving up the corporate ladder? After a couple meetings, Heidi and I were working together. It’s never crowded.”.

Energy 68

Energy Corporate Travel Internal 68

PR Conversations

MAY 1, 2017

Or the crisis plan is siloed in some hidden corporate corner completely out of date. It may be that practitioners highlight the issue during planning discussions, engage with HR or their leadership team. My argument supports your points, that individuals need wider support.

Crisis 63

Crisis Crisis Management Leadership Training 63

Communications Conversations

JUNE 8, 2017

I just wrote about this last week , but Susan is one of those rare corporate-side folks who gets the power of networking. I always tell people that I have one of the best roles within the Corporate Communications team at U.S. I’m excited about the 2017-18 season. She’s so great.” Believe me. Bank Stadium).

Banking 113

Banking Sports Financial Corporate 113

Communications Conversations

DECEMBER 19, 2017

But, here we are in 2017 and both are healthy and strong (one of her sons had a heart transplant last year and is doing great!). Personally, I can attest to her leadership because I’ve been a recipient. Natalie had twin boys some 14+ years ago. Both were born with physical challenges. From: Sean Ryan.

Agency 68

Agency Creativity Leadership Industry 68

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 189

Marketing Content Marketing Data Social Media 189

ImPRessions - Crenshaw Communications

APRIL 19, 2017

Not long ago, a chief executive could lead a business, even a large one, fairly quietly, leaving public relations and social media management to the corporate communications team. A capable business leader is expected to also serve as a brand ambassador, a voice for corporate reputation, and a social media personality.

Leadership 157

Leadership Social Media LinkedIn Twitter 157

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Return of increased PR budgets.”

Writing 192

Writing Communications Marketing B2B 192

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. I do enjoy the energy of female-focused business development and community building right now – from conferences like Create & Cultivate to co-working spaces like The Wing. I would encourage women to carefully consider the value of each approach.

Sports 245

Sports Agency Industry Creativity 245

Maxim Behar

JULY 2, 2023

He travels a lot and often speaks in front of world leaders, audiences, practitioners, students, and opinion makers on Leadership, Modern Public Relations, and Social Media topics. And now is a president of The World Communications Forum Association, registered in Davos, Switzerland. Host: Thank you so much, for your valuable time.

Ethics 52

Ethics Internal International Course 52

Beyond PR

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. I do enjoy the energy of female-focused business development and community building right now – from conferences like Create & Cultivate to co-working spaces like The Wing. I would encourage women to carefully consider the value of each approach.

Sports 81

Sports Agency Industry Creativity 81

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Email Signature – We help our client GNP Company produce an annual corporate sustainability report.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ImPRessions - Crenshaw Communications

MAY 10, 2018

A strong corporate communications officer monitors his organization’s reputation by analyzing what’s coming in — customer attitudes, social content, media coverage, and more. At his best, he influences corporate culture and behavior by advising how decisions and actions will be perceived and covered.

Corporate 136

Corporate Reputation Pitching Trends 136

Journalistics

MARCH 18, 2016

With Yellowberry, when our founder launched the business and it went viral via the Kickstarter community, we embraced fans and used them as part of the story. 22. “One use of social media is to help you calm down senior leadership. I also think you should never allow agencies to register accounts on your behalf.”

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

With Yellowberry, when our founder launched the business and it went viral via the Kickstarter community, we embraced fans and used them as part of the story. 22. “One use of social media is to help you calm down senior leadership. I also think you should never allow agencies to register accounts on your behalf.”

Social Media 40

Social Media Media Storytelling Local 40

PRSay

APRIL 22, 2021

It is not just individuals looking to profit from dishonest communication practices. Shifting dynamics in the investment community have opened new opportunities to make money off the spread of misinformation.

Financial 192

Financial Reddit Advertising Advertising 192

Stephen Waddington

JULY 10, 2017

This is a summary of a speech I gave at the CIPR 2017 Graduation Ceremony. Welcome to Ketchum and thank you for the invitation to host the 2017 CIPR Graduation Ceremony. The pursuit of a purpose beyond making money has almost become a religion in modern corporate communications.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

Communications Conversations

MARCH 14, 2017

This year, Heather starts her stint as president of MN PRSA–a big leadership spot. Professionally the organization has helped me grow skill sets and build a reputation in this community. PRSA has helped me grow into the professional I am today, and I want to give back to this community that has given so much to me.

Ethics 68

Ethics Leadership Examples Fashion 68

Cision

APRIL 5, 2017

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. Corporate citizens need to be the change they want to see. Corporate citizens have a role in the change they want to see and why a free press is essential to democracy. It’s fun but it’s advertising.

Report 225

Report Media Advertising Advertising 225