Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. In our 2017 State of the Media Report , we learned that 71 percent of journalists “always or often” use multimedia in their stories.

How To 282

How To Storytelling B2C Measurement 282

PRSay

DECEMBER 22, 2021

In an Op-Ed for The Wall Street Journal , Swift wrote that “valuable things should be paid for,” emphasizing the value of her music — and that of others. After taking a 17-month hiatus in 2016 and 2017, Swift reemerged in a way people didn’t expect. Brands face this pressure, too. What do its people care about?

Communications 148

Communications Film Radio Reputation 148

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

Infographics 72

Infographics Brand Branding Video 72

Communications Conversations

NOVEMBER 2, 2017

I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. And, we got things started by conducting a Facebook Live right from the press conference at home plate. Thomas (@UofStThomasMN) September 25, 2017. link] pic.twitter.com/sblWWgWw84.

Case Study 113

Case Study Journalism Study Instagram 113

Sword and the Script

MAY 16, 2020

About 65% of journalists that responded this year are based in the U.S. Most journalists (62%) say pitches are best at about 2-3 paragraphs long; still, about one-third prefer them pithier – just 2-3 sentences. 15) Appealing attributes of press releases. What elements of a press release drive journalist interest?

Survey 170

Survey Media Relations Pitching Media 170

Deirdre Breakenridge

NOVEMBER 23, 2016

She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work. As we began to chat about brands being immersed in tech and attracting the best talent, I found myself jotting down some notes. Book Reviews / Journal Research.

Skype 150

Skype Industry Storytelling Interviews 150

Cision

MARCH 17, 2017

Further, just last month, in light of their 10-year anniversary, PR Couture announced the creation of their very first inaugural award program, the 2017 Bespoke Communication Awards (the BCAs) , to celebrate excellence among those working in fashion and lifestyle communications. What are some of the biggest PR challenges fashion brands face?

Fashion 227

Fashion Travel Interviews Instagram 227

Shift Communications

JANUARY 3, 2017

“We want to get media hits in the New York Times, Wall Street Journal, NPR – those type of tier one media outlets.”. When pressed on the “why” behind this ask, these same clients and prospects often point to the goal of broader brand awareness. We recently secured a tier one hit on Marketplace Tech by American Public Media.

Media 104

Media Training Technology Consumer 104

Cision

DECEMBER 16, 2016

As a veteran who helped to launch POLITICO PRO, she was excited to rejoin the company after spending time as the publisher and president of the National Journal. My first role in communications was serving as press secretary for U.S. What do you like most about working in the communications industry? as their new president.

Policies 120

Policies Ethics Journalism Leadership 120

Cision

MARCH 31, 2017

This week, Sharon sat down with me to discuss her passion for the industry, how social media has changed journalism, and how to stay ahead in the industry! And two, to evolve a legendary brand in the digital age, keeping it relevant for a well-connected audience and introducing it to a whole new one. It’s where I follow breaking news.

Television 120

Television Social Media Sports Travel 120

Beyond PR

APRIL 24, 2018

The New York Times reported more than 10 percent year-over-year revenue growth for the fourth quarter of 2017 and 7.7 The brand now has more than 2.6 Once again Cision surveyed journalists in six countries this year about their perception of the media industry. Where Your Brand Fits In. percent for the entire year.

Media 75

Media Survey Pitching Journalism 75

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Presspage

NOVEMBER 21, 2017

Believe it or not, reporters seeking contact names and phone numbers often can’t find them on websites (or even in press releases). Provide reachable contacts. However, providing contact details of your comms team does mean they need to be accessible. You probably know best of all if reporters can really connect with you?

Media 68

Media Web Mobile Study 68

Bianchi Biz Blog

MARCH 7, 2022

At the time, I didn’t find a lot of industry coverage on drone usage in this application, and it was all so brand new to me. How long have you been in journalism and how did you get started? I really appreciate when pitches include a line about why it’s important that your client presents that story. Have a reason.

Meeting 83

Meeting Automotive Media Transportation 83

Stephen Waddington

DECEMBER 30, 2019

has been exploring in her work on women in journalism. The mental health and wellbeing conversation is getting louder In 2017 Sarah Waddington and I investigated the issue of mental health in PR for a #FuturePRoof report published by the PRCA. In the meantime, professional communications need to keep their wits about them.

Government 103

Government Education Print Ethics 103

Beyond PR

MARCH 6, 2018

It’s no surprise, 70 percent of society wants to learn about products and services through content and not advertisements. The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. A 2017 analysis of 1.4 Furthermore, 96.5

Strategy 67

Strategy How To B2C Content Marketing 67

Bianchi Biz Blog

NOVEMBER 2, 2020

How long have you been in journalism and how did you get started? I’ve been in the media business for almost 30 years, starting at SAE International (previously known as the Society of Automotive Engineers) as an entry-level editor after about two and a half years as a project and product engineer at Lear Siegler Seating Inc.

Meeting 57

Meeting Mobile Automotive Transportation 57

Critical Mention

AUGUST 5, 2018

If you’re in PR (or you want to be), here are some influencers to inspire you and help keep you in the know about what’s happening in the PR world. Named one of the top 25 PR influencers in 2017 by Izea , Sarah Evans runs her PR firm, Sevans Strategy. And what better place to make those connections than on Twitter?

Twitter 77

Twitter Radio Social Media Print 77

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. Exchange rates at the time indicate the offer was worth about $120 million (US). Sources: Crunchbase , Wall Street Journal , PRWeek , GlobeNewsWire ).

Technology 13

Technology Software Company Marketing 13

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 200

Writing Communications Marketing B2B 200

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. These won’t be used for major bylines, important press releases, and other critical missives where every word counts. AI-written content adds more noise. “PR

Marketing 198

Marketing Content Marketing Data Social Media 198

Sword and the Script

APRIL 27, 2019

So, what’s PR to do about it? 1) The top challenges in journalism. While the study found, “fewer than 15 percent emphasized subject knowledge expertise” it also found “45 percent of announcements mentioned marketing expertise in areas such as audience engagement, market development and branding.”. Some 400 “U.S.-based

Survey 98

Survey Journalism Study Pitching 98

Stephen Waddington

MAY 5, 2019

Adding SEO and social data to pitches adds huge value for time pressed journalists. The goal of journalism in 2019 is to provide coverage so informative and reliable that people around the world are willing to pay for it. Use insight about a publication and its audience as part of your pitch. #3

SEO 60

SEO Media Relations Pitching Report 60

Maxim Behar

JULY 2, 2023

He is inducted in the Global PR Hall of Fame in London in 2017 for his entire work supporting and leading thousands of international PR projects and for his remarkable mandate as ICCO President. Behar, my first question for you would be to please tell us more about the highlights from your journey over the years.

Ethics 52

Ethics Internal International Course 52

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. What is the purpose of Digital PR?

Digital PR 170

Digital PR Industry Strategy Film 170

Maxim Behar

JANUARY 24, 2022

Even with so much success, he decided to resign from the post of Managing Editor remembering what Sir Winston Churchill said, “you can achieve a lot with the journalism, but you should know exactly when to quit.” increasing sales, better branding, and media presence. We serve what customers deserve i.e;

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Sword and the Script

APRIL 13, 2019

Accenture surveyed about 935 CMOs and 564 CEOs around the world and found 17% of respondents said, “they have been extremely successful at delivering highly relevant customer experiences.” Comment: The survey data about engagement in digital reflects my experience over the course of my career. of the budget to 11.4%.

Study 120

Study Survey Infographics B2B 120

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. 3) Multimedia boosts press release views. “A 5) Has freedom of the press deteriorated? “49% In addition, “36% are concerned about journalist safety.”. It’s something of a readout on the year in PR and marketing.

Marketing 78

Marketing Publicity Survey Study 78

Beyond PR

MAY 3, 2017

Journalists are still trusted, but believe that the public trusts them less due to the subversive censorship tactics of special interest groups, the inflamed political climate and brands that aren’t totally honest in their PR practices. Without free press, there will be no avenue for brands to tell their story.

Brand 55

Brand Branding Government Ethics 55

ImPRessions - Crenshaw Communications

JANUARY 6, 2022

But before we let them fade into the rear-view mirror, I couldn’t resist one last list about 2021. First, there was revisionist history in a documentary about her early career. When it comes to her treatment by the press, things look very different today. they weren’t even integrated into the iPhone until 2017.

Facebook 310

Facebook Crisis Employee Government 310

Deirdre Breakenridge

JANUARY 3, 2018

Reading has helped me to learn about myself as a professional and to take greater leaps with my brand. Out of the 25+ books that I’ve read in 2017, there were four that stand out in my mind. Little did I know it would not only challenge the way I think but also how I go about problem solving. Then, there’s A.G.

Crisis 0

Crisis Journalism Hotels Case Study 0

PRSay

MARCH 29, 2017

” He cites figures from the 2017 Edelman Trust Barometer , an annual global study. The folks with press cards tucked in their hatbands didn’t escape criticism. “They’re scared about their jobs.” In Japan—a country long known for its deference to leadership—trust is down 18 percent.

Pharmaceuticals 60

Pharmaceuticals Survey Government Leadership 60

Sword and the Script

MAY 5, 2020

That seems about right for this strange new dimension we are living in. There just wasn’t (and still isn’t) much coverage about the PR technology community, and so about a year ago , I started summing up the vendor announcements on the first Tuesday of every month.

Pitching 86

Pitching Survey System Technology 86

Beyond PR

MAY 3, 2018

Journalists who feel they’ve lost trust has decreased from 91 percent in 2017, which means that fewer feel they are losing ground with the public. It means the very essence of journalistic integrity and the concept of “free press” is in danger. Scott Simon of NPR reports, “Journalism is a dangerous trade in Russia.

Brand 57

Brand Branding Government Ethics 57

Contently - Strategy

JANUARY 23, 2019

Let’s suppose you want to learn about Brexit. Aggregation is an old practice in journalism, and digital transformation has only encouraged it. When all three websites came to life, The Guardian ‘s James Ball penned a nervous op-ed about it. It’s not just accusations of bias. “That was the thing.

Media 111

Media Journalism Content Marketing Education 111

Contently - Strategy

JULY 31, 2019

Ultimately, marketers and media employees want the same thing— engaged audience members —but we’ve all been taught to talk about attention and audience using industry-specific terms. A data-driven strategy or program refers back to data gathered from different avenues on a brand’s target audience. Data-driven.

Content Marketing 111

Content Marketing Marketing Media SEO 111

Cision

APRIL 5, 2017

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. On March 29 th , top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations for communications and public relations practitioners.

Report 225

Report Media Advertising Advertising 225