Reputation Us

JANUARY 11, 2016

Article originally published in the Portland Business Journal on January 5, 2016 [link] Stats, facts and guesses abound about the top health care trends in 2016. The post 8 tips for health care organizations to foster better communication in 2016 appeared first on LTPR.

Communications 60

Communications Conference Journalism Trends 60

Cision

APRIL 22, 2016

According to the Los Angeles Times , this trend of increased fashion and celebrity coverage in recent years may be due to the presence of “celebrity photographers,” noting: But ever since celebrity photographers started popping up on the polo grounds of Coachella some five years ago, that laissez-faire attitude has gone out the window.

Fashion 120

Fashion Data Software Twitter 120

Bianchi Biz Blog

FEBRUARY 12, 2024

Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started? A summer internship at Forbes in 2016 introduced me to actual, fact-based journalism. I’m a Senior Reporter at InsideEVs.

Meeting 86

Meeting Report Transportation Automotive 86

Remote PR Jobs

SEPTEMBER 25, 2023

Employment for public relations specialists will expand to 282,600 in 2026, up 9 percent from 2016, according to projections from the Labor Department. Meanwhile, jobs for reporters, correspondents and broadcast news analysts are forecast to decline 9 percent to 45,900 over the same period.

Newspapers 100

Newspapers Publicity Journalism Report 100

Reputation Us

JANUARY 11, 2016

Article originally published in the Portland Business Journal on January 5, 2016. Stats, facts and guesses abound about the top health care trends in 2016. However, the 2016 consumer will want to engage more with docs, not just apps. Casey Boggs is president of Portland-based LT Public Relations.

Communications 60

Communications Insurance Insurance Privacy 60

Cision

MAY 24, 2016

On Wednesday, May 18, editors John Corrigan , Marc Bernardin , Sarah Rodman and Richard Nordwind gathered at the Times’ headquarters to give an in-depth look at the evolving entertainment journalism landscape. Anna Williamson (@AnnaWilliamzon) May 18, 2016. Cision (@Cision) May 18, 2016. Is it interesting?” Marc agrees.

Film 211

Film Pitching Print Journalism 211

Shift Communications

JANUARY 2, 2017

Three mega-trends are already on their way and will arrive at our industry’s shores before the year is out. In 2016, we saw more content created than ever before. Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. Content Shockwave.

Trends 83

Trends Publicity Analytics Software 83

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. I’m not one who think the trend is good for PR people who specialize in earned media placement, for obvious reasons. Here’s why it’s more important than it’s ever been.

Journalism 185

Journalism Advertising Advertising SEO 185

Cision

OCTOBER 4, 2017

Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. Multimedia is a crucial component to impactful modern-day journalism. According to the Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends — communication teams aim to: Publish more engaging content.

How To 282

How To Storytelling B2C Measurement 282

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Writing in a trade journal, Heather Ripley of Ripley PR says that what constitutes a crisis is oftentimes subjective. Identifying a PR crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. This dynamic creates new and complicated challenges for journalists and PR pros, who may end up relying on each other now more than ever to save journalism. Ian Bruce, VP corporate marketing at MongoDB says “Journalism is dying.

Journalism 50

Journalism Report Enterprise Interviews 50

PRSay

DECEMBER 22, 2021

In an Op-Ed for The Wall Street Journal , Swift wrote that “valuable things should be paid for,” emphasizing the value of her music — and that of others. After taking a 17-month hiatus in 2016 and 2017, Swift reemerged in a way people didn’t expect. Remember that you can always rebuild your reputation. What do its people care about?

Communications 148

Communications Film Radio Reputation 148

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Several trends that started in 2021 will grow to carry over into 2022. Another trend that grew in ’21 is authentic, purpose-driven marketing. The trend is moving in this direction. Scott Kaminski , Senior Marketing Manager, Häfele America Co. . Ami Neiberger , CEO, Steppingstone LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

APRIL 2, 2019

The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By

Agency 93

Agency Trends Marketing Survey 93

Cision

FEBRUARY 16, 2016

Cision’s new State of the Media 2016 Report provides a unique perspective on recent industry trends to help you shape your media outreach. respondents to Cision’s survey said multimedia journalism was the most important trend of the year, receiving more votes than any other trend. Approximately 29 percent of U.S.

Report 120

Report Media Television Pitching 120

Sword and the Script

APRIL 6, 2021

The Linkfluence product helps “brands to identify buyer communities online and understand how to activate them, see how a brand is associated with certain topics or values to measure brand perception as well as detect and monitor trends or analyze customer experience.”. Vetted co-founder and CEO Jon Amar also owns a PR consultancy.

Media 106

Media SEO Analytics Analysis 106

Cision

FEBRUARY 26, 2016

In 2015, mobile compatibility and multimedia continued to shape how newsrooms reach and inform their readers, and predictions show no sign of these trends fading. Bayse (@LEBayse) February 24, 2016. We’ve maintained our capacity to deliver quality journalism, reached a whole new audience and dominate in digital.”

Newspapers 120

Newspapers Print Mobile Pitching 120

Beyond PR

AUGUST 31, 2016

By taking a look at cutting-edge audience, media, competitor and trend research analysis, this presentation will uncover new ways to grow your audience by converging your owned, earned and paid media efforts. How to Level-Up Your Writing and Make it Ludicrously Spectacular. – 3:35 p.m. From mediocre to remarkable.

Content Marketing 52

Content Marketing Conference Video Analytics 52

PRSay

AUGUST 16, 2019

PRSA’s MBA/Business School Program Committee supports collaboration among program faculty to facilitate shared understanding the impact of current trends on reputation management through webinars and research. Since the integration of the program in 2016, the program, focused mostly on campuses in the capital region near Washington D.C.,

Reputation 67

Reputation Course Corporate Trends 67

Deirdre Breakenridge

MAY 30, 2018

Oxford Dictionary’s word of the year in 2016 was post truth : an adjective defined as ‘relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief. That said, Team Fact could reverse the trend by stepping up its game on the communications front.

Communications 171

Communications Training Education System 171

Bianchi Biz Blog

SEPTEMBER 20, 2021

Can you tell us what types of stories, trends or issues are on your radar now? But the two biggest trends I see today are pretty obvious: autonomy and electric vehicles. The first one is a review of a 2016 Lincoln MKX ( [link] ) and the second is a first drive of the updated 2019 Honda Pilot ( [link] ).

Meeting 66

Meeting Automotive Media Airlines 66

Cision

APRIL 12, 2016

I’ve always been an avid consumer of journalism and loved writing. What sparked my interest in public relations for magazine brands was the idea of learning something new each time you pitch a story, discovering trends and delving into a variety of topics — from culture to politics to fashion. What’s your secret to success?

Fashion 120

Fashion Pitching Journalism Social Media 120

Bianchi Biz Blog

MARCH 7, 2022

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started?

Meeting 81

Meeting Automotive Media Transportation 81

Communications Conversations

NOVEMBER 12, 2020

In 2016, when a client approached the DKY partners with a lot of content needs, they decided it was time to add a full-time PR and content function, which I was super happy to come in and anchor. But journalism does addict you to quick results and to working alone. And, what trends do you see driving our industry in the next 30 years?

Publicity 174

Publicity Leadership Corporate Agency 174

Sword and the Script

MARCH 6, 2018

I’ve reviewed this salary survey and others , for many years including detailed looks at the 2016 and 2017 results. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016 (see caveats below). The PR Opportunity for Brands as Publishers Tinker with Journalism. Why stop there?

Survey 114

Survey Agency Report Corporate 114

Sword and the Script

JULY 2, 2019

Onclusive released a report called the 2019 Global Journalism Report , which it says “analyzed 2.1 e) The industry is growing: Employment for PR pros is up 9% from 2016 via Muck Rack. “As The post What Do You Get When You Cross Media Trends with Customer Support and Investor Relations? billion pieces of editorial content.”

Trends 60

Trends Media Report Technology 60

Presspage

APRIL 12, 2018

What are some trends you’re seeing evolve over time? It serves an important social need and legacy media like the Washington Post are showing that really good journalism can make a publication viable even in today’s fragmented market. In 2016, Heliograf created more than 500 articles in the same time frame.

Company 111

Company Media Journalism Report 111

NewsWhip

SEPTEMBER 5, 2019

Pumpkin spice season was barely a blip on the radar a few years ago, generating a collective 2 million engagements to content in all of 2016. The second spike came the first week of August, when “ugly Halloween sweaters” and Disney’s “grown up Halloween party” started trending. Katherine Ellis.

Web 116

Web Data Trends Brand 116

Business Wire

JANUARY 19, 2017

Trends and technical advancements have influenced how news is both distributed and consumed. In partnership with Al Roker Entertainment, Business Wire’s BizWireTV spotlights stories on disruptive startups and technologies, entrepreneurs and funding announcements, hot business trends and companies to watch.

Financial 164

Financial Video Consumer Data 164

Cision

FEBRUARY 11, 2016

As the topic continues to trend, so does the company’s media coverage. Consequently, the career website named Airbnb the best tech company to work for in 2016. By outlining what its employees choose to do with their time off on the Adobe Life blog , the company has seen brand journalism grow into major media coverage.

How To 120

How To Media Employee Policies 120

Sword and the Script

JANUARY 5, 2016

The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. In 2016, expect editors and reporters to be informed by metrics that help them decide what to cover, like Mashable’s predictive analytics tool. The word millennials will finally die a death in 2016. by Frank Strong.

Banking 60

Banking Marketing Wireless Advertising 60

Ishmael's Corner

JANUARY 27, 2015

While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend. Change : What used to be a blurred line between journalism and corporate storytelling now often disappears. The Wall Street Journal Bombs at BuzzFeed-like Storytelling.

Industry 60

Industry Storytelling Journalism Corporate 60

Communications Conversations

JANUARY 26, 2016

But, a number of stats and reports lately (not to mention consumer behavior trends in general) have got me thinking: We may be well past the tipping point. Think Netflix + The Wall Street Journal (and a bunch of others here ). Flash forward to 2016: Media reach is shrinking (traditionally).

Media Relations 60

Media Relations Media Newspapers Print 60

Cision

DECEMBER 27, 2016

This year, I got to join the staff writing the Behind the Headlines segment and began brushing shoulders (or exchanging emails) with some of the biggest influencers, movers and shakers of the journalism and PR industries. To stay relevant, you have to always be thinking a few steps ahead and be ready to catch every new trend.

Pitching 211

Pitching Crisis Consumer Storytelling 211

Sword and the Script

DECEMBER 4, 2018

According to the Edelman Trust Barometer, 7 in 10 people worry about fake news; 63% say the average person can’t discern journalism from rumors or falsehoods; and 59% say it’s harder to tell if news was produced by a respected news organization. 13) Storytelling the hottest trend in PR in 2018. 15) PR salary growth remains flat.

Survey 104

Survey Marketing B2B Content Marketing 104

Shift Communications

MARCH 22, 2016

Journalism Needs to Change: Interestingly enough, this complaint did not come from PR/Marketing professionals but journalists themselves. Whether or not there will be changes to “old school” journalism are yet to be seen – but the ad model driving the news is not lost on those putting the stories in front of you each day.

Privacy 60

Privacy Hotels Film Data 60

Karen Freberg

AUGUST 11, 2019

I talked about the work I am doing with Facebook and of course the Educators Summit we had this year at Cannes Lions with these professors, and I do think this is a trend to note here for the upcoming PhD students here as well. This group was created back in October 2016, and it has grown a lot over the years. It was a lot of fun!

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Conference Education Groups Journalism 48