Norton's Notes

DECEMBER 21, 2016

This year (2016) has been an eventful year to say the least, and as it’s coming to a close I thought I’d take a closer look back at some of the best social campaigns of the year and list a few of my favourites. Here are ten of my favourite social media campaigns from 2016. The Salvation Army: #thedress. seconds long.

Social Media 28

Social Media Viral Film Media 28

Sword and the Script

APRIL 12, 2022

million in 2016. Intrado added some new capabilities to its Notified product including social media monitoring for TikTok, Instagram, YouTube, Twitter, and Facebook – and press release metrics, such as total views and unique readers. Shortly after, Propel, raised an impressive seed round (details follow below).

Software 89

Software Pitching Measurement Enterprise 89

PRSay

MAY 26, 2020

It includes TV and radio spots, print ads, billboards, targeted digital ads, social media posts and email messages. Intermountain Healthcare also launched a Facebook campaign that, at first, had a more general message. Ellen Beth Levitt is a member of PRSA’s Health Academy Executive Committee, and was Health Academy chair in 2016.

Communications 191

Communications Crisis System Healthcare 191

Stephen Waddington

JUNE 21, 2018

Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. Print has ceded to digital in all but a few niches. Advertising, at least in Europe and the US, has shifted from local and national media to Amazon, Apple, Facebook, Google, and to a lesser extent Twitter.

Social Media 73

Social Media Print Study Advertising 73

Prohibition

AUGUST 9, 2017

The content received the greatest organic reach ever for a piece of content on Interlora’s Facebook page. Following the success of previous years (and already this year), there are high hopes in the Prohibition office that a winning streak is on the cards.

Communications 48

Communications Radio Print Hotels 48

Beyond PR

JANUARY 16, 2018

The platform now measures and analyzes content from Facebook, Instagram, Twitter and YouTube. Because it’s all integrated into the Comms Cloud™, PR pros can monitor social alongside their monitoring of traditional print, broadcast and online news coverage. . Edelboim has served as Cision’s President of the Americas since December 2016.

Data 70

Data Retail How To Sports 70

Communications Conversations

AUGUST 11, 2017

And Facebook wasn’t even a thought in Zuck’s mind. daily newspapers (print and digital) fell 8% in 2016–the 28th consecutive year of declines. On one hand, I see a lot of people still working in an environment similar to 2001. Mainstream media still dominated the landscape.

Media Relations 87

Media Relations Media Local Leadership 87

Beyond PR

JULY 18, 2016

As the Olympic flame weaves its way through Brazil, more than 10,000 athletes from 28 sports are preparing to converge on Rio de Janeiro to compete in the 2016 Summer Olympics. Furthermore, print resonates better with Brazilian audiences. 71% responded they have little trust in news published directly or only on social networks.

Media Relations 40

Media Relations Print Media Newspapers 40

Prohibition

AUGUST 9, 2017

The content received the greatest organic reach ever for a piece of content on Interlora’s Facebook page. Following the success of previous years (and already this year), there are high hopes in the Prohibition office that a winning streak is on the cards.

Communications 48

Communications Radio Print Hotels 48

PRSay

AUGUST 12, 2016

Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform. I am also intrigued by a few new propositions on Facebook – especially Facebook Live – and so far I really like how certain media outlets such as Yahoo!

Storytelling 60

Storytelling Social Media Sports Strategy 60

Waxing UnLyrical

MAY 25, 2016

Old school studying with my print outs and @PolarSeltzer. Elise Perkins (@ep_comms) May 20, 2016. Twitter Facebook Google+ LinkedIn 3 Lady Parts and a Frisbee Walked Into a Bar… And she’s already hard at work. pic.twitter.com/Xi8zqbszm3. This is what she has to say: “This is a masterpiece of an online course.

Training 45

Training Course Banking Print 45

Norton's Notes

JULY 20, 2016

Beginning with a social media, print and email tease campaign, we piqued the interest of thousands of people who all signed up to hear more about the machine. First Canvas or Direct Lead Generation ad in JCB’s history and one of the first on Facebook! Our adverts hit hundreds of thousands of people in the industry.

Case Study 28

Case Study Social Media Study Media 28

Karen Freberg

AUGUST 12, 2018

After a two-year journey that began at AEJMC 2016 in Minneapolis, my new solo social media textbook officially was available. This was the first time I was able to see my book in print, and I felt like it was my academic baby! I manage a social media professors group on Facebook, and we had our second meet up at AEJMC.

Meeting 50

Meeting Conference Social Media Community 50

Cision

MARCH 21, 2016

For our newest findings, check out the State of the Media 2016 Report! Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists. Emerging technology continues to change the way readers consume the news and how media outlets report it. Social Media.

Trends 120

Trends Mobile Media Print 120

MaccaPR

AUGUST 26, 2015

You’re scrolling through Facebook and your past posts - with images recalling a five-year-old inside joke, best friend’s wedding, or favorite family vacation at the lake - spark memories that come flooding back like it was yesterday. Stay tuned in 2016! At our Flavor Graveyard, we pay tribute to our dearly de-pinted.

Corporate 48

Corporate Examples Storytelling Brand 48

ZudePR

MARCH 22, 2018

2 Doing the Research It was February 2016. H: What about the print quality? It’s June 2016. It germinated in February 2016 and over the next six months it began to sprout. September 2016 saw progress halted and by July 2017 it was in danger of dying a withering death. That’s where it all started for me. #2

Writing 83

Writing Google Blogging Exercises 83

Cision

AUGUST 26, 2015

Interesting test of Facebook content shows longer form content may win. Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. Facebook is what matters now that social has surpassed search as a traffic source: [link].

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

DECEMBER 22, 2020

More people (59%) now discover news through Facebook, Twitter, and other social media; these platforms deliver minimal information by way of headlines, video excerpts, and sound bites,” according to a piece by Burrelles. #blogs #bloggers #publicrelations #contentmarketing #content. — Frank Strong (@Frank_Strong) February 15, 2020.

Survey 178

Survey Marketing B2B Study 178

NewsWhip

NOVEMBER 13, 2020

So we are always trying to watch what’s happening on Twitter versus Instagram versus Facebook versus TikTok and oh, by the way, what’s happening in the news. . It was a simple idea, but after 10 days of the Tiger King’s release on Netflix, Old Navy did a really cool post on Instagram highlighting all of their leopard print items.

Agency 78

Agency Creativity Instagram Trends 78

MaccaPR

JULY 27, 2016

“I put clothes on because people don’t like me to be in the woods naked,” growls prodigiously-bearded professional lumberjack Adrian Flygt, in a video feature produced by agency BBDO Minneapolis to kick off its 2016 “Lumberjacks Eat Moore. Dinty Moore” marketing campaign for Hormel’s beef stew. Bringing Your Online Campaign Into the Streets.

Marketing 48

Marketing Video Consumer Agency 48

The Proactive Report

MARCH 16, 2016

Here is the transcript of the #DigitalPR chat on Friday March 11, 2016. For instance, when people share articles on their Facebook feeds and the default image is the media outlet’s logo instead of an image that actually is relevant to the story. Even if they’re a “print” outlet. Everyone needs visuals today.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

Here is the transcript of the #DigitalPR chat on Friday March 11, 2016. For instance, when people share articles on their Facebook feeds and the default image is the media outlet’s logo instead of an image that actually is relevant to the story. Even if they’re a “print” outlet. Everyone needs visuals today.

Infographics 100

Infographics Video Case Study Print 100

MaccaPR

DECEMBER 19, 2016

For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels. Here’s an example of how our client Just BARE chicken promotes a new article from its brand publishing platform, The Good Plate, on Facebook. October 19, 2016.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Journalistics

APRIL 5, 2016

I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond. Every social media follower is a ‘subscriber’ to your content (organic reach challenges notwithstanding – eh hem, Facebook).

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond. Every social media follower is a ‘subscriber’ to your content (organic reach challenges notwithstanding – eh hem, Facebook).

Media Relations 40

Media Relations Media Mobile Pitching 40

Cision

JULY 17, 2015

Scott Walker announces his 2016 presidential bid ( Milwaukee Journal Sentinel ); the 2015 Emmy Nominations have been revealed ( Entertainment Weekly ); Caitlin Jenner gives a touching and inspiring acceptance speech at the ESPY Awards ( BuzzFeed ); and the New Horizons spacecraft got up close and personal with Pluto ( Fishbowl NY ).

Media 120

Media Print Mobile Journalism 120

Sword and the Script

DECEMBER 12, 2017

Similar to what is currently going on as a result of the 2016 election in social media, I feel there will be an increased and possibly dramatic focus on message attribution across all channels. And there are some real gems in that certain whitepaper from 2016. 13) Data says it’s fit to print. Susan Kostal | Stet.

Marketing 107

Marketing Content Marketing Crisis Management Data 107

MaccaPR

MARCH 2, 2017

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? Recent favorite posts include: “ What Counts as a Video View on Facebook, Instagram, Twitter and Snapchat? How to Get Your First 100 Followers on Twitter, Facebook and Instagram ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Norton's Notes

FEBRUARY 14, 2017

Native advertising is just the online equivalent of an advertorial where the word “Sponsored” appeared in the small print along the top of the article. LinkedIn and Facebook are two social channels that are apparently both attempting to kill off fake news from their networks but they have taken very different measures towards it.

Advertising 28

Advertising Advertising Facebook LinkedIn 28

Sword and the Script

AUGUST 2, 2016

— Kevin C Hartman (@KevinCHartman) July 14, 2016. A good example of converging media is Facebook boosting. Know a PR, marketing or sales leader with compelling ideas fit for print? @Frank_Strong yeah, intent, audience & method are all needed. Digital is blurring things. What did you mean? “My

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

NOVEMBER 29, 2016

For example, a buyer can solicit instant opinions friends on Facebook the micro-moment before a purchase. The same is true in print. Note: An earlier version of this piece was the lead story on the Communication World Magazine website during the month of September 2016. Credibility: Why Content Marketing also needs PR .

Content Marketing 60

Content Marketing Publicity Marketing Television 60