Cision

FEBRUARY 15, 2016

Cision’s 2016 State of the Media Report, to be released Tuesday, found that the majority of journalists (93 percent) prefer to be contacted via email. For example, you could hold a Twitter Q&A session prior to the event or post short video introductions on Facebook and Instagram. Want to take it one step further?

Conference 120

Conference How To Infographics Leadership 120

Deirdre Breakenridge

MARCH 23, 2016

Use examples to reframe the state of PR today for them, and make sure they know what you’re considering when you evaluate a piece of content or PR initiative. Visuals (photos, infographics, etc.). Tell them that all PR is content , and content is made up of: Channels. Earned (publications like The New York Times). Measurement.

Communications 150

Communications How To Analytics Public Affairs 150

Cision

MAY 5, 2017

examples being [link] and [link] ). In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). But how frequently do institutional investors actually visit? This is a fairly common cost-to-value discussion we have with IROs when moving their IR website onto our IR Room platform. Since 2012, the study has evolved.

Infographics 120

Infographics Comparison Financial Study 120

Sword and the Script

DECEMBER 10, 2019

Example: A favorite food brand that also knows what kind of vehicle you drive, where you stop for gas and your preference in podcasts. What was once the bastion of public relations, for example, is now the DIY news release, the book writer, the broadcast news reporter, the social media engagement specialist. The list goes on.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

APRIL 13, 2019

For example, they’re much more likely than peers to be tapping into data monetization initiatives or new ventures.”. For example, more companies are returning to “channel partners to go-to-market in 2019” after a dip of about two years. 3) The CMO Council infographic on CMO priorities. c) CMOs that outperform peers challenge.

Study 114

Study Survey Infographics B2B 114

Sword and the Script

OCTOBER 11, 2016

Engagement on Facebook, Instagram and LinkedIn dropped from January to June according to the 2016 Social Media Index a benchmarking study by TrackMaven , which develops marketing analytics software. For example, in “computer software” brands post to Twitter and average of 317 times per month and earn 16 interactions.

Social Media 60

Social Media Study Media Survey 60

Presspage

AUGUST 15, 2017

Snapchat’s recent addition of ‘link’ capabilities to videos is the latest example of how videos have become the communicator’s best friend. The rise of the internet, cell phones, and social media are just a few examples of how technology has impacted how people communicate. Download our latest eBook!

Technology 115

Technology Big Data Video Data 115

The Proactive Report

MARCH 16, 2016

Here is the transcript of the #DigitalPR chat on Friday March 11, 2016. But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. Example: if you are a company that makes a product to filter water why not show someone enjoying a glass of water instead?

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

Here is the transcript of the #DigitalPR chat on Friday March 11, 2016. But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. Example: if you are a company that makes a product to filter water why not show someone enjoying a glass of water instead?

Infographics 100

Infographics Video Case Study Print 100

Cision

JUNE 2, 2017

A great example of a blog that innovated and modeled its content creation and marketing is Movoto, a real estate services company. Cool infographics. ” Jeff is a top influencer of CMO and digital marketers, and was named the #1 global digital marketing influencer in 2016. Case Study in Innovation Outside a Niche.

How To 198

How To Real Estate Web Case Study 198

Sword and the Script

JUNE 7, 2016

The firm took the data and published a pretty incredible and interactive infographic that looks at the data by stage in the buying process and cross-tabbed by generation. Top 5 Challenges Facing B2B Marketers in 2016. It’s important to note this survey data has a margin of error (4.7%) and confidence interval (90%).

Survey 60

Survey Marketing B2B Infographics 60

Sword and the Script

APRIL 4, 2017

For example, the focus of attribution on the first and last touch misses the entire range of things that happen in-between. For example, a prospect that opens an email, clicks-thru a PPC ad, reads the coverage in a trade magazine, hovers over sponsored post, subscribes to a blog, signs up for a webinar and downloads a report.

B2B 63

B2B Study Marketing Survey 63

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's an example of our client NTC's e-book landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Communications Conversations

APRIL 4, 2016

Take Kohl’s, for example. But, as an example, this highlights the current state of a decent amount of large-company newsrooms. They include infographics. All things people regularly consume on the more visual web of 2016 (and, all the things media are looking for now, too, by the way). Pretty basic, right?

Corporate 60

Corporate Strategy Pinterest Web 60

PR 20/20

OCTOBER 31, 2017

Example campaign center. data quality and management were the top two marketing technology challenges in 2016.”. cool templates for infographics, social media, etc). PR 20/20 launched the hub in 2016 to be a community by marketers, for marketers, and is packed with how-to content for everyday marketing use cases.

Enterprise 57

Enterprise Tools Strategy Marketing 57

MaccaPR

JANUARY 21, 2016

In today’s hyper-digitalized marketing world, consumer brands must take a hard look at how they distribute content - infographics, e-books, videos, recipes and more - online. For example, brands from Under Armour and Kraft Foods to Funjet Vacations are working with bloggers to produce branded (read: paid) content.

Consumer 48

Consumer Infographics SEO Blogging 48

Sword and the Script

DECEMBER 13, 2016

For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. Jeff Perkins (@jeffperkins8) December 7, 2016. For example, having a few graphics ready to go with these tweets will visually augment any quotes shared on social media.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

OCTOBER 6, 2015

That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. Infographic: B2B Marketing Budgets Focus on Content, Digital. Infographics moved up the most on the list of effective tactics from 50% last year to 58% in the most recent report. by Frank Strong.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

MaccaPR

FEBRUARY 2, 2016

According to a recent Maxwell PR study (see infographic below), 35 percent of top food bloggers reported spending more than 35 hours per week on blogging and 43 percent estimated that they’ll prepare more than 20 sponsored blog posts in 2016. Trend #1: Blogging is now a full-time job.

Trends 48

Trends Blogging Brand Branding 48

PR 20/20

MARCH 7, 2017

According to a 2016 study by Content Marketing Institute , B2C marketers ranked the following as top content priorities: 73% indicate that they want to create more engaging content. For example, content can be repurposed into: Infographics: Guide your readers through stats and numbers. 55% want to create more visual content.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Journalistics

APRIL 5, 2016

I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond. Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond. Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for?

Media Relations 40

Media Relations Media Mobile Pitching 40

Beyond PR

JUNE 2, 2017

A great example of a blog that innovated and modeled its content creation and marketing is Movoto, a real estate services company. Cool infographics. ” Jeff is a top influencer of CMO and digital marketers, and was named the #1 global digital marketing influencer in 2016. Case Study in Innovation Outside a Niche.

Real Estate 57

Real Estate How To Web Case Study 57

Waxing UnLyrical

AUGUST 17, 2016

Heidi Sullivan (@hksully) August 9, 2016. Heidi Sullivan (@hksully) August 9, 2016. Dan Farkas (@danfarkas) August 9, 2016. Dan Farkas (@danfarkas) August 9, 2016. Rachael King (@rachaelgking) August 9, 2016. Dan Farkas (@danfarkas) August 9, 2016. Heidi Sullivan (@hksully) August 9, 2016.

Measurement 40

Measurement Infographics Tools Data 40

Cision

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

MaccaPR

OCTOBER 17, 2016

This post will show you some great examples of successful corporate sustainability reports from General Mills and GNP Company, among others, and direct you to some corporate sustainability report resources while giving four insider lessons that will help you to not only survive, but thrive through the creation of a sustainability report.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

MaccaPR

MARCH 7, 2016

It’s not surprising that a 2016 survey of print, television and digital journalists by TEKgroup found that 80 percent of the reporters said it was “very important” or “important” for a company to have an online newsroom and 92 percent of journalists said they’d find an online newsroom useful.

How To 48

How To Media Print Real Estate 48

Cision

MAY 29, 2017

To understand what content discovery is all about, let us review some examples. Similar to Facebook, YouTube’s “Recommended for You” section is another example of how user activity and preferences fuel content discovery. billion in 2016. This helps users to find content that’s most suitable for them.

How To 129

How To Content Marketing Engineering Advertising 129

Sword and the Script

OCTOBER 22, 2016

For example, social media once lauded for democratizing publishing is largely a paid game today. Anchor text links in press releases too are another example. It’s a personal interest in just how much the web shifts and changes – and the impact that has on marketing and PR. results are presented to desktop users, on average, and 8.5

Web 60

Web Google Mobile B2B 60

Beyond PR

MAY 30, 2017

To understand what content discovery is all about, let us review some examples. Similar to Facebook, YouTube’s “Recommended for You” section is another example of how user activity and preferences fuel content discovery. billion in 2016. This helps users to find content that’s most suitable for them.

How To 40

How To Engineering Content Marketing Advertising 40

Sword and the Script

AUGUST 2, 2016

— Kevin C Hartman (@KevinCHartman) July 14, 2016. Text, graphics, infographics, videos, photos, etc. A good example of converging media is Facebook boosting. Two different examples: a hilariously memorable Super Bowl commercial and a killer social media campaign. Digital is blurring things. What did you mean? “My

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Beyond PR

JANUARY 20, 2017

In 2016, Facebook announced that all sponsored content (another name for branded content) would have to be identified as such, and the advertiser tagged. Here’s an example: UK paint and wallpaper company Farrow & Ball has a separate site, The Chromologist , that publishes content on design and decorating.

Brand 40

Brand Branding Small Business Advertising 40

Sword and the Script

NOVEMBER 29, 2016

Mr. Pink’s example is the car dealership and its salespeople. For example, a buyer can solicit instant opinions friends on Facebook the micro-moment before a purchase. For example, a top-tier news outlet covered a story I had pitched and included a link to our website. Credibility: Why Content Marketing also needs PR .

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Flatiron Communications

JANUARY 15, 2016

We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. Peter Himler (@PeterHimler) January 13, 2016. If you rep a beauty brand, for example, and wish to reach a large model-influenced audience, be prepared to pay through the nose ring.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

PRSay

MAY 18, 2016

For example, you might see your brand’s share of voice plateaued in the first quarter. In a more positive example, suppose you see a measurable traffic spike after a particular campaign. This is a great example of providing relevant, original and timely data to a reporter. If they visualized the data in a chart or infographic.

Data 106

Data Meeting Measurement Guidelines 106

MaccaPR

OCTOBER 26, 2015

million - had become the last successful, worst-polling candidates in the 2016 race. This month, Bloomberg reported that the top Republican presidential candidate advertisers – Jeb Bush, Marco Rubio, Bobby Jindal, Chris Christie and John Kasich, whose combined advertising spend topped $18.5

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48