Communications Conversations

NOVEMBER 10, 2016

10% of employees have downloaded the app and used it in the first four weeks. However, it is the year 2016, and mobile devices are increasingly the way people (and, of course, employees) are getting their information. A myriad of reasons: lack of budget, lack of vision, lack of leadership. The early results? Not too shabby.

Mobile 122

Mobile Employee Communications Retail 122

Bianchi Biz Blog

MARCH 7, 2022

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. I also volunteer as a College and Career Readiness Coach with a leadership development nonprofit called PEARLS For Teen Girls, and help out at a local women’s shelter.

Meeting 82

Meeting Automotive Media Transportation 82

Sword and the Script

JUNE 26, 2018

A 2016 study by Edison Research found avid listeners spend four hours and 10 minutes every week listening to an average of five different podcasts. That figure is up 86% from 2016, when the study found that podcast advertising captured $169 million in revenue. Podcasts have been on a steady growth streak for years.

Marketing 88

Marketing B2B Interviews Content Marketing 88

Cision

OCTOBER 27, 2016

In fact, according to Edelman’s 2016 EARNED BRAND study , 86% of surveyed consumers rely on peer sources for learning about brands and 71% rely on peer sources for buying decisions. Demonstrate your value through thought leadership and engaging multimedia content.

Marketing 120

Marketing Financial Strategy Analytics 120

Sword and the Script

NOVEMBER 19, 2016

I culled back through all the article I’ve read and tweeted so far in 2016 to take another look. I downloaded the report for a closer look. Delegation is a function of leadership which makes an appearance in a peace by Stephanie Overby for CMO.com called: A Digital Dozen: 12 Traits Of The Truly Creative CMO. Evangelist?

Marketing 60

Marketing B2B Creativity Analytics 60

Scott Public Relations

APRIL 2, 2020

According to a just released study by the Knight Foundation, more than 100 million Americans did not vote in the 2016 election, representing 43% of the eligible voting-age population. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Why is this important?

Insurance 71

Insurance Insurance Healthcare Technology 71

Presspage

AUGUST 15, 2017

thought leadership. In particular, two major recent shifts in social are of note: Shift away from organic to paid In 2016, organic reach on Facebook fell by 52%, demonstrating that the social media platform’s algorithm has steadily shifted away from an organic reach towards a paid model. Download our latest eBook!

Technology 115

Technology Big Data Video Data 115

Communications Conversations

APRIL 4, 2016

All things people regularly consume on the more visual web of 2016 (and, all the things media are looking for now, too, by the way). It lists a media contact and the ability to download other media assets. Blog posts, on the other hand, tend to be more visual. They include big visuals of people and and products. Smart and slick.

Corporate 60

Corporate Strategy Pinterest Web 60

Scott Public Relations

AUGUST 16, 2019

The duration of power outages nearly doubled in 2017 compared to 2016, and hurricanes including Maria and Florence disabled energy grids for months. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. It’s not just hurricanes presenting problems. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Energy 40

Scott Public Relations

AUGUST 16, 2019

The duration of power outages nearly doubled in 2017 compared to 2016, and hurricanes including Maria and Florence disabled energy grids for months. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. It’s not just hurricanes presenting problems. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Energy 40

Sword and the Script

MAY 1, 2018

billion in funding in 2016; Legaltech. B2B Customers Want Thought Leadership. This is a natural part of maturation for startups, and it’s often a recurring event in large companies because the constant re-organization often shuffles leadership and responsibilities. Consider the following: Cybersecurity. Give our services a try.

B2B 62

B2B Marketing Survey Study 62

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. October 19, 2016. Resources Library - Amp up your web devotion to content marketing.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Scott Public Relations

AUGUST 27, 2019

Major current events, from the vote on Brexit to the American elections in 2016, seem driven by misinformation—but is this a realistic perception? Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. How is it that misinformation could spread so rapidly? Cailin O’Connor, Ph.D.,

Insurance 45

Insurance Insurance Healthcare Communications 45

Scott Public Relations

MAY 13, 2019

1,637 children were killed by guns in 2016. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. These are human (beings) who are dying, members of our community who are dying in senseless tragedies and we can do something about that.”. Each year, more than 70,000 Americans are injured by guns.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

MAY 13, 2019

1,637 children were killed by guns in 2016. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. These are human (beings) who are dying, members of our community who are dying in senseless tragedies and we can do something about that.”. Each year, more than 70,000 Americans are injured by guns.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

AUGUST 27, 2019

Major current events, from the vote on Brexit to the American elections in 2016, seem driven by misinformation—but is this a realistic perception? Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. How is it that misinformation could spread so rapidly? Cailin O’Connor, Ph.D.,

Healthcare 40

Healthcare Insurance Insurance Communications 40

Beyond PR

MARCH 25, 2016

If the conversations at Influitive’s Advocamp 2016 were any indication, more and more marketers are beginning to understand and embrace its power. In fact, research from Google and CEB’s Marketing Leadership Council shows that B2B decision makers do not contact suppliers directly until 57% of the purchase process is complete.

Marketing 40

Marketing B2B B2C Leadership 40

Waxing UnLyrical

NOVEMBER 20, 2018

But with PR attribution, one can see how efforts impact goals and metrics aligned with the lower part of the funnel such as whether or not those articles prompt downloads, convert leads into customers, and so forth. Dan co-founded Vizu, a digital media measurement firm that pioneered real-time brand lift measurement.

Measurement 56

Measurement Storytelling Data Technology 56

MaccaPR

MARCH 7, 2016

It’s not surprising that a 2016 survey of print, television and digital journalists by TEKgroup found that 80 percent of the reporters said it was “very important” or “important” for a company to have an online newsroom and 92 percent of journalists said they’d find an online newsroom useful.

How To 48

How To Media Print Real Estate 48

The Hoffman Agency

MARCH 11, 2020

Since 2016, the San Jose office has hosted colleagues from Singapore and Hong Kong. When I downloaded WeChat in 2012, it was no more than an alternative IM app that can make free internet calls. Basically, Hoffman pays you to work abroad. Every time I’ve gone back to China, I’ve experienced a little reverse culture shock.

Pitching 36

Pitching Transportation Conference Report 36

Sword and the Script

FEBRUARY 21, 2017

> Senior leadership thinks of marketing as a service bureau. > In 2016 account-based marketing (ABM) was a widely-publicized solution for marketing and sales alignment as well as positive ROI. Downloading a white paper or signing up for a webinar doesn’t make the person an automatic SQL.

Marketing 66

Marketing System Data Tools 66

ZudePR

MARCH 22, 2018

2 Doing the Research It was February 2016. This too is well worth a read (mine’s not an industry how-to book but the principles hold): The Ultimate Thought Leadership: How To Write an Industry ‘How-to’ Book. #3 It’s June 2016. It germinated in February 2016 and over the next six months it began to sprout. xii) Free book.

Writing 83

Writing Google Blogging Exercises 83

ZudePR

JUNE 6, 2016

If you'd rather download a pdf of this 9,000-word post to read later, and want some bonus content (my top 51 deep work productivity tips) click this link. New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. Five book recommendations.

Writing 114

Writing Social Media SEO Blogging 114