2016 Download International Leadership 
Deirdre Breakenridge
JANUARY 7, 2016
Content marketing will be more than just a trend to watch in 2016. to find out exactly how PR and marketing professionals felt about their content efforts in 2015, and to also see how they plan to approach content marketing in 2016. Is it brand awareness, thought-leadership, lead generation, etc.?
The Resolution Blog
MAY 24, 2017
How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. Launched in January 2016, the brand had one fundamental problem — low awareness. KPI: 1,000 downloads What was so good about the campaign?
ImPRessions - Crenshaw Communications
APRIL 12, 2016
What often works well is a company retreat or other “off-campus” brainstorming to reassess and shift gears to align internally and agree on a strategy for external communications. Whenever we begin a PR engagement, we always ask for everything leadership has written so we can cull some very usable content from what already exists.
Bianchi Biz Blog
MARCH 7, 2022
Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. It was an internal struggle deciding because I felt my heart was in community stories. Once I graduated, I had to make the choice: newspapers or trade pubs. If you have one, tell me!
Cision
OCTOBER 27, 2016
In fact, according to Edelman’s 2016 EARNED BRAND study , 86% of surveyed consumers rely on peer sources for learning about brands and 71% rely on peer sources for buying decisions. Meanwhile, brands have their own networks — both internally and externally. They’re potential influencers and advocates, as well.
Scott Public Relations
AUGUST 27, 2019
Major current events, from the vote on Brexit to the American elections in 2016, seem driven by misinformation—but is this a realistic perception? Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. How is it that misinformation could spread so rapidly? Cailin O’Connor, Ph.D.,
Scott Public Relations
AUGUST 27, 2019
Major current events, from the vote on Brexit to the American elections in 2016, seem driven by misinformation—but is this a realistic perception? Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. How is it that misinformation could spread so rapidly? Cailin O’Connor, Ph.D.,
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