Maxim Behar

APRIL 17, 2024

In January 2016, Lord Bell led a Bell Pottinger delegation to South Africa to pitch for business from the wealthy and powerful Guptas, the Indian-born family said to be connected to South African President Jacob Zuma. Many people deem the Bell Pottinger case an incredible precedent and a milestone in the PR industry.

Crisis 64

Crisis Ethics Financial Conference 64

Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through.

Print 60

Print Media Travel Wireless 60

Communications Conversations

JANUARY 19, 2017

2016 was a good year to be a job seeker. As a result, we saw a far amount of hopping industry-wide. As I thought about 2016, I landed on 8 moves that I believe will change the PR/social landscape in the year ahead: Nathan Eide, director, test & learn, FRWD. Anna Squibb, director of digital and social media, Sleep Number.

Marketing 60

Marketing Agency Leadership Social Media 60

MaccaPR

JANUARY 17, 2017

Now that 2016 – our Minneapolis PR agency's 20th Anniversary Year – has rocketed to a close, join us for a tour of the most popular MaccaPR blog posts of the past 12 months. with insider advice from pros at Life Time Fitness, Kuno Creative, Fast Horse, Honeywell and crisis experts Jon Austin and Jim Lukaszewski.

Crisis 48

Crisis Local Blogging Creativity 48

ImPRessions - Crenshaw Communications

APRIL 30, 2020

For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. and beyond. AdAge Marketer’s Brief.

Marketing 204

Marketing Advertising Advertising Industry 204

Solo PR Pro

AUGUST 16, 2016

Last week some of the members of the Solo PR PRO community joined us in Tampa Bay, Florida for our main event of 2016. The Solo PR Pro main event offered plenty of learning opportunities and allowed independents to share and interact with colleagues who are independent, employed and in a wide range of industries.

Conference 40

Conference Crisis Community Crisis Communications 40

Karen Freberg

JUNE 24, 2018

I was greeted in Lehi for the Creative Campus event with hugs because of the professional relationships I have been able to make over the past few years. In many ways, I felt I was coming to my creativity home! What is Creative Campus? What were some of the lessons I learned during Creative Campus? I was like – WOW!

Creativity 40

Creativity Education Video Film 40

ImPRessions - Crenshaw Communications

JUNE 30, 2016

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. But 2016 turned out differently. But should we worry about our lack of metal at Cannes?

Agency 120

Agency Creativity Advertising Advertising 120

Cision

JUNE 5, 2017

Although being creative isn’t a tall order for marketers, we need to not just build buzz and demand attention with our campaigns — we also need to inspire action. Here are a few simple and creative ways your brand can create experiences that move people from inspiration to action. Write good, creative content.

Pinterest 202

Pinterest Creativity Video Retail 202

Sword and the Script

DECEMBER 21, 2021

It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. We need to bring back the conversation, the private event and up our creativity to navigate the changing media landscape. Dorothy Crenshaw , CEO, Crenshaw Communications .

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. Agencies are having to think of new, creative ways to use video for selling a product or message. Video goes vertical.

Trends 120

Trends Mobile Video Film 120

Critical Mention

FEBRUARY 22, 2019

Artificial Intelligence (AI) is a hot-button topic across all industries. AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. Creative skills (26%). Where humans outperform AI: Creative thinking (70%). None (27%). SCHEDULE A DEMO.

Marketing 118

Marketing Data B2C Big Data 118

Cision

DECEMBER 28, 2015

As we head into 2016, it is important to take a moment to reflect and evaluate. In preparing to wave goodbye to 2015, agencies are eager to begin working with new clients while cultivating winning collaborations with existing ones for a more fruitful 2016. . This is a guest post by Courtney Lukitsch. Next Level Thinking.

How To 120

How To Agency Creativity Pitching 120

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Regardless of the industry, a challenger brand can have a natural PR advantage. Media like underdogs, whether they’re Casper challenging the mattress industry, TikTok going after Facebook or the Dollar Shave Club taking on Gillette. All it takes is a creative team, a willingness to take risks, and serious commitment to PR.

Brand 136

Brand Branding How To Storytelling 136

Communications Conversations

NOVEMBER 16, 2022

I wrote a post back in 2016 about the 10 skills the PR pro of the future will need to have. Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Creative Eye/Design/Photography/Video. Social media managers need to have at least one or more of these creative skills.

Social Media 174

Social Media Media Analytics Data 174

Stephen Waddington

SEPTEMBER 29, 2017

Karan Chadda overlaid regional employment data for the public relations industry against UK population data and concluded that for the profession to truly represent the public, 19 percent of practitioners should be from a BME background. PRCA data from 2016 suggest nine percent. Chadda is founder of Evolving Influence. “No

Publicity 96

Publicity Analysis Data Industry 96

Deirdre Breakenridge

DECEMBER 21, 2016

A Few Favorite Books in 2016. In addition to keeping up with what’s new in my industry, I also love learning about new topics that interest me. During the holidays you should never be too busy to step back to give thanks and to also take a little time to rest and rejuvenate. My “me” time includes reading.

Video 150

Video Industry Financial Creativity 150

Maxim Behar

NOVEMBER 22, 2020

Maxim Behar will be one of the judges of PRCA MENA Regional Awards 2021 , honouring the year’s most effective and creative digital PR and communications campaigns, individuals, and teams across The Middle East and North Africa. The PRCA’s mission is to create a more professional, ethical, and prosperous PR industry.

Ethics 52

Ethics Government Journalism Local 52

Prohibition

SEPTEMBER 13, 2022

Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app.

Brand 118

Brand Branding Video Social Media 118

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Influencer Marketing Agency Breakdown of Video Content Evolution. Looking for an influencer marketing agency?

Video 98

Video Agency Strategy Marketing 98

Beyond PR

AUGUST 31, 2016

This year’s Content Marketing World kicks off on September 6 in Cleveland, Ohio, The main conference takes place Wednesday, September 7 and Thursday, September 8, book-ended on Tuesday and Friday with workshops and industry labs. Gain your audience’s interest by gaining the interest of your industry’s influencers.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Shift Communications

MAY 22, 2017

Over three days, we explored the future of analytics and artificial intelligence, from understanding where we are in the evolution of analytics to seeing the cutting edge of how AI will impact every industry. We see this happening in the communications and PR industry. Industry publications and articles. The Frictionless World.

Publicity 166

Publicity Analytics Data Advertising 166

Beyond PR

OCTOBER 20, 2016

Fall is also a time of celebration for communicators as our industry gathers for the biggest event of the year – the PRSA International Conference. Treat your influencers and industry fans right and you will score a touchdown in reach, engagement and conversions. Fall is here, and with it football.

Conference 40

Conference Internal International Sports 40

Deirdre Breakenridge

NOVEMBER 3, 2016

On Tuesday, November 15, 2016, at 8:30 p.m. Often, discovering these requires thinking creatively about how to solve problems or add value to organizations in which students already belong. Why should you join industry-specific organizations (PRSSA) and/or interest-specific clubs (Accapella club, dance team, etc.)?

Trade Shows 150

Trade Shows Community Social Media Resources 150

Cision

FEBRUARY 23, 2016

What drew you to the PR industry? The PR industry has delivered everything I was looking for when I set out looking for a job in 1996! I found creative and intelligent people trying their best to deliver commercial success for clients. Gain insights from Cision’s free State of the Media 2016 Report!

Analytics 120

Analytics Agency Community Newspapers 120

Sword and the Script

JANUARY 5, 2016

The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. In 2016, expect editors and reporters to be informed by metrics that help them decide what to cover, like Mashable’s predictive analytics tool. Co-creativity, a PR ecosystem. “We by Frank Strong.

Banking 60

Banking Marketing Wireless Advertising 60

Cision

JUNE 14, 2016

Creativity will always be what attracts consumers to brands, says Kipp Jarecke-Cheng, global chief communications officer at Publicis Health. From the perspective of government regulation, 2016 has been an interesting year, especially as we’ve seen the presidential primaries play out. How has the industry changed over the years?

Healthcare 0

Healthcare Creativity Consumer Government 0

Cision

MAY 31, 2017

In October 2016, a few weeks before the premiere of the much-anticipated “Gilmore Girls” revival, Netflix recreated the fictional Luke’s Diner and served free coffee in pop-up shops across the country. Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat.

Consumer 243

Consumer Brand Branding How To 243

Cision

MARCH 1, 2016

Before you even begin creating a communication strategy, you need to have a clear grasp on your industry and your brand’s role in it. We’re digging into many different industries and working with all areas of a business to help solve real world business problems. Read the free State of the Media 2016 Report today!

Technology 120

Technology Industry Storytelling Strategy 120

Sword and the Script

MARCH 7, 2017

The survey found the median salary for PR professionals was $91,000, which is a small drop compared to the median salary reported in 2016 survey of $92,125.* Median PR Salary by Industry. While most of the benchmarks by industry were consistent with last year’s survey, it does appear technology took a big jump. Talk to us!

Survey 75

Survey Corporate Comparison Financial 75

The Resolution Blog

MAY 24, 2017

Launched in January 2016, the brand had one fundamental problem — low awareness. We’ll let the AMEC judges tell you that: “We loved the creativity both in the execution, media mix and news hijacking. As an industry, how can we continue to improve PR measurement? KPI: 1,000 downloads What was so good about the campaign?

Measurement 136

Measurement B2B Google Financial 136

Stephen Waddington

JANUARY 15, 2020

Workplace, launched as a commercial product in 2016, applies all the learnings from the consumer product to a private enterprise environment. In the shift to data driven programmes there’s a danger that we lose sight of creativity. Creative and content, the keys to good storytelling, are frequently overlooked elements of PR.

Storytelling 78

Storytelling Social Media Internal International 78

PR 20/20

SEPTEMBER 8, 2021

Everything we’ve done to drive innovation over the last 15-plus years was designed to move the industry forward, create career opportunities for our team, and enhance the value we deliver to clients. It will affect every industry, and redefine the future of work, business, and society. Invest in your future!

Financial 98

Financial Conference Agency Resources 98

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2016

Researching potential spokespeople for B2B tech or consumer clients includes contacting agents and managers (pricey), employing obvious search terms – “paid media spokesperson” or “xx expert” (time-consuming) and then back-and-forth negotiating with no true industry standard for price and contractual terms.

Pitching 120

Pitching Consumer B2B Survey 120

Cision

JANUARY 27, 2016

In this interview, he discusses his agency’s partnership with financial organizations and the role that communication plays in the industry. That flexibility enables everyone here to use their creativity and to collaborate on problem-solving. There is a lot in the pipeline for 2016 as Investopedia continues to grow.

Financial 120

Financial Trends Data Industry 120

Maxim Behar

MAY 12, 2021

BAPRA Bright Awards are the most prominent awards in the PR industry in Bulgaria that have been held for 11 years now. The creative projects, with which M3 Communications Group, Inc. M3 Communications Group, Inc. also won the honorable second place in the "Agency of the Year" category.

Groups 52

Groups Communications Public Affairs Internal 52

Cision

FEBRUARY 29, 2016

Ninety-three percent of journalists prefer to receive pitches by email, according to Cision’s State of the Media 2016 Report. You need to find the outlets that are popular in your specific industry and keep an eye out for ones that may be new and gaining traction. A reporter isn’t going to cover a story that they aren’t interested in.

Pitching 120

Pitching Report Brand Branding 120