Sword and the Script

MARCH 6, 2018

If you’re looking for a new public relations gig, then understanding current salary bands is important information for negotiating an offer. The same applies to a corporation looking to add PR help in-house, or alternatively, doing a cost-benefit analysis of bringing on outside help from an agency. Let’s revise the 2016 numbers.

Survey 116

Survey Agency Report Corporate 116

Bianchi Biz Blog

APRIL 26, 2021

In 2015, the VW Group came into disrepute: the diesel emissions scandal came to light and significantly damaged the reputation of VW for many years as well. Department of Justice, established an independent sustainability advisory board in 2016 and committed to a comprehensive climate protection program. About the Authors.

Automotive 96

Automotive Study Report Transportation 96

NewsWhip

OCTOBER 13, 2022

Tools like NewsWhip’s real-time and predictive alerts can keep you informed when a story about your brand breaks. The 2019 Aflac Corporate Social Responsibility Survey found that 55 per cent of Americans believe it’s important for brands to take a stand on social, environmental, and political issues. per cent on average. .

Brand 148

Brand Branding Sports Crisis 148

Communications Conversations

JANUARY 10, 2017

If there was one “trend” that emerged in 2016 that should scare the bejesus out of PR counselors it’s this: Fake news. We’ve all read about the phenomenon by now and its impact on the 2016 election. Again–bejesus. ” Sufficiently scared yet? You should be. Not so much to push a story, necessarily.

Employee 60

Employee LinkedIn Reputation Corporate 60

Cision

JULY 12, 2016

Smithsonian Channel is already such a reputable and credible brand with award-winning content, but it’s exciting to come into a role and find new ways to elevate the channel and its platforms. Also set up as many informational interviews and meetings as possible! Image via John Paul Filo/CBS ©2016 Smithsonian Channel.

Television 120

Television Crisis Crisis Management Fashion 120

Melissa Agnes

APRIL 26, 2016

The goal of crisis management is to salvage your organization’s reputation and bottom line when presented with a bad or threatening situation – or so says the majority of people. — Megan McArdle (@asymmetricinfo) April 19, 2016. What is the goal of crisis management? a David and Goliath type situation).

Crisis Management 100

Crisis Management Crisis Strategy Reputation 100

Ethical Voices

MAY 8, 2023

And we look at your leadership and reputation. We also have Cow Corporation, which is a health and beauty company out of Japan that not everybody may have heard of that has made the list 17 times. When we do the reputation review, we look at a couple of things when an organization we are considering has run into an issue.

Ethics 70

Ethics Training Financial Survey 70

PR in High Definition

MARCH 25, 2019

But false rumours have more serious consequences, especially in the corporate or commercial world. How rumours spread has been analysed scientifically by institutions including Indiana University , which looked at 14 million messages on Twitter in 2016 during the US presidential election. Will it affect reputation and profits?

Study 48

Study Crisis System Reputation 48

Communications Conversations

MARCH 29, 2019

Overall, what impresses me most about Sarah is her ability to absorb information quickly, learn and execute. Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. She left the agency world in 2016 to work at Be The Match on their communications team.

Social Media 128

Social Media Agriculture Marketing Media 128

Cision

JUNE 14, 2016

From the perspective of government regulation, 2016 has been an interesting year, especially as we’ve seen the presidential primaries play out. On the reputation side of the equation, healthcare brands, particularly pharma, will need to show that the Martin Shkrelis of the world don’t represent the entire industry.

Healthcare 0

Healthcare Creativity Consumer Government 0

Waxing UnLyrical

MARCH 7, 2016

Why: “No marketer wants to be vanilla, yet co-opting the ideals of feminism to promote your business without due diligence and authenticity is not only disingenuous, but extremely damaging to a brand’s reputation,” says Nicola Kemp as she takes a look at ways to avoid “pinkwashing.” Please share in the comments below.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Why: “No marketer wants to be vanilla, yet co-opting the ideals of feminism to promote your business without due diligence and authenticity is not only disingenuous, but extremely damaging to a brand’s reputation,” says Nicola Kemp as she takes a look at ways to avoid “pinkwashing.” Please share in the comments below.

Internal 40

Internal International Case Study Banking 40

Ethical Voices

MAY 6, 2023

And we look at your leadership and reputation. We also have Cow Corporation, which is a health and beauty company out of Japan that not everybody may have heard of that has made the list 17 times. When we do the reputation review, we look at a couple of things when an organization we are considering has run into an issue.

Ethics 52

Ethics Training Financial Survey 52

MaccaPR

SEPTEMBER 13, 2016

But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. August 19, 2016. The cover-up cost him four sponsors, his reputation and – maybe – his career.”.

Crisis 48

Crisis Airlines Reputation Corporate 48

Waxing UnLyrical

DECEMBER 11, 2015

A3 If you’re measuring reputation or share of voice, tag manually (free!) Please do save the date and join us for a #measurePR start to 2016! Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Must make the time. noexcuses #measurepr. Image: Christine Makhlouf via Unsplash, CC Zero.

Measurement 40

Measurement Analytics Google YouTube 40

Sword and the Script

MAY 1, 2018

billion in funding in 2016; Legaltech. The report noted, “According to buyers, the vendor’s website and representatives are less trustworthy and less influential than the other sources, though they become more powerful when supported by outside sources of information.”. Consider the following: Cybersecurity. User reviews.

B2B 62

B2B Marketing Survey Study 62

Waxing UnLyrical

MARCH 9, 2015

Since SBC is headed by, you know, a woman (er, me), IWD-related campaigns are the focus of this week’s roundup (and, hopefully, relatable tips for your next theme-based campaign or, indeed, IWD 2016). Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Guess what?

Internal 40

Internal International Case Study Web 40

PR Conversations

FEBRUARY 28, 2018

Source: Chartered Institute of Public Relations (CIPR) State of the Profession Report (2016). In addition to this data, in the 2016-17 reporting year (ending in February 2017) 2227 CIPR members completed a CPD record (22 percent of members). Source: VMA Group Report: Inside Insight (2017).

Training 65

Training Ethics Data Analysis 65

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. When employees are informed, this leads to trust. Guarding their reputation and work also necessitates new patent/ copyright laws in place.

Writing 194

Writing Communications Marketing B2B 194

David PR Group

JANUARY 4, 2016

One thing that I often hear from executives is that they want to improve their corporate communications, marketing and public relations, but they don’t know where to start. A blog that promotes your messaging in an interesting and informative way. Do you have a communications strategy for 2016? How do you do it? Direct mail.

Strategy 40

Strategy Communications Real Estate Insurance 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. negative publicity; and. loss of stakeholder trust and investor confidence.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. negative publicity; and. loss of stakeholder trust and investor confidence.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. negative publicity; and. loss of stakeholder trust and investor confidence.

Ethics 40

Ethics Guidelines Handbook Local 40

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Rather, AI will be used to create a lot of filler and SEO bait. Luciana Lima , Head of PR, Reserve Parks.

Marketing 190

Marketing Content Marketing Data Social Media 190

Stephen Waddington

JUNE 15, 2017

International Paralympic Committee (IPC): enhancing and protecting reputation. In the run up to Rio 2016 it faced challenges with funding for the Games, the expulsion of the Russian team, and the death of an Iranian cyclist. The police operates in the difficult communication space between information, education and fear.

Publicity 118

Publicity Corporate Reputation Community 118

Ethical Voices

DECEMBER 12, 2022

I’ve spent the last 25 years of my career in corporate communication as an agency owner, and with WE Communications who acquired my business back in 2016. I actually don’t see it as an issue per se, it’s more around having the data to inform. And I also lead our annual Brands in Motion Research.

Ethics 73

Ethics Brand Branding Internal 73

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

In 2016, public relations saw its share of highs and lows. But data can also inform an overall communications strategy and its messaging, as many PR agency teams know. The best plans take advantage of the fact that social media data offers real-time information as well as historical. Technology will evolve.

Real Estate 120

Real Estate Technology Data Agency 120

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. Do PR professionals present accurate and truthful information? Source: Fend Off Reactionary Cuts ). Public Relations Statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

PRSay

OCTOBER 12, 2016

In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes. For any crisis – both small and large – brands must be prepared for the massive volume , velocity and variety of digital information that comes in its wake.

Big Data 60

Big Data Crisis Communications Data Crisis 60

Cision

OCTOBER 31, 2016

are active each month ( LinkedIn has 467 million members, 106 monthly active as of October 2016 ). Unlike a typical job search or profile information, you can make this information incognito (meaning that recruiters affiliated with your current employer wouldn’t be able to see this). So what’s new about this? High praise.

LinkedIn 60

LinkedIn How To Mobile Course 60

Sword and the Script

JANUARY 1, 2019

This was flat with the $91,000 median originally reported in 2017 and the $92,125 originally reported in 2016. Across segments, the median for 2018 came in like this: corporate: $132,000; agency $88,000; non-profit: $78,300. Google+ is a stain on Google’s reputation. 2) Oh, Come on, Charlie Brown!

Content Marketing 60

Content Marketing Survey B2B Google 60

Communications Conversations

AUGUST 31, 2018

I was most recently an anchor/reporter at WHO-TV in Des Moines, from 2005-2016. I’ve left my fair share of messages on corporate voicemail boxes, and I’ve had to use the “no comment” response in countless stories. I think my background as a journalist plays well in corporate communications/PR. And, two, they don’t need us.”

Media 112

Media Journalism Report Video 112

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

And most CEOs acknowledge the benefits of social engagement for their personal and corporate brands. One of the better studies is from 2016, with data collected in 2014 – quite a long time in digital media years. It’s fine to share information but even better to add a personal or business take on the latest news.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 190

Financial Reddit Advertising Advertising 190

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. But then there are the things read, witnessed and heard that dishearten me.

Employee 40

Employee Internal International Corporate 40

MaccaPR

MARCH 7, 2016

It’s not surprising that a 2016 survey of print, television and digital journalists by TEKgroup found that 80 percent of the reporters said it was “very important” or “important” for a company to have an online newsroom and 92 percent of journalists said they’d find an online newsroom useful. Exhibit A: Starbucks.

How To 48

How To Media Print Real Estate 48

Flatiron Communications

MARCH 18, 2018

As with any publicly traded company, the importance of controlling material information is crucial. Rather than get out ahead of this reputation-damaging news, the company waited until the news hit and only then tried to correct it. And therein lies Facebook’s PR problem. Clifford Levy (@cliffordlevy) March 17, 2018.

Facebook 44

Facebook Employee Crisis Journalism 44