Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Coach and prepare corporate spokespeople. Gather actionable insights from data analysis and focus groups. Corporate Communication as a Discipline.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Stephen Waddington

SEPTEMBER 16, 2021

A paper published by Harvard Business Review reports that almost four in five corporate transformations fail. Copperfield Advisory, Insider and Revolution Insights Group set out to explore the role of communication of organisational transformation. The Secret Behind Successful Corporate Transformations was written by Paul A.

Internal 92

Internal International Communications Employee 92

Communications Conversations

JANUARY 19, 2017

2016 was a good year to be a job seeker. As I thought about 2016, I landed on 8 moves that I believe will change the PR/social landscape in the year ahead: Nathan Eide, director, test & learn, FRWD. Still not exactly sure what the title means, but I do know Nathan’s move from Bolin to FRWD in 2016 was a big one.

Marketing 60

Marketing Agency Leadership Social Media 60

Deirdre Breakenridge

DECEMBER 6, 2016

As we close out 2016, the #PRStudChat community will gather together on Tuesday, December 13th at 8:30 p.m. Jessica spent six years in corporate PR before launching her own business. Jessica regularly speaks to groups about personal branding, public relations, and social media. . Is PR Right for me?”

Community 150

Community Twitter Corporate Groups 150

ImPRessions - Crenshaw Communications

MAY 18, 2018

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. PR is a primary tool for corporate speech on social issues.

Brand 149

Brand Branding Storytelling B2B 149

MaccaPR

MAY 23, 2016

According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. One result from the study: in contrast to the nearly 500 tweets from e-cigarette brands, marketers and resellers, there were zero tweets from public health groups about the effects of e-cigarette use.

Conference 80

Conference Healthcare Marketing Crisis 80

Waxing UnLyrical

APRIL 22, 2016

The April edition of #measurePR brought together a group of pretty heavy-hitting influencers in our space to chat about – what else? Robert Scoble (@Scobleizer) April 14, 2016. Twitter Facebook Google+ LinkedIn #measurePR Recap (April 2016): Influencer Marketing. And that even got Robert Scoble to chime in!

Marketing 40

Marketing Nonprofit Measurement Banking 40

The Proactive Report

FEBRUARY 24, 2017

That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Back in November 2016 the shares were $18. And according to the 2016 Cision State of the Media Report they don’t think Twitter is going away anytime soon. It could just mean corporate raiding.

Twitter 235

Twitter Customer Service Web Facebook 235

Sword and the Script

SEPTEMBER 5, 2023

Symphony Technology Group acquired four of PR tech companies including Onclusive, PRgloo, and, later , Critical Mention – and folded them all under the Onclusive brand. Corp comm departments are chronically underfunded and lower on the corporate priorities list. The cross-sell and upsell of new tools is harder than most expect.

Software 162

Software Marketing Leadership B2B 162

Cision

DECEMBER 13, 2017

A 2016 study from Label Insight reveals that nearly 40 percent of consumers will switch to a brand that is more transparent, and 56 percent of people say additional product information inspires more trust in a brand. Consider a focus group or online survey and test different messages.

Brand 208

Brand Branding Consumer Transportation 208

Cision

JUNE 16, 2016

Hugh Elliott (@HughSElliott) June 15, 2016. Group managing director at LEWIS, Giles Peddy , says: “Metrics really do matter in showing our value to the organization, what impact we’re having on their organization, and to value what we can do for them at the next stage in their communications journey.”. Gorkana (@Gorkana) June 15, 2016.

Internal 120

Internal International Measurement Analytics 120

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Sword and the Script

DECEMBER 21, 2021

Products and services would have to become affordable as they would have to target an increasingly larger middle-income group. Competition would be more intense as the marketplace would see a larger number of players, catering to these lower income groups.”. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Communications Conversations

NOVEMBER 12, 2020

You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. Corporations and non-profits are not that different from each other. I was a solo corporate comm. director in several corporations, and that was really challenging.

Publicity 174

Publicity Leadership Corporate Agency 174

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Health Business Elite , EBSCO host (accessed March 1, 2016). Business Source Premier , EBSCO host (accessed March 1, 2016). 4309: 84-85.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Bianchi Biz Blog

APRIL 26, 2021

In 2015, the VW Group came into disrepute: the diesel emissions scandal came to light and significantly damaged the reputation of VW for many years as well. As a result of the scandal, the UNGC removed the automotive group from its membership list. But VW was not deterred by this. environmental protection, prevention of corruption).

Automotive 95

Automotive Study Report Transportation 95

Cision

MAY 31, 2017

In October 2016, a few weeks before the premiere of the much-anticipated “Gilmore Girls” revival, Netflix recreated the fictional Luke’s Diner and served free coffee in pop-up shops across the country. But it can be done. Curiosity is a vital part of what makes us human. Consumers, too, love to be pleasantly surprised.

Consumer 243

Consumer Brand Branding How To 243

Critical Mention

JANUARY 22, 2020

NEW YORK — Don Yount, President and CEO of Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to PRWeek’s list of the Top 25 most influential people in PR in recognition of the work he has done at the Company since joining in 2016. .

Television 80

Television Radio Analytics YouTube 80

Practical Law Construction

MARCH 9, 2022

It was decided as common ground in this case that the contract was concluded at a meeting at the property on 21 June 2016 which was attended by the builder, Mr Foster (D2 – see below) and the claimant. The claim form named six different defendants: Foster & Co Group Ltd (D1). No written contract was agreed. Mr Nicholas Foster (D2).

Construction 72

Construction Insurance Insurance Meeting 72

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. Jordan has a true passion for communication and sports!

Social Media 128

Social Media Agriculture Marketing Media 128

Communications Conversations

DECEMBER 30, 2015

Looking forward to what lies ahead in 2016! Hoping to get together with this group again in the coming year. Four Meet-Ups in, and I’m looking forward to seeing where this goes in 2016. Opportunity: Working with top corporate communicators as part of our local Mastermind Group. Such a great group of people.

Groups 60

Groups Local Meeting Corporate 60

PRSay

OCTOBER 3, 2016

This group of individuals grew up with a mobile device within arm’s reach. Traditional tools like corporate intranets and legacy communications systems just don’t work well in a mobile environment. They are all about instantaneous gratification. Doesn’t this make sense? The user experience is not just difficult, it can be impossible.

Mobile 129

Mobile Enterprise Employee Technology 129

The Resolution Blog

DECEMBER 28, 2015

Simon Collister argues that there is a lack of innovation in the PR industry, not because of money but because of organisational culture [ how PR can innovate in 2016 ]. In traditional corporate communication or public relations planning results and actions are precisely defined in advance. They are cleverly accommodated in the method.

Fashion 120

Fashion Corporate Construction Course 120

Cision

MAY 12, 2016

Nick Gourevitch, partner at Global Strategy Group, says you can’t rely on your gut instinct when it comes to delivering impactful communication. What are you most excited for in your new role as partner at Global Strategy Group? 2016 is shaping up to be an important election year. You need the research to back it up.

Public Affairs 120

Public Affairs Groups Social Media Analytics 120

PRSay

AUGUST 1, 2016

corporations and major public relations agencies are making small but impactful changes to transform the industry. In 2016, the Committee launched a revised version of the D&I Toolkit, which was presented to the chapters in late spring. Nevertheless, a large number of U.S. According to the U.S. Census Bureau, by 2020, 36.5

Resources 60

Resources Education Ethics Corporate 60

Sword and the Script

APRIL 16, 2019

If you are a vendor that was not mentioned, and you have a focus on PR and corporate communications, contact me and I’ll add you to the list here and put you on the list for this survey question next year. . Posts published here about this year’s survey, and last year’s survey can be found on these pages grouped under the tag JOTW.

Survey 71

Survey Technology Corporate Financial 71

Mindful Marketing

MAY 17, 2017

The Holmes Group did a write up on the report, interestingly pointing out that new players are emerging in the market, offering alternatives to industry traditional media intelligence vendors such as Cision and Meltwater. .” Of course that belief is the genesis of our existence.)

Software 50

Software Media Analytics Report 50

Communications Conversations

JANUARY 10, 2017

If there was one “trend” that emerged in 2016 that should scare the bejesus out of PR counselors it’s this: Fake news. We’ve all read about the phenomenon by now and its impact on the 2016 election. The fake news phenomenon feels eerily similar to what we see when political groups attack social brand pages.

Employee 60

Employee LinkedIn Reputation Corporate 60

Critical Mention

JANUARY 3, 2019

I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. It is still a heartfelt experience when people come up to me during one of my corporate engagements, on a global basis, and share how much they enjoy the FCPA Blog and my posts.

Interviews 105

Interviews Ethics Government Internal 105

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. e) Championing a customer-centric corporate culture. 4) The composition of marketing spending is changing.

Survey 103

Survey Marketing B2B Content Marketing 103

Waxing UnLyrical

NOVEMBER 20, 2015

Here’s some of what we talked about: On PR measurement in 2016 and beyond: A2. Hopefully 2016 will be the year AVEs become extinct #measurepr. I then decided to ask the group how they measure efforts that contain multimedia: A3. measurepr. Based in the Washington, D.C., She also loves ABBA, bacon, cooking, dogs, and Elvis.

Measurement 40

Measurement Google Twitter Groups 40

Mindful Marketing

NOVEMBER 16, 2018

One multinational corporation, however, has embraced this unique group of customers in a way that should make every company listen. The company opened the first one in Kuala Lumpur, Malaysia in 2016. A few weeks ago, Starbuck’s opened its first Signing Store in the United States. In fact, the Washington, D.C. or the world.

Education 50

Education Retail Sports Groups 50

Communications Conversations

OCTOBER 25, 2016

But, truth be told, the 2016 version of Glassdoor is a whole lot more. And sure, we have ideas on what the corporate culture *should* be–what we *want* it to be. We lead smaller discussion groups with employees and the CEO. When you hear the name “Glassdoor”, what comes to mind? Employee reviews.

Communications 60

Communications Employee Survey Internal 60

Beyond PR

AUGUST 30, 2016

For the next 10 to 15 years, those in the Class of 2016 will likely earn less, and have more spells of unemployment, than if they had graduated when job opportunities were plentiful.”. Given these odds, college students want to read about how they can improve their chances of finding a job after school. Student Loans. face student debt.

Radio 68

Radio Media Newspapers Technology 68

Waxing UnLyrical

JANUARY 4, 2016

I truly hope you all enjoyed your holiday break and are refreshed and ready to jump into 2016. So if that’s one of the leaps you plan to take in 2016, this week’s roundup will get you started. Why: This question came up in a Facebook group I belong to, and this was my answer. Happy New Year! Isn’t that crazy?!

Blogging 40

Blogging Writing Google SEO 40

Ethical Voices

MAY 8, 2023

We also have Cow Corporation, which is a health and beauty company out of Japan that not everybody may have heard of that has made the list 17 times. We’ve been helping companies measure their ethical culture since 2016. This year, and we had 135 companies on the list, including six that have made the list every year.

Ethics 70

Ethics Training Financial Survey 70

Beyond PR

JUNE 7, 2018

Supreme Court in 2015, and former President Barack Obama designated the first-ever LGBTQ national monument in 2016 at the site of the Stonewall Riots — the birth of the modern LGBTQ Rights movement. Cision PULSE , our LGBTQ+ employee resource group, started from the ground up.

Employee 40

Employee Community Resources Education 40