Cision

OCTOBER 4, 2017

As consumers gravitate towards multimedia content — multimedia is also the driving force behind the content the media publishes. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. Visual Content Impacts Your Performance. Create more visual content.

How To 282

How To Storytelling B2C Measurement 282

wiredPRworks

JUNE 8, 2016

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! For more information on the MDRT 2016 Annual Meeting , go to imdrt.org/2016am/index.html. For more information on MDRT’s 2016 Annual Meeting, go to imdrt.org/2016am/index.html.

Insurance 40

Insurance Insurance Financial LinkedIn 40

The Proactive Report

JULY 23, 2017

.” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. IMPROVE YOUR CONTENT STRATEGY. DemandGen Report – 2016 Content Preferences Survey ).

Strategy 149

Strategy SEO B2C Engineering 149

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Cision

MAY 2, 2016

What this media consumption shift caused is a shift in how publishers view content marketing. Termed “distributed content” ( a term coined by BuzzFeed ), this is a strategy of content distribution that no longer relies on native websites to host and distribute content. LinkedIn Long-form Posts.

Mobile 120

Mobile LinkedIn Facebook Google 120

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

We’ve seen how powerful real-time marketing is for consumer brands that are active on social channels. The same opportunities – and challenges – exist for B2B services and products on LinkedIn, Twitter, or other, more niched social platforms. B2B content will become more customized.

B2B 120

B2B Customer Service Software Technology 120

Sword and the Script

NOVEMBER 12, 2016

That’s according to research firm eMar keter in piece that draws from several survey sources titled: How Do B2B Marketers Create Buyer Personas ? Simply stated this in good keeping with proper sales and marketing alignment. Additional recommended reading: Anecdote: How to Define a Market Opportunity.

B2B 115

B2B Marketing How To Survey 115

Sword and the Script

JUNE 25, 2016

He made 300 phone calls to a list of contacts he cultivated on LinkedIn. Also see: In Content Marketing, Marketers Might be Losing Their Way. What Your Customers Think About Content Marketing. The daily time people spend w/ #digital media remains flat as content grows https://t.co/SJtgPBrMry

Marketing 61

Marketing Content Marketing Energy Measurement 61

Communications Conversations

MAY 5, 2016

Maybe I had gotten a bit *too* focused on our millennial audience in 2016. Fortunately the rise of content marketing has blurred the divisions even further and I believe will help people who work at agencies be less siloed in their thinking and work. Especially since your blog is more personal in nature.

LinkedIn 60

LinkedIn Education Agency Blogging 60

Sword and the Script

APRIL 5, 2016

of respondents rated mobile marketing’s contribution to their company’s performance as high (top-2 box), while the largest share (40.2%) said it doesn’t contribute at all to their performance. LinkedIn Marketing Solutions Blog: B2B Beat: CMOs Invest in Social But Do They Measure Its Impact? However, only a fractional 2.8%

Mobile 60

Mobile Survey Marketing B2C 60

The Resolution Blog

NOVEMBER 25, 2015

PR planning for 2016? This trends tool will help build out your campaign content & influencer insight in seconds. 20 content marketing experts explore online developments that could see more marketers than ever turn to editorial content next year. How to share your best coverage on LinkedIn.

eBook 120

eBook Google Tools Analytics 120

Contently - Strategy

OCTOBER 18, 2021

Even when the jargon is toned down a notch, we end up with crap like this: Credit: Adam Baer’s great LinkedIn post. For inspiration, just watch this video of Airbnb co-founder Brian Chesky announcing the launch of Trips in 2016. Conversely, colloquial descriptions made people want to learn more about the product.

Marketing 64

Marketing Storytelling Travel Corporate 64

Waxing UnLyrical

DECEMBER 14, 2015

Can you believe it’s almost 2016? 3 Tips for Getting Your Online Video Act Together for 2016. Why: “Video marketing, video advertising, live streaming via video, ephemeral video, video status updates and video-anything will be the way of content life in the new year,” writes Mayra Ruiz. ” 5.

Storytelling 0

Storytelling Video Leadership Writing 0

wiredPRworks

JUNE 17, 2016

attendees will learn to leverage social selling and multichannel marketing for associations. For more information on Forum Forward 2016 and to register, go to forumforward.org. Interested in social media marketing and social selling for associations? Association Forum Holiday Showcase LinkedIn MBA for Association Marketing.

Strategy 40

Strategy LinkedIn Social Media Reputation 40

Sword and the Script

NOVEMBER 22, 2016

For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. of those who said their businesses buy paid placements on social media, the majority (almost three-fifths) pointed to Facebook and LinkedIn as the platforms that gave the best return on those dollars.”.

B2B 60

B2B Facebook Marketing Social Media 60

Waxing UnLyrical

DECEMBER 7, 2015

As we head into the second week of December, I imagine you’ve started looking ahead to 2016. Getting Your PR Measurement Program in Shape for 2016. Top Digital Marketing Trends to Watch in 2016 {Podcast}. Have you read any recent articles that are helping you look ahead to 2016? #someoneslowmedown!

Data-Driven PR 40

Data-Driven PR Banking Facebook Writing 40

Beyond PR

SEPTEMBER 6, 2016

Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. As a huge fan of Hamill, I can’t wait for the content inspiration he’ll unleash during his keynote. Look beyond your content universe.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Shift Communications

DECEMBER 31, 2015

Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. Getting Your PR Measurement Program in Shape for 2016. Want to see how to do this for your blog? Here’s how. Let’s take a look: The State of the Press Release in 2015.

Measurement 60

Measurement Tools Agency Blogging 60

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend.

Writing 192

Writing Communications Marketing B2B 192

Waxing UnLyrical

MARCH 23, 2016

So far, the topics we’ve covered include content marketing, digital marketing, marketing challenges for startups, analytics, storytelling, community management, the gap between PR and media, IMC, marketing trends for 2016, customer experience through analytics, the ethical side of social, and the future of video in India.

Meeting 40

Meeting Communications Marketing Community 40

Norton's Notes

JANUARY 25, 2018

Not to mention Microsfot which has been adding video to LinkedIn’s platform even more recently. According to this article , over 60% of marketers plan to increase their investment in video over the next year. It seems everywhere we turn now we are being told video is where it is at.

Video 38

Video Social Media Media Google 38

Sword and the Script

DECEMBER 26, 2017

Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics. Search marketing and SEO statistics. Content Marketing Statistics. 2) Content marketing supports lead nurturing. 3) Quality matters in content marketing.

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Sword and the Script

AUGUST 23, 2016

It’s almost cliché, except the advice is sage: when it comes to content marketing , don’t make home improvements to a rental property. Survey Finds Improving Optimism in Content Marketing. The Psychology of More in Content Marketing and Social Media [UML]. See these 7 services that deliver B2B results.

Content Marketing 60

Content Marketing Digg Marketing Social Media 60

Cision

JANUARY 11, 2016

In 2016, Twitter may make some changes that impact how marketers and communication professionals are able to use the platform. Twitter will allow a lot more characters (rumored March 2016). In essence, Twitter would become a full-fledged blogging platform similar to the feature that LinkedIn rolled out last year.

Twitter 72

Twitter Reddit Advertising Advertising 72

Sword and the Script

DECEMBER 10, 2019

“The Internet moves at breakneck speed, but that doesn’t mean that we as marketers have to do the same. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. Sean Callahan , Senior Manager, Content Marketing | LinkedIn.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

OCTOBER 6, 2015

If content marketing was a self-evaluated college class, marketers would give themselves a “C.” That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. Content Marketing Effectiveness. by Frank Strong. at a 95% confidence level.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

The Stalwart Blog

DECEMBER 18, 2015

A few months ago, our agency learned that more of our clients and prospects were in need of greater content marketing assistance. While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations. However, things are changing and that is no longer the case.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Buzzstream

MAY 2, 2024

However, I connected with him when he offered a free run-through of his new tool, Positional , on LinkedIn before its launch. Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Positional is now live!

Internal 62

Internal International Insurance Insurance 62

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. Social media statistics from 2020.

Survey 176

Survey Marketing B2B Study 176

Cision

MARCH 13, 2017

In the world of digital marketing, traditional marketing tactics have been reinvented so many times that it is not rare for traditionalists to get disillusioned. According to the 2016 Social Media Examiner survey , at least 63% of marketers plan on increasing their use of these social networks this year.

SEO 229

SEO Social Media Tools Google 229

PR Conversations

MAY 24, 2016

Anyone looking to climb the traditional career ladder undoubtedly will need to change companies, if not countries, in pursuit of a hierarchical progression in 2016 and beyond.

Publicity 41

Publicity Agency Study Mobile 41

MaccaPR

JANUARY 11, 2016

Similar to last year (and in p revious collections), our most viewed and shared blog posts featured social media trends, content marketing tips and pop culture-related PR topics: COUNTDOWN: the top 10 MaccaPR posts of 2015*. Shattering Stereotypes with Marketing: A Conversation with The Brand Lab Should we care that in the U.S.

Content Marketing 48

Content Marketing LinkedIn Nonprofit Advertising 48

Cision

JUNE 2, 2017

If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Movoto has taken these ideas and woven it into its content creation, marketing and link hustling. Implement viral marketing tactics. The Key Steps.

How To 198

How To Real Estate Web Case Study 198

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Rock the Status Quo

APRIL 8, 2016

Carrie Morgan (@morgancarrie) April 7, 2016. Now clients want to step up their content marketing, brand journalism , blogging, podcasting, videos and other forms of content creation that stretch our talents in new directions, and it’s falling under the public relations umbrella. @PRisUs @RonPloof #prprochat.

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

Carrie Morgan (@morgancarrie) April 7, 2016. Now clients want to step up their content marketing, brand journalism , blogging, podcasting, videos and other forms of content creation that stretch our talents in new directions, and it’s falling under the public relations umbrella. @PRisUs @RonPloof #prprochat.

Storytelling 100

Storytelling Resources Journalism Examples 100

PRSay

APRIL 19, 2016

Editor’s note: This post is a preview of the PRSA 2016 Strategic Collaboration Conference , May 24-25 in Chicago. A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. Email Marketing and….Everything

Communications 79

Communications Pinterest Reddit Radio 79