PR in High Definition

FEBRUARY 27, 2023

Whether it be an Amazon gadget or a new trending celeb recipe, influencers have the power to impact decisions of consumers across all age groups. billion industry , in 2016 has since grown to become worth $16 billion in 2022, with expectations for it to grow to $21 billion this year. What was a $1.7

Reputation 62

Reputation B2C Ethics Trends 62

PR 20/20

SEPTEMBER 8, 2021

Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency. My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Invest in your future!

Financial 98

Financial Conference Agency Resources 98

PRSay

OCTOBER 14, 2016

Editor’s Note: Anne Green is presenting Why “Partnership Relations” Is the New PR at the PRSA 2016 International Conference on Sunday, Oct. And with so many critical cross-overs between industries, technologies, consumer needs / experiences / behaviors and societal issues – the possibilities are significant.

Real Estate 60

Real Estate Leadership Conference Construction 60

Contently - Strategy

JULY 28, 2021

One of the most impressive things about CarMax’s sophisticated content program is that it didn’t really exist until 2016. According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. Immediately, the leadership team bought in.

SEO 119

SEO Automotive YouTube Video 119

PRSay

AUGUST 8, 2016

It might be a bit of an understatement to say that 2016 has been an interesting year – and we are only a bit more than halfway through. Volunteer and staff leadership teams are firing on all cylinders and the new regional reps are helping bring PRSA National even closer to our members.

Conference 60

Conference Leadership Meeting Internal 60

Communications Conversations

AUGUST 11, 2017

daily newspapers (print and digital) fell 8% in 2016–the 28th consecutive year of declines. FACT: The way in which Millennials consume news is increasingly fragmented. And, I can’t even begin to imagine how the yet-to-be-named generation (my kids–ages 0-13 now) will be consuming media in 10 years.

Media Relations 87

Media Relations Media Local Leadership 87

Business Wire

JANUARY 19, 2017

Trends and technical advancements have influenced how news is both distributed and consumed. TRUSTED SOURCE The credibility and tradition of trust earned from journalists and other downstream consumers of Business Wire content enables companies of all sizes to confidently submit press releases for distribution across the wire.

Financial 163

Financial Video Consumer Data 163

PR 20/20

SEPTEMBER 21, 2016

In order to earn, and keep, consumer trust, it’s imperative for businesses to adapt their thinking, break down silos, and get out of their comfort zones. Leadership must be bought in , and marketing and sales working in tandem, for content marketing to succeed. A few nuggets of Sheridan wisdom: Platforms come and go.

Content Marketing 40

Content Marketing Marketing B2B Video 40

Reputation Us

JULY 13, 2017

After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis. Leadership (14.1%). Non-customers place more importance on leadership appeal, and contributing positively to society, according to the report. Governance (17.4%).

Banking 60

Banking Reputation Financial Government 60

Reputation Us

JULY 14, 2017

After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis. Leadership (14.1%). Non-customers place more importance on leadership appeal, and contributing positively to society, according to the report. Governance (17.4%).

Banking 60

Banking Reputation Financial Government 60

PR 20/20

SEPTEMBER 29, 2020

Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. At the end of 2016, we decided to share what we were learning, leveraging HubSpot to launch the Marketing Artificial Intelligence (AI) Institute.

Case Study 92

Case Study Study Brand Branding 92

PR 20/20

SEPTEMBER 8, 2021

Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency. My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Invest in your future!

Financial 52

Financial Conference Agency Resources 52

Cision

JANUARY 18, 2016

When you’re planning your content strategy in 2016, one tactic that most likely will come up is to publish long form content to LinkedIn. More than any other social network, most people believe there is an opportunity to establish professional thought leadership on LinkedIn through content. Use proper blog structure.

LinkedIn 84

LinkedIn Mobile Leadership Course 84

Sword and the Script

NOVEMBER 15, 2016

Most B2B marketing organizations (66%) believe their content marketing is successful – and it’s trending up according to the 2016 State of Content Marketing report by Ascend2. 3) B2B Needs to Re-think Thought Leadership. Most consumers (96%) “like to encounter thoughts and ideas that go beyond current thinking.”

Content Marketing 60

Content Marketing Study Marketing B2B 60

Communications Conversations

NOVEMBER 10, 2016

However, it is the year 2016, and mobile devices are increasingly the way people (and, of course, employees) are getting their information. A myriad of reasons: lack of budget, lack of vision, lack of leadership. Yet employee comms teams haven’t adapted. It’s a pretty long list. 80 percent? 90 percent?

Mobile 122

Mobile Employee Communications Retail 122

PRSay

JUNE 11, 2018

With all the talk lately about changes in how our clients communicate with audiences — disruptive technologies, innovation, shifting consumer habits — certain key aspects of the PR profession have remained constant. He was the 2016 PRSSA Teahan Outstanding Professional Adviser for his work with Belmont University.

Technology 140

Technology Retail Storytelling Crisis 140

Beyond PR

JANUARY 16, 2018

And while companies have often focused on customer support or general engagement with consumers as the primary use case for the social channel, the PR professionals have been under-served in terms of knowing which journalists and influencers on social channels matter the most to their campaigns. .

Data 70

Data Retail How To Sports 70

Stern + Associates

DECEMBER 19, 2022

He and his co-authors were ahead of their time when they published the 2006 article for Harvard Business Review (HBR), “ Strategies for Two-Sided Markets ,” followed by their bestselling book “ Platform Revolution:How Networked Markets Are Transforming the Economy and How to Make Them Work for You ” in 2016.

System 62

System Technology Engineering Data 62

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. At the end of 2016, we decided to share what we were learning along the way via a blog, Marketing Artificial Intelligence (AI) Institute. So what does it really mean?

Case Study 42

Case Study Storytelling Study Engineering 42

Solo PR Pro

AUGUST 31, 2021

But more than that, I wanted other young women who look like me, other minority women in public relations and communications, to be able to see themselves in a leadership position.”. Between 2016 and 2018, her business was in a state of flux as she made the move from Atlanta, where the majority of her clients were, to New York.

Meeting 98

Meeting Real Estate Energy Agency 98

Cision

OCTOBER 27, 2016

In fact, according to Edelman’s 2016 EARNED BRAND study , 86% of surveyed consumers rely on peer sources for learning about brands and 71% rely on peer sources for buying decisions. Demonstrate your value through thought leadership and engaging multimedia content.

Marketing 120

Marketing Financial Strategy Analytics 120

Communications Conversations

MARCH 29, 2019

To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R. Johnson Leadership Academy Fellow through the African American Leadership Forum. She left the agency world in 2016 to work at Be The Match on their communications team.

Social Media 128

Social Media Agriculture Marketing Media 128

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. And 67% have switched vendors for a more consumer-like experience. Nearly two-thirds of global consumers (64%) will buy from or boycott a brand solely based on its position on a social or political issue. And it’s not just B2C.

Marketing 52

Marketing Storytelling Technology Community 52

Sword and the Script

MARCH 11, 2017

See these related posts: 10 Leadership Tips for 1:1 Meetings with Employees. So, the FTC stepped in with regulations to protect consumers. and Lord & Taylor were sanctioned in 2016 for social media campaigns that didn’t meet disclosure requirements.”. Scalice suggests that I found useful. Brands like Warner Bros.

Tools 68

Tools Marketing Advertising Advertising 68

Sword and the Script

DECEMBER 4, 2018

Each of these provides a potential source of consumer insight and a more holistic way of using media to reset strategy.”. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016. Read more: Top of Mind Among Senior Marketers: Cliff Notes to 3 Significant Surveys of CMOs.

Survey 104

Survey Marketing B2B Content Marketing 104

Waxing UnLyrical

NOVEMBER 20, 2018

As communicators, we are presented with a huge challenge: How do we reach a target audience when they are consuming messages in myriad ways and we are competing for attention with more sources than ever? Sales and Marketing are measured by their business impact, and PR will be, too.

Measurement 56

Measurement Storytelling Data Technology 56

Scott Public Relations

APRIL 2, 2020

According to a just released study by the Knight Foundation, more than 100 million Americans did not vote in the 2016 election, representing 43% of the eligible voting-age population. Young people in the study: Consume significant media, but news is not a primary category in that consumption. Why is this important?

Insurance 71

Insurance Insurance Healthcare Technology 71

Ethical Voices

MAY 8, 2023

And we look at your leadership and reputation. We’ve been helping companies measure their ethical culture since 2016. One of the issues that’s been consuming business are the ethics of AI. We look at governance practices. Then we look at your impact on your communities. When we last spoke it was about 180.

Ethics 71

Ethics Training Financial Survey 71

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 196

Marketing Content Marketing Data Social Media 196

Cision

MARCH 21, 2016

For our newest findings, check out the State of the Media 2016 Report! Emerging technology continues to change the way readers consume the news and how media outlets report it. Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists.

Trends 120

Trends Mobile Media Print 120

Ethical Voices

MAY 6, 2023

And we look at your leadership and reputation. We’ve been helping companies measure their ethical culture since 2016. One of the issues that’s been consuming business are the ethics of AI. We look at governance practices. Then we look at your impact on your communities. When we last spoke it was about 180.

Ethics 52

Ethics Training Financial Survey 52

Communications Conversations

JUNE 8, 2017

2–In 2016, you helped spearhead the PR efforts around the new US Bank Stadium. I smile when my day includes meetings that involve things like Super Bowl planning, the XGames, our new Podcast (Power of Possible Podcast – check it out in the app store! ) and partnerships with awesome nonprofits like Technovation[MN]. Pretty awesome.

Banking 113

Banking Sports Financial Corporate 113

MaccaPR

AUGUST 26, 2015

By telling the story of how Lego came to be, consumers are getting a behind the scenes look, and, simultaneously, learning about the people who built it. Stay tuned in 2016! We went on to interview Helgeson, his son, his father, a half dozen retired employees and current leadership. How To Tell Your Corporate History.

Corporate 48

Corporate Examples Storytelling Brand 48

Doctor Spin

JANUARY 19, 2024

Being informed and granted a bigger picture is a typical leadership privilege. 11 Evil Leadership Techniques. The Qualities of Leadership: Direction, Communication, and Obfuscation. Leaders must wield the Sword of Certainty wisely. It grants the leader an extra buffer of power over the uninformed. 1 Silfwer, J. 2013, May 3).

Wikipedia 52

Wikipedia Leadership eBook Exercises 52

ZudePR

DECEMBER 30, 2016

All the reviews below were featured in my irregular reading list email: I issued seven in 2016. 1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. You must turn down time-consuming commitments. P.S. Cialdini brought out a follow-up book in September 2016. Sign Up Now. #1:

Writing 84

Writing Google Meeting Airlines 84

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging.

Writing 198

Writing Communications Marketing B2B 198

RH Strategic

NOVEMBER 10, 2015

For nearly 50 years now, CES has been the launch pad for consumer electronics products, from the VCR to the more. If you work in technology, follow the technology industry or have ever considered yourself an early adopter, then chances are that come January you are closely watching what happens over four days in Las Vegas.

Technology 69

Technology Consumer Industry Leadership 69