ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. But many brands don’t have Casper’s $240 million venture funding. Gillette, a P&G brand, even sued them in 2015, citing patent infringements.

Brand 136

Brand Branding How To Storytelling 136

The Stalwart Blog

JANUARY 8, 2016

If this history and a handful of recently emerging trends are any indication, 2016 will be the host of yet another boom of social innovation. . Be on the lookout for these 5 social media trends in 2016: . 2015 was a big year for video, 2016 will be even bigger. Coming To You Live.

Social Media 60

Social Media Trends Apparel Media 60

Marketwired

DECEMBER 10, 2015

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. Will you be a #ContentMachine in 2016? What are YOUR plans for content in 2016? We’re curious, too.

Infographics 100

Infographics Survey Content Marketing Marketing 100

ISEBOX

FEBRUARY 23, 2017

Especially since Pinterest and Instagram are basically the same: Both are image-driven social media platforms, using visuals in marketing that encourage sharing and engage your target audience. Instagram: A platform that enables you to capture visual content that you find engaging and would like to share with your community.

Pinterest 70

Pinterest Pharmaceuticals Instagram Marketing 70

Communications Conversations

MARCH 8, 2016

Last week, social analytics company, Locowise, released an interesting report on Instagram analytics. percent in January 2016. As you know, late last year, Instagram opened up its ad platform to all brands. And finally, I’m already seeing the power of Instagram advertising with some clients. Instagram Zero.

Instagram 60

Instagram Advertising Advertising Analytics 60

Shift Communications

DECEMBER 11, 2015

2015 found brands reevaluating their agency relationships in an unprecedented way , turning over partners looking for a better mix of nimble, efficient and integrated. 2016 in the Chinese Zodiac is the year of the Monkey, whose attributes include being “smart, quick witted, frank, optimistic, ambitious and adventurous.”

Marketing 60

Marketing Mobile Pinterest Analysis 60

Barokas

JANUARY 19, 2018

With over 2 billion users on Facebook and over 800 million users on Instagram, these two social networking sites have far surpassed their original intentions to connect family and friends. The first major change occurred in March 2017, when Instagram announced that it would no longer display posts in chronological order.

Instagram 84

Instagram Facebook How To Travel 84

Contently - Strategy

OCTOBER 4, 2018

If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. Your brand may have a central personality, but it needs to be able to convey different tones.

Brand 111

Brand Branding LinkedIn Instagram 111

Cision

SEPTEMBER 12, 2016

People use hashtags to contextually search on Instagram, Twitter, and Vine. This may not be true for Instagram, where multiple hashtags are often used and add more thorough context to posted images. Nearly every social network enables hashtags and some brands are even trademarking hashtags.

How To 120

How To LinkedIn Instagram Twitter 120

Cision

APRIL 1, 2016

You ’ re not going to stop using Instagram. Every time there ’ s an update, a change or a suspicious new privacy policy, a collective and very loud few declare that this exact moment will be the moment in time when they stop using Instagram forever. In August 2015, there were 50 million ad impressions on Instagram.

Instagram 120

Instagram Wikipedia Privacy Policies 120

Cision

DECEMBER 21, 2015

The Facebook ecosystem (which includes Instagram and WhatsApp ) offer unprecedented social utility, and Facebook is expanding its native services substantially in 2016. The changes to Facebook in 2016 are new to Facebook, but aren’t new to the social landscape. Facebook Live Video (for all). Take PR to the next level.

Facebook 48

Facebook Nonprofit Enterprise Google 48

The Proactive Report

FEBRUARY 24, 2017

That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Back in November 2016 the shares were $18. Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat. Most brands are not exclusively using Twitter as their customer service platform.

Twitter 235

Twitter Customer Service Web Facebook 235

Prohibition

JULY 13, 2021

Instagram now gives consumers the option to hide likes or not. After Facebook conducted research into what consumers really want when it comes to likes being displayed on Instagram, users finally got to voice their say! Instagram now gives consumers the option on whether to hide likes or not.

Social Media 62

Social Media Trends Pinterest Radio 62

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Additionally, YouTube rolled out their version of this successful content format via YouTube Shorts.

Video 98

Video Agency Strategy Marketing 98

Solo PR Pro

AUGUST 16, 2016

Last week some of the members of the Solo PR PRO community joined us in Tampa Bay, Florida for our main event of 2016. It was amazing to share with one another and our fellow attendees at the 2016 Florida Public Relations Association Conference in Tampa Bay, Florida! Jennifer Lefkowitz in a session, photo via FPRA. What’s next?

Conference 40

Conference Crisis Community Crisis Communications 40

Sword and the Script

FEBRUARY 15, 2020

1) Improving CX is the best way to distinguish your brand. The top way marketers say they can distinguish their brands this year is by improving the customer experience (CX). That’s according to the State of Branding Report 2020 by Bynder. (Click or right-click open an image in a new page for a higher resolution version).

Study 78

Study Marketing Brand Branding 78

Communications Conversations

NOVEMBER 9, 2018

The theory: Brands no longer need to post 20 times a week to drive results in social media marketing. Back in 2016, this was actually a somewhat progressive concept. Yet, I continue to see MANY brands completely ignoring that best practice. Or, use it to start experimenting with an emerging platform, like Instagram Stories.

Facebook 74

Facebook Brand Branding Social Media 74

MaccaPR

MAY 23, 2016

According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. One result from the study: in contrast to the nearly 500 tweets from e-cigarette brands, marketers and resellers, there were zero tweets from public health groups about the effects of e-cigarette use.

Conference 80

Conference Healthcare Marketing Crisis 80

Deirdre Breakenridge

FEBRUARY 15, 2017

8. What’s the best way to build your professional brand? Jess is known for making photogenic recipes (and then Instagramming them) and her hilarious dance to the Red Hot Chili Peppers’ song, “Give It Away”. Senators, leading consumer brands and national non-profit organizations ranging from tech to healthcare to the fine arts.

Twitter 281

Twitter System Community Healthcare 281

MaccaPR

JUNE 8, 2017

In this age of blogs, podcasts, Instagram and YouTube, are radio talk shows still relevant? A person who isn’t trying to sell their product or brand, although I’ll be happy to plug your new book or website. I admit it: I’m a baby on the Instagram platform. What do I love about talk radio? Good question.

Radio 89

Radio Instagram Pitching Interviews 89

Norton's Notes

JUNE 8, 2016

As of April 2016, Instagram had around 400 million users worldwide and is one of the fastest growing social networks. A popular social media platform for both users and brands, so it’s hardly surprising that Instagram has just announced it plans to launch business friendly tools that provide insights into engaging posts and audience.

Instagram 28

Instagram Small Business Social Media Facebook 28

Waxing UnLyrical

MAY 10, 2018

Yet, health and wellness brands refuse to let them go. The following examples focus on health and wellness brands, but the takeaways apply to any industry. This message is so central to its mission that its Instagram feed could be easily confused as a purely feminist outlet. Positioning: Lärabar as a Lifestyle Brand.

Creativity 73

Creativity Communications Brand Branding 73

Communications Conversations

JULY 6, 2018

By now you’ve heard of Instagram’s latest update: IGTV. Instagram made the announcement a couple weeks ago , and since then it’s been a very hot topic of conversation among marketers, communicators and social media creators and influencers. We know people are spending more time on the Instagram app.

Social Media 87

Social Media Instagram Media Video 87

5W PR

NOVEMBER 23, 2021

Wondering if it’s worth the time and effort to build a business account on Instagram? According to cision.com, Instagram gets 4.21 But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. percent engagement per post compared to.07 Hashtags.

Instagram 158

Instagram Publicity How To Social Media 158

Cision

APRIL 21, 2016

Influence — it ’ s the buzz word of 2016. But 2017 will be the year of influence, not 2016. Four months in to the year and we haven ’ t seen large brands and large campaigns leverage social influencers like we may have wished. Large brands are yachts. The best firms and brands anticipate where they will have to be next.

Groups 120

Groups Instagram Exercises Software 120

Communications Conversations

AUGUST 23, 2016

Brands have long (well, as least for the last 7-8 years) relied on Twitter as a customer service tool and a brand management tool. When looking over competing brands’ Twitter accounts I noticed a trend: Very few of them were responding to any tweets. And, if that’s the case, why would brands want to interact there?

Twitter 60

Twitter Brand Branding Tools 60

Cision

NOVEMBER 24, 2015

It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. They are moving to YouTube and Instagram. The 20 most influential sneakerheads on Instagram will drive those purchases, at a fraction of the cost. You now have a different, more exciting challenge. Changing Habits.

Pitching 120

Pitching How To Instagram YouTube 120

Communications Conversations

NOVEMBER 2, 2017

We also crowd-sourced some of our content that was shared on Instagram and Snapchat. Check out the sights and sounds from #TOJO17 at Target Field, including YOUR tweets and instagrams! “ We started using it at the 2016 press conference at Target Field –and, it really took off. link] pic.twitter.com/sblWWgWw84.

Case Study 113

Case Study Journalism Study Instagram 113

Buchanan PR

OCTOBER 5, 2023

Taylor Swift’s image and brand in the media Taylor Swift is a long-established figure in the media, with a career in the public eye dating back well over 13 years. More than that, brands are jumping on the Taylor Swift train as well. Heinz Ketchup isn’t the only brand to hop on the “seemingly ranch” bandwagon.

Strategy 82

Strategy Media Viral Trends 82

Communications Conversations

NOVEMBER 16, 2022

Similarly, “Instagram” and “Facebook” are not social media skills. I wrote a post back in 2016 about the 10 skills the PR pro of the future will need to have. It takes time to build a brand, a voice, etc. Let’s face: People are pretty critical of brands on social media – especially in 2022.

Social Media 174

Social Media Media Analytics Data 174

ISEBOX

JANUARY 5, 2017

The company tapped another reality TV star, Emily Maynard Johnson, who appeared on ABC’s The Bachelor and The Bachelorette, to promote Diclegis on Instagram and Twitter. But Duchesnay got it right this time with their 2016 promotions. A Better Way to Use Twitter. . Success with the Right Social Media Strategy. . And why not?

Social Media 70

Social Media Pharmaceuticals Strategy Instagram 70

Communications Conversations

NOVEMBER 28, 2016

So, it should come as no surprise that a handful of early adopter brands have already started experimenting with Spectacles– including Minnesota’s own space150 and the Minnesota Wild. ” Finally, the other mainstream brand I’ve noticed playing with Spectacles so far has been General Electric.

Brand 60

Brand Branding Sports Trends 60

Mark My Words

DECEMBER 3, 2020

Brand expert Mark Borkowski says Kate — who has dated actor Johnny Depp, 57, Libertines front man Pete Doherty, 41, and was married to Jamie Hince, 51, until 2016 — has an enduring appeal that younger models can’t match. “There isn’t the environment for them to build their brand like she has. . He says: “She is an icon.

Banking 60

Banking Fashion Interviews Instagram 60

Cision

FEBRUARY 16, 2016

The media is constantly evolving, and if you don’t stay up to date on the latest best practices, you will miss out on opportunities for your brand. So how can you keep up and get your brand on reporters’ radar? Make sure your brand’s news is always easy to find by sharing it on social.

Report 120

Report Media Television Pitching 120

Stephen Waddington

MARCH 20, 2019

Typical remuneration is in the range of £250 to £1,000 for a collaboration with a brand. Paying to play Collaborations are the most lucrative form of brand partnership and typically involve multiple blog posts and social media posts. Twitter (91%), Facebook (86%) and Instagram (79%) remain the preferred channels to promote blog posts.

Blogging 76

Blogging Fashion Survey Instagram 76

Mark My Words

NOVEMBER 25, 2020

More than half of sales are ­determined by brand name and 23 per cent by an influencer’s status. Fashions change and the beauty brand has taken over from celebrity scents by stars such as Britney Spears or Beyoncé. It’s a brand in itself so it’s an interesting one to drop over the holiday season.”

Instagram 60

Instagram Fashion Retail Brand 60

Communications Conversations

APRIL 6, 2017

Then, last August, Instagram introduced its own version of “Stories” to the world. According to Bloomberg, in the 25 weeks since launch, Instagram Stories has reached 150 million daily users. That’s the same number of users that Snapchat’s whole app reportedly hit around June 2016. What does all this mean for brands?

Web 68

Web Instagram Facebook Social Media 68