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How businesses use Instagram Stories—30 case studies to learn from

Agility PR Solutions

Launched in 2016, Instagram Stories became an instant hit, adored by 300 million daily users. On average, users under 25 spend around 32 minutes a day on Instagram, while those in older age groups spend more than 24 minutes per day.

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5 Reasons Email Is Key for Communication in 2016

Cision

Nearly) everybody is on Facebook, most professionals are on LinkedIn, Instagram is a (relative) engagement powerhouse, Snapchat is a content game-changer, Twitter has hearts, and so on and so forth. What I want to do in this post is make a five-point argument that email is one of the most important communications channels in 2016.

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9 Content Marketing Trends That Will Rule The Roost In 2016

Cision

Soon 2015 will fade into history, so it’s time to forecast which content marketing strategies are most likely to follow through in 2016 and which of them will die a fast death. Want to deliver valuable content in 2016? And social media is another 2015 trend on the list and is likely to make waves in the year 2016.

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SHIFT Archives: The Best of Q2 2016

Shift Communications

Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. In April of 2016, Facebook decided to change the game and reporting methods for the typical influencer. Want to see how to do this for your blog? Here’s how. Lisa Zanchi.

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5 Buzzworthy Social Media Trends For 2016

The Stalwart Blog

If this history and a handful of recently emerging trends are any indication, 2016 will be the host of yet another boom of social innovation. . Be on the lookout for these 5 social media trends in 2016: . 2015 was a big year for video, 2016 will be even bigger. Coming To You Live. Buy-Buy-Buy.

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Pinterest or Instagram for Pharmaceutical Marketing? Spoiler: It’s Both.

ISEBOX

Especially since Pinterest and Instagram are basically the same: Both are image-driven social media platforms, using visuals in marketing that encourage sharing and engage your target audience. Instagram: A platform that enables you to capture visual content that you find engaging and would like to share with your community.

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64% of PR and Marketing Pros Will Increase Content Marketing Efforts in 2016: Marketwired Survey and Infographic

Marketwired

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. Will you be a #ContentMachine in 2016? What are YOUR plans for content in 2016? We’re curious, too.