The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. DemandGen Report – 2016 Content Preferences Survey ). Get the Digital PR Tips News letter.

Strategy 149

Strategy SEO B2C Engineering 149

The Proactive Report

JANUARY 8, 2016

Check out our free email course on the Digital PR skills you need in 2016 and beyond. For those of use who learned our trade 10 or more years ago, the technology curve has been very steep. There are a slew of new skills we have to master. Follow me on Twitter.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

Check out our free email course on the Digital PR skills you need in 2016 and beyond. For those of use who learned our trade 10 or more years ago, the technology curve has been very steep. There are a slew of new skills we have to master. Follow me on Twitter.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

Check out our free email course on the Digital PR skills you need in 2016 and beyond. For those of use who learned our trade 10 or more years ago, the technology curve has been very steep. There are a slew of new skills we have to master. Follow me on Twitter.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

MARCH 21, 2017

The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past. Any brand should expect at least one crisis during the course of its lifespan.

Reputation 140

Reputation Crisis Social Media Google 140

Burrelles Fresh Ideas

AUGUST 2, 2023

The captivating nature of television programming attracts viewers, allowing PR pros to deliver impactful narratives and brand stories that resonate. Television’s widespread appeal ensures that even in today’s on-the-go digital era, it remains a crucial channel to capture the attention of a broad demographic.

Radio 74

Radio Television Media Local 74

5W PR

JANUARY 15, 2020

When it comes to understanding the potential of virtual reality, brands and their marketing teams seem to have barely brushed the surface. Storytelling is everything in the contemporary branding world, and many businesses are beginning to look to evolving technologies to stay ahead of the game. Augmented Reality (AR).

Technology 78

Technology Storytelling Consumer Brand 78

The Proactive Report

MARCH 29, 2016

The next #DigitalPR chat on Twitter is Friday April 1, 2016. Q2: How does a brand set goals for their content? Q4: 70% of marketers lack a consistent or integrated content strategy – how should a brand start on strategy? Time: 10 am Pacific and 1 pm Eastern. Guest: Brandon Andersen, Chief Strategist Ceralytics. andersenology.

Strategy 100

Strategy Marketing Content Marketing Twitter 100

The Proactive Report

MARCH 29, 2016

The next #DigitalPR chat on Twitter is Friday April 1, 2016. Q2: How does a brand set goals for their content? Q4: 70% of marketers lack a consistent or integrated content strategy – how should a brand start on strategy? Time: 10 am Pacific and 1 pm Eastern. Guest: Brandon Andersen, CEO and co-founder of Ceralix.

Strategy 100

Strategy Marketing Content Marketing Twitter 100

The Proactive Report

DECEMBER 27, 2017

‘Tis the season – predictions are the order of the day and the PR industry is no different. Here are my picks for the top 3 PR trends in 2018. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. Understanding the goals of the brand.

Trends 124

Trends Data-Driven PR Data System 124

5W PR

JULY 27, 2020

In his October 9, 2016 blog about the Baltimore Ravens fourth-quarter loss to the Washington Redskins, former NFL player Dan Birdwell threw in this quote: “You have to play this game just like somebody just hit your mother with a two by four.”. Encouraging the use of pseudonyms can make it more comfortable.

Exercises 97

Exercises Software Employee Training 97

Norton's Notes

APRIL 21, 2016

I am sure most of us working in digital PR and social media have noticed how YouTube links don’t receive quite as much reach or engagement as they once did – that is no coincidence. Until then I will look at the brand and use the test and measure approach before throwing away my clients funds.

YouTube 28

YouTube Advertising Advertising Television 28

Sword and the Script

MARCH 11, 2017

A little more than a year ago, I recommended four Chrome extensions for digital PR professionals and episode #75 of the Growth Marketing Toolbox podcast by Nicholas Scalice tipped me off to a few more. 2) Is your brand investing in the right content? Brands like Warner Bros. 1) Visualize how people engage with your site.

Tools 68

Tools Marketing Advertising Advertising 68

The Resolution Blog

NOVEMBER 25, 2015

What is Inbound & why should PR pros care? Iliyana Stareva shares 17 reasons why everyone in PR should take an inbound approach. PR planning for 2016? PR is fast paced but does that help your productivity? New digital opportunities for PR will arise through collaboration. Or do they?

eBook 120

eBook Google Tools Analytics 120

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. 2016 Goals,” it says.

Digital PR 60

Digital PR SEO Small Business Blogging 60

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. d) 10 Sure Shot Tips to Turn Brand Advocates into Marketers via Mention.

Trends 60

Trends Media Report Technology 60

The Proactive Report

JANUARY 24, 2016

More companies – both BtoC and BtoB – are creating content as an integral part of their marketing and Digital PR. 76% of BtoB and 77% of BtoC firms are creating more content than they did a year ago and half of them will be spending more on content in 2016. Not some new and esoteric Digital PR technique.

Digital PR 100

Digital PR Strategy Infographics Trends 100

The Proactive Report

JANUARY 24, 2016

More companies – both BtoC and BtoB – are creating content as an integral part of their marketing and Digital PR. 76% of BtoB and 77% of BtoC firms are creating more content than they did a year ago and half of them will be spending more on content in 2016. Not some new and esoteric Digital PR technique.

Digital PR 100

Digital PR Strategy Infographics Trends 100

The Proactive Report

JANUARY 24, 2016

More companies – both BtoC and BtoB – are creating content as an integral part of their marketing and Digital PR. 76% of BtoB and 77% of BtoC firms are creating more content than they did a year ago and half of them will be spending more on content in 2016. Not some new and esoteric Digital PR technique.

Digital PR 100

Digital PR Strategy Infographics Trends 100

Cision

SEPTEMBER 5, 2017

People are not interested in hearing how great your brand is. In 2016, Hallmark , a leading greeting card, and gift manufacturer collaborated with Instagram influencers to promote their holiday-2016 collection of keepsake ornaments. As a result, the campaign increased brand awareness and sales during the season.

Strategy 244

Strategy How To Media Measurement 244

ZudePR

DECEMBER 30, 2016

All the reviews below were featured in my irregular reading list email: I issued seven in 2016. 1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. P.S. Cialdini brought out a follow-up book in September 2016. Be a reverse-positioned brand. Be a hostile brand.

Writing 84

Writing Google Meeting Airlines 84

Prohibition

APRIL 17, 2017

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. Attending press launches.

Agency 48

Agency Crisis Management Fashion Social Media 48

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Kissmetrics).

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Kissmetrics).

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

The Proactive Report

FEBRUARY 7, 2016

On February 5, 2016 Meritus Media Inc launched the #DigitalPR Twitter chat. A2: Of course there are KPIs for PR, e.g. share of voice, brand sentiment, influencer relations. Q3: How should brands be setting KPIs? A3: Digital transformation is taking place across the organization. Please give examples.

Measurement 100

Measurement Digital PR Tools Content Marketing 100

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. Vocus , a provider of cloud-based PR software announces it will be acquired by GTCR for $447 million.

Technology 12

Technology Software Company Marketing 12

The Proactive Report

JUNE 11, 2016

The Holmes Global Communication Report 2016 revealed that in-house execs and agency leaders agree that talent is the top challenge for PR today. ” Only 4 in 10 college seniors in the 2016 graduating class said their college experience helped them prepare for their future career. (A

Infographics 150

Infographics Course Survey Agency 150

The Proactive Report

JANUARY 20, 2016

The 2016 Edelman Trust Barometer published this week highlights some trends that are of particular interest to PR practitioners: Who to trust: People around the world are increasingly reliant on a “person like yourself” for trusted information and opinions. Make your employees your best advocates. Online media rose to #3 (53%).

Digital PR 100

Digital PR SEO Employee Government 100

The Proactive Report

JANUARY 20, 2016

The 2016 Edelman Trust Barometer published this week highlights some trends that are of particular interest to PR practitioners: Who to trust: People around the world are increasingly reliant on a “person like yourself” for trusted information and opinions. Make your employees your best advocates. Online media rose to #3 (53%).

Digital PR 100

Digital PR SEO Employee Government 100

The Proactive Report

JANUARY 20, 2016

The 2016 Edelman Trust Barometer published this week highlights some trends that are of particular interest to PR practitioners: Who to trust: People around the world are increasingly reliant on a “person like yourself” for trusted information and opinions. Make your employees your best advocates. Online media rose to #3 (53%).

Digital PR 100

Digital PR SEO Employee Government 100

ZudePR

JUNE 6, 2016

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). Like many of us who work in digital marketing, social media is the #1 distraction.

Writing 114

Writing Social Media SEO Blogging 114

The Proactive Report

MARCH 16, 2016

Here is the transcript of the #DigitalPR chat on Friday March 11, 2016. Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. My guest was Victoria Lim, visual content expert and the Social Media and Content Editor for Walt Disney World.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

Here is the transcript of the #DigitalPR chat on Friday March 11, 2016. Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. My guest was Victoria Lim, visual content expert and the Social Media and Content Editor for Walt Disney World.

Infographics 100

Infographics Video Case Study Print 100

Cision

MAY 29, 2017

Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. Almost every brand is creating content to offer value for their audiences, which means it’s even more difficult for people to find the information they are looking for. billion in 2016. Enter content discovery!

How To 129

How To Content Marketing Engineering Advertising 129