Cision

MARCH 8, 2016

Get Cision’s free State of the Media 2016 Report! Besides your own website, you should also ensure the content you create, whether it’s white papers, blog posts or reports, is mobile-friendly and visually appealing, especially if you plan on sending it to a journalist. Ensure a Mobile-Friendly Experience.

Trends 120

Trends Mobile Media Infographics 120

ImPRessions - Crenshaw Communications

APRIL 12, 2016

These speeches, presentations or other materials can have second and third lives as bylined articles, blog posts and white papers. As the second quarter of 2016 begins, now is an opportune time to think like a “start-up” and get some fresh PR perspective.

Company 120

Company Guidelines Leadership Financial 120

Sword and the Script

APRIL 4, 2017

How to Generate Media Referenceable B2B Customers with a Blog. For example, a prospect that opens an email, clicks-thru a PPC ad, reads the coverage in a trade magazine, hovers over sponsored post, subscribes to a blog, signs up for a webinar and downloads a report. Blog post: 44%. This study was conducted by email in June 2016.

B2B 63

B2B Study Marketing Survey 63

Beyond PR

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. You’re doing it. She’s doing it.

Infographics 72

Infographics Case Study Video Survey 72

MaccaPR

MARCH 2, 2017

To satisfy the info hunger of those ravenous students, I curated this list of the most vital sources on social media strategy, video marketing and online communication: Best Social Media Blogs. Buffer Blog – Produced by the social media firm Buffer, this blog is especially strong on advice for success with YouTube and Instagram.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Sword and the Script

NOVEMBER 29, 2016

After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. Here are some easy ways to get involved and make a significant impact: Break sections from existing white papers into guest blog posts. Re-write white papers as long form contributed articles.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Sword and the Script

JUNE 11, 2019

— Tom Fishburne (@tomfishburne) March 13, 2016. In my experience, well written white papers and reports with genuine insights that are created in collaboration with SMEs are often good candidates for registration pages. Comments are still open on this blog. The Middle Ground on Registration Pages. What about you?

B2B 118

B2B Mobile Content Marketing SEO 118

Sword and the Script

FEBRUARY 18, 2017

See these related posts: How Long Should a Blog Post Be? [A B2B Blog Metrics: 4 Effective Categories to Measure Success. Second, aim to nurture rather than make a hard sell; in B2B marketing that means pitching quality content, like reports, white papers and webinars. A Data-Driven Answer for B2B]. And later. “64%

B2B 66

B2B Marketing Advertising Advertising 66

Cision

AUGUST 26, 2015

We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Seth’s Blog: Every marketing challenge revolves around these questions [link]. Social strategy from NGO in El Salvador — love emoji on paper! Click here for our free live-streaming white paper!

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

JULY 9, 2016

Perhaps there’s a better way to nurture or otherwise engage the chap who registered to downloaded a white paper than three ( and often more) touches by sales within 24 hours. Why then, does marketing need more white papers, landing pages and registrations? Leyla Arsan (@leyla_a) July 1, 2016. And maybe there isn’t.

Content Marketing 68

Content Marketing Social Media Marketing Media 68

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Pin all your landing page URLs and blog posts to encourage sharing of them!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

OCTOBER 6, 2015

That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. Social media (93%), case studies (82%), blogs (81%), email newsletters (81%), and in-person events (81%) top the list of as the most popular tactics. by Frank Strong. On average, B2B organizations employ 13 tactics.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

MaccaPR

MARCH 7, 2016

It’s not surprising that a 2016 survey of print, television and digital journalists by TEKgroup found that 80 percent of the reporters said it was “very important” or “important” for a company to have an online newsroom and 92 percent of journalists said they’d find an online newsroom useful. Which leads us to why it’s important to….

How To 48

How To Media Print Real Estate 48

Doctor Spin

APRIL 17, 2023

Write a white paper or research report on a topic related to your industry. Write a guest blog post for a popular industry publication or website. Please support my blog by sharing it with other PR- and communication professionals. Run a social media contest and reward user-generated content. Grand Central Publishing.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

DECEMBER 13, 2016

Jeff Perkins (@jeffperkins8) December 7, 2016. Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. This becomes a theme or column for a monthly blog post. and embed it into the blog post.

B2B 60

B2B Infographics Interviews eBook 60

Beyond PR

NOVEMBER 1, 2016

This blog post has been formatted to fit your screen. Whether you are viewing this blog post on a laptop, tablet or mobile phone, you expect it to appear properly and specifically formatted for your device. Rarely do you think about this, unless a website’s content isn’t displaying properly. Outside of that, there are more than 2.6

Web 40

Web Mobile SEO Technology 40

Beyond PR

APRIL 26, 2016

During next week’s National Small Business Week (May 1-7, 2016), small business owners from around the country will be celebrated for their entrepreneurial spirit and determination, and have an opportunity to participate in events that educate, connect, and inspire. Book speaking engagements.

Small Business 40

Small Business Nonprofit Local Community 40

MaccaPR

OCTOBER 26, 2015

million - had become the last successful, worst-polling candidates in the 2016 race. whose lively “ Ad Blockers: An Uncertain Threat ” blog post is a must-read. They don’t block influencer blog posts, or emails, or sponsored white papers. They don’t block search ads. They don’t block amplified social content.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

Beyond PR

MARCH 25, 2016

If the conversations at Influitive’s Advocamp 2016 were any indication, more and more marketers are beginning to understand and embrace its power. In my previous blog posts about advocacy marketing, I looked at how advocacy content can benefit your brand and how to start sharing your customers’ love. Immediately.

Marketing 40

Marketing B2B B2C Leadership 40

Beyond PR

SEPTEMBER 6, 2016

questions our white paper The Distribution Effect: Bring Your Content Marketing to the Next Level. Mark Hamill (@HamillHimself) September 4, 2016. Author Amanda Hicken is a senior marketing manager at Cision, where she directs the demand generation content strategy for PR Newswire’s and Cision’s blogs. And that’s smart.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Sword and the Script

FEBRUARY 21, 2017

In 2016 account-based marketing (ABM) was a widely-publicized solution for marketing and sales alignment as well as positive ROI. Downloading a white paper or signing up for a webinar doesn’t make the person an automatic SQL. One publication or blog you read regularly is: Content Marketing Institute.

Marketing 64

Marketing System Data Tools 64

PR Conversations

APRIL 21, 2016

Omar, on the advice of our social media marketing guru consultant and the contracted software vendor company [which pays him to write white papers extolling company benefits of its software program], internal communications thinks your team and you are the right audience for messaging and implementation of our new employ ee advocacy program.

Employee 40

Employee Internal International Corporate 40

Contently - Strategy

JANUARY 2, 2019

So many marketing departments are happy churning out the same four crappy white papers year after year, even if they perform about as well as Donald Trump at a spelling bee. Sometimes it’ll be an article with an interactive graphic on your blog. June, Illinois. Complacency is the enemy of good content.

Case Study 85

Case Study Content Marketing Strategy Facebook 85