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9 Content Marketing Trends That Will Rule The Roost In 2016

Cision

Soon 2015 will fade into history, so it’s time to forecast which content marketing strategies are most likely to follow through in 2016 and which of them will die a fast death. Want to deliver valuable content in 2016? Learn how to build a brand journalism program with Cision’s free white paper! Social Media.

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64% of PR and Marketing Pros Will Increase Content Marketing Efforts in 2016: Marketwired Survey and Infographic

Marketwired

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. Will you be a #ContentMachine in 2016? What are YOUR plans for content in 2016? We’re curious, too.

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Ethical Standards in the Public Relations Industry

Burrelles Fresh Ideas

You can download the subsequent white paper and see the complete list of evaluation criteria here. The full report white paper is 40 pages long and laden with findings, charts, graphs, and recommendations you can review. Many professors are doing great research in this area, but we need more practical advice as well.”

Ethics 112
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Getting Your PR Measurement Program in Shape for 2016

Shift Communications

It’s the fall – which means back to school, back to work and pretty soon planning for 2016. Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) How can you showcase your current work in the best light and set the stage for an even more successful 2016?

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Audit Reform Bill is limp response to corporate failure, climate, and social concerns

Stephen Waddington

BHS was placed into administration in 2016 with a pension deficit of £571 million, and 11,000 jobs lost as result. A Government white paper published in March 2021 set out proposals to strengthen the UK’s framework for large companies and the way that they are audited.

Corporate 106
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10 New Facebook Features for 2016

Cision

The Facebook ecosystem (which includes Instagram and WhatsApp ) offer unprecedented social utility, and Facebook is expanding its native services substantially in 2016. The changes to Facebook in 2016 are new to Facebook, but aren’t new to the social landscape. Facebook Live Video (for all). Take PR to the next level.

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3 Ways to Clean Up? Your Social Media Strategy

Cision

Learn how with our white paper! Devoting even just a little attention on your social media strategy can make for a big payoff in 2016. In addition to those automatic posts or promotions, throw in some fun photos of your products, some casual questions and interaction with others. Start Replying to People.