Sword and the Script

JUNE 11, 2019

Registration forms are a measurable source of potential sales prospect; 44% of B2B marketing organizations say they gate content and of those “close to two-thirds (62%)…cited earning qualified leads as their reason for doing so.”. .” — Tom Fishburne (@tomfishburne) March 13, 2016. Comments are still open on this blog.

B2B 120

B2B Mobile Content Marketing SEO 120

Sword and the Script

JULY 9, 2016

Perhaps time-on-page is a better digital analytical measure than the volume of sessions or visitors. Perhaps there’s a better way to nurture or otherwise engage the chap who registered to downloaded a white paper than three ( and often more) touches by sales within 24 hours. Leyla Arsan (@leyla_a) July 1, 2016.

Content Marketing 68

Content Marketing Social Media Marketing Media 68

Sword and the Script

OCTOBER 6, 2015

That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. Social media (93%), case studies (82%), blogs (81%), email newsletters (81%), and in-person events (81%) top the list of as the most popular tactics. Content Marketing Goals and Measures. by Frank Strong.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Cision

AUGUST 26, 2015

We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Seth’s Blog: Every marketing challenge revolves around these questions [link]. Social strategy from NGO in El Salvador — love emoji on paper! Click here for our free live-streaming white paper!

Social Media 120

Social Media Twitter Media Nonprofit 120

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Write a white paper or research report on a topic related to your industry. Write a guest blog post for a popular industry publication or website. Shankman, P.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Beyond PR

SEPTEMBER 6, 2016

questions our white paper The Distribution Effect: Bring Your Content Marketing to the Next Level. Throughout your content experiment, measure the outcomes. Mark Hamill (@HamillHimself) September 4, 2016. Think about your current audience. Are you happy with its size? And that’s smart. Why settle for stagnant reach?”

Marketing 40

Marketing Content Marketing Television Storytelling 40

Sword and the Script

FEBRUARY 21, 2017

It’s required for successful and measurable outbound efforts, and it’s generated from inbound efforts. If you don’t measure you can’t improve, strategize, or produce reports of substance. In 2016 account-based marketing (ABM) was a widely-publicized solution for marketing and sales alignment as well as positive ROI.

Marketing 64

Marketing System Data Tools 64

Contently - Strategy

JANUARY 2, 2019

So many marketing departments are happy churning out the same four crappy white papers year after year, even if they perform about as well as Donald Trump at a spelling bee. Set goals and KPIs and measurement framework. Sometimes it’ll be an article with an interactive graphic on your blog. June, Illinois.

Case Study 110

Case Study Content Marketing Strategy Facebook 110