article thumbnail

11 Shrewd PR and Marketing Predictions You Can Bank On

Sword and the Script

The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. In 2016, expect editors and reporters to be informed by metrics that help them decide what to cover, like Mashable’s predictive analytics tool. The word millennials will finally die a death in 2016. by Frank Strong.

Banking 60
article thumbnail

7 Best, 7 Worst and 7 Favorite PR Blog Posts in 2016 [Sword and the Script]

Sword and the Script

The year of 2016 brought a fairly significant evolution for this website. In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. Over the course of 2016, I published some 84 posts, on PR , marketing and social media.

Blogging 104
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

#measurePR Recap (November 2016): Measuring Engagement

Waxing UnLyrical

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn #measurePR Recap (November 2016): Measuring Engagement. Wouldn't you like to be in her kitchen?

article thumbnail

#measurePR Recap (October 2016): Measuring Content

Waxing UnLyrical

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn #measurePR Recap (October 2016): Measuring Content. Wouldn't you like to be in her kitchen?

article thumbnail

#measurePR Recap (April 2016): Influencer Marketing

Waxing UnLyrical

Robert Scoble (@Scobleizer) April 14, 2016. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn #measurePR Recap (April 2016): Influencer Marketing.

article thumbnail

PR Rock Stars: U.S. Bank’s Susan Beatty

Communications Conversations

I just wrote about this last week , but Susan is one of those rare corporate-side folks who gets the power of networking. I always tell people that I have one of the best roles within the Corporate Communications team at U.S. Bank and that I get to do all the “fun stuff.” Bank Stadium). Bank Stadium was a family day.

Banking 113
article thumbnail

#measurePR Recap (May 2016): Measuring Media Relations

Waxing UnLyrical

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn #measurePR Recap (May 2016): Measuring Media Relations. Wouldn't you like to be in her kitchen?