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20 PR and Marketing Predictions for 2022

Sword and the Script

Year of the employee. 2022 is going to be known as the year of the employee. Qualified employees are scarce, and companies recognize that they need to be seen as great places to work and thrive as well as strong brands. But it’s employee retention and engagement that will take priority.

Marketing 215
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PR Rock Stars: U.S. Bank’s Susan Beatty

Communications Conversations

I just wrote about this last week , but Susan is one of those rare corporate-side folks who gets the power of networking. I always tell people that I have one of the best roles within the Corporate Communications team at U.S. Bank and that I get to do all the “fun stuff.” Bank Stadium). Bank Stadium was a family day.

Banking 113
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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. She quickly demonstrated a willingness to ask questions in what can be large, intimidating corporate meetings, and she eagerly sought opportunities to get in front of C-suite executives.

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How Can Businesses Create A More Ethical Environment – Erica Salmon Byrne

Ethical Voices

We look at their culture of ethics – how are they supporting a strong culture where employees are comfortable using their voices? I don’t think anybody who’s been following Silicon Valley Bank’s meltdown would say that governance is not important. It has a couple of component pieces. We look at five categories.

Ethics 70
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Monday Roundup: International Women’s Day

Waxing UnLyrical

Why: “It’s the perfect way to show appreciation for female employees and customers,” writes Susan Smith as she shares some ideas to help you launch a memorable IWD campaign. Why: PRWeek took a look at some of the best IWD 2015 campaigns; even if it’s too late for 2016 (for inspiration), there’s always next year!

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Monday Roundup: International Women’s Day

Waxing UnLyrical

Why: “It’s the perfect way to show appreciation for female employees and customers,” writes Susan Smith as she shares some ideas to help you launch a memorable IWD campaign. Why: PRWeek took a look at some of the best IWD 2015 campaigns; even if it’s too late for 2016 (for inspiration), there’s always next year!

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5 Ways to Measure Agency Operations

Waxing UnLyrical

Employee Capacity. When planning for the upcoming month, do your employees have availability to take on additional work? Understanding real-time employee capacity allows you to determine whether or not your team is able to take on new clients, appropriately serve current accounts, and determine future hiring decisions for the agency.