Shift Communications

DECEMBER 13, 2016

SHIFT New York’s consumer team kept up a full court press in 2016, keeping our clients’ brands top of mind among relevant technology and lifestyle reporters and delivering relevant, timely content to their readers. So… on to the consumer media goodness! Happy holidays! Alan Marcus. Senior Vice President.

Consumer 60

Consumer Media Analytics Travel 60

Onclusive

FEBRUARY 10, 2020

In 2016, Avast expanded it’s antivirus marketshare when it acquired competitor AVG Technologies. PR Attribution is built upon the largest newscrawler on the planet and leverages both direct and indirect attribution by combining website analytics and cookie-matching to produce the most accurate solution on the market. .

Media 221

Media Privacy Data Analytics 221

Sword and the Script

SEPTEMBER 3, 2019

And now, here’s this month’s PR technology summary…. Analytics – open rates and response rates – which is useful to know if a reporter even saw you pitch. And here’s the Meltwater deals: “Meltwater’s total costs around acquisitions since 2016 could total $69.8 1) Israeli vendor builds CRM tool for PR. million in cash, $13.5

Analytics 67

Analytics Report Technology Pitching 67

Shift Communications

DECEMBER 11, 2015

2016 in the Chinese Zodiac is the year of the Monkey, whose attributes include being “smart, quick witted, frank, optimistic, ambitious and adventurous.” There’s been a lot of talk about analytics and data this year, which shows agencies are recognizing its importance. Here’s to an exciting 2016. Walking the Walk on Data.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Onclusive

DECEMBER 6, 2017

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. In 2012, Gartner predicted that by this year (2017), the CMO will spend more on technology that the CIO. According to PwC , 72 percent termed it a “business advantage.”

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

The Resolution Blog

DECEMBER 16, 2015

Taking a step back to review, assess and look at how changes can be made to working processes, improvements made to skillsets and new technologies adopted is vital for innovation. Simon is an independent consultant specialising in social media research and analytics, strategy development and digital transformation. Simon Collister.

Case Study 120

Case Study Agency Creativity Study 120

Critical Mention

JANUARY 22, 2020

NEW YORK — Don Yount, President and CEO of Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to PRWeek’s list of the Top 25 most influential people in PR in recognition of the work he has done at the Company since joining in 2016. .

Television 80

Television Radio Analytics YouTube 80

Shift Communications

DECEMBER 16, 2015

In between those times where you use Google Analytics to do reporting, there is plenty of maintenance to do to ensure that the data that you rely on to make decisions is accurate and will lead to the best decisions. Last but not least, want to get search engine data inside Google Analytics? Social Media Configuration. Chel Wolverton.

Analytics 60

Analytics Google Data Engineering 60

Cision

AUGUST 3, 2017

This year, the Cision Communications Cloud ™ was named a finalist in two CODiE aw ard categories : “ Best Business Information Solution” and “Best News Media Monitoring Solution” after its launch in October 2016 ; ultimately taking home the award for “Best Business Information Solution.”

Industry 0

Industry Communications Software Hotels 0

PRSay

JULY 10, 2018

It recently came to light that Cambridge Analytica , a political research firm, had gathered and exploited data on the likes and personalities of tens of millions of American Facebook users, to micro-target political messages to them before the 2016 U.S. presidential election.

Ethics 247

Ethics Data Privacy Policies 247

Marketwired

FEBRUARY 12, 2016

We are pleased to announce that Marketwired has agreed to be acquired by Nasdaq, a leading provider of trading, clearing, exchange technology, listing, information and public company services across six continents. Subject to customary closing conditions, the deal is expected to close in the first half of 2016.

Government 189

Government Corporate Analytics Technology 189

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. Hosted by John Wall and Christopher Penn, each episode covers all aspects of marketing and business, SEO, analytics, email marketing and more.

Marketing 306

Marketing Advertising Advertising Industry 306

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. The 2016 election and the Cambridge Analytica data privacy scandal accelerated what has been a gradual erosion of Big Tech’s reputation. In an earlier post, we discussed what makes tech such a different animal.

Trends 157

Trends Privacy Data Reputation 157

Shift Communications

MAY 22, 2017

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Over three days, we explored the future of analytics and artificial intelligence, from understanding where we are in the evolution of analytics to seeing the cutting edge of how AI will impact every industry. pic.twitter.com/plqrYTUht3.

Publicity 166

Publicity Analytics Data Advertising 166

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. Critical Mention adds Google Analytics integration. click image for higher resolution).

Media 105

Media SEO Analytics Analysis 105

Stephen Waddington

JULY 28, 2020

Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019).

Tools 135

Tools Software Enterprise Measurement 135

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. Hosted by John Wall and Christopher Penn, each episode covers all aspects of marketing and business, SEO, analytics, email marketing and more.

Marketing 204

Marketing Advertising Advertising Industry 204

Flack's Revenge

OCTOBER 25, 2017

Here are the product awards: Best of Show : Talkwalker analytics (won Most Innovative last year). Nice bump from Best Tweeter 2016). Google Data Studio (great for analytics reports). Simply Measured social analytics (“great competitor dashboard”). TrackMaven marketing analytics. Pixler photo editor.

Tools 120

Tools Enterprise Analytics Case Study 120

Cision

MARCH 20, 2017

Cision has big ideas on the future of earned media technology; we’ve been moving fast, and we’re ready to move faster. Most notably you’ll see us expanding features of the Cision Communications Cloud ™ technology platform such as big data, measurement and Cision ID solutions. You can read the full release for all the details.

Technology 227

Technology Data Big Data Measurement 227

The Proactive Report

JULY 23, 2017

DemandGen Report – 2016 Content Preferences Survey ). CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. ( Altimeter ). IMPROVE YOUR CONTENT STRATEGY. Your customers are reading this information online.

Strategy 149

Strategy SEO B2C Engineering 149

Beyond PR

JULY 20, 2017

We know data and technology are key to solving these issues and I’m excited to share that our most recent updates to the Cision Communications Cloud™ address these very pain points. Edelboim has served as Cision’s President of the Americas since December 2016.

Communications 64

Communications YouTube Analytics Instagram 64

Deirdre Breakenridge

SEPTEMBER 26, 2016

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. To be effective, practitioners have to be able to adapt to new technologies in order to research and communicate with their target publics. – Nicole Lee. – Marlene Neill.

Publicity 150

Publicity Policies Social Media Study 150

PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. Invest in your future! Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept.

Financial 98

Financial Conference Agency Resources 98

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Now, what if I told you every one of those activities, and many more, could be done more efficiently using smarter technology that’s available today? Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

Shift Communications

JANUARY 2, 2017

In 2016, we saw more content created than ever before. Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. How can we use data, analytics, and algorithms to achieve awareness at scale? Vice President, Marketing Technology.

Trends 83

Trends Publicity Analytics Software 83

Stephen Waddington

OCTOBER 22, 2019

Building a PR tool platform A report published last week called Martech: 2020 and Beyond published by BDO, WARC, and the University of Bristol, estimates that worldwide marketing technology is $121.5 Marketing, sales and finance have all been modernised by technology and software as a service.

Tools 60

Tools Enterprise Software Technology 60

NewsWhip

SEPTEMBER 28, 2022

where he and his analytics team were tracking online news articles and social media posts to gauge their impact on the newly elected minority government. During the 2016 U.S. In 2017, Marcus Beard was working in communications for the treasury department in the U.K., Beard was recruited onto the team. . Mounting misinformation .

Government 78

Government Viral Tools Study 78

Cision

APRIL 7, 2016

And according to the State of the Media 2016 Report , 18.7 The program is also compatible with comScore, Omniture and Google Analytics, allowing publishers to see how much traffic Facebook is driving to their native content, what types of articles are most engaging and how long readers are staying on the articles. Why the shift?

Facebook 120

Facebook Media Trends Mobile 120

Shift Communications

MARCH 11, 2016

Edison Research released its 2016 Infinite Dial digital landscape recently, and it’s amazing. Can we measure Snapchat in any meaningful way, even if the platform doesn’t give us analytics? In the next blog post, we’ll examine some ways Snapchat can be measured, with or without their analytics. Stay tuned.

Real Estate 60

Real Estate Analytics Measurement Course 60

Sword and the Script

DECEMBER 24, 2016

Twitter, on the other hand, provides no such feature, although the analytics Twitter provides do offer some insight. In fact, those analytics are a principle influence on the three articles I recommend each week for the Unscripted Marketing links roundup. MarTech Today: Introducing the “influencer marketing technology landscape”.

Twitter 60

Twitter How To B2B Analytics 60

ISEBOX

JANUARY 8, 2016

As a result of technological advances, a farmer in 2013 now has an output 2.7 In the same light, public relations and communications technology has radically changed over the course of recent history with advances in connectivity (email, the Internet, social media) and measurement (analytics). times greater than he did in 1948.

Media 79

Media Analytics Technology Corporate 79

Shift Communications

AUGUST 7, 2017

growth from quarter to quarter for Twitter’s monthly active users: Twitter, during its earnings call, said that their analytics are subject to high seasonality. Vice President, Marketing Technology. We see the surprise below: 0.0% The litmus test will be Q3 growth; Twitter needs to show strong growth year-over-year then. Christopher S.

Twitter 92

Twitter Social Media Media Conference 92

Shift Communications

MARCH 7, 2016

However, many were concerned that its overly broad models – “business and industrial”, for example – could mean a B2B technology company or an industrial concrete company, two very different businesses. We mapped their data to their goals and outlined a strategy for determining what they should do in 2016.

Google 60

Google B2C Analytics Data 60

Wadds Inc.

NOVEMBER 17, 2022

Richard Bagnall, Co-managing partner of CARMA and Chair of AMEC 2016-2022. Distinguished Professor Jim Macnamara, Deputy Dean Faculty of Science, University of Technology Sydney. Katie Delahaye Paine, Measurement, Insights and Analytics Consultant, Paine Publishing. He is thoroughly deserving of recognition.

Measurement 98

Measurement Energy Conference Industry 98

Business Wire

MARCH 7, 2017

You may want to ask for a screen shot of their analytics to confirm their reach and activity claims. You may need to use technology to track these metrics. Work with your analytics team to create conversion pixels, UTM codes and more tracking links to ensure you capture as much data as possible within your programs.

Marketing 156

Marketing Guidelines Measurement Analytics 156

Shift Communications

JUNE 19, 2017

The Canadian company’s marketing department as well as all of its analytics vendors are now subject to GDPR and must take steps to protect that citizen’s data, even if they never do business with the EU citizen. or you use software that does this on your behalf (Google Analytics, marketing automation, sales CRM), GDPR applies to you.

Publicity 163

Publicity Marketing Privacy Advertising 163

Beyond PR

AUGUST 4, 2017

This year, the Cision Communications Cloud ™ was named a finalist in two CODiE aw ard categories : “ Best Business Information Solution” and “Best News Media Monitoring Solution” after its launch in October 2016 ; ultimately taking home the award for “Best Business Information Solution.” ” .

Industry 64

Industry Communications Software Hotels 64