PRSay

JULY 10, 2018

It recently came to light that Cambridge Analytica , a political research firm, had gathered and exploited data on the likes and personalities of tens of millions of American Facebook users, to micro-target political messages to them before the 2016 U.S. presidential election.

Ethics 247

Ethics Data Privacy Policies 247

Shift Communications

MAY 22, 2017

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Over three days, we explored the future of analytics and artificial intelligence, from understanding where we are in the evolution of analytics to seeing the cutting edge of how AI will impact every industry. pic.twitter.com/plqrYTUht3.

Publicity 166

Publicity Analytics Data Advertising 166

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. or you use software that does this on your behalf (Google Analytics, marketing automation, sales CRM), GDPR applies to you. What is GDPR? GDPR applies to you.

Publicity 163

Publicity Marketing Privacy Advertising 163

Stephen Waddington

JULY 28, 2020

Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019).

Tools 135

Tools Software Enterprise Measurement 135

Cision

MARCH 20, 2017

Cision has big ideas on the future of earned media technology; we’ve been moving fast, and we’re ready to move faster. Most notably you’ll see us expanding features of the Cision Communications Cloud ™ technology platform such as big data, measurement and Cision ID solutions. You can read the full release for all the details.

Technology 227

Technology Data Big Data Measurement 227

Shift Communications

NOVEMBER 2, 2017

Facebook stopped publishing its mobile-only user data; we use predictive analytics to estimate the percentage of their mobile and mobile-only users based on the last 7 years of data and their current overall user base. Facebook CEO Mark Zuckerberg remarked, We’re doing a lot here with investments both in people and technology.

Facebook 87

Facebook Social Media Mobile Media 87

Sword and the Script

MARCH 11, 2017

There’s nothing inherently wrong with such a perspective, but it ignores the influence of technology. Technology is by definition the application of science for practical use. Speed is a staple value proposition of technology and tools clearly have an influence on a craft, whether carpentry or PR or something else. Talk to Us!

Tools 68

Tools Marketing Advertising Advertising 68

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Now, what if I told you every one of those activities, and many more, could be done more efficiently using smarter technology that’s available today? Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

Deirdre Breakenridge

SEPTEMBER 26, 2016

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. To be effective, practitioners have to be able to adapt to new technologies in order to research and communicate with their target publics. – Nicole Lee. – Marlene Neill.

Publicity 150

Publicity Policies Social Media Study 150

Shift Communications

JANUARY 2, 2017

In 2016, we saw more content created than ever before. Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. How can we use data, analytics, and algorithms to achieve awareness at scale? Let’s see if we’re ready for them. Content Shockwave.

Trends 83

Trends Publicity Analytics Software 83

PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. Invest in your future! Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept.

Financial 98

Financial Conference Agency Resources 98

Shift Communications

OCTOBER 27, 2017

increase in Q3 growth from Q3 of 2016. In the shareholder letter, Twitter stated that not only are advertisers seeing more efficiencies (lower cost of engagement, higher clickthrough rates), but advertising on the platform was easier. Their focus remains on video advertising and streamed video content. Ad Revenue.

Twitter 87

Twitter Social Media Media Analysis 87

Sword and the Script

FEBRUARY 15, 2020

21% of respondents cited a skills gap as the top barrier to using technology in marketing. Just 12% are optimizing their content for voice search, even though Google reported in 2016 that 20% of searches are made by a voice interface. 63% said external advertising media and digital agencies. Content production to grow 25%. “58%

Study 78

Study Marketing Brand Branding 78

Critical Mention

FEBRUARY 22, 2019

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. In today’s digital landscape, rife with an oversaturation of advertisements, customers have high standards when it comes to personalized experiences. ” The rise of customer segmentation.

Marketing 118

Marketing Data B2C Big Data 118

Cision

OCTOBER 27, 2016

While it is still critical to facilitate contextual interactions with buyers on a personalized basis, based on the latest insights from our research and analytics, it is my view that it is much more complicated than that – which requires a whole new level of sophistication in marketing and communications strategy. . Let me explain.

Marketing 120

Marketing Financial Strategy Analytics 120

Shift Communications

FEBRUARY 1, 2018

Facebook crushed expectations in its fourth quarter revenue, always its strongest quarter: Quarter-over-quarter, Facebook showed a 26% increase in revenue, comparable to their 2016 Q4: This brings Facebook to a new high water mark in advertising revenue, an astonishing number: $6 average revenue per user. What Do These Results Mean?

Facebook 92

Facebook Mobile Advertising Advertising 92

PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. Invest in your future! Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept.

Financial 52

Financial Conference Agency Resources 52

Sword and the Script

DECEMBER 4, 2018

As a vertical, technology companies invest 9.7% On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%). CMOs also choose to define it more broadly across technology (48%), content (44%), distribution channels (41%) and data (38%).

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 Here we go…. That partnership has ended.”.

Trends 60

Trends Media Report Technology 60

PR Conversations

FEBRUARY 28, 2018

Source: Chartered Institute of Public Relations (CIPR) State of the Profession Report (2016). In addition to this data, in the 2016-17 reporting year (ending in February 2017) 2227 CIPR members completed a CPD record (22 percent of members). Source: VMA Group Report: Inside Insight (2017). To return to the “why bother?”

Training 65

Training Ethics Data Analysis 65

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. 3) September 15, 2014: Visible Technologies. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

JULY 9, 2016

I believe technology gives us leverage, but like Peter Thiel says in his book Zero to One , it works best when it compliments or augments humanity rather than replaces it. Perhaps time-on-page is a better digital analytical measure than the volume of sessions or visitors. Leyla Arsan (@leyla_a) July 1, 2016. Engagement.

Content Marketing 69

Content Marketing Social Media Marketing Media 69

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Building analytics to optimize those efforts will become as important as it is for earned media. My own predictions are listed at the very bottom.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. Finally, 2024 also brings another U.S.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 10, 2019

2) Marketing analytics enable better efficiency. “In In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Karen Freberg

NOVEMBER 1, 2017

This was a conversation I had back in late 2016, and it continued on for 2017. Now, the social media class has an established reputation, and I have been asked – what does the social media professor have that is new? I feel like I’m Remy facing Anton Ego in the movie Ratatouille. No pressure, right? That’s what I thought.

Social Media 40

Social Media Media Exercises Education 40

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

In 2016, public relations saw its share of highs and lows. But perhaps the most notable thing to happen to the industry this year was the way it evolved, thanks in large part to constantly-changing technology. With the rise of social media, digital technology, and more, PR professionals have to stretch. Technology will evolve.

Real Estate 120

Real Estate Technology Data Agency 120

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. I’ve used it three times and you can see a screenshot of the analytics below. How does that work?

Marketing 63

Marketing Pitching Corporate Tools 63

PR 20/20

SEPTEMBER 21, 2017

I didn’t understand the underlying technology at the time, but when I read Automate This by Christopher Steiner in late 2012 I became convinced that artificial intelligence would transform marketing as we know it. We’ve profiled 27 companies since launching the Marketing Artificial Intelligence Institute in November 2016. Back to Top.

Marketing 53

Marketing Software eBook Technology 53

PRSay

APRIL 22, 2021

During the lead-up to the 2016 United States presidential election, the individuals behind fake news sites earned thousands through programmatic and pay-per-click advertising. Paid promotions can appear on a fake news site or run alongside a conspiracy theory-fueled Facebook page without an advertiser even realizing it happened.

Financial 190

Financial Reddit Advertising Advertising 190

Stephen Waddington

JULY 30, 2019

Profiling Facebook users: unethical data collection Cambridge Analytica worked on behalf of Vote Leave during the Referendum in the UK on 23 June 2016. It curates content from their network and targeted advertising. It’s a story that has most recently been told in the new Netflix documentary The Great Hack. This is not a drill.

Facebook 91

Facebook Ethics Data Sports 91

Sword and the Script

DECEMBER 11, 2018

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. 21) Consolidation of marketing automation technologies. “We 8) Creativity over productivity.

Social Media 93

Social Media Marketing Media Creativity 93

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

PR in High Definition

NOVEMBER 28, 2016

Politics aside, the 2016 US election was fascinating to watch as it unravelled like a fast-paced Netflix series. And historically, these campaigns are a first look of how new tactics or technologies can be or will be employed at a grand scale. So, why should we pay attention to the campaign strategies of the presidential elections?

Social Media 48

Social Media Media Twitter Survey 48