Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. As consumers gravitate towards multimedia content — multimedia is also the driving force behind the content the media publishes. Connect with him on LinkedIn.

How To 282

How To Storytelling B2C Measurement 282

wiredPRworks

APRIL 3, 2017

And, every month we give them a social media news round-up of what’s news right now. Here are 21 social media news stories to start April 2017 with. Facebook Social Media News April 2017. Google Plus Social Media News April 2017. Influencer Marketing Social Media News April 2017.

Social Media 49

Social Media Pinterest Media Instagram 49

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

We’ve seen how powerful real-time marketing is for consumer brands that are active on social channels. The same opportunities – and challenges – exist for B2B services and products on LinkedIn, Twitter, or other, more niched social platforms. B2B content must be shareable.

B2B 120

B2B Customer Service Software Technology 120

Maxim Behar

SEPTEMBER 5, 2021

Our industry has undergone huge changes, but it should be noted that the changes were not the result of a pandemic, but of the growing influence of social media over the years. Only 10 years ago, we were the communications intermediary between our customers and the traditional media.

Meeting 98

Meeting Advertising Advertising Agency 98

Sword and the Script

APRIL 5, 2016

However, this year, there’s a catch: Much has been made of the disparity between marketing investment in social media and mobile technology and the return on investment (ROI). FierceCMO: Study: CMOs are spending more on social and mobile. Highly Inflated Expectations for Social Media. Here are three examples: 1.

Mobile 60

Mobile Survey Marketing B2B 60

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. In contrast 21% point to the marketing department (up by 5%), and 23% the social media team. Over half of agency people require more digital/social media training (53%).

Training 119

Training Digital PR Media Training Education 119

Cision

MAY 2, 2016

. “Two significant things have already happened that we have not paid enough attention to: First, news publishers have lost control over distribution… Second, the inevitable outcome of this is the increase in power of social media companies.” Native advertise through a third-party. LinkedIn Long-form Posts.

Mobile 120

Mobile LinkedIn Facebook Google 120

Sword and the Script

NOVEMBER 22, 2016

Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. req.) – by Regalix found. “…of

B2B 60

B2B Facebook Marketing Social Media 60

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. Want more insights on media professionals? What roles does social media play in your job?

Fashion 120

Fashion Pitching Journalism Social Media 120

Communications Conversations

FEBRUARY 29, 2016

2016 Skills of the PR pro of the Future. 1: Social advertising copywriting skills and an ability to manage social media advertising campaigns. That means learning how to use Power Editor, LinkedIn’s ad platform and Twitter ad products. Sure video production skills are still in demand in 2016.

Instagram 60

Instagram Analytics Mobile Employee 60

Beyond PR

FEBRUARY 13, 2018

Census Bureau reported that between 2015 and 2016, the African-American population grew by 1.2 The traditional media remains highly relevant in reaching African Americans. In fact, 52 percent read magazines and 59 percent have favorable views of advertisers in African-American newspapers. Last year, the U.S. percent to reach 46.8

Television 72

Television Education Groups Community 72

Sword and the Script

JUNE 25, 2016

He made 300 phone calls to a list of contacts he cultivated on LinkedIn. The daily time people spend w/ #digital media remains flat as content grows https://t.co/SJtgPBrMry Frank Strong (@Frank_Strong) June 12, 2016. What I Learned Making 300 Cold Calls. Does cold calling work? How many leads did cold calling produce?

Marketing 61

Marketing Content Marketing Energy Measurement 61

Sword and the Script

DECEMBER 26, 2023

Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. There’s a lot of opportunity, particularly on LinkedIn, to experiment with creative, educational and interesting content that keeps people on platform. Finally, 2024 also brings another U.S.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

SEPTEMBER 3, 2019

And here’s the Meltwater deals: “Meltwater’s total costs around acquisitions since 2016 could total $69.8 c) How Cambridge Analytica Changed How Businesses Monitor Social Media via Mention. That sum includes $2 billion paid up front in cash, $241.5 million paid in stock and $15.9 million, which consists of $47.3

Analytics 68

Analytics Report Technology Pitching 68

Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. PR and Media Relations Statistics. 9) Even advertisers want to invest in PR. Earned Media Poised for New Prominence ). State of Media ). Social Media Marketing Statistics.

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Sean Callahan , Senior Manager, Content Marketing | LinkedIn.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Cision

SEPTEMBER 5, 2017

With nearly 91 percent of people saying advertisements are more intrusive today than they were two years ago, earned media or word-of-mouth approach provides an excellent opportunity to improve conversion rates and generate sales. However, reaching the top of the earned media pyramid is easier said than done.

Strategy 244

Strategy How To Media Measurement 244

Communications Conversations

MAY 3, 2016

Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter. Last summer Brown worked at Heart O’ the Hills Camp for Girls in Texas overseeing social media accounts and recruiting participants for the camp.

Sports 0

Sports Leadership Internal International 0

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. One of the ways this affects PR is working with the media and influencers. The Shrinking Social Media Landscape: Facebook is now in its 12th year and shows no signs of slowing down.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. One of the ways this affects PR is working with the media and influencers. The Shrinking Social Media Landscape: Facebook is now in its 12th year and shows no signs of slowing down.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. One of the ways this affects PR is working with the media and influencers. The Shrinking Social Media Landscape: Facebook is now in its 12th year and shows no signs of slowing down.

Trends 100

Trends Skype Digital PR Guidelines 100

Sword and the Script

OCTOBER 11, 2016

In either case, I’ve paused to delve into three social media studies or surveys that crossed my screen in recent months and distilled them to the most important findings. These three studies seem to, in part, answer these three questions: How is our brand doing in social media relative to comparable brands?

Social Media 60

Social Media Study Media Survey 60

PR Conversations

NOVEMBER 27, 2015

Prior to the conference proper I had agreed to participate in tandem with Ali Foroozfar —a wonderful human being, past top manager of National Iranian Television and a seasoned, highly knowledgeable professor of marketing, advertising and communication—in a one-day workshop, where we alternated integrated communication theory and case studies.

Conference 40

Conference Hotels Internal International 40

Beyond PR

JULY 13, 2016

Social media and viral news content allow for real-time discussions as these newer topics join the price of prescription medications and reproductive health in the public eye. Social Advocacy. This is especially true for social advocacy news. Healthcare and Public Safety.

Energy 40

Energy Healthcare Policies Agriculture 40

Buzzstream

MAY 2, 2024

I knew of Nate Matherson’s previous work with LendEDU because I used to do a lot of work in the personal finance industry when I was with Siege Media. However, I connected with him when he offered a free run-through of his new tool, Positional , on LinkedIn before its launch. They get a new customer from LinkedIn every single week.

Internal 118

Internal International Insurance Insurance 118

MaccaPR

JANUARY 11, 2016

Similar to last year (and in p revious collections), our most viewed and shared blog posts featured social media trends, content marketing tips and pop culture-related PR topics: COUNTDOWN: the top 10 MaccaPR posts of 2015*. advertising, PR and marketing managers are African-American? percent of U.S.

Content Marketing 48

Content Marketing LinkedIn Nonprofit Advertising 48

Presspage

AUGUST 15, 2017

brought forth vast social media and multimedia tools, including video sharing capabilities. Social media platforms like Facebook have essentially made this decision for organizations by prioritizing video – Mark Zuckerberg has even described video as the biggest trend, and challenge, for the next 5 years.

Technology 115

Technology Big Data Video Data 115

MaccaPR

DECEMBER 19, 2016

Encourage them to share a link to the landing page on their social channels. Another common tactic is for the author to share an article about the content offering on his or her LinkedIn profile through LinkedIn Pulse. Social media services like Edgar can help you reuse your best social posts to bring in more views.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

AUGUST 23, 2016

It allowed up to four people to participate in a live video chat and quickly became popular among marketers for its ease of use and integration with social media.”. The Psychology of More in Content Marketing and Social Media [UML]. Anyone that followed social media advice was caught in a bind.

Content Marketing 60

Content Marketing Digg Marketing Social Media 60

PRSay

APRIL 19, 2016

Editor’s note: This post is a preview of the PRSA 2016 Strategic Collaboration Conference , May 24-25 in Chicago. Engage them with a string of posts, not just one picture at the microphone, and engage the outlet’s social media as much as you can. Connect with Bonnie on LinkedIn and follow her on Twitter.

Communications 79

Communications Pinterest Reddit Radio 79

Sword and the Script

OCTOBER 6, 2015

That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. Social media (93%), case studies (82%), blogs (81%), email newsletters (81%), and in-person events (81%) top the list of as the most popular tactics. by Frank Strong. Content Marketing Goals and Measures.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Waxing UnLyrical

MAY 22, 2015

This is important in light of how much more accepted it now is for brand integration to be part and parcel of the PR pro’s charge; almost half the respondents (46%) said they accept brand integration, and more than half (55%) said they refer PR pros to their advertising colleagues. So, overall takeaways? Based in the Washington, D.C.,

Leadership 40

Leadership Report Media Video 40

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. There will be a notable uptick in socially conscious marketing. December 2016: One Prediction Each for PR, Content Marketing and Social Media.

Social Media 93

Social Media Marketing Media Creativity 93

Cision

AUGUST 8, 2016

“ In the Freakonomics podcast referenced above (and embedded below), an interesting observation is made: the promise of the Internet was to democratize information, yet over time intermediaries (such as social media platforms and search engines) have become content gatekeepers. billion monthly users ( 1.13

Instagram 120

Instagram LinkedIn Advertising Advertising 120

Sword and the Script

NOVEMBER 17, 2015

“However, as paid media options have grown, and organic reach has shrunk, we’re at risk of only viewing social as a way to pump out content as content.”. That neatly summarizes the challenges facing Twitter as it looks towards 2016. A volume-based social media ad model and conversation may well be mutually exclusive.

Twitter 60

Twitter Advertising Advertising LinkedIn 60

PR in High Definition

NOVEMBER 28, 2016

Politics aside, the 2016 US election was fascinating to watch as it unravelled like a fast-paced Netflix series. Kennedy was the first to pioneer TV; and more recently Obama was the first to use of social media to directly engage with potential voters. The first social election.

Social Media 48

Social Media Media Twitter Survey 48

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. Exhibit A: The Death Knell of “Advertising’?

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48